Functioning of a retail store project-term 2 cbse grade 12 marketing project
SIJUN PROFILE
1. CURRICULAM VITAE
Email id: kssijun@gmail.com Mobile: 091 - 9591442782
SIJUN SREEDHARAN
#161, Srinivasa Building.
Near Defence Colony, Agara Horamavu Post.
Kavery Nagar Road .Bangalore-560043.
Karnataka state.
INDIA.
OBJECTIVE: Seeking a position to utilize my skills and abilities in an organization that offers
professional growth while being resourceful, innovative and flexible, and gives chance to explore more in
creativity.
WORK EXPERIENCE:
COMPANY NAME: Raymond Limited.
Employment Status: Currently Working
COMPANY DETAIL: Textiles and Fabrics, Custom Tailoring
DESIGNATION: Regional Visual Merchandiser (South 2)
FOCUSED BRANDS:
Park Avenue Formals
Parx Casual
Color Plus Smart Casuals
Raymond Textiles, Fabrics
Raymond Premium Apparel
JOB PROFILE:
Responsible for creating the seasonal brand identity effectively implementing the window and merchandize display at the
stores. Train the ARM’s, SM’s and store staff on VM aspects to ensure that VM standards are adhered to at all the stores.
Ensure timely completion of seasonal windows and in-store displays in EBOs, dept stores and trade, value
channel
Creation of customized /special windows for high revenue / imagery stores in the region
Prepare and maintain Window creation document for the region
Identify local vendors to reduce costs in co-ordination with VM- Production
Adherence to VM guidelines
· Ensure adherence to the guidelines for EBOs and Dept stores.
VM Audits
Prepare and maintain ISO compliance documentation
Conduct regular store audits on Non-Negotiable
Back-room fixture management (extra fixtures to be kept intact for future use)
Training
Identify VM champs for the region and train them
Training city leads, store managers and RM’s on VM aspects
Regional Trade Show
Complete set-up and execution/ implementation
New store opening
Project to VM handover checklist to be filled for every store opening.
2. Final NOC and maintain store dockets for all new stores. Take inputs from the VM-Store design for the same.
International Exposure in Visual Merchandising.
WORK EXPERIENCE: In Gulf Country SULTANATE OF OMAN (MUSCAT)
(August 16th
2009 to November 11th 2010)
COMPANY NAME: CAPITAL STORE LLC. (JAWAD SULTAN GROUP OF COMPANIES)
COMPANY DETAIL: Retailers in Perfumes and Cosmetics and Luxury Brands.
Christine Dior, Guerlain, Clarins, YSL, Givenchy, Azzaro, Thierry Mugler, Loewe, Kenzo,
Jaguar, Burberry Sport, Davidoff, Bugati , Ferrari.
DESIGNATION: Retail Display Specialist.
FOCUSED BRANDS:
Christine Dior
Guerlain
Clarins
Kenzo
YSL
Jean Paul Gaultier
Issey Miyake and Narciso Rodriguez
JOB PROFILE:
Creations of store windows and merchandising that meet the needs of the brand marketing plan and -
Enhances the attractiveness of the store to consumers.
Establishing strong understanding of the brands retail environment in Oman and identifying appropriate-
Vm approaches.
Fixture management,
Supporting the brand plan.
Marketing Support.
Building a network of suppliers to provide cost effective, timely, quality production of vm collaterals –
And materials.
Incorporating design and production schedules and communicate to target audience.
Setting up a system for monitoring and tracking implementation according to vm standards and
calendar.
Implementing Merchandise presentation, as per the respective brand Plano gram.
Ensuring availability of high quality POS materials are manufactured and distributed on time.
Managing the vm budget.
KEY RESPONSIBILITIES:
Execution on time the above mentioned responsibilities,
Execution of the above activities within prescribed budgets.
3. WORK EXPERIENCE:
COMPANY NAME: FUTURE GROUP.
COMPANY DETAIL: Pantaloon Retail (India) Limited was incorporated as
Manz Wear Private limited by Mr.Kishore Biyani on October 1987,
Converted in to a public limited company in September 1991, renamed as
Pantaloon Fashions (India) limited a year later and thereafter
Pantaloon Retail (India) Limited in July 1999.The company is headquartered in Mumbai and possesses
plants at Tarapur and Mumbai to
Manufacture garments.
DESIGNATION: Visual Merchandiser
JOB PROFILE:
Conceptualizing designing and implementing window and in store displays.
Merchandise arrangement, Fixture arrangement,
Mannequin styling, signage implementation,
Merchandise presentation.
Coordinating with marketing team regarding campaigns, EOSs and promotions.
Visual updating on SOH layout. And changing the store visual display within brand specific guidelines
Co-ordination uniformly with vendors, fabricators, printers and suppliers in the interest of campaigns, End of
season - sales etc.
Managing the vm Budget.
FOCUS AREAS OF THE JOB:
1. Main Brand signage on the store exterior,
2. In-store visuals, and in store guides
3. Store talking,
4. Window dressing and utilizing window packs
5. Space allocation for brands,
6. Vendor management for the above activities,
7. Managing cost for the above activities,
KEY RESPONSIBILITIES:
Execution on time the above mentioned responsibilities,
Execution of the above activities within prescribed budgets.
EXPERIENCED FORMATS OF FUTURE GROUP:
Bangalore Central ( May 12th
2004 to January 12th
2007)
SECTION MERCHANDISE PRESENTATION & Planogram executor.
BIG BAZAAR (January 12th
2007 to April 4th
2008)
STORE VISUAL MRCHANDISER.
PANTALOON FRESH FASHION (April 5th
2008 to July 17th
2009)
Exclusive Department store as a STORE VISUALMERCHANDISER.
4. ACADEMIC QUALIFICATION:
MBA in retail management and visual merchandising management. From NIRM INSTITUTE
(January 12th
– 2011)
Diploma in FASHION & DESIGN from JD institute of fashion technology (October 13th
2008)
B.com. (Bangalore board) from Dr.Ambedkar Degree College. (July 29th
- 2005)
P.U.C. (Bangalore board) from B.E.T. College (May 26th
- 2002)
S.S.L.C. (Bangalore board) from Seventh day Adventist High School. ( July 28th
- 2000)
SKILLS:
Understanding:
Use of color and mixed media to create visual appeal and visual differences,
Detailed study of:
Fashion illustration, object drawing, pattern making, Draping on dress form, Textile (fiber identification).
Real Life Products Designed:
Low rise sling bags, knife pleated skirts, blouses, torsos.
Materials explored:
Foam Boards: Made Musical instruments (guitar, drum, octagonal shape disco ball.
Signage holding mechanisms’ for the fixture, lecterns for the display locations, Fabrics Tying-dying, Block
printing.
Paper: Geometric objects, Tiles and exploration, use of corrugated sheet as a structure for the posm.
SOFTWARE PROFECIENCY:
Corel draw X4
Adobe Photo Shop
Adobe Illustrator. CS3
Sketchup 07
Sweet Home 3D
PERSONAL DETAIL:
Name: k.s.sijun
Date of birth: 14-06-1984
Age: 26
Sex: Male
Marital Status: single
Nationality: Indian
Languages known: Hindi, English,
INTRESTS: Graphic and props designing, window shopping, reading magazines, and watching TV...
STRENGTH'S
Team work.
Sense of ownership.
Shows awareness and respect for others opinions and feeling.
Treats others with respect and dignity.
Relates well to all kind of people.
Communicate effective both verbal and written.
5. DECLARATION: I hereby declare that the information furnished above is true and correct to the best of
my knowledge and belief.
References: Available on request.
Date:
Place: BANGALORE (INDIA)
K.S.SIJUN
6. DECLARATION: I hereby declare that the information furnished above is true and correct to the best of
my knowledge and belief.
References: Available on request.
Date:
Place: BANGALORE (INDIA)
K.S.SIJUN