Volkswagen entered the Indian market in 2001 and has since delivered over 9 million vehicles across 101 factories in 27 countries, employing over 550,000 people. However, in Indore Volkswagen faces strong competition from Maruti Suzuki and Hyundai and needs to improve its services, offers, advertising, dealership network, and address customer complaints in order to improve its market share. Research found customers want lower prices, better financing options, and more information about Volkswagen vehicles. The company's general manager acknowledged brand awareness is low and needs improving through marketing to create a stronger brand identity.

2. • As Slogan “DAS AUTO”
– the combination of these three core messages
– From 2007, Volkswagen Started selling their cars in
India and spreading the services for capturing Indian
market share.
– Entered the Indian market in 2001 by setting up its
Indian subsidiary Volkswagen Group India
Accordingly to 2013, Volkswagen group delivered
more than 9 millions cars with 101 manufacturing
factories in 27 countries with generation of
employment more than 5,50,000 peoples.

3. Volkswagen
Bugatti
Audi
Bentley
SEAT
Lamborghini
Skoda
Scania
Volkswagen commercial vehicles
• Others were Ducati , Porsche, Man/Neoplan

4. Task Assigned for Sales
• Making Cold calls
• Read Analysis
• Learn Salesmanship tips
• Taking Feedback (Offline & Online)
• Scheme offering (CD, Free insurance premium, Free Services)
• Arranging and collection of documents
• Preparing Questionnaire

5. Major identities of the customer as per norms
• Copy of Pan Card
• Copy of Identity Proof
• Copy of Address Proof
• Copy of ITR (3 yrs)
• Copy of Bank Statement (Last 6 months)
• 2 Passport size Photographs
• Gumasta License

6. Research Methodology
• Area of Research : Indore
• Research design : Descriptive
• Sample Design : Stratified/Random sampling
• Sample size : 100
• Data collection : Primary Data And Secondary
Data

7. Questionnaire
80
60
40
20
0
Petrol Diesel
80
60
40
20
0
40
30
20
10
0
50
40
30
20
10
0
VW
Finance
HDFC SBI ICICI

8. 50
40
30
20
10
0
60
40
20
0
60
40
20
0
40
30
20
10
0
80
60
40
20
0
Authorized Service Centre local workshop

9. Problems
• We have to target only a particular segment
• Sometimes customers are having lack of time
• Sometimes customers interpret wrong answers
• Choice of customers (doctors, rural peoples)
• Customer always set their mind that its waste of
time

10. Finding
• Volkswagen is required to work on its weakness
like offers and his financial plans
• Must increase their advertisement
• Has to increase the no. of service centers
• Provide information about new car along with
their price publically
• May appoint “feedback staff” for controlling after
unsatisfied customers
• Inform about the maintenance of vehicle

11. • Maruti Suzuki and Hyundai are the strongest competitors so
Volkswagen is required to work on its weakness.
• Should maintain and improve its market share in Indore by
improving its services and providing customer satisfaction
As the Company’s chief general manager also stated that
“brand awareness of Volkswagen is low, we have to raise
awareness, create and improve the brand”

12. Management Lessons
• Customer is always a KING
• Think Big but don’t hesitate to start small
• Always help everyone around you
• Always share your knowledge with others
• Don’t hesitate to ask something
• Get involved in every activities
• Respect your Seniors always
• Be friendly with your boss anytime
• Listen to others carefully
• Always dress well and prefect
• Be calm and polite with others
• Teamwork is always at right
• Importance of communication skills
• Take or give feedback
• Give your 100% performance

13. THANK YOU !!!