Volkswagen sought to raise brand awareness in India by focusing on innovation in its marketing strategies. It created a "talking newspaper" advertisement that increased brand awareness from 8% to 37% in one year. VW then partnered with LinkedIn to establish a company page and enable members to recommend VW car models. A recommendation ad campaign inspired over 2,700 recommendations in just four weeks, far exceeding the goal of 500. This innovative partnership allowed VW to effectively engage with professionals online.