The document provides a comparative analysis of Bajaj Auto and Hero MotoCorp, two major Indian motorcycle manufacturers. It discusses the history and operations of both companies. Bajaj Auto was founded in 1945 and is a global leader in motorcycles and three-wheelers. Hero MotoCorp was formed in 1984 as a joint venture between Hero Group and Honda that became the largest motorcycle manufacturer globally by 2001. The document also outlines research methodology used including primary and secondary data collection through surveys. Key findings indicate that Hero MotoCorp's Splendor and Passion models and Bajaj's Discover and Pulsar are most popular. Price, mileage, and quality are main factors influencing purchase decisions.
Tvs motors summer internship report a study on customer satisfaction towards ...Priyansh Kesarwani
A study on Customer satisfaction towards TVS Motors in Kanpur City
Objective of the study:
• To know the customer satisfaction level towards services of TVS Motors.
• To know the problems presently faced by the customers at TVS Motors.
• To study the post-sales service performance.
• To know the new area of improvement.
A comparative study of customer satisfaction towards performance of Hero, Baj...hasnain2
MBA marketing project report on
A comparative study of customer satisfaction towards performance of Hero, Bajaj, Honda and Tvs bikes(A Case of Malegaon City)
Tvs motors summer internship report a study on customer satisfaction towards ...Priyansh Kesarwani
A study on Customer satisfaction towards TVS Motors in Kanpur City
Objective of the study:
• To know the customer satisfaction level towards services of TVS Motors.
• To know the problems presently faced by the customers at TVS Motors.
• To study the post-sales service performance.
• To know the new area of improvement.
A comparative study of customer satisfaction towards performance of Hero, Baj...hasnain2
MBA marketing project report on
A comparative study of customer satisfaction towards performance of Hero, Bajaj, Honda and Tvs bikes(A Case of Malegaon City)
This presentation is on research methodology for project work for undergraduate students . It consist of two part , first part speaks about the overall research methodology for research and second part is based on the guidelines issues by Goa University in the project manual for final year undergraduate students.
It is a study finds out those factors that really influence consumer- buying behavior because this information is essential to get a competitive edge. Through this study an attempt has been made to identify the consumer satisfaction and explicit needs and attitudes of the consumers.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
2. Bajaj Auto
“The History”
• Bajaj Auto came into existence on 29 November 1945 as M/s
Bachraj Trading Corporation Private Limited.
• It was founded by Jamnalal Bajaj in Rajasthan in the 1930s. It is
based in Pune, Mumbai, with plants in Chakan (Pune), Waluj
(near Aurangabad) and Pantnagar in Uttarakhand.
• It started off by selling imported two- and three-wheelers in India.
• In 1985, it started producing at Waluj near Aurangabad. In 1986, it
sold 500,000 vehicles in a financial year.
• With the launch of motorcycles in 1986, the company has changed
its image from a scooter manufacturer to a two-wheeler
manufacturer.
3. Continue…
• Bajaj Auto is the world's sixth-largest manufacturer of motorcycles and
the fourth-largest in India. It is the world’s largest three-wheeler
manufacturer.
• On May 2015, its market capitalisation was 640
billion (US$9.5 billion), making it India's 23rd largest publicly traded
company by market value.
• The Forbes Global 2000 list for the year 2012 ranked Bajaj Auto at
1,416.
• Bajaj Auto bought a controlling stake in the Tempo Firodia company,
renaming it "Bajaj Tempo“.
• Bajaj Auto's equity shares are listed on Bombay Stock Exchange where
it is a constituent of the BSE SENSEX index, and the National Stock
Exchange of India where it is a constituent of the CNX Nifty.
4. Hero MotoCorp.
“The History”
• Hero Honda started its operations in 1984 as a joint venture
between Hero Cycles of India and Honda of Japan.
• A joint venture between the Hero Group and Honda Motor Company
was established in 1984 as the Hero Honda Motors Limited
at Dharuhera, India.
• Munjal family and Honda group both owned 26% stake in the
Company.
• During the 1980s, the company introduced motorcycles that were
popular in India for their fuel economy and low cost. A popular
advertising campaign based on the slogan 'Fill it – Shut it – Forget it'
that emphasized the motorcycle's fuel efficiency helped the company
grow at a double-digit pace since inception.
5. Continue…
• In 2001, the company became the largest two-wheeler manufacturing
company in India and globally. It maintains global industry leadership
to date.
• In 2010, when Honda decided to move out of the joint venture, Hero
Group bought the shares held by Honda. Subsequently, in August 2011
the company was renamed Hero MotoCorp with a new corporate
identity.
• The technology in the bikes of Hero Motocorp (earlier Hero Honda) for
almost 26 years (1984–2010) has come from the Japanese counterpart
Honda.
• The company is the largest two wheeler manufacturer in India. In
India, it has a market share of about 46% share in 2-wheeler category.
• The 2006 Forbes 200 Most Respected companies list has Hero Honda
Motors ranked at #108.
6. Research Methodology
• DATA SOURCE: Research included gathering both Primary and
Secondary data.
• RESEARCH APPROACH: The research approach was used survey
method which is a widely used method for data collection and best
suited for descriptive type of research survey includes research
instrument like questionnaire which can be structured and unstructured.
• SAMPLING UNIT: This research was carried in Kolkata. These were
100 respondents.
• DATA COMPLETION AND ANALYSIS: After the data has been
collected, it was tabulated and findings of the project were presented
followed by analysis and interpretation to reach certain conclusions.
7. Objective of the Study
• To analyze the customer satisfaction.
• To analyze the customer preference.
• To know which manufacturer is providing better services.
• To analyze after sales services of bikes.
• To study the behavioural factors of consumers in motor bikes.
• To suggest various factors to improve sales.
8. Limitations of the Study
• Research work was carried out in Madurai only the finding may not be
applicable to the other parts of the country because of social and
cultural differences.
• The sample was collected using connivance-sampling techniques. As
such result may not give an exact representation of the population.
• Shortage of time is also reason for incomprehensiveness.
• The views of the people are biased therefore it doesn’t reflect true
picture.
9. Data Analysis & Interpretations
Q1) Which bike do you have?
Hero MotoCorp 47
Bajaj Auto 38
Any other 15
10. Continue…
Q2) Which Model do you Have?
HeroMotoCorp
Splender 21
Passion 13
Karizma ZMR 7
Any other 6
Bajaj Auto
CT 100 7
Discover 12
Pulsar 11
Any other 8
11. Continue…
Q3) In which family Income level do you Fall?
Range
1,00,000-2,00,000 22
2,00,000-3,00,000 45
3,00,000-4,00,000 23
above 4,00,000 10
13. Continue…
Q5) For what purpose do you use your Motor Bike?
HeroMotoCorp Bajaj Auto
Office Purpose 9 4
Personal purpose 13 15
Joy Purpose 19 16
Other 6 3
14. Continue…
Q6) How do you come to know about this Motor Bike?
Hero MotoCorp. Bajaj Auto
Newspaper 8 5
Television 23 16
Magazine 5 3
Friends & Relative 21 19
16. Continue…
Q8) Do you have full knowledge about Bikes before buying?
Hero MotoCorp. Bajaj Auto
Yes 35 28
No 22 15
17. Continue…
Q9) Which Factor below Influence your decision?
Hero MotoCorp. Bajaj Auto
Price 72% 78%
Mileage 78% 64%
Quality 65% 48%
Resale Value 40% 28%
Status symbol 10% 7%
18.
19. Continue…
Q10) How would you rate the following factors of Bikes with respect to
different company?
Hero MotoCorp. Bajaj Auto
Mileage 74% 72%
Price 68% 65%
Pick up 70% 80%
Maintenance 58% 62%
Look & Shape 85% 80%
Brand Image 53% 55%
20.
21. Continue...
Q11) If new Bike with good features comes in, then would you like to
change your bike?
Hero MotoCorp. Bajaj Auto
Yes 25 21
No 20 17
Can’t say 12 5
22. Findings
During this research project I came in to contact with many customers who are
having bikes. It has been found that in Hero MotoCorp mostly the customers are
having Splendor while the ratio of the customers using Passion, Karizma and other
bikes are comparatively low. In Bajaj the customers are giving more preference to
Discover and Pulsar models and in case of TVS Bikes the customers are givig more
preference to the other models rather than Flame, Starcity and Apache. The
maximum numbers of customers that are using these bikes fall in the income group
of 2,00,000 - 3,00,000. It has been observed that the customers are using their bikes
mostly for official and personal purpose. It is observed that the awareness of Hero
MotoCorp bikes mostly comes from friends while of Bajaj and TVS the awareness
comes from newspapers and televisions. Out of the sample size of 100 customers,
75 customers agree with the fact that advertisements play a very significant role in
influencing their behavior to choose the bike. On the other hand 15 customers do
not agree to this fact. While remaining 10 customers are not sure about it.
23. Conclusion
• Most of the Pulsar, CBZ & Karizma ZMR are purchased by
young generation 18 to 30 because they prefer stylish looks and
rest of the models of Hero MotoCorp are purchased more by
daily users who needs more average of bikes than looks.
Hero MotoCorp is considered to be most fuel-efficient bike on
Indian roads.
Service & Spare parts are available throughout India in local
markets also.
While buying a motorcycle, economy is the main consideration
in form of maintenance cost, fuel efficiency.
Majority of the respondent had bought their motorcycle for
more than 3 years.
24. Recommendations
• Bajaj should introduce some more models having more fuel efficient.
• Hero MotoCorp should think about high engine power in case of upper
segment bikes.
• More service centers should be opened.
• Maintenance cost and the availability of the spare parts should also be
given due importance.
• They also introduce some good finance/discount schemes for students.
• The price should be economic.
