volkswagen india, volkswagen
•Download as PPTX, PDF•
2 likes•820 views
volkswagen swot analysis Please like and share it as possible!! want some more ppts contact me @ puskarkandel2012@gmail.com for relevant purposes. BBA students specially :) please comment in the box for suggestions and feedbacks..
Report
Share
Report
Share
Recommended
Volkswagen
Volkswagen Group India represents three major brands - Volkswagen, Audi and Skoda in India. It has established production facilities and dealerships across India. As part of its '18plus' strategy, Volkswagen aims to increase sales volumes globally including in high-growth markets like India and China. In India specifically, Volkswagen plans to increase its market share from 1% currently to 10% in the next five years through aggressive pricing, advertising and expanding its product portfolio across brands and segments.
Volkswagongroup business strategy in india
Volkswagen Group Sales India Pvt. Ltd. is Volkswagen's wholly owned subsidiary in India. It oversees the operations of Audi, Porsche, Volkswagen, and Skoda in India. Volkswagen aims to increase its market share in India from 1% currently to 10% in the next 5 years. It plans to leverage its partnership with Suzuki and introduce more competitively priced vehicles to better target the high-volume but price-sensitive Indian market.
Volkswagen
The document outlines a presentation on Volkswagen, beginning with a brief history of the company's founding in 1933. It then defines and provides an example of a S.W.O.T. (Strengths, Weaknesses, Opportunities, Threats) analysis, which is used to analyze Volkswagen. The presentation lists Volkswagen's strengths and weaknesses, as well as opportunities and threats. Economic data from 2009 showing a downturn in commercial vehicle sales is presented. In conclusion, the presentation states that Volkswagen is productive but needs to improve weaknesses and maintain market share through better services and customer satisfaction. It ends with references and time for questions.
Volkswagen!
Volkswagen Group India's brand strategies in India include launching Skoda in 2001, followed by Audi and Volkswagen in 2007. VW approaches the Indian market with an innovative, valuable, and responsible strategy focused currently on innovation. This includes digital marketing campaigns and social media presence. Skoda aims to bring affordable yet premium diesel cars to India. Audi focuses on being innovative, modern, and sporty through brand building and engaging with Bollywood. Tata Motor's global strategy is to focus on similar markets to India through acquisitions and partnerships to expand its product portfolio, technology, and distribution networks internationally.
Volkswagen of america
Volkswagen was founded in Germany in 1937 and established its American operations in 1955. It has since grown to become Europe's largest automaker, with global sales of over 6 million vehicles in 2010. In the US, Volkswagen aims to double its market share from 2% to 4% by focusing on popular models like the Jetta, Passat, and Tiguan. While facing threats from rising costs and competition, Volkswagen's strengths include its large workforce and wide range of vehicles, and it sees opportunities to partner with other manufacturers and implement continuous innovations.
Volkswagen Value Chain
Volkswagen was founded in 1937 in Germany and is now the second largest automaker in the world. It operates 94 production plants across 18 European countries and 8 other countries. Each day it produces 34,500 vehicles and employs over 500,000 people worldwide. Volkswagen Group consists of 10 brands from 7 European countries. It focuses on quality and customer satisfaction across its operations from procurement and production to marketing, sales, and after-sales service. The company invests heavily in new technologies like autonomous driving functions and connectivity between vehicles and smart devices.
Marketing management-Automobile sector
This document discusses Porter's value chain analysis for Hyundai and Toyota. It analyzes Hyundai's primary and secondary activities, noting the value or benefits each provides to customers, such as reduced time and cost through just-in-time logistics or improved consumer interactions. For Toyota, it analyzes Porter's five forces and generic strategies, including their use of cost leadership through efficient manufacturing and product differentiation through incremental innovations.
Brief Study On Volkswagen And Its Business Work
It deals with "How Volkswagen Started their journey and are now having a world wide presence and deals with the strategies used to have global presence.
Recommended
Volkswagen
Volkswagen Group India represents three major brands - Volkswagen, Audi and Skoda in India. It has established production facilities and dealerships across India. As part of its '18plus' strategy, Volkswagen aims to increase sales volumes globally including in high-growth markets like India and China. In India specifically, Volkswagen plans to increase its market share from 1% currently to 10% in the next five years through aggressive pricing, advertising and expanding its product portfolio across brands and segments.
Volkswagongroup business strategy in india
Volkswagen Group Sales India Pvt. Ltd. is Volkswagen's wholly owned subsidiary in India. It oversees the operations of Audi, Porsche, Volkswagen, and Skoda in India. Volkswagen aims to increase its market share in India from 1% currently to 10% in the next 5 years. It plans to leverage its partnership with Suzuki and introduce more competitively priced vehicles to better target the high-volume but price-sensitive Indian market.
Volkswagen
The document outlines a presentation on Volkswagen, beginning with a brief history of the company's founding in 1933. It then defines and provides an example of a S.W.O.T. (Strengths, Weaknesses, Opportunities, Threats) analysis, which is used to analyze Volkswagen. The presentation lists Volkswagen's strengths and weaknesses, as well as opportunities and threats. Economic data from 2009 showing a downturn in commercial vehicle sales is presented. In conclusion, the presentation states that Volkswagen is productive but needs to improve weaknesses and maintain market share through better services and customer satisfaction. It ends with references and time for questions.
Volkswagen!
Volkswagen Group India's brand strategies in India include launching Skoda in 2001, followed by Audi and Volkswagen in 2007. VW approaches the Indian market with an innovative, valuable, and responsible strategy focused currently on innovation. This includes digital marketing campaigns and social media presence. Skoda aims to bring affordable yet premium diesel cars to India. Audi focuses on being innovative, modern, and sporty through brand building and engaging with Bollywood. Tata Motor's global strategy is to focus on similar markets to India through acquisitions and partnerships to expand its product portfolio, technology, and distribution networks internationally.
Volkswagen of america
Volkswagen was founded in Germany in 1937 and established its American operations in 1955. It has since grown to become Europe's largest automaker, with global sales of over 6 million vehicles in 2010. In the US, Volkswagen aims to double its market share from 2% to 4% by focusing on popular models like the Jetta, Passat, and Tiguan. While facing threats from rising costs and competition, Volkswagen's strengths include its large workforce and wide range of vehicles, and it sees opportunities to partner with other manufacturers and implement continuous innovations.
Volkswagen Value Chain
Volkswagen was founded in 1937 in Germany and is now the second largest automaker in the world. It operates 94 production plants across 18 European countries and 8 other countries. Each day it produces 34,500 vehicles and employs over 500,000 people worldwide. Volkswagen Group consists of 10 brands from 7 European countries. It focuses on quality and customer satisfaction across its operations from procurement and production to marketing, sales, and after-sales service. The company invests heavily in new technologies like autonomous driving functions and connectivity between vehicles and smart devices.
Marketing management-Automobile sector
This document discusses Porter's value chain analysis for Hyundai and Toyota. It analyzes Hyundai's primary and secondary activities, noting the value or benefits each provides to customers, such as reduced time and cost through just-in-time logistics or improved consumer interactions. For Toyota, it analyzes Porter's five forces and generic strategies, including their use of cost leadership through efficient manufacturing and product differentiation through incremental innovations.
Brief Study On Volkswagen And Its Business Work
It deals with "How Volkswagen Started their journey and are now having a world wide presence and deals with the strategies used to have global presence.
Volkswagen
Volkswagen is a German automobile manufacturing group that is the third largest automaker in the world. Their vision is to be the most successful, fascinating, and sustainable automaker by 2018 by offering attractive, safe, and environmentally sound vehicles. They have a wide brand portfolio and 60 production plants around the world. While their brand reputation was damaged by emissions scandals, their diversification strategy and synergies between brands are strengths. Opportunities include rising fuel prices, acquisitions, and autonomous vehicles, but they face intense competition and increasing regulations as threats.
Volkswagen - Developing Strategies for Competitive Advantage
Modern business strategy tools will be employed to evaluate the strategy and performance of Volkswagen, the world’s second largest automaker. In addition, the internal resources and capabilities, industry environment, and institutional environment of the company will be appraised within the context of various compelling issues, threats, and challenges facing the company. Recommendations will be made as to how Volkswagen’s strategy could potentially be improved in order to increase competitive advantage.
Volkswagen 2
Volkswagen is a large German automaker established in 1937. It owns 9 major automotive brands and has production in 62 plants across 21 countries. Volkswagen pursues a strategy of leveraging its scale across brands and through R&D to take advantage of sector dynamics. It has expanded significantly in China through joint ventures and plans to continue its focus on emerging markets for future growth. Volkswagen has acquired brands like Skoda and SEAT to expand its geographic and product reach.
VOLKSWAGEN PPT
Volkswagen has invested 4000 crores to set up its state-of-the-art manufacturing facility in Chakan, Pune covering 527 acres. The tour visited the body shop where car bodies are manufactured using robots and the assembly hall where accessories are installed on cars within 117 seconds. The Chakan plant has a production capacity of 130,000 vehicles per year and employs 3700 people across direct, indirect and contracted roles. Volkswagen exports cars to over 50 countries from the Chakan plant.
Volkswagen India - IMC Campaign
This case study describes Volkswagen's entry into the crowded Indian car market and their innovative integrated marketing campaigns. They targeted different segments with tailored campaigns for models like the Vento, Beetle, Polo, and Touareg. Notable tactics included a "talking" newspaper, revealing billboards, and digital campaigns highlighting local manufacturing. The campaigns successfully increased brand awareness and sales volume despite lower advertising spending than competitors.
Volkswagen STDP India
- Volkswagen Group India is a subsidiary of Volkswagen AG based in Pune, Maharashtra and represents three brands - Volkswagen, Audi and Skoda.
- Volkswagen offers models across luxury, mid-size, and compact segments including Polo, Vento, Jetta, Beetle, Passat, and Touareg.
- The company aims to target various market segments like sedan, SUV and hatchback users while expanding its presence across major cities and towns.
Volkswagen India
Volkswagen India sees India as a key component of its strategy to become the number one automaker in the world by 2018. India is currently the world's second fastest growing car market, with shipments expected to more than double by 2018. Volkswagen has launched several successful marketing campaigns in India, including a talking newspaper ad that increased brand awareness from 8% to 37% and a "Made in India" campaign highlighting vehicles made in Volkswagen's Pune plant. Volkswagen also supports the Indian government's "Clean India" campaign to improve cleanliness and promote environmental protection.
Volkswagen Case Study
Volkswagen launched The Fun Theory campaign to promote their more environmentally friendly BlueMotion cars. The campaign used videos online showing how small acts that are fun can inspire positive behavior change. This garnered significant attention globally. While not explicitly an ad for VW, it subtly promoted their new efficient yet stylish BlueMotion models. The campaign engaged viewers and encouraged sharing the videos widely on social media. This raised awareness of VW's green credentials and led to more BlueMotion cars being sold internationally, demonstrating how fun marketing can effectively promote products and influence consumer behavior.
Volkswagen India Promotion & Distribution Marketing
Volkswagen aimed to increase brand awareness in India through extensive promotional campaigns using various traditional and digital marketing channels. They launched newspaper and television advertisements as well as social media campaigns to connect with customers. This resulted in a 169% increase in sales and recall rising from 4% to 50%. Volkswagen continues promoting through print, television, social media and special campaigns to further engage customers in India.
Volkswagen
Introduction
Four Functions Approach
Important Success Factors
Challenges that will face next 5 years
Findings
Recommendation
Solar Power and Tidal
Resignation of Volkswagen's CEO Martin Winterkorn
Who is liable if collision occurs?
i. Planning
Long-term objectives
Strategies
Difficulty of individual goals
ii. Organizing
Employees report to me
Centralisation or Decentralisation
iii. Controlling
iv. Leading
Volkswagen brand awareness
Volkswagen faced challenges entering the Indian automotive market late, as other brands had stronger brand awareness. To address this, Volkswagen focused on innovation in their products, communications, and advertising. Their strategies included buying all ads in the Times of India newspaper for one day, creating cut-out and "talking" newspaper ads, and using mobile ads targeted at high-net worth users. These innovative approaches helped Volkswagen exponentially increase brand awareness and meet sales objectives within their first year in India.
A Presentation On Volkswagen India
Volkswagen was founded in 1937 in Germany. It has grown to become one of the largest car manufacturers in the world through strategic acquisitions and expanding into international markets like India. However, in 2015 it was discovered that Volkswagen had cheated on emissions tests for over 11 million diesel vehicles worldwide, causing far higher nitrogen oxide emissions in real-world driving than allowed by standards. This scandal and investigations into further irregularities with fuel consumption figures have cost Volkswagen billions in fines and damaged its reputation.
Volkswagen das auto.
The document discusses the history, objectives, competitors and SWOT analysis of Volkswagen, a leading German automaker. It notes that Volkswagen was founded in 1937 and produces a wide range of vehicles. The objectives include becoming a global leader in customer satisfaction and quality while enhancing supply chain management. Main competitors are listed as Toyota, Honda, General Motors and Ford. The SWOT analysis finds strengths in brand recognition and large workforce, while weaknesses include high competition and production facilities. Opportunities exist in partnerships and innovation, while threats comprise competitive features, rising costs and material prices.
Volkswagen's Marketing Strategy in India
INTRODUCTION
Volkswagen (VW) is one of the world’s leading automobile manufacturers and the largest carmaker in Europe
Volkswagen in German language means people’s car
Founded - 28 May 1937 (75 years)
Founder(s) - Ferdinand Porsche
Headquarters - Wolfsburg, Germany
Slogan - Das Auto ("The Car")
Area served - 153 countries
Subsidiaries - Audi, Bugatti, Bentley, Lamborghini, Porsche, SEAT, Skoda, Volkswagen and Scania CV
Volkswagen- Company, Competitors and Changes
Volkswagen is a German automotive manufacturing company headquartered in Wolfsburg, Germany. It designs, manufactures, and distributes passenger and commercial vehicles, motorcycles, engines, and turbomachinery. In 2014, Volkswagen produced over 10 million vehicles and had over 572,000 employees worldwide, making it one of the largest automakers by sales. It has a multi-brand strategy, operating brands such as Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Škoda, and Volkswagen, and is divided into its Automotive and Financial Services divisions.
Ansoff matrix
This Presentation will little bit speak about the Ansoff Matrix, Comparing 2 giant automobile industries i.e. Toyota and BMW.
Volkswagen marketing ppt
The document provides information about Volkswagen's operations in India. It discusses Volkswagen's introduction and manufacturing team in India. It also covers Volkswagen's environment and factors driving the automotive industry in India. Specifically, it summarizes Volkswagen's marketing mix strategies for its Vento model, including its place, pricing, and promotion approaches. It outlines Volkswagen's supply chain from suppliers to production to dealers. It also notes some failures in pricing, promotion, and products for automakers in India. In conclusion, it states that India is an important growing market for automakers and that easy financing options are available.
Volkswagen
Volkswagen is a German automaker known for its "Das Auto" tagline. It owns several brands including Volkswagen, Audi, and Skoda. Volkswagen positions its brands for different customer segments - Volkswagen targets above-average income customers, Audi targets sporty customers wanting to show off, and Skoda offers value. However, Volkswagen's strategies in India have been confused, with brands cannibalizing each other. Additionally, Volkswagen's emissions scandal in 2015 severely damaged its brand image and profits when it was discovered the company had cheated emissions tests. Volkswagen aims to rebuild trust through environmental and social initiatives.
Volkswagen ppt
This document discusses Volkswagen's marketing strategy to target females aged 24-33 to appeal their unique car designs. The strategy involves using social media like blogs on Facebook and Twitter. It also involves creating mobile apps for finding dealers and scheduling appointments. Internet marketing with Google AdWords paying per click is recommended. Success will be evaluated by profit-cost analysis and customer surveys. The optimal budget is $3.5 million allocated to social media, mobile, and internet marketing.
Volkswagen Product Mix
The product strategy and mix in Volkswagen marketing strategy can be explained as follows:
Volkswagen offers several vehicles in different countries. Its top selling and most popular models include Volkswagen Polo, Volkswagen Passat, Volkswagen Jetta, Volkswagen Sirocco, Volkswagen Tiguan, Volkswagen Touran, Phaeton, Eos, and Beetle. All these cars are the product strategy in the marketing mix of Volkswagen. Depending on the level of localization, features, comfort, size, seating capacity, options, engine configurations and power several different trims and variants are offered. The various body types Volkswagen offers including hatchback, estate, sedan, coupe, convertible, SUV, crossover, coupe and MPV. It also manufactures and sells Hybrid, Dual fuel and Electric vehicles. Volkswagen cars, Polo and Gold also won the prestigious European Car of the Year award, which is 50 years old.
Marketing Strategy of Volkswagen Beetle
Volkswagen was facing declining sales in the late 1990s in the US market as competition from Japanese and American automakers increased. Their marketing director Liz Vanzura proposed relaunching the Volkswagen Beetle to boost sales. However, positioning the new Beetle to appeal both to nostalgic baby boomers but also younger buyers was seen as a "mission impossible" given the different perspectives of each group. The marketing campaign "Drivers Wanted" aimed to strengthen Volkswagen's positioning as an affordable German brand focused on driving enjoyment to help relaunch the Beetle successfully.
Audi
Audi is a luxury automobile manufacturer owned by Volkswagen Group. Founded in 1909, it merged with other companies in 1932 before Volkswagen acquired its shares after World War II. In 2014, Audi reported over €53 billion in revenue with over 74,000 employees. It manufactures luxury cars and super cars, and was the first to develop four-wheel drive and use LED headlights in cars. Audi owns Lamborghini and Ducati, and competes in higher market segments against BMW, Mercedes Benz, Ferrari, and Porsche. Key challenges include large manufacturing investments and marketing against competitors in Southeast Asian markets.
More Related Content
What's hot
Volkswagen
Volkswagen is a German automobile manufacturing group that is the third largest automaker in the world. Their vision is to be the most successful, fascinating, and sustainable automaker by 2018 by offering attractive, safe, and environmentally sound vehicles. They have a wide brand portfolio and 60 production plants around the world. While their brand reputation was damaged by emissions scandals, their diversification strategy and synergies between brands are strengths. Opportunities include rising fuel prices, acquisitions, and autonomous vehicles, but they face intense competition and increasing regulations as threats.
Volkswagen - Developing Strategies for Competitive Advantage
Modern business strategy tools will be employed to evaluate the strategy and performance of Volkswagen, the world’s second largest automaker. In addition, the internal resources and capabilities, industry environment, and institutional environment of the company will be appraised within the context of various compelling issues, threats, and challenges facing the company. Recommendations will be made as to how Volkswagen’s strategy could potentially be improved in order to increase competitive advantage.
Volkswagen 2
Volkswagen is a large German automaker established in 1937. It owns 9 major automotive brands and has production in 62 plants across 21 countries. Volkswagen pursues a strategy of leveraging its scale across brands and through R&D to take advantage of sector dynamics. It has expanded significantly in China through joint ventures and plans to continue its focus on emerging markets for future growth. Volkswagen has acquired brands like Skoda and SEAT to expand its geographic and product reach.
VOLKSWAGEN PPT
Volkswagen has invested 4000 crores to set up its state-of-the-art manufacturing facility in Chakan, Pune covering 527 acres. The tour visited the body shop where car bodies are manufactured using robots and the assembly hall where accessories are installed on cars within 117 seconds. The Chakan plant has a production capacity of 130,000 vehicles per year and employs 3700 people across direct, indirect and contracted roles. Volkswagen exports cars to over 50 countries from the Chakan plant.
Volkswagen India - IMC Campaign
This case study describes Volkswagen's entry into the crowded Indian car market and their innovative integrated marketing campaigns. They targeted different segments with tailored campaigns for models like the Vento, Beetle, Polo, and Touareg. Notable tactics included a "talking" newspaper, revealing billboards, and digital campaigns highlighting local manufacturing. The campaigns successfully increased brand awareness and sales volume despite lower advertising spending than competitors.
Volkswagen STDP India
- Volkswagen Group India is a subsidiary of Volkswagen AG based in Pune, Maharashtra and represents three brands - Volkswagen, Audi and Skoda.
- Volkswagen offers models across luxury, mid-size, and compact segments including Polo, Vento, Jetta, Beetle, Passat, and Touareg.
- The company aims to target various market segments like sedan, SUV and hatchback users while expanding its presence across major cities and towns.
Volkswagen India
Volkswagen India sees India as a key component of its strategy to become the number one automaker in the world by 2018. India is currently the world's second fastest growing car market, with shipments expected to more than double by 2018. Volkswagen has launched several successful marketing campaigns in India, including a talking newspaper ad that increased brand awareness from 8% to 37% and a "Made in India" campaign highlighting vehicles made in Volkswagen's Pune plant. Volkswagen also supports the Indian government's "Clean India" campaign to improve cleanliness and promote environmental protection.
Volkswagen Case Study
Volkswagen launched The Fun Theory campaign to promote their more environmentally friendly BlueMotion cars. The campaign used videos online showing how small acts that are fun can inspire positive behavior change. This garnered significant attention globally. While not explicitly an ad for VW, it subtly promoted their new efficient yet stylish BlueMotion models. The campaign engaged viewers and encouraged sharing the videos widely on social media. This raised awareness of VW's green credentials and led to more BlueMotion cars being sold internationally, demonstrating how fun marketing can effectively promote products and influence consumer behavior.
Volkswagen India Promotion & Distribution Marketing
Volkswagen aimed to increase brand awareness in India through extensive promotional campaigns using various traditional and digital marketing channels. They launched newspaper and television advertisements as well as social media campaigns to connect with customers. This resulted in a 169% increase in sales and recall rising from 4% to 50%. Volkswagen continues promoting through print, television, social media and special campaigns to further engage customers in India.
Volkswagen
Introduction
Four Functions Approach
Important Success Factors
Challenges that will face next 5 years
Findings
Recommendation
Solar Power and Tidal
Resignation of Volkswagen's CEO Martin Winterkorn
Who is liable if collision occurs?
i. Planning
Long-term objectives
Strategies
Difficulty of individual goals
ii. Organizing
Employees report to me
Centralisation or Decentralisation
iii. Controlling
iv. Leading
Volkswagen brand awareness
Volkswagen faced challenges entering the Indian automotive market late, as other brands had stronger brand awareness. To address this, Volkswagen focused on innovation in their products, communications, and advertising. Their strategies included buying all ads in the Times of India newspaper for one day, creating cut-out and "talking" newspaper ads, and using mobile ads targeted at high-net worth users. These innovative approaches helped Volkswagen exponentially increase brand awareness and meet sales objectives within their first year in India.
A Presentation On Volkswagen India
Volkswagen was founded in 1937 in Germany. It has grown to become one of the largest car manufacturers in the world through strategic acquisitions and expanding into international markets like India. However, in 2015 it was discovered that Volkswagen had cheated on emissions tests for over 11 million diesel vehicles worldwide, causing far higher nitrogen oxide emissions in real-world driving than allowed by standards. This scandal and investigations into further irregularities with fuel consumption figures have cost Volkswagen billions in fines and damaged its reputation.
Volkswagen das auto.
The document discusses the history, objectives, competitors and SWOT analysis of Volkswagen, a leading German automaker. It notes that Volkswagen was founded in 1937 and produces a wide range of vehicles. The objectives include becoming a global leader in customer satisfaction and quality while enhancing supply chain management. Main competitors are listed as Toyota, Honda, General Motors and Ford. The SWOT analysis finds strengths in brand recognition and large workforce, while weaknesses include high competition and production facilities. Opportunities exist in partnerships and innovation, while threats comprise competitive features, rising costs and material prices.
Volkswagen's Marketing Strategy in India
INTRODUCTION
Volkswagen (VW) is one of the world’s leading automobile manufacturers and the largest carmaker in Europe
Volkswagen in German language means people’s car
Founded - 28 May 1937 (75 years)
Founder(s) - Ferdinand Porsche
Headquarters - Wolfsburg, Germany
Slogan - Das Auto ("The Car")
Area served - 153 countries
Subsidiaries - Audi, Bugatti, Bentley, Lamborghini, Porsche, SEAT, Skoda, Volkswagen and Scania CV
Volkswagen- Company, Competitors and Changes
Volkswagen is a German automotive manufacturing company headquartered in Wolfsburg, Germany. It designs, manufactures, and distributes passenger and commercial vehicles, motorcycles, engines, and turbomachinery. In 2014, Volkswagen produced over 10 million vehicles and had over 572,000 employees worldwide, making it one of the largest automakers by sales. It has a multi-brand strategy, operating brands such as Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Škoda, and Volkswagen, and is divided into its Automotive and Financial Services divisions.
Ansoff matrix
This Presentation will little bit speak about the Ansoff Matrix, Comparing 2 giant automobile industries i.e. Toyota and BMW.
Volkswagen marketing ppt
The document provides information about Volkswagen's operations in India. It discusses Volkswagen's introduction and manufacturing team in India. It also covers Volkswagen's environment and factors driving the automotive industry in India. Specifically, it summarizes Volkswagen's marketing mix strategies for its Vento model, including its place, pricing, and promotion approaches. It outlines Volkswagen's supply chain from suppliers to production to dealers. It also notes some failures in pricing, promotion, and products for automakers in India. In conclusion, it states that India is an important growing market for automakers and that easy financing options are available.
Volkswagen
Volkswagen is a German automaker known for its "Das Auto" tagline. It owns several brands including Volkswagen, Audi, and Skoda. Volkswagen positions its brands for different customer segments - Volkswagen targets above-average income customers, Audi targets sporty customers wanting to show off, and Skoda offers value. However, Volkswagen's strategies in India have been confused, with brands cannibalizing each other. Additionally, Volkswagen's emissions scandal in 2015 severely damaged its brand image and profits when it was discovered the company had cheated emissions tests. Volkswagen aims to rebuild trust through environmental and social initiatives.
Volkswagen ppt
This document discusses Volkswagen's marketing strategy to target females aged 24-33 to appeal their unique car designs. The strategy involves using social media like blogs on Facebook and Twitter. It also involves creating mobile apps for finding dealers and scheduling appointments. Internet marketing with Google AdWords paying per click is recommended. Success will be evaluated by profit-cost analysis and customer surveys. The optimal budget is $3.5 million allocated to social media, mobile, and internet marketing.
Volkswagen Product Mix
The product strategy and mix in Volkswagen marketing strategy can be explained as follows:
Volkswagen offers several vehicles in different countries. Its top selling and most popular models include Volkswagen Polo, Volkswagen Passat, Volkswagen Jetta, Volkswagen Sirocco, Volkswagen Tiguan, Volkswagen Touran, Phaeton, Eos, and Beetle. All these cars are the product strategy in the marketing mix of Volkswagen. Depending on the level of localization, features, comfort, size, seating capacity, options, engine configurations and power several different trims and variants are offered. The various body types Volkswagen offers including hatchback, estate, sedan, coupe, convertible, SUV, crossover, coupe and MPV. It also manufactures and sells Hybrid, Dual fuel and Electric vehicles. Volkswagen cars, Polo and Gold also won the prestigious European Car of the Year award, which is 50 years old.
What's hot (20)
Volkswagen - Developing Strategies for Competitive Advantage
Volkswagen - Developing Strategies for Competitive Advantage
Volkswagen India Promotion & Distribution Marketing
Volkswagen India Promotion & Distribution Marketing
Viewers also liked
Marketing Strategy of Volkswagen Beetle
Volkswagen was facing declining sales in the late 1990s in the US market as competition from Japanese and American automakers increased. Their marketing director Liz Vanzura proposed relaunching the Volkswagen Beetle to boost sales. However, positioning the new Beetle to appeal both to nostalgic baby boomers but also younger buyers was seen as a "mission impossible" given the different perspectives of each group. The marketing campaign "Drivers Wanted" aimed to strengthen Volkswagen's positioning as an affordable German brand focused on driving enjoyment to help relaunch the Beetle successfully.
Audi
Audi is a luxury automobile manufacturer owned by Volkswagen Group. Founded in 1909, it merged with other companies in 1932 before Volkswagen acquired its shares after World War II. In 2014, Audi reported over €53 billion in revenue with over 74,000 employees. It manufactures luxury cars and super cars, and was the first to develop four-wheel drive and use LED headlights in cars. Audi owns Lamborghini and Ducati, and competes in higher market segments against BMW, Mercedes Benz, Ferrari, and Porsche. Key challenges include large manufacturing investments and marketing against competitors in Southeast Asian markets.
Entrepreneurship (Zeeshan Akhtar of Qmobile)
QMobile is a leading mobile phone brand in Pakistan founded in 2009 by Zeeshan Akhtar. Through innovative marketing strategies, quality products at affordable prices, and a focus on customer needs, QMobile has achieved over 50% market share in Pakistan. Zeeshan Akhtar's leadership and vision have been keys to QMobile's success, with a focus on introducing new technologies like smartphones while keeping prices accessible to most Pakistanis. QMobile aims to continue expanding its product range and empowering customers through advanced mobile devices.
Q mobile project
This document provides information about Q Mobile, a Pakistani mobile phone company. It includes an abstract, acknowledgments, history of the mobile phone sector, an overview of Q Mobile including its vision and challenges. It then discusses Q Mobile's target market and product lines. The product lines discussed are the Linq series, Noir X series, and I series. Details are provided on the specifications and features of phones in each product line. The document also discusses Q Mobile's pricing and sales channels. It notes that Q Mobile phones are generally cheaper than competitors. Finally, it mentions that promotions are a key part of Q Mobile's marketing strategy.
Volkswagen IMC Campaign
Volkswagen created a viral video warning women of the dangers of applying makeup while driving. They uploaded the video to the YouTube channel of Nikkie, a famous beauty influencer with over 170,000 subscribers and 25 million views. Without spending any money on media, the video accumulated over 1.2 million views, 8,400 likes, and thousands of retweets in two weeks, sparking an important conversation about road safety.
Volkswagen India Case Study
Volkswagen launched an innovative marketing campaign on LinkedIn to raise brand awareness among Indian professionals. They created a Company Page to allow members to recommend VW models, generating over 2,700 recommendations in 30 days. VW also used LinkedIn Recommendation Ads, reaching over 960,000 people and gaining 2,300 new followers. The campaign was highly successful in engaging working professionals where they spend much of their time.
Industrial Visit of VolksWagen
The document summarizes an industrial visit by students to the Volkswagen plant in Pune, India. It provides details about the company, plant, and production processes. The students toured the body shop, assembly shop, and paint shop. They observed various manufacturing and quality control processes, including the use of robotics and laser welding technologies. The visit concluded with students gaining valuable insights into automobile production and thanking Volkswagen for the learning opportunity.
Customer preference for volkswagen cars
This document provides an introduction to the topic of customer awareness and preferences for Volkswagen cars. It discusses key concepts in marketing like building customer relationships, branding, and harnessing new technologies. It defines marketing and explains that the goal is to understand customer needs and provide value. The marketing process involves analyzing opportunities, developing strategies, planning programs, and managing efforts. Strategic planning is important to determine goals and strategies to achieve them. The introduction lays the groundwork for understanding customer awareness, preferences, and how Volkswagen can better target their market.
A project report on brand preference of mobile phones
The document discusses the history and development of the telecom industry in India, from its beginnings in 1851 with landline services to the modern mobile phone industry. It describes how the industry was initially state-run but has since opened up to private operators. Major players in the current mobile market include Airtel, Vodafone, Idea, Reliance, and Tata, with the industry experiencing rapid growth in subscribers.
Volkswagen ppt
The document is a presentation for Volkswagen Lucknow about customer awareness and preferences for Volkswagen cars. It discusses Volkswagen as one of the largest car producers in Europe and aims to understand the effective factors in customer awareness and preferences. It outlines research methodology involving a survey of 100 people in Lucknow on their preferences based on factors like fuel, features, offers and after-sales service. Customers suggested increasing service centers and providing regular information on new cars and maintenance tips.
Bba project
This document is a project report submitted by Mitesh Ghiya to the University of Rajasthan in partial fulfillment of a Bachelor of Business Administration degree. The report provides a financial overview of the telecom sector in India, with a focus on Bharat Sanchar Nigam Limited (BSNL). The report includes sections on financial analysis, BSNL's profile, research methodology, a SWOT analysis, conclusions, and suggestions. Mitesh Ghiya conducted the project under the guidance of Dr. Dileep Singh to analyze BSNL's financial performance and strategies in the competitive telecom industry.
How Volkswagen Mocked Corporate Social Responsibility: “Diesel Gate” Outs Sus...
How Volkswagen Mocked Corporate Social Responsibility:
“DieselGate” Outs Sustainable Business Sham
In September 2015, the automotive industry played witness to the largest scandal among its ranks in recent history, as Volkswagen was caught cheating with its pants down. The German car manufacturer had recently overtaken Toyota in sales, in the first half of 2015, to establish itself as the leader of the global car market. Though, this shouldn't have been a surprise to anyone, since VW was largely leading the automotive industry in terms of revenues, profits, and assets even in 2013.
The world was left with jaws agape in early September, as the German giant admitted to placing “cheat” software in roughly 11 million of its diesel-engined cars worldwide. Carried out since 2009 onwards, this subterfuge was perpetrated in an effort to deceive pollutant emissions testing in developed markets like US and EU. As investigations into the fraud continue, the primary reason seems to be that Volkswagen did not wish to install a Urea-based exhaust system marketed as AdBlue – roughly $336 per unit – into the “clean diesel” engines which they'd spent years developing for their 2009 models. In-house testing into the engines revealed that they emitted roughly 35 to 40 times the amount of nitrogen oxide, linked to smog, acid rain, asthma, and other illnesses, above the limits allowed by clean air legislation in developed nations.
Suddenly, the car manufacturer was faced with two options – go back to the drawing board and miss out on the 2009 car season, or spend exorbitant amounts of money to fix the problem by retro-fitting their engines with AdBlue. They chose option three – cheat through a “defeat device” software. Ironically, the test which ultimately uncovered the deception was carried out by independent American researchers – working for an NGO, rather than the EPA or other bigwig agencies – to show their European counterparts that diesel engines can be used with cleaner emissions. Despite their published efforts coming to light in 2014, however, the EPA was unable to make Volkswagen admit to the cheat till September 2015 – after threatening to withhold approval for VW's and Audi's 2016 diesel models.
Now, after having lost its CEO in the wake of the scandal alongwith almost a fifth of its share value, Volkswagen is looking at criminal investigations from the US and Chinese governments, a legal penalty for $18 billion for the roughly 482,000 cars it sold in US, and class-action lawsuits from owners of post-2009 VW Jetta, Golf, Beetle, and Passat, as well as similar Audi diesel models. Even though the firm has set aside roughly $7.3 billion to deal with this scandal, early projections show that this amount may be grossly insufficient.
By now, we're sure that you have a flood of unanswered questions – What are these “defeat devices”? How do they affect the car's performance?
For more visit > > > cake.hr
Samsung project report
The document is a dissertation submitted by Supriya Kumari in partial fulfillment of a PGPBM degree from the International School of Business & Media in Pune, India. The dissertation analyzes the market potential for Samsung CDMA mobile phones in the Mumbai region of India. It includes an introduction covering the mobile market in India and Samsung's business, a description of the research design and data collection through retailer interviews, and an analysis of the collected data on market shares and consumer demand for various CDMA phone brands like Samsung, LG, Haier, and Spice.
Viewers also liked (14)
A project report on brand preference of mobile phones
A project report on brand preference of mobile phones
How Volkswagen Mocked Corporate Social Responsibility: “Diesel Gate” Outs Sus...
How Volkswagen Mocked Corporate Social Responsibility: “Diesel Gate” Outs Sus...
Similar to volkswagen india, volkswagen
Volkswagen Plant Visit 06-May-15
Volkswagen Group India has adopted three key strategies to grow its market share in India:
1. The "18plus" strategy aims to increase sales volume to over 10 million cars globally by focusing on emerging markets like India.
2. Each brand (Audi, Skoda, Volkswagen) targets different market segments with Skoda and Volkswagen focusing on mass market vehicles.
3. An aggressive marketing strategy is employed using various media and focused on improving brand awareness in India.
Volkswagen
Volkswagen is a German automaker established in 1937 that is the largest automaker in Germany and Europe. It has three of the top 10 best-selling cars of all time still in production - the Golf, Beetle, and Passat. Volkswagen means "people's car" in German and oversees brands like Audi, Lamborghini, and Bentley. It has global sales of over 9 million vehicles annually and factories across 21 countries, making it Europe's largest automaker. Volkswagen aims to become the world's largest automaker by 2018 through global expansion and a focus on emerging markets.
Volkswagen India and hyundai motor India ltd
Introduction, Marketing Mix, STP, Swot Analysis of both the company.
Comparison of Volkswagen Polo And Hyundai i20, on various parametres.
The big small wonder Renault and Nissan Alliance
The Renault-Nissan alliance aims to strengthen their position in the Indian automotive market through shared platforms and new electric vehicle launches. Their CMF platform allows building a wide range of vehicles from fewer parts, reducing costs. The Kwid and Redi-Go built on this platform have been successful due to their local sourcing and focus on value features. However, competition from established brands presents an ongoing threat. The alliance plans to launch 12 new electric vehicles and 40 autonomous vehicles by 2022 to expand their market share.
Ford Motor Strategic Management
Ford Motor Company is the largest industrial company in US history. Henry Ford founded the company in 1903 and pioneered mass production techniques, including the moving assembly line. By 1924, Ford produced the 10 millionth Model T car. Currently, Ford faces competition from Toyota, GM, Honda, and others but has maintained a strong brand and market share in North America through innovation. Ford aims to deliver profitable growth through its "One Ford" strategy of having one team, plan, and goal.
ITB Presentation (TOYOTA)
The Indus Motor Company (IMC) is a joint venture between Toyota Motor Corporation and others to assemble and market Toyota vehicles in Pakistan. IMC has the second largest market share in Pakistan's automobile sector. In FY15, IMC achieved its highest ever sales of 56,943 units, a 67% increase from the previous year. IMC's strengths include being a leader in car production and sales in Pakistan, ample availability of spare parts, and blending products according to Pakistan's infrastructure needs.
Truck Companies in India
Brand Analysis on Truck manufacturers in India like Ashok Leyland,Tata Motors,AMW,Bharat Benz,VOLVO Trucks,Mahindra,,SML ISUZU,EICHER MOTORS and many more
Hyundai motors
Hyundai Motor Company is a South Korean automaker founded in 1967 and headquartered in Seoul. It is the world's fifth largest automaker based on 2012 vehicle sales. Hyundai sells over 4.4 million vehicles worldwide annually through manufacturing plants in several countries. In Nepal, Laxmi Intercontinental Pvt. Ltd has been the authorized distributor of Hyundai vehicles since 2009.
Automobile Dacia
Automobile Dacia is a Romanian car manufacturer and subsidiary of Renault. Founded in 1966, it operates a large manufacturing plant in Mioveni, Romania where it produces over 350,000 vehicles per year. Dacia's best selling models include the Logan, Sandero, and Duster. In 2005 and 2011, Dacia vehicles won the Autobest "Car of the Year" award for their affordability, practicality, and fuel efficiency.
Audi presentation
Details of Audi luxury car makers. Its segmentation, supplier, target market, position, market mix, SWOT analysis and competitors
Volkswagen a marketing ppt
Volkswagen is a German automobile manufacturer founded in 1937. It is the largest automaker in Europe and Japan, with production in 62 plants across 21 countries and sales in 153 countries. Volkswagen represents three major brands - Volkswagen, Audi, and Skoda. The company has achieved numerous records, including producing the most fuel efficient production car in 2013. Volkswagen has faced challenges in India due to late market entry and issues clarifying its small car plans, but has utilized innovative marketing campaigns including roadblocks and audio print ads to boost brand awareness.
Automotive industry in india pdf
The automotive industry in India is one of the largest in the world and fastest growing globally. India is now the 6th largest producer of passenger vehicles globally. The industry manufactures over 11 million vehicles annually and exports about 1.5 million. Two-wheelers have the largest market share of over 75%. Major players include Maruti Suzuki, Hyundai, Tata Motors, and Mahindra & Mahindra. The industry provides employment to over 13 million people and has an annual turnover of over $35 billion. Tata Motors leads commercial vehicles while Maruti Suzuki leads passenger vehicles. Mahindra is expanding overseas. Hero MotoCorp leads two-wheelers while Bajaj Auto leads three-
eicher motors fundamental analysis
fundamental analysis of eicher motors
business model
products they provide
management quality
market share of company
analysis of financial statement
ratio analysis
peer to peer comparision
go through fundamental analysis and take your own decision to buy, hold, sell
audipresentation-160118104416 (1).pptx
Audi is a German luxury automaker known for producing high-quality vehicles. It oversees global production from its headquarters in Bavaria, Germany and has 9 production facilities worldwide. Audi targets both developed and emerging markets and competes with other luxury brands like BMW, Mercedes Benz, and Porsche. It focuses on technological innovation and performance to position itself as a leading luxury brand known for "Vorsprung durch Technik" or "Progress through Technology".
Audumbar volkswagen presentation
Volkswagen was founded in 1937 in Germany by Hitler. It is headquartered in Wolfsburg, Germany and has over 600,000 employees worldwide. Volkswagen owns several luxury brands including Bentley, Audi, Lamborghini, Porsche, and Bugatti. The company has a strong global presence with offices in 22 countries. Volkswagen started as an idea in 1934 by Ferdinand Porsche to create an affordable "people's car" for Germans.
Fourwheelerindustries 100408133128-phpapp01
The document discusses the four wheeler industry in India. It traces the growth of the automobile market from the first car in 1898 to India now having the third largest car market. Key factors driving growth include government policies encouraging foreign investment, increased incomes, and expanded road infrastructure. Major players like Maruti Suzuki, Hyundai, and General Motors are discussed. Advantages of the four wheeler industry include job creation and pushing innovation in fuel efficiency and alternative fuels.
Con project on eicher motors by vinay khatri.doc main main
This document provides an overview of Eicher Motors Limited, an India-based company engaged in commercial vehicles, motorcycles, and components. It discusses Eicher's subsidiaries, operating segments, plants and facilities, products, market share, advantages like technological expertise, extensive network, customized applications, and efficient cost of ownership. The document also profiles Eicher commercial vehicles and their diversification in various fields like tractors, motorcycles, gears, management consultancy, and more.
Suny summer trainnin gpdf
The document is a report on a summer training project completed at Arvind Hyundai. It includes:
- An acknowledgements section thanking the company and instructors for their support and guidance during the training.
- An executive summary providing an overview of Hyundai Motors history and operations.
- Sections on the company profile, objectives of the project, departments at Arvind Hyundai, a case study on the automotive industry in India, details on engine components and systems, and a conclusion.
Honda Atlas Cars
This document provides an overview of Honda Atlas Cars (Pakistan) Limited. Some key points:
- Honda Atlas is a joint venture between Honda Motor and Atlas Group established in 1992 to manufacture and assemble Honda vehicles in Pakistan.
- It produces the Honda Civic and Honda City models. Total production in 2017 was 34,560 units.
- Internally, it uses a consultative management style and motivates employees through rewards and incentives. Externally, it faces challenges from high import taxes, inflation, and political instability.
- Financially, it earned a record profit of Rs. 6,135 million in 2017. It pays consistent dividends to shareholders
Template 1
Eicher Motors is an Indian automotive company that owns Royal Enfield motorcycles and has a joint venture called VE Commercial Vehicles. The document provides an overview of Eicher Motors' businesses and their operations. It discusses Royal Enfield motorcycles and their growth in India and globally. It also outlines VE Commercial Vehicles, which designs and markets trucks and buses through its brands Eicher Trucks and Buses and Volvo Trucks India. The joint venture was formed to modernize commercial transportation in India. The document then analyzes VE Commercial Vehicles' international business and provides a project overview to study competitors' distribution networks in African and Middle Eastern markets.
Similar to volkswagen india, volkswagen (20)
Con project on eicher motors by vinay khatri.doc main main
Con project on eicher motors by vinay khatri.doc main main
Recently uploaded
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)Academy of Science of South Africa
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityAkanksha trivedi rama nursing college kanpur.
Natural birth techniques are various type such as/ water birth , alexender method, hypnosis, bradley method, lamaze method etcclinical examination of hip joint (1).pdf
described clinical examination all orthopeadic conditions .
Hindi varnamala | hindi alphabet PPT.pdf
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
Advanced Java[Extra Concepts, Not Difficult].docx
This is part 2 of my Java Learning Journey. This contains Hashing, ArrayList, LinkedList, Date and Time Classes, Calendar Class and more.
How to Manage Your Lost Opportunities in Odoo 17 CRM
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...National Information Standards Organization (NISO)
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.How to Build a Module in Odoo 17 Using the Scaffold Method
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxMohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Walmart Business+ and Spark Good for Nonprofits.pdf
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Aberdeen
How to Setup Warehouse & Location in Odoo 17 Inventory
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingExcellence Foundation for South Sudan
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.Recently uploaded (20)
Pride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School District
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
How to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 Inventory
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
volkswagen india, volkswagen
- 1. PROJECT ON VOLKSWAGEN PREPARED BY: PUSHKAR KANDEL BBA 2ND YEAR ROLL NO. 120241164 SYSTEM ID: 2012017851
- 2. COMPANY PROFILE : • Founded on 28th May 1937, Volkswagen is a German multinational automotive company headquartered in Wolfsburg, Lower Saxony, Germany. • It is the largest automotive company in the world measured by revenue. • It is the 2nd largest automobile manufacturer worldwide by 2012 only behind Toyota. • It has 100 production facilities across 27 countries including India and China. • The current chairman and the CEO of the company are Ferdinand K. Piech and Martin Winter Korn. • Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Škoda and Volkswagen marques; motorcycles under the Ducati brand are sold and owned by Volkswagen Group. • Established in 2007, Volkswagen India Pvt Ltd. is a subsidiary of Volkswagen Group which assembles manufactures and distributes Volkswagen vehicles in India.
- 3. SALES AND SERVICES IN INDIA • Currently Volkswagen has 111 dealers and additional 24 by the end of 2013 across 56 cities all over the India while Skoda and Audi alone having in total around 120 dealership across the country today. • In the year 2010-11, VGSIPL recorded combined sales of 53,341 vehicles. • In 2011-2012 the Volkswagen Group India clocked an impressive growth of 109.3%. • The three brands – Audi, ŠKODA and Volkswagen together delivered a total of 111,623 vehicles to customers in 2011-2012. • The Volkswagen Polo is the highest selling model of this group with a sales of 37,153 in 2011. • From January to December 2012 Volkswagen Group India sold 115,237 cars with a growth of 3.2 percent.
- 4. MARKETING STRATEGIES • Indian car market is the 10th largest car market with annual sales of around 1.4 million cars. • Volkswagen was a late entrant in the already crowded Indian market of car. • Targeting high class people with luxury cars. • It has initiated a ‘Think Blue’ which is actually working on environmental issues. • It has focused on manufacturing cars locally in order to reduce cost and achieve maximum profit. • They are focusing in producing hybrid cars. • They are also planning to capture bigger market with its budgeted car segments.