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Ipsos - Online Audience Consumption Habits 2013

This document provides online audience measurement data for several Middle Eastern and North African countries. It details the study methodology, which involves both tagging websites to collect traffic data as well as recruiting online panelists. Key metrics reported on include reach, page views, time spent, and demographic audience composition for major categories and websites in countries like Saudi Arabia, Egypt, Jordan, and the UAE. Gender differences in online behavior are also highlighted for some categories and sites.

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Ipsos Online Audience Measurement - Consumption Habits Nobody is Unpredictable Figures are based on March 2013 Monthly Ratings
CONTENT • About the Study • KSA Ratings • Egypt Ratings • Jordan Ratings • UAE Ratings • Website Visitors as a Target • Audience Composition Vs. PageView Composition • What’s New?
About The Study Ipsos Online Audience Measurement is conducted among internet users to track their online behavior and usage across websites. The study concept is build on two approaches in order to deliver the media and digital industry the most accurate and reliable data. Approach 1: Ipsos collects traffic data from participated websites by embedding a tag on their pages. From tagging the websites, Ipsos Gemius can identify numbers of “Real Users”, which are NOT uniques, cookies or browsers. Consequently the media industry can better plan the advertisers campaign by using “Reach” as a main media indicator Approach 2: Ipsos recruit a panel randomly through different means to insure proper internet distribution and representation. After identifying the profile, each panelist downloads a sophisticated application on his/her computer that enables the metering of internet behavior. The panel approach was introduced since multinational websites and some local websites cannot be tagged.
Coverage : The study covers 12 MENA countries; KSA, UAE, Kuwait, Oman, Qatar, Bahrain, Jordan, Syria, Lebanon, Iraq, Egypt and Morocco. By use of panel and website tagging, data is delivered across 4 main countries covered in this report (KSA, UAE, Jordan and Egypt). This concept is called hybrid approach. The remaining countries are delivered through the cookie panel approach. More countries will be part of the panel soon. Different Online Ad Networks and around 300 local websites are currently participating in the study. Sample size? • Total Cookie Panel sample size: represent the individuals that accessed the tagged websites and filled in the pop up survey: 25079 • Total Panel sample size: Are the recruited people who downloaded the application on their laptop and they represent: 15452 About The Study
25 Key Media Metrics The metering and tagging technology allows Ipsos Gemius to collect different metrics and statistical analytics: in this report, the main metrics chosen are: • Reach: % of Real Users – Internet Individuals • Number of Page Views • Number of visits • Time spent per visit/ visitor • Audience composition PV /Time Composition, and audience duplication . • Demographic details (e.g. nationality, gender, age, purchase behavior, marital status, other media usage…etc)
KSA Monthly Ratings
Monthly Internet Breakdown - KSA 9.4 Million Internet Population 63% Monthly Internet Penetration 58% Males 42% Females 40% from 20-30 years old 24% from 31- 40 years old 19% from 15- 19years old 17% from 41+ years old KSA
Top Categories - KSA Ranked by Internet Reach Page Views Avg. daily time spent/visitor
88% 70% 64% 59% 58% 50% 49% 48% 47% 36% 34% 34% 29% 28% 22% 18% 17% 16% 14% 14% 0% 20% 40% 60% 80% 100% Search engine Videos Horizontal portals Social Networks Technology Women Mail Forums General News Games Entertainment Storage Governmental E-commerce TV Finance Translation Telecom Health 89% 66% 63% 63% 61% 51% 49% 42% 36% 33% 32% 27% 25% 25% 22% 21% 20% 18% 18% 18% 0% 20% 40% 60% 80% 100% Search engine Videos Horizontal portals Technology Social Networks Mail News General Forums Governmental Women Games Storage Entertainment E-commerce Banking Travel and Tourism Telecom Translation TV Internet Reach Page Views Avg. daily time spent/visitor Top 20 Categories – KSA – Monthly Internet Reach
803,610 624,293 566,404 215,341 153,672 122,895 101,357 82,793 79,812 59,486 45,378 37,753 28,590 27,604 24,116 21,684 19,615 18,707 13,063 10,554 0 400,000 800,000 Search engine Videos Social Networks Games Horizontal portal Mail Women Governmental Forums Technology General News Education Entertainment Translation Storage TV Travel and Tourism E-commerce Recruitment 1,050,255 810,582 631,297 325,501 278,657 206,448 156,217 133,544 111,482 109,560 67,865 65,404 56,130 50,875 47,380 37,778 35,743 31,069 30,860 29,923 0 400,000 800,000 1,200,000 Search engine Social Networks Videos Horizontal portal Mail News Governmental Technology Games Automotive Banking Sports E-commerce Travel and Tourism General Forums Translation Women Telecom Education Internet Reach Avg. daily time spent/visitor Top 20 Categories – KSA – Page Views Page Views Thousands Thousands
1:22:54 1:09:46 0:42:00 0:37:32 0:36:42 0:31:43 0:18:58 0:16:51 0:16:45 0:16:09 0:15:54 0:14:52 0:14:30 0:14:22 0:13:43 0:13:12 0:12:31 0:12:18 0:11:50 0:11:45 0:00:00 0:14:24 0:28:48 0:43:12 0:57:36 1:12:00 1:26:24 1:40:48 Social Networks Videos Search engine Games Dating Radio Education Recruitment Food Women Governmental Technology General Directory Forums Horizontal portal Mail TV Classified Translation 0:55:03 0:49:36 0:46:23 0:38:30 0:31:43 0:26:10 0:22:24 0:21:00 0:20:12 0:20:11 0:19:46 0:18:23 0:18:18 0:18:15 0:18:04 0:17:22 0:16:42 0:15:40 0:14:57 0:14:03 0:00:000:07:120:14:240:21:360:28:480:36:000:43:120:50:240:57:361:04:48 Social Networks Videos Radio Search engine Automotive Dating Games Education Horizontal portal Technology Mail Governmental Real Estate News E-commerce Travel and Tourism Telecom Finance Sports Banking Internet Reach Top 20 Categories – KSA – Avg. daily time spent/visitor Page Views Avg. daily time spent/visitor
Gender Variation ….. 12 Videos websites have higher reach and avg. daily time spent per visitor across females compared to males Banking websites have higher reach, page views and avg. daily time spent per visitor across males compared to females Travel & Tourism websites have higher reach, Page Views and avg. daily time spent per visitor across males compared to females Games websites have higher reach, Page Views and avg. daily time spent per visitor across females compared to males
Top Websites - KSA Ranked by Internet Reach Page Views
84% 66% 50% 44% 33% 31% 28% 25% 22% 18% 17% 16% 13% 13% 13% 0% 20% 40% 60% 80% 100% google.com youtube.com msn.com facebook.com yahoo.com maktoob.yahoo.com twitter.com wikipedia.org hawaaworld.com hafiz.gov.sa sedty.com brooonzyah.net mbc.net fatakat.com brg8.com 85% 63% 50% 47% 36% 29% 29% 23% 20% 15% 15% 14% 13% 12% 12% 0% 20% 40% 60% 80% 100% google.com youtube.com facebook.com msn.com yahoo.com twitter.com maktoob.yahoo.com sabq.org wikipedia.org bing.com moi.gov.sa hafiz.gov.sa mail.google.com souq.com mefeedia.com Top 15 Websites – KSA – Monthly Internet Reach Internet Reach Page Views
743,582 549,447 404,129 195,339 143,859 122,730 50,674 36,810 35,495 24,696 24,333 23,073 20,212 16,765 15,404 - 200,000 400,000 600,000 800,000 google.com youtube.com facebook.com travian.com.sa twitter.com msn.com hawaaworld.com hafiz.gov.sa keek.com yahoo.com noor.moe.sa translate.google.com kau.edu.sa mbc.net tumblr.com 930,916 667,491 565,654 243,323 105,700 104,407 74,175 66,376 65,429 64,712 55,099 41,247 40,194 38,653 36,734 - 400,000 800,000 google.com facebook.com youtube.com msn.com haraj.com.sa twitter.com travian.com.sa noor.moe.sa yahoo.com sabq.org kooora.com mail.google.com saudiairlines.com samba.com hafiz.gov.sa Top 15 Websites – KSA – Monthly Page Views Thousands Thousands Page ViewsInternet Reach
Egypt Monthly Ratings
Internet Breakdown – Egypt (Urban Areas) 7.5 Million Internet Population 36% Monthly Internet Penetration 57% Males 43% Females 39% from 20-30 years old 25% from 15-19 years old 19% from 41+ years old 17% from 31-40 years old Egypt (Urban)
Top Categories - Egypt Ranked by Internet Reach Page Views Avg. daily time spent/visitor
90% 79% 57% 45% 45% 34% 33% 32% 31% 30% 25% 19% 18% 17% 16% 15% 14% 13% 13% 12% 0% 20% 40% 60% 80% 100% Social Networks Search engine Videos Technology Horizontal portal General Directory Mail Women Forums News Translation Telecom Classified Entertainment Games E-commerce Real Estate Music Health 79% 76% 60% 51% 49% 41% 37% 35% 35% 23% 21% 21% 21% 19% 17% 16% 14% 14% 13% 13% 0% 20% 40% 60% 80% 100% Search engine Social Networks Horizontal portal Technology Videos Mail News General Directory Forums Telecom Games Entertainment Women Classified Translation Sports Storage E-commerce Music Internet Reach Page Views Avg. daily time spent/visitor Top 20 Categories – Egypt – Internet Monthly Reach
1,531,121 286,529 107,991 103,938 42,936 39,221 34,500 25,854 23,526 21,361 18,943 16,347 16,287 15,819 12,833 11,291 9,227 8,319 7,176 6,584 - 500,000 1,000,000 1,500,000 2,000,000 Social Networks Search engine Videos Horizontal portal Directory News Mail Music Forums Women General Telecom Games Technology Real Estate Classified Storage Entertainment Translation Dating 884,583 506,013 215,580 162,863 105,194 92,553 79,042 67,038 64,956 56,387 27,604 24,111 23,126 21,424 18,765 17,203 15,268 14,268 13,846 13,113 - 400,000 800,000 Social Networks Search engine Videos Horizontal portal News Mail Directory Sports Technology Games Governmental Forums Entertainment Music Automotive General Classified Dating E-commerce Women Internet Reach Avg. daily time spent/visitor Top 20 Categories – Egypt – Monthly Page Views Page Views Thousands Thousands
1:44:17 0:42:16 0:29:08 0:28:51 0:23:59 0:21:12 0:18:33 0:18:13 0:17:33 0:16:46 0:16:41 0:16:31 0:14:10 0:12:56 0:12:51 0:12:37 0:12:34 0:11:09 0:11:08 0:10:13 0:00:00 0:28:48 0:57:36 1:26:24 1:55:12 Social Networks Games Videos Search engine Music Dating News Horizontal portal Automotive Classified Forums Directory Women Mail Entertainment Food Real Estate Magazine Sports Storage 1:07:36 1:03:37 0:46:47 0:33:59 0:32:54 0:27:47 0:22:59 0:19:07 0:16:29 0:15:48 0:15:26 0:14:29 0:14:04 0:13:58 0:13:53 0:13:14 0:12:47 0:12:32 0:12:13 0:11:45 0:00:00 0:14:24 0:28:48 0:43:12 0:57:36 1:12:00 Social Networks Governmental Games Automotive Search engine Videos Sports News Music Technology Dating Horizontal portal Recruitment Religion Forums Classified Mail Entertainment Finance Real Estate Internet Reach Top 20 Categories – Egypt – Avg. daily time spent/visitor Thousands Thousands Page Views Avg. daily time spent/visitor
Gender Variation ….. 22 Social Networking websites – Females generate almost double the number of the page views males generate! Telecom websites have higher reach across males yet more page views are done by females. Music websites have higher page views and avg. daily time spent per visitor across females compared to males Search Engine websites – Males generate almost double the number of page views females generate!
Top Websites - Egypt Ranked by Internet Reach Page Views
88% 76% 57% 37% 32% 27% 20% 19% 17% 17% 15% 14% 11% 11% 11% 0% 20% 40% 60% 80% 100% facebook.com google.com youtube.com yahoo.com ar.hao123.com maktoob.yahoo.com mail.yahoo.com msn.com live.com twitter.com wikipedia.org dubizzle.com ask.com bing.com fatakat.com 73% 68% 49% 47% 32% 30% 29% 21% 18% 16% 16% 16% 13% 11% 11% 0% 20% 40% 60% 80% facebook.com google.com yahoo.com youtube.com mail.yahoo.com ar.hao123.com maktoob.yahoo.com msn.com wikipedia.org youm7.com live.com twitter.com fatakat.com ask.com dubizzle.com Top 15 Websites– Egypt – Monthly Internet Reach Internet Reach Page Views
1,504,779 203,431 101,807 72,355 38,894 27,687 15,762 13,947 12,423 11,655 10,809 10,081 7,681 7,224 5,749 0 500,000 1,000,0001,500,0002,000,000 facebook.com google.com youtube.com yahoo.com ar.hao123.com msn.com maktoob.yahoo.com vodafone.com.eg fatakat.com twitter.com youm7.com mail.yahoo.com y8.com ask.com alnaddy.com 863,352 381,195 207,266 117,907 52,233 39,937 38,116 27,353 23,508 16,814 13,649 9,535 8,870 8,189 7,956 0 400,000 800,000 facebook.com google.com youtube.com yahoo.com mail.yahoo.com msn.com youm7.com maktoob.yahoo.com ar.hao123.com yallakora.com akhbarak.net twitter.com myegy.com alnaddy.com mail.google.com Top 15 Websites – Egypt – Monthly Page Views Thousands Thousands Page ViewsInternet Reach
Jordan Ratings
Internet Breakdown – Jordan 1.9 Million Internet Population 48% Monthly Internet Penetration 60% Males 40% Females 41% from 20-30 years old 29% from 15-19 years old 17% from 31- 40 years old 11% from 41+ years old Jordan
Top Categories - Jordan Ranked by Internet Reach Page Views Avg. daily time spent/visitor
90% 83% 62% 58% 55% 36% 36% 34% 32% 27% 26% 21% 18% 14% 13% 13% 13% 11% 9% 9% 0% 20% 40% 60% 80% 100% Social Networks Search engine Videos Horizontal portal News Mail Technology Women General Storage Forums Entertainment Games TV Music Magazine Guide Sports Translation E-commerce 87% 81% 63% 61% 61% 44% 42% 35% 34% 29% 26% 25% 24% 20% 16% 16% 13% 10% 10% 10% 0% 20% 40% 60% 80% 100% Social Networks Search engine Horizontal portal Videos News Technology Mail Forums General Games Sports Entertainment Women Storage TV Translation Internet Calls Music E-commerce Religion Internet Reach Page Views Avg. daily time spent/visitor Top 20 Categories – Jordan – Internet Reach
205,586 76,941 33,097 31,504 24,155 11,397 5,963 4,589 3,993 3,569 3,023 2,835 2,612 2,422 1,987 1,932 1,554 1,433 1,372 1,229 - 50,000 100,000 150,000 200,000 250,000 Social Networks Search engine News Videos Horizontal portal Mail Storage General Women Classified Forums Music Sports Games Technology Guide Banking Translation Education Real Estate 565,369 178,202 104,420 71,075 67,709 37,295 30,303 17,458 13,713 9,251 7,821 6,774 5,794 4,595 4,449 3,849 3,831 3,272 2,403 2,331 - 200,000 400,000 600,000 Social Networks Search engine Games Videos News Sports Horizontal portal General Mail Classified Forums Technology Dating Women TV Telecom Entertainment Storage Education Translation Internet Reach Avg. daily time spent/visitor Top 20 Categories – Jordan – Page Views Page Views Thousands Thousands
0:47:56 0:33:53 0:30:59 0:24:38 0:21:10 0:17:48 0:17:42 0:15:02 0:14:33 0:12:41 0:12:15 0:09:37 0:09:22 0:08:57 0:08:46 0:07:45 0:06:33 0:06:08 0:06:02 0:03:41 0:00:00 0:07:12 0:14:24 0:21:36 0:28:48 0:36:00 0:43:12 0:50:24 Social Networks Search engine News Videos Classified Sports Horizontal portal Games Music Storage Mail General Forums Education E-commerce Entertainment Recruitment Translation Women Technology 1:37:09 1:07:25 1:01:15 0:56:58 0:39:31 0:37:57 0:35:38 0:25:18 0:22:32 0:22:31 0:13:44 0:13:02 0:10:40 0:10:02 0:09:48 0:09:21 0:09:20 0:09:12 0:08:39 0:07:39 0:00:000:14:240:28:480:43:120:57:361:12:001:26:241:40:481:55:12 Social Networks Games TV News Dating Videos Search engine Sports Music Classified Forums Horizontal portal Recruitment General Telecom Entertainment Women E-commerce Health Storage Internet Reach Top 20 Categories – Jordan – Avg. daily time spent/visitor Page Views Avg. daily time spent/visitor
Gender Variation ….. 32 Guide websites have higher reach, and page views across females compared to males Dating websites have higher reach, and page Views across males compared to females Music websites have higher reach, page views and avg. daily time spent per visitor across females compared to males
Top Websites - Jordan Ranked by Internet Reach Page Views
89% 70% 62% 52% 42% 28% 22% 17% 16% 16% 16% 12% 12% 12% 12% 0% 20% 40% 60% 80% 100% facebook.com google.com youtube.com yahoo.com maktoob.yahoo.com mail.yahoo.com wikipedia.org 4shared.com jfranews.com twitter.com msn.com sarayanews.com y8.com jeeran.com m5zn.com 81% 74% 61% 53% 42% 34% 28% 25% 24% 20% 18% 16% 16% 15% 15% 0% 20% 40% 60% 80% 100% facebook.com google.com youtube.com yahoo.com maktoob.yahoo.com msn.com mail.yahoo.com live.com wikipedia.org bing.com kooora.com alwakeelnews.com sarayanews.com y8.com twitter.com Top 15 Websites – Jordan – Internet Reach Internet Reach Page Views
202,473 56,344 31,362 17,023 6,117 5,846 5,809 5,462 5,131 4,006 3,997 2,883 2,375 2,331 1,887 - 50,000 100,000150,000200,000250,000 facebook.com google.com youtube.com yahoo.com mail.yahoo.com maktoob.yahoo.com msn.com 4shared.com sarayanews.com live.com ammonnews.net gerasanews.com khaberni.com alwakeelnews.com jeeran.com 555,561 149,304 70,012 24,839 18,026 9,093 8,592 7,461 7,319 7,146 6,330 5,310 4,807 4,714 4,426 - 200,000 400,000 600,000 facebook.com google.com youtube.com kooora.com yahoo.com msn.com opensooq.com khaberni.com live.com maktoob.yahoo.com bing.com sarayanews.com ammonnews.net mail.yahoo.com alwakeelnews.com Top 15 Websites – Jordan – Page Views Thousands Thousands Page ViewsInternet Reach
UAE Ratings
Top 20 Categories - UAE Ranked by Internet Reach Page Views Avg. daily time spent/visitor
Internet Breakdown – UAE 4.7 Million Internet Population 71% Monthly Internet Penetration 72% Males 28% Females 39% from 20-30 years old 32% from 31-40 years old 21% from 41+ years old 8% from 15-19 years old UAE
81% 69% 60% 59% 54% 54% 25% 25% 25% 21% 19% 18% 17% 17% 16% 12% 11% 10% 10% 10% 0% 20% 40% 60% 80% 100% Search engine Horizontal portal Technology Mail Videos Social Networks News E-commerce General Forums Translation Entertainment Women Storage Travel and Tourism Telecom Health Education Recruitment Classified 84% 66% 64% 62% 58% 51% 30% 29% 29% 26% 21% 17% 17% 16% 15% 14% 13% 11% 10% 10% 0% 20% 40% 60% 80% 100% Search engine Horizontal portal Technology Mail Social Networks Videos News E-commerce General Translation Entertainment Telecom Classified Internet Calls Travel and Tourism Real Estate Sports Recruitment Storage Banking Internet Reach Page Views Avg. daily time spent/visitor Top 20 Categories – UAE – Monthly Internet Reach
179,310 105,838 64,524 57,701 49,912 22,513 20,793 20,179 15,829 10,537 10,024 8,848 8,042 5,053 4,814 4,806 4,239 3,619 3,194 2,876 - 50,000 100,000 150,000 200,000 Search engine Social Networks Mail Horizontal portal Videos Translation Classified Real Estate Technology E-commerce News Women Forums General Storage Travel and Tourism Entertainment Games Recruitment Education 642,454 547,594 334,818 286,813 260,682 75,454 61,309 57,929 56,132 53,767 37,364 26,742 23,851 23,385 22,064 20,707 16,903 12,471 9,674 8,960 - 200,000 400,000 600,000 Social Networks Search engine Horizontal portal Videos Mail News Games Classified Real Estate Technology General Sports E-commerce Translation Telecom Travel and Tourism Entertainment Banking Storage TV Internet Reach Avg. daily time spent/visitor Top 20 Categories – UAE – Monthly Page Views Page Views Thousands Thousands
0:42:18 0:40:25 0:35:07 0:33:41 0:32:04 0:28:23 0:24:35 0:18:01 0:16:47 0:16:46 0:15:32 0:15:29 0:13:25 0:13:06 0:13:00 0:12:51 0:12:26 0:12:06 0:11:57 0:10:39 0:00:000:07:120:14:240:21:360:28:480:36:000:43:120:50:24 Real Estate Classified Search engine Videos Social Networks Business Mail Forums News Games Translation Education Women Horizontal portal Travel and Tourism TV Entertainment Storage Technology Guide 0:58:01 0:54:28 0:49:37 0:40:08 0:30:21 0:25:24 0:23:16 0:22:34 0:21:34 0:20:04 0:16:18 0:16:14 0:15:17 0:15:11 0:11:56 0:11:39 0:11:04 0:10:53 0:10:48 0:10:17 0:00:00 0:14:24 0:28:48 0:43:12 0:57:36 1:12:00 Social Networks Videos Finance Games Search engine Horizontal portal Real Estate Classified News Mail Technology Telecom Business Sports Travel and Tourism General Forums Storage TV Entertainment Internet Reach Top 20 Categories – UAE – Avg. daily time spent/visitor Page Views Avg. daily time spent/visitor
Gender Variation ….. 42 Guide websites have higher reach, page views and avg. daily time spent per visitor across females compared to males Classifieds websites have almost double the avg. daily time spent per visitor among females compared to males Real Estate websites have almost double the avg. daily time spent per visitor among females compared to males
Top Websites - UAE Ranked by Internet Reach Page Views
73% 54% 48% 45% 39% 36% 29% 23% 16% 14% 12% 12% 11% 11% 9% 0% 20% 40% 60% 80% google.com youtube.com facebook.com yahoo.com msn.com live.com wikipedia.org mail.google.com twitter.com souq.com mail.yahoo.com maktoob.yahoo.com etisalat.ae bing.com bayt.com 76% 53% 51% 46% 44% 37% 30% 28% 20% 19% 17% 15% 13% 11% 9% 0% 20% 40% 60% 80% google.com facebook.com youtube.com yahoo.com msn.com live.com mail.yahoo.com mail.google.com wikipedia.org souq.com bing.com etisalat.ae maktoob.yahoo.com dubizzle.com emirates.com Top 15 Websites – UAE – Monthly Internet Reach Internet Reach Page Views
158,299 87,568 45,556 37,125 33,422 23,900 18,174 17,415 16,467 10,408 7,202 4,914 3,579 3,318 3,262 0 50,000 100,000 150,000 200,000 google.com facebook.com youtube.com msn.com msn.com-live.com mail.google.com yahoo.com dubizzle.com translate.google.com twitter.com mail.yahoo.com linkedin.com uaewomen.net maktoob.yahoo.com 4shared.com 607,600 381,332 281,261 163,789 154,463 124,158 73,165 63,359 56,168 48,698 19,604 18,058 16,401 14,672 13,982 0 200,000 400,000 600,000 facebook.com google.com youtube.com msn.com yahoo.com live.com mail.yahoo.com mail.google.com travian.ae dubizzle.com etisalat.ae linkedin.com wikipedia.org translate.google.com kooora.com Top 15 Websites – UAE – Monthly Page Views Thousands Page ViewsInternet Reach Thousands
Audience of specific website, what else do they visit?
Facebook.com Users - KSA Google.com Youtube.com msn.com Live.com Yahoo.com Twitter.com Maktoob.yahoo.com Wikipedia.org Sabq.org Hawaaworld.com 51% visit
Youtube.com Users - KSA Google.com facebook.com msn.com Live.com Yahoo.com Maktoob.yahoo.com twitter.com Wikipedia.org Sabq.org Hawaaworld.com 46% visit
Msn.com Users - KSA Google.com live.com youtube.com facebook.com Yahoo.com twitter.com Maktoob.yahoo.com Wikipedia.org Sabq.org Hawaaworld.com 47% visit
Yahoo.com Users - KSA Google.com youtube.com Maktoob.yahoo.com facebook.com msn.com live.com twitter.com Wikipedia.org Hawaaworld.com sedty.com 65% visit
Hawaaworld.com Users - KSA Google.com youtube.com yahoo.com Maktoob.yahoo.com msn.com facebook.com Live.com twitter.com wikipedia.org sedty.com 73% visit
Sabq.com Users - KSA Google.com youtube.com msn.com facebook.com live.com yahoo.com twitter.com Maktoob.yahoo.com wikipedia.org burnnews.com 68% visit
Kooora.com Users - KSA Google.com youtube.com Facebook.com msn.com live.com yahoo.com twitter.com maktoob.yahoo.com wikipedia.org sabq.org 68% visit
Dubizzle.com Users - UAE Google.com youtube.com yahoo.com facebook.com msn.com mail.yahoo.com Mail.google.com wikipedia.org live.com Maktoob.yahoo.com 58% visit
Souq.com Users - UAE Google.com facebook.com yahoo.com youtube.com msn.com Mail.google.com live.com Mail.yahoo.com wikipedia.org emirates.com 65% visit
Youm7.com Users - Egypt Google.com facebook.com youtube.com yahoo.com Maktoob.yahoo.com Mail.yahoo.com Wikipedia.org almasryalyoum.com Fatakat.com msn.com 64% visit
Masrawy.com Users - Egypt Facebook.com google.com youtube.com yahoo.com Maktoob.yahoo.com youm7.com almasryalyoum.org msn.com twitter.com Fatakat.com 76% visit
Sarayanews.com Users - Jordan Google.com facebook.com yahoo.com youtube.com Maktoob.yahoo.com Mail.yahoo.com msn.com alwakeelnews.com jordanzad.com live.com 86% visit
Alwakeelnews.com Users - Jordan Facebook.com google.com youtube.com yahoo.com Maktoob.yahoo.com msn.com Mail.yahoo.com sarayanews.com live.com y8.com 79% visit
Ikoo Network Users – KSA, UAE, Jordan, Egypt google.com youtube.com facebook.com yahoo.com msn.com Maktoob.yahoo.com live.com wikipedia.org twitter.com 4shared.com 58% visit
Vs. Knowing the profile of people accessing the website is important but Ipsos Gemius study enables the marketer to also know the Page view composition (profile) which is the key for proper planning that allows less wastage of CPMs! Audience Composition Page View Composition
Audience Composition Vs. PVs composition % KSA Jordan UAE Egypt 26%40% 48% 60% 62%38% 74% 13% 87% 43% 57% 27% 73% 64% 36%52%
Audience Composition Vs. PVs composition % KSA Jordan UAE Egypt 30%45% 48% 55% 51%49% 70% 14% 86% 41% 59% 31% 69% 64% 36%52%
Audience Composition Vs. PVs composition % KSA Jordan UAE Egypt 26%45% 42% 55% 66%34% 74% 18% 82% 24% 76% 39% 61% 41% 59%58%
Audience Composition Vs. PVs composition % KSA Jordan UAE Egypt 28%41% 37% 59% 73%27% 72% 11% 89% 39% 61% 49% 51% 38% 62%63%
Audience Composition Vs. PVs composition % KSA Jordan UAE Egypt 22%65% 28% 35% 14%86% 78% 26% 74% 25% 75% 35% 65% 31% 69%72%
Audience Composition Vs. PVs composition % KSA Jordan UAE Egypt 36%47% 41% 53% 62%38% 64% 46% 54% 45% 55% 42% 58% 48% 52%59%
Ipsos MediaCT provides a 360 view of the media industry through its Data Fusion service Readership, listenership, viewership, internet surfing, and product consumption is now within a hand’s reach
Ipsos MediaCT is the market leader in the region conducting all media research studies to serve the industry. Ipsos MediaCT carries out syndicated media research studies to monitor media consumption habits of residents in the region. Those studies cover TV Viewership through the Telemetry study (TLM), radio listenership through Radiometry study (RDM), print readership through the National Readership Survey (NRS), internet consumption through Ipsos Gemius, brands’ Usage and Attitudes through BrandPuls, and technology consumption through the Information, Communication & Technology Study (ICT). Having all the mentioned services lead to the establishment and release of a new service which is Data Fusion 360. Data fusion is the process of integration of multiple data and knowledge representing the same real-world object into a consistent, accurate, holistic and useful representation. Having mentioned accuracy, we are talking here about a very high level generated from the tight constraint imposed on the fusion process. Data Fusion 360
7 Thank You For Your Trust ! For online traffic insights visit www.rankingmena.com For online audience top line insights visit www.audiencesa.gemius.com Ipsos MediaCT plays a prominent role within media and communications research, holding key industry audience measurement contracts and conducting bespoke research to assist their clients in informing their strategic decisions. We help clients make connections in the digital age, as leaders in providing research solutions for companies in the fast- moving and rapidly converging worlds of media, content, telecom and technology. Using a wide variety of research techniques, we help individual media owners, technology companies, agencies and advertisers address issues such as editorial and programming, advertising, audience profiling and music tastes, market positioning, piracy, high definition and theatrical markets, new product and programme development and license applications. © Ipsos MediaCT 2013 About Ipsos MediaCT Don’t Forget! FOLLOW US : @IpsosMENA

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Ipsos - Online Audience Consumption Habits 2013

  • 1.
    Ipsos Online AudienceMeasurement - Consumption Habits Nobody is Unpredictable Figures are based on March 2013 Monthly Ratings
  • 2.
    CONTENT • About theStudy • KSA Ratings • Egypt Ratings • Jordan Ratings • UAE Ratings • Website Visitors as a Target • Audience Composition Vs. PageView Composition • What’s New?
  • 3.
    About The Study IpsosOnline Audience Measurement is conducted among internet users to track their online behavior and usage across websites. The study concept is build on two approaches in order to deliver the media and digital industry the most accurate and reliable data. Approach 1: Ipsos collects traffic data from participated websites by embedding a tag on their pages. From tagging the websites, Ipsos Gemius can identify numbers of “Real Users”, which are NOT uniques, cookies or browsers. Consequently the media industry can better plan the advertisers campaign by using “Reach” as a main media indicator Approach 2: Ipsos recruit a panel randomly through different means to insure proper internet distribution and representation. After identifying the profile, each panelist downloads a sophisticated application on his/her computer that enables the metering of internet behavior. The panel approach was introduced since multinational websites and some local websites cannot be tagged.
  • 4.
    Coverage : The studycovers 12 MENA countries; KSA, UAE, Kuwait, Oman, Qatar, Bahrain, Jordan, Syria, Lebanon, Iraq, Egypt and Morocco. By use of panel and website tagging, data is delivered across 4 main countries covered in this report (KSA, UAE, Jordan and Egypt). This concept is called hybrid approach. The remaining countries are delivered through the cookie panel approach. More countries will be part of the panel soon. Different Online Ad Networks and around 300 local websites are currently participating in the study. Sample size? • Total Cookie Panel sample size: represent the individuals that accessed the tagged websites and filled in the pop up survey: 25079 • Total Panel sample size: Are the recruited people who downloaded the application on their laptop and they represent: 15452 About The Study
  • 5.
    25 Key MediaMetrics The metering and tagging technology allows Ipsos Gemius to collect different metrics and statistical analytics: in this report, the main metrics chosen are: • Reach: % of Real Users – Internet Individuals • Number of Page Views • Number of visits • Time spent per visit/ visitor • Audience composition PV /Time Composition, and audience duplication . • Demographic details (e.g. nationality, gender, age, purchase behavior, marital status, other media usage…etc)
  • 6.
  • 7.
    Monthly Internet Breakdown- KSA 9.4 Million Internet Population 63% Monthly Internet Penetration 58% Males 42% Females 40% from 20-30 years old 24% from 31- 40 years old 19% from 15- 19years old 17% from 41+ years old KSA
  • 8.
    Top Categories -KSA Ranked by Internet Reach Page Views Avg. daily time spent/visitor
  • 9.
    88% 70% 64% 59% 58% 50% 49% 48% 47% 36% 34% 34% 29% 28% 22% 18% 17% 16% 14% 14% 0% 20% 40%60% 80% 100% Search engine Videos Horizontal portals Social Networks Technology Women Mail Forums General News Games Entertainment Storage Governmental E-commerce TV Finance Translation Telecom Health 89% 66% 63% 63% 61% 51% 49% 42% 36% 33% 32% 27% 25% 25% 22% 21% 20% 18% 18% 18% 0% 20% 40% 60% 80% 100% Search engine Videos Horizontal portals Technology Social Networks Mail News General Forums Governmental Women Games Storage Entertainment E-commerce Banking Travel and Tourism Telecom Translation TV Internet Reach Page Views Avg. daily time spent/visitor Top 20 Categories – KSA – Monthly Internet Reach
  • 10.
    803,610 624,293 566,404 215,341 153,672 122,895 101,357 82,793 79,812 59,486 45,378 37,753 28,590 27,604 24,116 21,684 19,615 18,707 13,063 10,554 0 400,000 800,000 Searchengine Videos Social Networks Games Horizontal portal Mail Women Governmental Forums Technology General News Education Entertainment Translation Storage TV Travel and Tourism E-commerce Recruitment 1,050,255 810,582 631,297 325,501 278,657 206,448 156,217 133,544 111,482 109,560 67,865 65,404 56,130 50,875 47,380 37,778 35,743 31,069 30,860 29,923 0 400,000 800,000 1,200,000 Search engine Social Networks Videos Horizontal portal Mail News Governmental Technology Games Automotive Banking Sports E-commerce Travel and Tourism General Forums Translation Women Telecom Education Internet Reach Avg. daily time spent/visitor Top 20 Categories – KSA – Page Views Page Views Thousands Thousands
  • 11.
    1:22:54 1:09:46 0:42:00 0:37:32 0:36:42 0:31:43 0:18:58 0:16:51 0:16:45 0:16:09 0:15:54 0:14:52 0:14:30 0:14:22 0:13:43 0:13:12 0:12:31 0:12:18 0:11:50 0:11:45 0:00:00 0:14:24 0:28:480:43:12 0:57:36 1:12:00 1:26:24 1:40:48 Social Networks Videos Search engine Games Dating Radio Education Recruitment Food Women Governmental Technology General Directory Forums Horizontal portal Mail TV Classified Translation 0:55:03 0:49:36 0:46:23 0:38:30 0:31:43 0:26:10 0:22:24 0:21:00 0:20:12 0:20:11 0:19:46 0:18:23 0:18:18 0:18:15 0:18:04 0:17:22 0:16:42 0:15:40 0:14:57 0:14:03 0:00:000:07:120:14:240:21:360:28:480:36:000:43:120:50:240:57:361:04:48 Social Networks Videos Radio Search engine Automotive Dating Games Education Horizontal portal Technology Mail Governmental Real Estate News E-commerce Travel and Tourism Telecom Finance Sports Banking Internet Reach Top 20 Categories – KSA – Avg. daily time spent/visitor Page Views Avg. daily time spent/visitor
  • 12.
    Gender Variation ….. 12 Videoswebsites have higher reach and avg. daily time spent per visitor across females compared to males Banking websites have higher reach, page views and avg. daily time spent per visitor across males compared to females Travel & Tourism websites have higher reach, Page Views and avg. daily time spent per visitor across males compared to females Games websites have higher reach, Page Views and avg. daily time spent per visitor across females compared to males
  • 13.
    Top Websites -KSA Ranked by Internet Reach Page Views
  • 14.
    84% 66% 50% 44% 33% 31% 28% 25% 22% 18% 17% 16% 13% 13% 13% 0% 20% 40%60% 80% 100% google.com youtube.com msn.com facebook.com yahoo.com maktoob.yahoo.com twitter.com wikipedia.org hawaaworld.com hafiz.gov.sa sedty.com brooonzyah.net mbc.net fatakat.com brg8.com 85% 63% 50% 47% 36% 29% 29% 23% 20% 15% 15% 14% 13% 12% 12% 0% 20% 40% 60% 80% 100% google.com youtube.com facebook.com msn.com yahoo.com twitter.com maktoob.yahoo.com sabq.org wikipedia.org bing.com moi.gov.sa hafiz.gov.sa mail.google.com souq.com mefeedia.com Top 15 Websites – KSA – Monthly Internet Reach Internet Reach Page Views
  • 15.
    743,582 549,447 404,129 195,339 143,859 122,730 50,674 36,810 35,495 24,696 24,333 23,073 20,212 16,765 15,404 - 200,000 400,000600,000 800,000 google.com youtube.com facebook.com travian.com.sa twitter.com msn.com hawaaworld.com hafiz.gov.sa keek.com yahoo.com noor.moe.sa translate.google.com kau.edu.sa mbc.net tumblr.com 930,916 667,491 565,654 243,323 105,700 104,407 74,175 66,376 65,429 64,712 55,099 41,247 40,194 38,653 36,734 - 400,000 800,000 google.com facebook.com youtube.com msn.com haraj.com.sa twitter.com travian.com.sa noor.moe.sa yahoo.com sabq.org kooora.com mail.google.com saudiairlines.com samba.com hafiz.gov.sa Top 15 Websites – KSA – Monthly Page Views Thousands Thousands Page ViewsInternet Reach
  • 16.
  • 17.
    Internet Breakdown –Egypt (Urban Areas) 7.5 Million Internet Population 36% Monthly Internet Penetration 57% Males 43% Females 39% from 20-30 years old 25% from 15-19 years old 19% from 41+ years old 17% from 31-40 years old Egypt (Urban)
  • 18.
    Top Categories -Egypt Ranked by Internet Reach Page Views Avg. daily time spent/visitor
  • 19.
    90% 79% 57% 45% 45% 34% 33% 32% 31% 30% 25% 19% 18% 17% 16% 15% 14% 13% 13% 12% 0% 20% 40%60% 80% 100% Social Networks Search engine Videos Technology Horizontal portal General Directory Mail Women Forums News Translation Telecom Classified Entertainment Games E-commerce Real Estate Music Health 79% 76% 60% 51% 49% 41% 37% 35% 35% 23% 21% 21% 21% 19% 17% 16% 14% 14% 13% 13% 0% 20% 40% 60% 80% 100% Search engine Social Networks Horizontal portal Technology Videos Mail News General Directory Forums Telecom Games Entertainment Women Classified Translation Sports Storage E-commerce Music Internet Reach Page Views Avg. daily time spent/visitor Top 20 Categories – Egypt – Internet Monthly Reach
  • 20.
    1,531,121 286,529 107,991 103,938 42,936 39,221 34,500 25,854 23,526 21,361 18,943 16,347 16,287 15,819 12,833 11,291 9,227 8,319 7,176 6,584 - 500,000 1,000,0001,500,000 2,000,000 Social Networks Search engine Videos Horizontal portal Directory News Mail Music Forums Women General Telecom Games Technology Real Estate Classified Storage Entertainment Translation Dating 884,583 506,013 215,580 162,863 105,194 92,553 79,042 67,038 64,956 56,387 27,604 24,111 23,126 21,424 18,765 17,203 15,268 14,268 13,846 13,113 - 400,000 800,000 Social Networks Search engine Videos Horizontal portal News Mail Directory Sports Technology Games Governmental Forums Entertainment Music Automotive General Classified Dating E-commerce Women Internet Reach Avg. daily time spent/visitor Top 20 Categories – Egypt – Monthly Page Views Page Views Thousands Thousands
  • 21.
    1:44:17 0:42:16 0:29:08 0:28:51 0:23:59 0:21:12 0:18:33 0:18:13 0:17:33 0:16:46 0:16:41 0:16:31 0:14:10 0:12:56 0:12:51 0:12:37 0:12:34 0:11:09 0:11:08 0:10:13 0:00:00 0:28:48 0:57:361:26:24 1:55:12 Social Networks Games Videos Search engine Music Dating News Horizontal portal Automotive Classified Forums Directory Women Mail Entertainment Food Real Estate Magazine Sports Storage 1:07:36 1:03:37 0:46:47 0:33:59 0:32:54 0:27:47 0:22:59 0:19:07 0:16:29 0:15:48 0:15:26 0:14:29 0:14:04 0:13:58 0:13:53 0:13:14 0:12:47 0:12:32 0:12:13 0:11:45 0:00:00 0:14:24 0:28:48 0:43:12 0:57:36 1:12:00 Social Networks Governmental Games Automotive Search engine Videos Sports News Music Technology Dating Horizontal portal Recruitment Religion Forums Classified Mail Entertainment Finance Real Estate Internet Reach Top 20 Categories – Egypt – Avg. daily time spent/visitor Thousands Thousands Page Views Avg. daily time spent/visitor
  • 22.
    Gender Variation ….. 22 SocialNetworking websites – Females generate almost double the number of the page views males generate! Telecom websites have higher reach across males yet more page views are done by females. Music websites have higher page views and avg. daily time spent per visitor across females compared to males Search Engine websites – Males generate almost double the number of page views females generate!
  • 23.
    Top Websites -Egypt Ranked by Internet Reach Page Views
  • 24.
    88% 76% 57% 37% 32% 27% 20% 19% 17% 17% 15% 14% 11% 11% 11% 0% 20% 40%60% 80% 100% facebook.com google.com youtube.com yahoo.com ar.hao123.com maktoob.yahoo.com mail.yahoo.com msn.com live.com twitter.com wikipedia.org dubizzle.com ask.com bing.com fatakat.com 73% 68% 49% 47% 32% 30% 29% 21% 18% 16% 16% 16% 13% 11% 11% 0% 20% 40% 60% 80% facebook.com google.com yahoo.com youtube.com mail.yahoo.com ar.hao123.com maktoob.yahoo.com msn.com wikipedia.org youm7.com live.com twitter.com fatakat.com ask.com dubizzle.com Top 15 Websites– Egypt – Monthly Internet Reach Internet Reach Page Views
  • 25.
    1,504,779 203,431 101,807 72,355 38,894 27,687 15,762 13,947 12,423 11,655 10,809 10,081 7,681 7,224 5,749 0 500,000 1,000,0001,500,0002,000,000 facebook.com google.com youtube.com yahoo.com ar.hao123.com msn.com maktoob.yahoo.com vodafone.com.eg fatakat.com twitter.com youm7.com mail.yahoo.com y8.com ask.com alnaddy.com 863,352 381,195 207,266 117,907 52,233 39,937 38,116 27,353 23,508 16,814 13,649 9,535 8,870 8,189 7,956 0400,000 800,000 facebook.com google.com youtube.com yahoo.com mail.yahoo.com msn.com youm7.com maktoob.yahoo.com ar.hao123.com yallakora.com akhbarak.net twitter.com myegy.com alnaddy.com mail.google.com Top 15 Websites – Egypt – Monthly Page Views Thousands Thousands Page ViewsInternet Reach
  • 26.
  • 27.
    Internet Breakdown –Jordan 1.9 Million Internet Population 48% Monthly Internet Penetration 60% Males 40% Females 41% from 20-30 years old 29% from 15-19 years old 17% from 31- 40 years old 11% from 41+ years old Jordan
  • 28.
    Top Categories -Jordan Ranked by Internet Reach Page Views Avg. daily time spent/visitor
  • 29.
    90% 83% 62% 58% 55% 36% 36% 34% 32% 27% 26% 21% 18% 14% 13% 13% 13% 11% 9% 9% 0% 20% 40%60% 80% 100% Social Networks Search engine Videos Horizontal portal News Mail Technology Women General Storage Forums Entertainment Games TV Music Magazine Guide Sports Translation E-commerce 87% 81% 63% 61% 61% 44% 42% 35% 34% 29% 26% 25% 24% 20% 16% 16% 13% 10% 10% 10% 0% 20% 40% 60% 80% 100% Social Networks Search engine Horizontal portal Videos News Technology Mail Forums General Games Sports Entertainment Women Storage TV Translation Internet Calls Music E-commerce Religion Internet Reach Page Views Avg. daily time spent/visitor Top 20 Categories – Jordan – Internet Reach
  • 30.
    205,586 76,941 33,097 31,504 24,155 11,397 5,963 4,589 3,993 3,569 3,023 2,835 2,612 2,422 1,987 1,932 1,554 1,433 1,372 1,229 - 50,000 100,000150,000 200,000 250,000 Social Networks Search engine News Videos Horizontal portal Mail Storage General Women Classified Forums Music Sports Games Technology Guide Banking Translation Education Real Estate 565,369 178,202 104,420 71,075 67,709 37,295 30,303 17,458 13,713 9,251 7,821 6,774 5,794 4,595 4,449 3,849 3,831 3,272 2,403 2,331 - 200,000 400,000 600,000 Social Networks Search engine Games Videos News Sports Horizontal portal General Mail Classified Forums Technology Dating Women TV Telecom Entertainment Storage Education Translation Internet Reach Avg. daily time spent/visitor Top 20 Categories – Jordan – Page Views Page Views Thousands Thousands
  • 31.
    0:47:56 0:33:53 0:30:59 0:24:38 0:21:10 0:17:48 0:17:42 0:15:02 0:14:33 0:12:41 0:12:15 0:09:37 0:09:22 0:08:57 0:08:46 0:07:45 0:06:33 0:06:08 0:06:02 0:03:41 0:00:00 0:07:12 0:14:240:21:36 0:28:48 0:36:00 0:43:12 0:50:24 Social Networks Search engine News Videos Classified Sports Horizontal portal Games Music Storage Mail General Forums Education E-commerce Entertainment Recruitment Translation Women Technology 1:37:09 1:07:25 1:01:15 0:56:58 0:39:31 0:37:57 0:35:38 0:25:18 0:22:32 0:22:31 0:13:44 0:13:02 0:10:40 0:10:02 0:09:48 0:09:21 0:09:20 0:09:12 0:08:39 0:07:39 0:00:000:14:240:28:480:43:120:57:361:12:001:26:241:40:481:55:12 Social Networks Games TV News Dating Videos Search engine Sports Music Classified Forums Horizontal portal Recruitment General Telecom Entertainment Women E-commerce Health Storage Internet Reach Top 20 Categories – Jordan – Avg. daily time spent/visitor Page Views Avg. daily time spent/visitor
  • 32.
    Gender Variation ….. 32 Guidewebsites have higher reach, and page views across females compared to males Dating websites have higher reach, and page Views across males compared to females Music websites have higher reach, page views and avg. daily time spent per visitor across females compared to males
  • 33.
    Top Websites -Jordan Ranked by Internet Reach Page Views
  • 34.
    89% 70% 62% 52% 42% 28% 22% 17% 16% 16% 16% 12% 12% 12% 12% 0% 20% 40%60% 80% 100% facebook.com google.com youtube.com yahoo.com maktoob.yahoo.com mail.yahoo.com wikipedia.org 4shared.com jfranews.com twitter.com msn.com sarayanews.com y8.com jeeran.com m5zn.com 81% 74% 61% 53% 42% 34% 28% 25% 24% 20% 18% 16% 16% 15% 15% 0% 20% 40% 60% 80% 100% facebook.com google.com youtube.com yahoo.com maktoob.yahoo.com msn.com mail.yahoo.com live.com wikipedia.org bing.com kooora.com alwakeelnews.com sarayanews.com y8.com twitter.com Top 15 Websites – Jordan – Internet Reach Internet Reach Page Views
  • 35.
    202,473 56,344 31,362 17,023 6,117 5,846 5,809 5,462 5,131 4,006 3,997 2,883 2,375 2,331 1,887 - 50,000 100,000150,000200,000250,000 facebook.com google.com youtube.com yahoo.com mail.yahoo.com maktoob.yahoo.com msn.com 4shared.com sarayanews.com live.com ammonnews.net gerasanews.com khaberni.com alwakeelnews.com jeeran.com 555,561 149,304 70,012 24,839 18,026 9,093 8,592 7,461 7,319 7,146 6,330 5,310 4,807 4,714 4,426 -200,000 400,000 600,000 facebook.com google.com youtube.com kooora.com yahoo.com msn.com opensooq.com khaberni.com live.com maktoob.yahoo.com bing.com sarayanews.com ammonnews.net mail.yahoo.com alwakeelnews.com Top 15 Websites – Jordan – Page Views Thousands Thousands Page ViewsInternet Reach
  • 36.
  • 37.
    Top 20 Categories- UAE Ranked by Internet Reach Page Views Avg. daily time spent/visitor
  • 38.
    Internet Breakdown –UAE 4.7 Million Internet Population 71% Monthly Internet Penetration 72% Males 28% Females 39% from 20-30 years old 32% from 31-40 years old 21% from 41+ years old 8% from 15-19 years old UAE
  • 39.
    81% 69% 60% 59% 54% 54% 25% 25% 25% 21% 19% 18% 17% 17% 16% 12% 11% 10% 10% 10% 0% 20% 40%60% 80% 100% Search engine Horizontal portal Technology Mail Videos Social Networks News E-commerce General Forums Translation Entertainment Women Storage Travel and Tourism Telecom Health Education Recruitment Classified 84% 66% 64% 62% 58% 51% 30% 29% 29% 26% 21% 17% 17% 16% 15% 14% 13% 11% 10% 10% 0% 20% 40% 60% 80% 100% Search engine Horizontal portal Technology Mail Social Networks Videos News E-commerce General Translation Entertainment Telecom Classified Internet Calls Travel and Tourism Real Estate Sports Recruitment Storage Banking Internet Reach Page Views Avg. daily time spent/visitor Top 20 Categories – UAE – Monthly Internet Reach
  • 40.
    179,310 105,838 64,524 57,701 49,912 22,513 20,793 20,179 15,829 10,537 10,024 8,848 8,042 5,053 4,814 4,806 4,239 3,619 3,194 2,876 - 50,000 100,000150,000 200,000 Search engine Social Networks Mail Horizontal portal Videos Translation Classified Real Estate Technology E-commerce News Women Forums General Storage Travel and Tourism Entertainment Games Recruitment Education 642,454 547,594 334,818 286,813 260,682 75,454 61,309 57,929 56,132 53,767 37,364 26,742 23,851 23,385 22,064 20,707 16,903 12,471 9,674 8,960 - 200,000 400,000 600,000 Social Networks Search engine Horizontal portal Videos Mail News Games Classified Real Estate Technology General Sports E-commerce Translation Telecom Travel and Tourism Entertainment Banking Storage TV Internet Reach Avg. daily time spent/visitor Top 20 Categories – UAE – Monthly Page Views Page Views Thousands Thousands
  • 41.
    0:42:18 0:40:25 0:35:07 0:33:41 0:32:04 0:28:23 0:24:35 0:18:01 0:16:47 0:16:46 0:15:32 0:15:29 0:13:25 0:13:06 0:13:00 0:12:51 0:12:26 0:12:06 0:11:57 0:10:39 0:00:000:07:120:14:240:21:360:28:480:36:000:43:120:50:24 Real Estate Classified Search engine Videos SocialNetworks Business Mail Forums News Games Translation Education Women Horizontal portal Travel and Tourism TV Entertainment Storage Technology Guide 0:58:01 0:54:28 0:49:37 0:40:08 0:30:21 0:25:24 0:23:16 0:22:34 0:21:34 0:20:04 0:16:18 0:16:14 0:15:17 0:15:11 0:11:56 0:11:39 0:11:04 0:10:53 0:10:48 0:10:17 0:00:00 0:14:24 0:28:48 0:43:12 0:57:36 1:12:00 Social Networks Videos Finance Games Search engine Horizontal portal Real Estate Classified News Mail Technology Telecom Business Sports Travel and Tourism General Forums Storage TV Entertainment Internet Reach Top 20 Categories – UAE – Avg. daily time spent/visitor Page Views Avg. daily time spent/visitor
  • 42.
    Gender Variation ….. 42 Guidewebsites have higher reach, page views and avg. daily time spent per visitor across females compared to males Classifieds websites have almost double the avg. daily time spent per visitor among females compared to males Real Estate websites have almost double the avg. daily time spent per visitor among females compared to males
  • 43.
    Top Websites -UAE Ranked by Internet Reach Page Views
  • 44.
    73% 54% 48% 45% 39% 36% 29% 23% 16% 14% 12% 12% 11% 11% 9% 0% 20% 40%60% 80% google.com youtube.com facebook.com yahoo.com msn.com live.com wikipedia.org mail.google.com twitter.com souq.com mail.yahoo.com maktoob.yahoo.com etisalat.ae bing.com bayt.com 76% 53% 51% 46% 44% 37% 30% 28% 20% 19% 17% 15% 13% 11% 9% 0% 20% 40% 60% 80% google.com facebook.com youtube.com yahoo.com msn.com live.com mail.yahoo.com mail.google.com wikipedia.org souq.com bing.com etisalat.ae maktoob.yahoo.com dubizzle.com emirates.com Top 15 Websites – UAE – Monthly Internet Reach Internet Reach Page Views
  • 45.
    158,299 87,568 45,556 37,125 33,422 23,900 18,174 17,415 16,467 10,408 7,202 4,914 3,579 3,318 3,262 0 50,000 100,000150,000 200,000 google.com facebook.com youtube.com msn.com msn.com-live.com mail.google.com yahoo.com dubizzle.com translate.google.com twitter.com mail.yahoo.com linkedin.com uaewomen.net maktoob.yahoo.com 4shared.com 607,600 381,332 281,261 163,789 154,463 124,158 73,165 63,359 56,168 48,698 19,604 18,058 16,401 14,672 13,982 0 200,000 400,000 600,000 facebook.com google.com youtube.com msn.com yahoo.com live.com mail.yahoo.com mail.google.com travian.ae dubizzle.com etisalat.ae linkedin.com wikipedia.org translate.google.com kooora.com Top 15 Websites – UAE – Monthly Page Views Thousands Page ViewsInternet Reach Thousands
  • 46.
    Audience of specificwebsite, what else do they visit?
  • 47.
    Facebook.com Users -KSA Google.com Youtube.com msn.com Live.com Yahoo.com Twitter.com Maktoob.yahoo.com Wikipedia.org Sabq.org Hawaaworld.com 51% visit
  • 48.
    Youtube.com Users -KSA Google.com facebook.com msn.com Live.com Yahoo.com Maktoob.yahoo.com twitter.com Wikipedia.org Sabq.org Hawaaworld.com 46% visit
  • 49.
    Msn.com Users -KSA Google.com live.com youtube.com facebook.com Yahoo.com twitter.com Maktoob.yahoo.com Wikipedia.org Sabq.org Hawaaworld.com 47% visit
  • 50.
    Yahoo.com Users -KSA Google.com youtube.com Maktoob.yahoo.com facebook.com msn.com live.com twitter.com Wikipedia.org Hawaaworld.com sedty.com 65% visit
  • 51.
    Hawaaworld.com Users -KSA Google.com youtube.com yahoo.com Maktoob.yahoo.com msn.com facebook.com Live.com twitter.com wikipedia.org sedty.com 73% visit
  • 52.
    Sabq.com Users -KSA Google.com youtube.com msn.com facebook.com live.com yahoo.com twitter.com Maktoob.yahoo.com wikipedia.org burnnews.com 68% visit
  • 53.
    Kooora.com Users -KSA Google.com youtube.com Facebook.com msn.com live.com yahoo.com twitter.com maktoob.yahoo.com wikipedia.org sabq.org 68% visit
  • 54.
    Dubizzle.com Users -UAE Google.com youtube.com yahoo.com facebook.com msn.com mail.yahoo.com Mail.google.com wikipedia.org live.com Maktoob.yahoo.com 58% visit
  • 55.
    Souq.com Users -UAE Google.com facebook.com yahoo.com youtube.com msn.com Mail.google.com live.com Mail.yahoo.com wikipedia.org emirates.com 65% visit
  • 56.
    Youm7.com Users -Egypt Google.com facebook.com youtube.com yahoo.com Maktoob.yahoo.com Mail.yahoo.com Wikipedia.org almasryalyoum.com Fatakat.com msn.com 64% visit
  • 57.
    Masrawy.com Users -Egypt Facebook.com google.com youtube.com yahoo.com Maktoob.yahoo.com youm7.com almasryalyoum.org msn.com twitter.com Fatakat.com 76% visit
  • 58.
    Sarayanews.com Users -Jordan Google.com facebook.com yahoo.com youtube.com Maktoob.yahoo.com Mail.yahoo.com msn.com alwakeelnews.com jordanzad.com live.com 86% visit
  • 59.
    Alwakeelnews.com Users -Jordan Facebook.com google.com youtube.com yahoo.com Maktoob.yahoo.com msn.com Mail.yahoo.com sarayanews.com live.com y8.com 79% visit
  • 60.
    Ikoo Network Users– KSA, UAE, Jordan, Egypt google.com youtube.com facebook.com yahoo.com msn.com Maktoob.yahoo.com live.com wikipedia.org twitter.com 4shared.com 58% visit
  • 61.
    Vs. Knowing the profileof people accessing the website is important but Ipsos Gemius study enables the marketer to also know the Page view composition (profile) which is the key for proper planning that allows less wastage of CPMs! Audience Composition Page View Composition
  • 62.
    Audience Composition Vs.PVs composition % KSA Jordan UAE Egypt 26%40% 48% 60% 62%38% 74% 13% 87% 43% 57% 27% 73% 64% 36%52%
  • 63.
    Audience Composition Vs.PVs composition % KSA Jordan UAE Egypt 30%45% 48% 55% 51%49% 70% 14% 86% 41% 59% 31% 69% 64% 36%52%
  • 64.
    Audience Composition Vs.PVs composition % KSA Jordan UAE Egypt 26%45% 42% 55% 66%34% 74% 18% 82% 24% 76% 39% 61% 41% 59%58%
  • 65.
    Audience Composition Vs.PVs composition % KSA Jordan UAE Egypt 28%41% 37% 59% 73%27% 72% 11% 89% 39% 61% 49% 51% 38% 62%63%
  • 66.
    Audience Composition Vs.PVs composition % KSA Jordan UAE Egypt 22%65% 28% 35% 14%86% 78% 26% 74% 25% 75% 35% 65% 31% 69%72%
  • 67.
    Audience Composition Vs.PVs composition % KSA Jordan UAE Egypt 36%47% 41% 53% 62%38% 64% 46% 54% 45% 55% 42% 58% 48% 52%59%
  • 68.
    Ipsos MediaCT providesa 360 view of the media industry through its Data Fusion service Readership, listenership, viewership, internet surfing, and product consumption is now within a hand’s reach
  • 69.
    Ipsos MediaCT isthe market leader in the region conducting all media research studies to serve the industry. Ipsos MediaCT carries out syndicated media research studies to monitor media consumption habits of residents in the region. Those studies cover TV Viewership through the Telemetry study (TLM), radio listenership through Radiometry study (RDM), print readership through the National Readership Survey (NRS), internet consumption through Ipsos Gemius, brands’ Usage and Attitudes through BrandPuls, and technology consumption through the Information, Communication & Technology Study (ICT). Having all the mentioned services lead to the establishment and release of a new service which is Data Fusion 360. Data fusion is the process of integration of multiple data and knowledge representing the same real-world object into a consistent, accurate, holistic and useful representation. Having mentioned accuracy, we are talking here about a very high level generated from the tight constraint imposed on the fusion process. Data Fusion 360
  • 70.
    7 Thank You ForYour Trust ! For online traffic insights visit www.rankingmena.com For online audience top line insights visit www.audiencesa.gemius.com Ipsos MediaCT plays a prominent role within media and communications research, holding key industry audience measurement contracts and conducting bespoke research to assist their clients in informing their strategic decisions. We help clients make connections in the digital age, as leaders in providing research solutions for companies in the fast- moving and rapidly converging worlds of media, content, telecom and technology. Using a wide variety of research techniques, we help individual media owners, technology companies, agencies and advertisers address issues such as editorial and programming, advertising, audience profiling and music tastes, market positioning, piracy, high definition and theatrical markets, new product and programme development and license applications. © Ipsos MediaCT 2013 About Ipsos MediaCT Don’t Forget! FOLLOW US : @IpsosMENA