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The Effect of Smartphone Penetration on Social Media Marketing
1) Internet users in Qatar spend approximately 2 hours per day on social networking sites, and 73% of internet users in Qatar access the internet daily. 2) Smartphones are the top computing device for accessing the internet in Qatar, with 86% of internet users accessing via smartphone. Qatar has the highest smartphone penetration in the Middle East at 75%. 3) Qatari citizens are more likely to use Instagram and Twitter than Facebook, and the rise of smartphones and mobile apps that emphasize short, image-based content may be contributing to the decline of Facebook usage in Qatar.
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The Effect of Smartphone Penetration on Social Media Marketing
- 1. Internet Users inQatar spend approximately 2 hours per day on SocialNetworking Sites 73% ofInternet Users areOnlineDaily Smartphone is one of the top computing devices for surfing the internet 86% of Internet users access internet via smartphone 49% 86%32% 86% Qatar has the highest smartphone penetration in the Middle East at 75% Desktop Tablet Laptop This is having a significant impact on Social Media in Qatar 36% 37% 46% Qatar Saudi Arabia UAE Lebanon Egypt 70 94 92 95 90 0 10 20 30 40 50 60 70 80 90 100 % of People who use Facebook % of Qatari Citizens Qatari Citizens are more likely to use Instagram and Twitter than Facebook. Is there a correlation between the rise of the Smartphone and the decline of Facebook? Apps such as Twitter and Instagram place emphasis on concise, snappy and image based content, ideal for smaller screens! The rise of mobile apps like Snapchat and Vine are solidifying these trends and rapidly changing how we consume content online... 200 million monthly active users Asof201416 BILLIONphotos havebeen uploaded Photo sharing app with filters NOW 15 SECOND VIDEOS!!! Micro-blogging social site 140 character posts 400million tweets daily! 500 million users Micro-video social app Createand share6second loopingvideos 40 million users since 2013 5 vines tweeted every second Instant photo-sharing app Images self- destruct after a set amount of seconds 400 million Snapchats sent daily Surpasses photo- sharing activity on both Facebook and Instagram Culture of 'NOW'! Average attention span for online users in 2013 was 8 seconds. Goldfish have an attention span of 9 seconds. 90% of information transferred to the brain is visual Keeping posts below 250 characters can get you 60% moreengagement Photos makeup 93% of the most engaging posts on Facebook Photos get 39% more interaction on Twitter Online users are learning to consume an extensive wealth of information at increasingly faster rates Why this matters for Social Media Marketing... Demand for instant gratification BE IN THE MOMENT Meet all user engagement with real-time responses. Two- way communication is critical! EMBRACE MICRO- VIDEO Studies reveal that 59% of Qatari population deem video content to be an important form of entertainment! LIMIT YOUR CHARACTERS Apply a character limit across all platforms, not just Twitter! Keep your posts concise and snappy to keep the user's attention! LESS TEXT, MORE IMAGES Images are more attractive, easier to consume and make for better 'sharing' material. Studies show that mobile users share twice as often as desktop users! How to apply this to your Social Media Marketing Strategy... http://menamediasurvey.northwestern.edu/ http://www.go-gulf.ae/blog/qatar-digital-landscape/ http://tfour.me/2013/10/qatar-leads-the-smart-phone-penetration-in-the-middle-east/ http://mideastmedia.org/ http://www.unifiedsocial.com/ www.socialbakers.com www.buffer.com blog.twitter.comhttp://instagram.com/press/ http://www.statisticbrain.com/ www.techcrunch.com Sources 2014