The document discusses the social media platform Pinterest. It provides information on what Pinterest is, who uses it, when it launched and grew in popularity, where its users are located, and why users engage with the platform. Additionally, it outlines how Pinterest can be used personally or by businesses and non-profits to gain traffic, exposure and interact with customers. Some challenges with copyright and Pinterest's business model are also mentioned.

1. very ing
Th e Rea l-Li fe Virtu a l P in B oa rd
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2. Pinterest: What?
Virtual pinboard, invitation only
Users organize and share any image they find on
the internet and link back to the original page
Connects pinners in a social network
Allows users to browse pinboards created by
other people
Third most popular social network after
Facebook and Twitter (ahead of LinkedIn)
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3. Pinterest: Who?
Source:
Infographic
Labs
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4. Pinterest: Where?
Source: Infographic Labs
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5. Pinterest: When?
Source: Statista
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6. Pinterest: Why?
Design
Simple, minimal effort, minimal distraction
Image take center stage
Action buttons remain hidden
Comments are minimal and stacked
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7. Pinterest: Why?
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8. Pinterest: Why?
Critical Mass
Internet tendency to
hoarding images and
content
100% personalized
User-generated content
e.g. Facebook
More content=more
frequent users
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9. Pinterest: Why?
Refuge from Facebook/
Twitter fatigue
Constant relationship
statuses, check-ins, vacation
photos etc.
Public preferences without
worrying about truly
personal content or privacy
Source: Flowtown and Column Five
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10. Pinterest: Why?
Accessible but exclusive
Mobile apps, browser plug-in
Don’t have to access website to post content
Pinterest is always there, encouraging you to
pin
Easy, intuitive interface
Infinitely variable, predictably standardized
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11. Pinterest: Why?
Get Popular
Social Media famous
New pins go to front page
Mines Facebook automatically for new followers
I can do that! mentality
Desire to be more creative, do something new
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12. Pinterest: How?
Source: MDG Advertising
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13. Personal Pinterest
Using Pinterest for your personal brand
Showcase your work
Curate and update a reading list
Flaunt your creative and innovative spirit
Pin your CV or resume - especially if they are visual
Support your favorite charity/non-profit
Just pin
Latest online trends and issues Source: Oscar Del Santo
personalbrandingblog.com
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14. Personal Pinterest
Pinterest for men
Nothing inherently feminine about Pinterest’s model
Founded by two men
Product discovery—sports cars to Super Bowl parties
Filter—choose what you follow
Engage with like-minded strangers
Find out what she wants Source: Seth Fiegerman,
Mainstreet.com
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15. Pinterest & Profit
Gain more traffic—post images that link back to your
site/link in title and description
Built-in “Pin-it” buttons
Gain exposure, introduce potential customers to your
brand
Free advertising to millions every day
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16. Pinterest & Profit
Interact with customers—engage and foster loyalty
Feedback, discounts, contests
Showcase company’s personality
Pinterest is about lifestyles
Peek behind the scenes of a brand
Source: Brian Gardner
briangardner.com
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17. Pinterest & Profit
Costco
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18. Pinterest & Profit
Lands’ End
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19. Pinterest & Profit
Fab
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20. Pinterest & Profit
Visit Savannah
http://pinterest.com/visitsavannah/
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21. Pinterest & Profit
Adobe
http://pinterest.com/adobe/
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22. Pinterest & Non-Profit
Raise awareness
Share who is affected, upcoming projects,
explain cause in a picture
e.g. animal shelters
In education
Organize ideas
Collaborate with others
Source: OnlineUniversities
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23. Pinterest & Non-Profit
Kauffman Foundation
http://pinterest.com/kauffmanfdn/
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24. Pinterest & Non-Profit
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25. Pinterest Problems
Copyright issues
Often sharing content created by someone else, not personal experiences
like other social networks
Does not ask users to consider permissions before each pin
Places copyright responsibility on users
Difficult to defend in court-contributory infringement
“Nopin Code”
HTML snippet allows sites to block images from being pinned
Questions about compensation for image providers/third-party licensees
Source: PC World
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26. Pinterest Problems
Pinterest’s Profits?
“Right now we are focused on growing Pinterest and making it more
valuable. To fund these efforts, we have taken outside investment
from entrepreneurs and venture capitalists...Even though making
money isn’t our top priority right now, it is a long term goal. After
all, we want Pinterest to be here to stay.”
Difference between not having a business model and waiting to build
the right one?
Charging advertisers: branded campaigns, outbound links
Charging e-commerce partners: affiliate links
Charging users: virtual goods, better tools, printed collections
Selling user data/analytics Source: econsultancy.com
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