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Delivering Value with Data Driven Advertising

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Presentation given by Jim Steinberg, Appsflyer

Published in: Mobile
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Delivering Value with Data Driven Advertising

  1. 1. May 25, 2016 Delivering value with data-driven advertising
  2. 2. 21.9% 24.2% 26.0% 27.3% 10.9% 17.3% 22.7% 26.2% 2014 2015 2016 2017 Source: eMarketer, Oct 2015 / Mar 2016 US mobile ad spend and time spent on mobile TIME SPENT AD SPEND TIME SPENT AD SPEND 2014 2015 2016 2017 Ad spend is catching up with mobile users
  3. 3. see data collection and centralization as their biggest challenge Source: IDG Connect, May 2016 59%OF MOBILE MARKETERS THE DATA CHALLENGE REMAINS? 43%OF MOBILE MARKETERS are looking for a cross-channel view
  4. 4. Marketers navigate a complex ecosystem
  5. 5. OMNICHANNEL TRACKING MOBILE ATTRIBUTION APP ANALYTICS & MARKETING AUTOMATION RETARGETING Attribution providers connect the many dots
  6. 6. FIRST ASSIST SECOND ASSIST THIRD ASSIST LAST TOUCH – GOAL User is exposed to an ad for the first time User clicks on an ad, but doesn’t install the app User clicks on a similar ad, but doesn’t install User searches for the app, clicks on a text ad, installs, and opens Get a holistic view of your acquisition sources
  7. 7. Integrated data delivers measurable results 2.2xOVER CAMPAIGN GOAL MillionsOF BRAND INTERACTIONS 45%BOOST IN RETAIL SALES REAL-TIME ATTRIBUTION OMNI-CHANNEL TRACKING RICH IN-APP EVENTS ROI & ENGAGEMENT OPTIMIZATION
  8. 8. ACQUISITON • Know where your most valuable users come from • Track LTV across all channels ENGAGEMENT • Increase your app’s “stickiness” • Understand the entire conversion path for your app RETENTION • Re-activate dormant users with retargeting campaigns OMNI-CHANNEL DATA DRIVES MOBILE ROI
  9. 9. Thanks! jim@appsflyer.com

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