The document discusses what makes a good image for communicating messages effectively. It explains that a good image depends on its purpose, whether it reaches the intended audience, how the audience responds, and that even then "good" is subjective. It also provides tips for taking better photos, such as using natural lighting, decluttering backgrounds, capturing people actively engaged, and considering image usage and licensing when sharing photos online.
Developing yourself for an alternative careerBethan Ruddock
A presentation given at the CPD25 career development day for library & information assistants: http://www.cpd25.ac.uk/index.php?option=com_jcalpro&Itemid=99999999&extmode=view&extid=577
A talk by Co-Founder of Zealify, Andy Parker, given to second year Computer Science students at the University of East Anglia on 7/10/14.
Topics covered:
Section 1: Startups and Entrepreneurship
- Personal journey
- How I got started in startups
- Startup #1 - Incredibli and why it failed
- Startup #2 - Zealify - what it is and why it's working
Section 2: How to find a job you love
- Technical skillsets
- What startups and SMEs look for
- Personal Branding
- Communities
- Online courses, MOOCs and learning
- What job roles are out there
- Things to consider when looking for or evaluating a job opportunity
- Finding a company you love
- Reasons to join a high-growth startup or SME
Understanding how to network and how to use an elevator pitch can potentially cut your job search time in half. Take a look at this PowerPoint and feel free to use the guides to help make your job search easier and more organized.
Developing yourself for an alternative careerBethan Ruddock
A presentation given at the CPD25 career development day for library & information assistants: http://www.cpd25.ac.uk/index.php?option=com_jcalpro&Itemid=99999999&extmode=view&extid=577
A talk by Co-Founder of Zealify, Andy Parker, given to second year Computer Science students at the University of East Anglia on 7/10/14.
Topics covered:
Section 1: Startups and Entrepreneurship
- Personal journey
- How I got started in startups
- Startup #1 - Incredibli and why it failed
- Startup #2 - Zealify - what it is and why it's working
Section 2: How to find a job you love
- Technical skillsets
- What startups and SMEs look for
- Personal Branding
- Communities
- Online courses, MOOCs and learning
- What job roles are out there
- Things to consider when looking for or evaluating a job opportunity
- Finding a company you love
- Reasons to join a high-growth startup or SME
Understanding how to network and how to use an elevator pitch can potentially cut your job search time in half. Take a look at this PowerPoint and feel free to use the guides to help make your job search easier and more organized.
Sculpture developed to promote furniture re-use - see page 22
Summer Festivals
Love Parks
Funding Opportunities
Recession Support
Golden Agers’ Tyntesfield Quilt
Bristol Based Nationals
Tackling Age Discrimination
Constitutional Advice
Training and Learning
Your digital footprint - presentation Moira Wright
The concept of a digital footprint and why it is so important for students to understand their activity on the web can be a valuable asset or can lead to trouble if not watched carefully.
Website development in the age of socialTom Voirol
Presentation given by Brooke Carson-Ewart, Web Manager Australian Museum and Tom Voirol, Principal Consultant Reading Room Australia at the Public Sector Marketing conference in Canberra on 28 July 2010.
Commerce is Social: Connecting with and Converting Online ProspectsEric Weaver
Keynote from #MivaCon13 Extraordinary E-Commerce Conference in San Diego, March 8, 2013. Audience: e-commerce site owners generating around $500k in annual sales.
Followers of my presentations will recognize some oldie-but-goodie cases, but all the e-commerce stats are very recent (last 6-12 months).
CPD25 Applying To Study Library And Information Science … And Beyond: profess...Bethan Ruddock
Given at the CPD25 Applying To Study Library And Information Science … And Beyond event, November 2013 http://www.cpd25.ac.uk/events/applis/
About the benefits of professional involvement for all LIS professionals, but especially new professionals and students
This presentation serves to introduce blogging to those just getting started! We give hints about where to get inspiration for blog articles, how to write with your own style, where to find media for your posts, and how to promote your blog.
Sculpture developed to promote furniture re-use - see page 22
Summer Festivals
Love Parks
Funding Opportunities
Recession Support
Golden Agers’ Tyntesfield Quilt
Bristol Based Nationals
Tackling Age Discrimination
Constitutional Advice
Training and Learning
Your digital footprint - presentation Moira Wright
The concept of a digital footprint and why it is so important for students to understand their activity on the web can be a valuable asset or can lead to trouble if not watched carefully.
Website development in the age of socialTom Voirol
Presentation given by Brooke Carson-Ewart, Web Manager Australian Museum and Tom Voirol, Principal Consultant Reading Room Australia at the Public Sector Marketing conference in Canberra on 28 July 2010.
Commerce is Social: Connecting with and Converting Online ProspectsEric Weaver
Keynote from #MivaCon13 Extraordinary E-Commerce Conference in San Diego, March 8, 2013. Audience: e-commerce site owners generating around $500k in annual sales.
Followers of my presentations will recognize some oldie-but-goodie cases, but all the e-commerce stats are very recent (last 6-12 months).
CPD25 Applying To Study Library And Information Science … And Beyond: profess...Bethan Ruddock
Given at the CPD25 Applying To Study Library And Information Science … And Beyond event, November 2013 http://www.cpd25.ac.uk/events/applis/
About the benefits of professional involvement for all LIS professionals, but especially new professionals and students
This presentation serves to introduce blogging to those just getting started! We give hints about where to get inspiration for blog articles, how to write with your own style, where to find media for your posts, and how to promote your blog.
Click! How to use smartphone photography to engage, empower and connect with ...Else Kramer - Photosopher
We live in a visual world where everyone has become a creator of images. This offers amazing opportunities for both individuals and companies to create content and to tell their own stories.
In this keynote presentation for Preziday.com I explain why you need visuals, what kind of visuals rate high on the engagement scale, and give a mini smartphone photography workshop. Want to know more about the visual revolution? Visit http://www.visualrevolutionaries.com/.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
1. What makes a good image for
getting your message across?
Tracy Packer – BA(Hons) Photography,
University of the West of England
2. What is wrong with this
photograph?
John Baldessari 1966-8.
www.tracypacker.com
http://courses.uwe.ac.uk/W640/2012
3. Right, Wrong, Good, Bad.
‘Good’ is subjective. What makes a ‘good’ photograph
depends on
• what the purpose of that image is
• whether that message reaches the intended audience
• how much that audience responds as a result
• even then, that just makes it ‘good’ for you... Hopefully...
Baldessari is an artist who sometimes uses photography to
make a point. His ‘Wrong’ photograph was an ironic comment
on the ‘rules’ and rule-makers of photography and art.
‘Wrong’ is now worth a lot of money!
www.tracypacker.com
http://courses.uwe.ac.uk/W640/2012
4. DIY TIP - Let there be light...
Use natural light whenever possible.
The camera doesn’t see light like we do – especially artificial
light which is always quite a bit darker for the cameras ‘eye’
than it is for the human eye. Indoor lighting can also make a
scene more yellow, orange or even blue!
If you can, do a test shot to check how much light is in the
scene before the event. Doing this 5 minutes before the start
is better than nothing at all, and can still give you a chance to
re-think/re-organise.
Lo-tech is fine, you can use tables, shelves, a pile of books or
even floors as tripods – be creative!
www.tracypacker.com
http://courses.uwe.ac.uk/W640/2012
5. DIY TIP - Declutter!
If you have the chance, think about where you might take
photographs before the event and organise the space. Don’t
leave it to the last moment.
We often don’t ‘see’ stuff in the background coming out of
people’s heads or making the frame messy. Move things out
of the way if you can – or move the person/group!
Where possible, avoid too much empty foreground – get
closer and lower or if there’s a big-ish group, get higher (if
you can) as well as further away.
www.tracypacker.com
http://courses.uwe.ac.uk/W640/2012
6. DIY TIP - People
Natural, unposed images of people ‘getting involved in/doing
something’ generally make more impact.
There’s a reason why commercial stock agencies are always on
the look out for images with diverse groups of people in them
– people are interested in what other people do, it sells stuff!
If the person taking the photo is relaxed, it increases the
chances that other people in front of the camera will be as
well.
Try to avoid surprising people with the camera (unless a
surprised/shocked/irritated expression is what you are after!)
www.tracypacker.com
http://courses.uwe.ac.uk/W640/2012
7. “I asked them not to smile”
(Before and after +/- 5 seconds!)
Same group, same people, same background. Two very different images. Which one
works, depends on what you want to use it for! (I didn’t know any of them nor they,
me, up until a few minutes before these were taken.)
Both images Copyright Tracy Packer, 2010.
www.tracypacker.com
http://courses.uwe.ac.uk/W640/2012
8. For posed shots, people in front of the camera need
information about what to do and when, but don’t go too
far and get bossy!
For posed individual/group shots, click twice – once when
they’ve said ‘cheese’ and again a moment later when
they’ve dropped their guard, it can often make a more
natural picture.
For those working with vulnerable/nervous/stigmatised
groups, it IS possible to take photographs of people without
showing details of their faces, and still have an interesting
image:
www.tracypacker.com
http://courses.uwe.ac.uk/W640/2012
9. All images on this page: Copyright Tracy Packer 2007 - 2011
www.tracypacker.com
http://courses.uwe.ac.uk/W640/2012
10. All images on this page: Copyright Tracy Packer
2010 -2011
www.tracypacker.com
http://courses.uwe.ac.uk/W640/2012
11. A word on Images & Social Media
In 2011, each of the top 100 charities in the UK had an average
• 18,929 followers on Twitter
• 35,360 ‘likes’ on Facebook
• 165 followers on Linked In
• 809 Youtube channel subscribers
How might they/you use images (as well as words) to
communicate to all those followers/likers & subscribers?
McCrossan, A. & Bridger, S. The Guardian, Monday 19th September 2011.
http://visceralbusiness.com/ - free download of The Social Charity 100 Report.
www.tracypacker.com
http://courses.uwe.ac.uk/W640/2012
12. Some things to consider
What works in a frame, on an A4 flier, a poster or even a
desktop screen, might not work on a 4”x3” mobile phone
screen.
• If you are targeting (potential) supporters via social media
think:
• Strong concept/unambiguous visual message
• Very little (if any text)
• Simple, clean composition
• Punchy colours and/or strong lines
• BUT
www.tracypacker.com
http://courses.uwe.ac.uk/W640/2012
13. Caveat
You can ‘break’ pretty much all the rules if your
picture engages actively in a current, topical
‘conversation’ you are having with your user group
and their/your (potential) supporters.
Active, timely, relevant engagement with people
spoken to as individuals, trumps any amount of
slick, passive, formulaic tweets/posts or physical
newsletters.
www.tracypacker.com
http://courses.uwe.ac.uk/W640/2012
14. Sourcing Images
If you aren’t making the pictures within your organisation, or paying someone
else to make them for you, take care when sourcing images.
Microstock sites can be a cheap-ish source of generic images, but know what
you are getting for your money. The terms of image use/license should make
clear:
•How long can you use the image for & how many times can you use it?
•What’s the biggest size image you can print?
•Royalty Free images can be really cheap but there’s a bigger risk of them
being used by another organisation. Will you be OK with that if you see it
elsewhere?
•Rights Managed images are more expensive because you can find out if
there is a licensing conflict in your sector before you buy. That ‘exclusivity’ is
what is being paid for.
•Sometimes it can be cheaper to commission a photographer to shoot an
exclusive image for your specific needs, than buy a Rights Managed license.
Do the maths before you buy!
www.tracypacker.com
http://courses.uwe.ac.uk/W640/2012
15. Photography Competitions
• Have you heard of ‘The Artist’s Bill of Rights’? If you run
photography competitions as part of your fundraising
/awareness raising campaigns then you probably should.
• http://artists-bill-of-
rights.org/component/fabrik/form/3?random=0
www.tracypacker.com
http://courses.uwe.ac.uk/W640/2012
16. Copyright
• In the UK, a person owns the copyright to any image they take
from the moment they hit the shutter release on the camera.
(Not the person having their photograph taken.)
• BUT if a person creates a work of art (photograph) in the
course of their employment, it is normally the case that the
image rights are owned by the employer, not by the employee.
• If you use volunteer photographers, agree the practicalities of
‘who can do what with a photograph’ (how often and for how
long) in advance and where possible, in writing. It’s more
practical (and less ethically & legally messy) than doing it
afterwards.
• http://www.copyrightservice.co.uk/protect/p16_photography_
copyright
www.tracypacker.com
http://courses.uwe.ac.uk/W640/2012
17. Creative Commons
“Creative Commons is a non-profit organisation that
assists authors and creators who want to voluntarily
share their work, by providing free copyright licences
and tools, so that others may take full and legal
advantage of the Internet's unprecedented wealth of
science, knowledge and culture.”
http://www.creativecommons.org.uk/
www.tracypacker.com
http://courses.uwe.ac.uk/W640/2012
18. One way of finding ‘free’ images
http://www.flickr.com/search/?q=
www.tracypacker.com
http://courses.uwe.ac.uk/W640/2012
19. Found using a Creative
Commons Search on Flickr...
http://www.flickr.com/peo
ple/zingyyellow/
www.tracypacker.com
http://courses.uwe.ac.uk/W640/2012
20. Finally...
There are lots of ways to get great images, whether you
commission a photographer to meet a specific request, place the
camera in the hands of one of your clients or volunteers,
whether you buy it from a stock site or find a creative commons
image on the internet. The trick is to take an active part in
deciding what you want your image to do/say, consider your
viewer/audience and review how successful it has been.
There is no such thing as a ‘free image’ – they all ‘cost’
something to make: time, creativity, access, unique point of view
etc. Strategically consider and review your choice and use of
images whether they have been donated for free or created for
a fee. Images are your shop window. They often speak long
before you do. What do you want them to say?
www.tracypacker.com
http://courses.uwe.ac.uk/W640/2012
21. Thank you for listening (and looking!)
http://www.flickr.com/people/addictive_picasso/
www.tracypacker.com
http://courses.uwe.ac.uk/W640/2012