Proyection about visual language

1. Visual Language 1
Projection made for the edublog

2. Javier Jaén: http://javierjaen.blogspot.com.es/
WARM UP
What can you see in this images?
What can you explain?

3. Les feux de l’amour (Arno Piroud):
http://www.starnocity.com/

4. ELEMENTS OF
COMMUNICATION
The
transmitter
The
Receiver
The
message
The code
The
reference
Channel Channel

5. VISUAL COMMUNICATION
Image is the main element.
VISUAL
COMMUNICATI
ON FUNCTIONS
INFORMATIVE
Images are focus on
transmitting us information in
an objective way.
EXPRESSIVE
Images stimulate the receiver’s
feelings. The point is the
emotions we feel when we look
at it.
AESTHETIC
Images communicate mainly
beauty and harmony.
EXHORTATIVE
Images are focus on
persuading the receiver to
consume a product, a service
or an idea (advertising).
What kind of function/s has/have
these images?

6. SIGNS
Simple image that
represent an object, an
idea or transmits
information
LOGOS
These are distinctive signs that
companies, institutions or
people put on their products to
show their origin, quality…
-LOGOTYPE: Words take on the
role of the image
-IMAGE LOGO: this is a symbol or
emblem that represent a brand name
- COMBINATION LOGO: mixture of
text and image logos.
PICTOGRAM
Signs with simple figurative
shapes. International system
of communication. They
started at the beginning of 20
century.
SIGNS
Signs demand an action from
the receiver. They are very
schematic. They use universal
codes and simple geometric
shapes to frame them.
SYMBOLS
These signs may not have a
direct meaning, but their
conceptual message acquires
meaning that different societies
and cultures can understand.

7. LOGOTYPE IMAGE LOGO COMBINATION LOGO
SIGNSIn this clasification there is one log that it isn’t in the correct column, which is it?

8. PICTOGRAMS

9. SIGNS

10. SYMBOLS

11. History of Art for airports: http://www.ljudmila.org/~vuk/history/