MOBILE GAMES DISTRIBUTION 
Malaysia
BRIEF INTRODUCTION TO 
MALAYSIA’S MOBILE SCENE
KEY INTERNET & MOBILE STATISTICS 
Population 
30 Million 
34% (Age 15-34) 
Internet Users 
66% 
18% growth 
Mobile Users 
147% penetration 
20 Million 
47% owns multiple phones
MOBILE PLATFORM 
65% 
13% 
9% 
13% 
% OF USERS 
Andriod iOS BlackBerry Windows
EASY FACTS 
• There are half as many mobile users than PC users in a 
Malaysian family 
• Malaysian mobile users spend an average of 3.1 hours a 
day on the internet 
• 53% of mobile users own 1 device. 47% owns multiple 
devices 
• 35% of mobile subscribers own a Smartphone. Expected to 
rise to 60% by 2015 
• Malaysia ranks highest in SEA for daily internet usage
74% PLAY GAMES 
ON THEIR PHONE
REFERENCES 
• http://e27.co/140-mobile-penetration-malaysia-10m-smartphone-users/ 
• http://callcenterinfo.tmcnet.com/news/2012/12/04/6767973.htm 
• http://www.mmcp.org.my/press-releases/mmcp-statement-southeast-asia-mobile- 
games-market-set-grow-2015/ 
• http://www.slideshare.net/khause/video-gaming-in-china-and-south-east-asia

Mobile games distribution (Malaysia)

  • 1.
  • 2.
    BRIEF INTRODUCTION TO MALAYSIA’S MOBILE SCENE
  • 3.
    KEY INTERNET &MOBILE STATISTICS Population 30 Million 34% (Age 15-34) Internet Users 66% 18% growth Mobile Users 147% penetration 20 Million 47% owns multiple phones
  • 4.
    MOBILE PLATFORM 65% 13% 9% 13% % OF USERS Andriod iOS BlackBerry Windows
  • 5.
    EASY FACTS •There are half as many mobile users than PC users in a Malaysian family • Malaysian mobile users spend an average of 3.1 hours a day on the internet • 53% of mobile users own 1 device. 47% owns multiple devices • 35% of mobile subscribers own a Smartphone. Expected to rise to 60% by 2015 • Malaysia ranks highest in SEA for daily internet usage
  • 6.
    74% PLAY GAMES ON THEIR PHONE
  • 7.
    REFERENCES • http://e27.co/140-mobile-penetration-malaysia-10m-smartphone-users/ • http://callcenterinfo.tmcnet.com/news/2012/12/04/6767973.htm • http://www.mmcp.org.my/press-releases/mmcp-statement-southeast-asia-mobile- games-market-set-grow-2015/ • http://www.slideshare.net/khause/video-gaming-in-china-and-south-east-asia