The document discusses digital masterplanning and its applications at different scales from the district/city level down to the individual building level. It addresses how technology can be used to improve outcomes across various real estate and urban planning domains including facilities management, design management, portfolio management, and more. Additionally, it presents different levels of ambition for digital masterplanning from using individual technologies for specific outcomes to a more holistic "combinatorial thinking" approach.

1. Digital Masterplanning
FMP Event, Cambridge
6th October 2016
Volker.Buscher@Arup.com | @vbuscher
Director | Global Digital Business Leader 1
Digital
Masterplanning
Volker.Buscher@arup.com | @vbuscher
Director | Global Digital Business Leader
The Rise of Digital Masterplanning
District /
City
Estate / PortfolioBuilding

2. Digital Masterplanning
FMP Event, Cambridge
6th October 2016
Volker.Buscher@Arup.com | @vbuscher
Director | Global Digital Business Leader 2
District / City Scale
Building / Block
Scale

3. Digital Masterplanning
FMP Event, Cambridge
6th October 2016
Volker.Buscher@Arup.com | @vbuscher
Director | Global Digital Business Leader 3
The
Workplace
Infrastructure as a Service?
 USB C Version 3.1
 Power over Ethernet
 DC Power Infrastructure
Facilities
Management

4. Digital Masterplanning
FMP Event, Cambridge
6th October 2016
Volker.Buscher@Arup.com | @vbuscher
Director | Global Digital Business Leader 4
AEC Industry
productivity is
declining
globally
Design
Management
 BIM
 GIS
 Parametric Design
 Supply Chain
Managment

5. Digital Masterplanning
FMP Event, Cambridge
6th October 2016
Volker.Buscher@Arup.com | @vbuscher
Director | Global Digital Business Leader 5
Portfolio
Management
• Improving the leasing process
• Customer Relationship Management
• Optimising sqft for strategic letting accounts
• ...
HOW Process - Data - SystemsWHY - Outcomes

6. Digital Masterplanning
FMP Event, Cambridge
6th October 2016
Volker.Buscher@Arup.com | @vbuscher
Director | Global Digital Business Leader 6
Digital
Masterplanning
Level(s) of
Ambition
More
Advanced
Technology for
“one” outcome.
“Combinatorial
Thinking”
Ref “2nd Machine
Age”
CityEstate / PortfolioBuilding
Technology is
purchased by
departments
within its core
requirements.
(and we need
some silos =
organisation)
R
RentAccounting
Back-office
internal operations
Front-office
tenant facing
Mobility
HealthandWellBeing
CustomerRelationships
Role of technology
Communityservices
EstataePlanning
General
Finance
Tenant &
Occupier
Relationships
Website
Portfolio
Dashboarding
Asset
Management
Markting&PR
Movement &
Occupancy

7. Digital Masterplanning
FMP Event, Cambridge
6th October 2016
Volker.Buscher@Arup.com | @vbuscher
Director | Global Digital Business Leader 7
Technology is
purchased by
departments
within its core
requirements.
(and we need
some silos =
organisation)
R
RentAccounting
Back-office
internal operations
Front-office
tenant facing
Mobility
HealthandWellBeing
CustomerRelationships
Role of technology
Communityservices
EstataePlanning
GeneralMarkting&PR
Occupancy
Management
Business
data analytics
Portfolio
data
architecture
Technology
BMS
Metering
Security
Connectivity
Rent
Accounting

8. Digital Masterplanning
FMP Event, Cambridge
6th October 2016
Volker.Buscher@Arup.com | @vbuscher
Director | Global Digital Business Leader 8
Technology &
Reference
Architecture
Building Estate Management Connectivity
Business and Information Systems
IRS
Smart Metering
Cloud, Data &
Insight
Technology &
Reference
Architecture

9. Digital Masterplanning
FMP Event, Cambridge
6th October 2016
Volker.Buscher@Arup.com | @vbuscher
Director | Global Digital Business Leader 9
Ecosystem…
• My Control –
My Money
• In Partnership
– Our Money
• Support
City of
Boston
BRA
MBTA
MIT
Harvar
d BU
Masspor
t
MCC
A
MONUM
Uber
GE
PwC
W/S
Development
BCG
Verte
x
Pharm
a
ZipCa
r
AV
WEF
Local
Sense
Lab
Public Body
Private
Academic
Non-profit
ICT
Budget
Money Capital / Opex
Budgets

10. Digital Masterplanning
FMP Event, Cambridge
6th October 2016
Volker.Buscher@Arup.com | @vbuscher
Director | Global Digital Business Leader 10
Ecosystem
Investments
(smart nation)
ICT
Budget
New
Digital budgets
Money
(Capex &
Opex)
Capital / Opex
Budgets
Leadership
Leadership
Info
Strategy
Systems &
Technology
Strategy
Communication
with stakeholders
PurchasingGeneral
admin
Financial
management
Infrastructure
development
planning
Applications
architecture
planning
Programme
management
Strategy Planning Administration
HRProcure
ment
Project
Management
Management
of suppliers
SLA reporting
and
application of
penalties
Coordination
of services
across
contractors
Business unit
liaison
Monitoring of SLA targets and
corrective action
Availability
management
Capacity
management
Service managementContract managementProject
Management
Applications
mgmt
Platform
mgmt
Infrastructure
mgmt
Service
Desk
operation
Incident
mgmt
Problem
mgmt
Maintenance
of applications
platform and
infrastructure
Release
mgmt
Configuration
mgmt
Change
mgmt
Requirement
s, Design,
Build & Test
Operation Maintenance Support Development

11. Digital Masterplanning
FMP Event, Cambridge
6th October 2016
Volker.Buscher@Arup.com | @vbuscher
Director | Global Digital Business Leader 11
Soft and Hard
Capabilities
Our Approach
Building Campus Portfolio
Run
Business as Usual
(tech as infrastructure,
Meets basic requirements Catalogue)
Grow
(tech to deliver performance
improvement and potentially end
user experience)
Transform
(tech as strategic differentiator with
explicit financial gains, potential to
change asset value, utilisation, core
part of ops and experience design)

12. Digital Masterplanning
FMP Event, Cambridge
6th October 2016
Volker.Buscher@Arup.com | @vbuscher
Director | Global Digital Business Leader 12
Brand & Asset Value
Experience
Operations
Future Proofing & Planning
WHY
(focus on
outcomes)
Vision and Leadership
Organisation, Technology &
Money
Execution
HOW
(focus on
execution)

13. Digital Masterplanning
FMP Event, Cambridge
6th October 2016
Volker.Buscher@Arup.com | @vbuscher
Director | Global Digital Business Leader 13
Digital
Masterplanning
Volker.Buscher@arup.com | @vbuscher
Director | Global Digital Business Leader