Talking about digital media, especially social media always been interesting, the progress is so fast, there are some platforms come and becoming an instant hits and there is also a tremendous first phenomenal among us but at this moment already becoming obsolete, I hope this slide will give you some idea of how the current digital landscape, especially in Indonesia.

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D I G I T A L
LANDSCAPEINDONESIA2015

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The Overview
Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Government data, Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
TOTAL
Population
ACTIVE
Internet Users
ACTIVE
Social Media
Users
UNIQUE
Mobile Users
ACTIVE
Mobile Social
Users
7.21 billion
623 million
255.5 million
3.03 billion
225 million
72.7 million
2.12 billion
209 million
74.0 million
3.67 billion
744 million
308.2 million
1.75 billion
182 million
64.0 million

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6.3
5.5
5.2 5.1 5.1 5.1
4.7
4.1 3.9
3.4 3.4
3.1
Philippines Thailand Vietnam Indonesia India Malaysia Singapore Australia China Hong Kong South
Korea
Japan
2.5
6.6
2.5
3.7
2.0
4.1
12.2
6.9
3.8
16.3
25.3
15.0
Time Spent on Internet
GLOBAL AVERAGE
CONNECTION SPEEDS
4.5 MBPS
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Averages based solely on people who use the internet;
Akamai State of the Internet Report, Q3 2014
Time spent on internet
Average net connection speeds

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DIGITAL in
INDONESIAkey digital statistical indicators snapshot

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Number of active
internet users
Number of active
social media
users
Number of
mobile
subscriptions
Number of active
mobile social
users
Growth Trends
72.7mio +19% +9% +23%
*since January 2014
Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis

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of the internet
via a pc or tablet
(internet users)
of the internet via a
mobile phone
of social media
via any device
(social media users)
television viewing
time (internet users
who watch tv)
Time Spent
5h 06m 3h 10m 2h 52m 2h 29m
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

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total number
of active
internet users
internet users as a
percentage of the
total population
total number
of active mobile
internet users
mobile internet
users as
a percentage of the
total population
Internet Use
Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
# #
72.7mio 28% 54mio 21%

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3G or 4G
total number
of mobile
subscriptions
mobile
subscriptions
as a percentage of
the total population
percentage of
mobile connections
that are pre-paid
percentage of
mobile connections
that are post-paid
percentage of
mobile
connections that are
broadband
Mobile Phones
308.2M 121% 99% 1% 34%
Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
#

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Demographic by Age
3.1%
6.0%
9.1%
10.1%
10.9%
11.8%
14.2%
11.6%
10.9%
9.9%
55 - 59
50 - 54
45 - 49
40 - 44
35 - 39
30 - 34
25 - 29
20 - 24
15 - 19
12 - 15
Source: : APJII, Profil Internet Indonesia, Des 2012
DIGITAL NATIVE
This younger generation born and living in the internet era. They
tend to make trends in cyber
DIGITAL IMMIGRANT
This older generation knew internet when they were an adult. Need to
learn and adapt

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Demographic by Age
Source: : APJII, Profil Internet Indonesia, Des 2012
11.8%
14.2%
11.6%
10.9%
9.9%
30 - 34
25 - 29
20 - 24
15 - 19
12 - 15
58,4%
INTERNET USER IS DOMINATED
By YOUNGER GENERATION
DIGITAL NATIVE
This younger generation born and living in the internet era. They
tend to make trends in cyber

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6%
6%
6%
7%
7%
9%
9%
11%
12%
14%
Skype
Pinterest
Line
Linkedin
Instagram
FB Messenger
Google+
Twitter
Whatsapp
Facebook
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
Social Platform
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

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2.614.214
TOTAL LINKEDIN USERS
#3
FASTEST GROWING
POPULATION
RANK 18
Socialbakers (Global,2014)
LINKEDIN in INDONESIA
11,01 %
PENETRATION of ONLINE
POPULATION
3 INDUSTRIES
OIL & ENERGY, TELECOMMUNICATION,
TI & SERVICE
Source: Linkedin 2012, Socialbakers 2013

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4 MILLION
USERS in INDONESIA
30 %
TRAFFIC AROUND
the WORLD
23.000.000
USERS in THE WORLD
DOMINATINGPATH in INDONESIA
Source: Dave Morin, CEO Path’s statement, 2014

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4th LARGESTFACEBOOK POPULATION IN THE WORLD
INDONESIA is
20 MILLION
MORE USERS THAN THE UK
Source: wikipedia 2013, Alexis Gravel
70FACEBOOK USERS
in INDONESIA are
UNDER
25 YO
75FACEBOOK USERS
in INDONESIA
ACCESSING
THROUGH
MOBILE

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Male
57%
Female
43%
70.000.000 Users
-
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
13-17 YO 18-24 YO 25-34 YO 35-44 YO 45-54 YO 55-65 YO 65+ YO
Facebook in Indonesia
Source : facebook, March 2015

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It’s about
PEOPLE
not cookies
Targeting to the real
PEOPLE based on :
• Demographic
(Age, Gender,
Relationship,
Education, etc)
• Location
• Interest
• Behavior
• Language
Able to target
devices & OS :
• Desktop
• Mobile
• Tablet
• Android
• iOS
• Feature Phone
• WiFi
Custom
Audiences :
• CRM Data
• Website
Audiences
• App
Audiences
Lookalike
Audiences
Why Facebook
Source : facebook, March 2015

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Thank You!
Hermawan Kusuma
Head of Business Development
AdPlus
hermawan.kusuma@adplus.co.id

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Thanks to:
Facebook
Wisebird
Wikipedia
Internet Live Stats
Internet World Stats
Tencent
Vkontakte
Live Internet
GSMA Intelligence
Global Web Index, Q4 2014
Akamai State of the Internet Report, Q3 2014
We Are Social analysis
iab Singapore
Ministry of Communication and Informatics Republic of
Indonesia
APJII
Linkedin
Socialbakers
Dave Morin, CEO Path
Alexis Gravel
Tour Guide Video from Facebook Youtube channel
www.freepik.com