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Tech Talk with LiveRail: A First Look at Deal ID Marketplace


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Vijay Balan explores why over 60% of video publishers plan on establishing Deal ID relationships this year. Learn how this unique, cutting-edge technology leverages pre-negotiated deals to maximize publishers' non-guaranteed video inventory and how it creates optimal efficiency for both buyers and sellers. Vijay will also share an exclusive first-look at LiveRail's Video Deal-ID Marketplace launching this Spring.

Published in: Marketing
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Tech Talk with LiveRail: A First Look at Deal ID Marketplace

  1. 1. The Worlds Most Advanced Video Monetization Platform for Premium Publishers
  2. 2. 2 A First Look at Deal-ID Marketplace Presented by: Vijay Balan SVP, Client Services
  3. 3. 3 - Founded in 2007 - 130 employees across four offices - 5bn video ads delivered monthly - Top 2-3 position on ComScore in the U.S. by video ads served - 100% sell-side focused. No agency/advertiser business - Helps premium publishers drive cross- platform video ad revenue LiveRail: An Introduction
  4. 4. Programmatic is reshaping ops and sales 4 - Programmatic Advertiser Demand is Exploding - The shift to programmatic is defining the role of ad operations - New Technology Enabling Premium Adoption - Enabling Sales Teams to Focus on Sponsorships
  5. 5. What is a Deal - High performance (CTR / VTR) packages - Audience verified packages (Nielsen OCR / Comscore VCE) - Supply Quality score package (Adtricity, Integral AdScience) - Live event package 5
  6. 6. Deal-ID Marketplace - The best combination of tools and service - Allows publisher to have full control over the sales process - .. And still execute in a programmatic, non guaranteed environment - Buyers can now see packages of inventory offering visibility - Publishers can incentivize buyers by offering additional levers like - First look - First party data - Better forecast on available volume and price 6
  7. 7. Source: Forrester Report April’13 Programmatic Video Spending is Rising 2013 2014 Programmatic spend $402 $686 $1,141 % total spending 14% 19% 24%
  8. 8. 8 Thank You!