it is all about the summer internship program undertaken at Reliance Trends during my post graduate diploma program in ASBM, Bhubaneshwar.

1. WELCOME
A Presentation on Summer Internship
Project

2. “VISUAL MERCHANDISING & SALES
ANALYSIS IN RELIANCE TRENDS
LIMITED”
Faculty Guide:
Dr. Padmanava Mahapatra,
Asst. Professor, ASBM.
Corporate guide:
Mr. Arnab Basu, HR Head,
Reliance Industries Ltd.
Presented By: Varsha Paul
PGDM 14-16/56.

3. INTRODUCTION
• Retailing as an industry has been growing by leaps
and bounds, over the past decade.
• Indian Retail Industry has been graded among 10
major retail markets in the world economy and
ranked at the top in Asian Retail markets.
• The retailers help the customers to find the right
products at the right time through focused
merchandising, intelligent store design and other
V.M. practices.

4. What is Visual Merchandising?
• Visual Merchandising is the art of presentation, which put
the merchandise into focus;
• It educates the customer and create desire to buy;
• Its a presentation of a store;
• The objective of a store sale promotion plan;
• A team involved- the senior management, architects,
merchandising managers, buyers, the visual merchandising
directors, and staff is needed.

5. IMPORTANCE OF THE STUDY
•To increase sales generation;
•Profit;
•Expansion of the store;
•To promote store image and overall business
image.

6. REVIEW OF LITERATURE
1. The Importance of visual merchandising is discussed in
vivid terms by Garvey (2010), in specifying that visual
merchandising is all about making the customer feel how
the marketer wants them to feel.
2. Kotler (1974) has proposed atmospherics as an important
part of retail marketing strategy.
3. Pegler (2006: 8) suggests:“color psychology is very
important in visual merchandising. Colors can
immediately create a mood.
4. Storms (2006) explores the role of interior decoration to
add flavour to visual merchandising.
5. Clark (2007) discusses that mannequin industry is crucial
to any retail/visual merchandising.

7. RESEARCH OBJECTIVE
• To explore the relationship between visual
merchandising factors and retail sales analysis.
• To recognise the relative importance of visual
merchandising elements in retail apparel stores.

8. RESEARCH METHODOLOGY
To achieve these I adopted-
Sources of Data:
• Primary Data: The primary data was collected by means
of a survey.
• Secondary Data: Academic books, research journals and
articles, online sites etc.
Tools for survey development:
The instrument used for this study was in survey format.
Graphs were used to show the respondents behaviour.

9. DATAANALYSIS
The Three Month Sales of Reliance Trends
Months Rs. In Lakhs In %
April, 2015 133.53 40.798
May, 2015 149.69 45.73
June (1st-12th),
2015
44.07 13.46
Total 327.29 100
0
20
40
60
80
100
120
140
160
Rs. In lakhs
In %

10. Three Month Sales of Women’s Garments-
Siyaahi by Avaasa
Months Rs. In %
April 62,859 35.21296
May 95,591 53.54908
June(1st-12th) 20,061 11.23796
Total 178511 100.00
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
100000
Rs.

11. RESEARCH FINDINGS
From the research I found-
• V.M. Factors are showing better results but more
analysis is required for the best results.
• Sophisticated V.M. requires convenient lighting
combined with display themes.
• In the demographic aspects females were found to
be more than male respondents, whereas the
average young age group was 18-38.

12. CONCLUSION
• The importance of V.M. on retail businesses is to
engage and inspire shoppers and to encourage them to
buy more.
• Understanding the prior techniques of V.M. and
rightly maintaining it in the store is a very important
factor.
• The ultimate goal of V.M. is to enhance corporate
brand image.
• The task of the retailers is to bring a delightful
shopping experience.
• Practising and improving on these shortcomings will
bring the company to flourish with brightest colours.

13. RECOMMENDATIONS
• Display should have a strong message or an
underlying theme.
• More focus to be given on regular stock
checking, employee knowledge and other
related areas.
• Advertisements for new/upcoming arrival of
products through video displays.
• Stocks need to be reduced as too many
apparels in each browser makes customers
confused.

14. BIBLIOGRAPHY