The document provides an overview of global internet and mobile user statistics, highlighting that there are over 3.1 billion internet users worldwide, with a penetration rate of 42%. In India, the internet user base is approximately 300 million, with a penetration rate of 23%, and mobile internet users are expected to grow by 21% from 2014 to 2019. Additionally, smartphone usage is rising, with Indians spending an average of 3 hours and 18 minutes on their devices daily, and the e-commerce and social media landscapes are detailed with significant user engagement.

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2. World of Internet
World Population:
•7.3 Billion+
Internet Users:
•3.1Billion+
WWW Segments:
•Internet Penetration - 42%
•Number of Websites - 938 Mn+

3. Internet Distribution
"%" of Internet Population
"%" of Worldwide Internet Users
0
20
40
60
80
100
North
America
Latin
Americe
Europe Asia Middle
East
Africa Australia
Internet Distribution Continent wise
"%" of Internet Population "%" of Worldwide Internet Users

4. India Internet
India’s
Population:
•1.2 Bn+
Internet Users:
•300 Mn+
WWW
Segments:
•Internet
Penetration - 23%
•Growth in Internet
Users – 14% (Y-o-Y)

5. Internet V/S TV Penetration
Projections:
TV Viewers:
•The CAGR for
TV viewership
is estimated
to be around
3% from 2014
to 2019
Internet
Users:
•The number
of Internet
users would
grow by 18%
during the
same period

6. Internet Hike Compare to TV Viewers
0
200
400
600
800
1000
1200
2014 2015 2016 2017 2018 2019
Chart Title
Internet Users TV Users Internet Hike

7. Mobile Internet Statistics
Mobile Internet users are
expected to grow by
CAGR 21% from 2014 to
2019
Average Monthly
Spend on Mobile
Internet Rs. 235,
grew by 36% from
2013, 54% of the
average monthly
expenditure of
Mobile Connection
Decrease in Smart
Phones Prices are
Increasing Smart
Phones and Internet
Users on Phone

8. Indian Mobile Internet Scenario
213 Millions
Estimated
Mobile
Internet
Users in June
2015
55%
Percentage
Growth Year
over Year
Mobile
Internet
Urban User
159+ Million
Rural Mobile
Internet
Users 54+
Million
Smartphone
penetration
in India: 10%
Average
global
Smartphone
penetration:
25%

9. Smartphone Usage Trends
Indians on average
spends 3 hours 18
minutes a day on
their smartphones
(20% increase in 2
years)
1/3 of the times is
on Mobile Apps
56% of the time an
Indian Smartphone
user has access to
a mobile
broadband
network
65% Smartphones
users prefer
streaming over
downloading

10. App Downloads: Top 10 Nations
USA 18% Chine 10%
Indonesia
8%
India 7%
South
Korea 6%
Malaysia
5%
Philippines
3%
France 3% Russia 3% Turkey 3%

11. Shares of Apps by Category
Games 64%
Communication
15%
Arts and
Entertainment
6%
Ecommerce 5%
Technology and
Computing 4%

12. Top Indian Apps by Category
E-Commerce
•Flipkart
•Paytm
•Snapdeal
•Quikr
•Olx News
•Newshunt
•The Times of
India
•Hindi News
Navbharat
Times
•Gov. Jobs
search Sarkari
Naukri
•ABP Live News
Travel
•MakeMyTrip
•Cleartrip
•IRCTC Conn.
•Goibibo
•Indian Train
Status

13. Social Media Statistics
Global: 1.44+ Billion India: 128+ Million
Global: 289+ Million India: 22.2+ Million
Global: 300+ Million India: 19.3+ Million
Global: 347+ Million India: 32.5+ Million
Global: 250+ Million India: 20+ Million

14. Video Consumption Details: India
Video Audience 59
Million
Videos 3.7 Billion
Time spent by viewer 414
Minutes

15. Total Ad Spending: 2014
• Worldwide: $559 Billion
• India: $6.31 Billion
• India’s Rank: 18
Total Media Ad
Spends
• Worldwide: $146 Billion
• India: $770 Million
• India’s Rank: 19
Digital Ad
Spends
• Worldwide: $40.2 Billion
• India: $32.7 Million
• India’s Rank: 20
Mobile Internet
Ad Spends

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