Volkswagen India sees India as a key component of its strategy to become the number one automaker in the world by 2018. India is currently the world's second fastest growing car market, with shipments expected to more than double by 2018. Volkswagen has launched several successful marketing campaigns in India, including a talking newspaper ad that increased brand awareness from 8% to 37% and a "Made in India" campaign highlighting vehicles made in Volkswagen's Pune plant. Volkswagen also supports the Indian government's "Clean India" campaign to improve cleanliness and promote environmental protection.