William Gunn is the Head of Academic Outreach at Mendeley. He discusses how topic modeling on 350M documents can provide insights. Topic modeling allows computers to analyze the semantics versus just the syntax of documents by grouping words that frequently occur together into topics. This reveals the distribution of topics across different subject areas like biology, physics, computer science, and psychology. It can also generate more specific topics within fields and show how categorization is an imperfect process that changes over time.