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Experiential Stats 2016

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Each year, the Event Marketing Institute and Mosaic perform a comprehensive survey of the experiential marketing landscape, with separate metrics being measured in the areas of Brands, Agencies, and Consumers.

Following are some of the highlights from the 2015 EventTrack survey.

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Experiential Stats 2016

  1. 1. 2015 EventTrack Survey Results Pro Motion, Inc. 9/15/16
  2. 2. Each year, the Event Marketing Institute and Mosaic perform a comprehensive survey of the experiential marketing landscape, with separate metrics being measured in the areas of Brands, Agencies, and Consumers. Following are some of the highlights from the 2015 EventTrack survey.
  3. 3. 74% 20% 2% 4% 2015 More Positive Same No Opinion More Negative Effectively ¾ of consumers report a more positive brand perception after an event or experience. EVENTS IMPROVE BRAND PERCEPTION
  4. 4. 96% 4% 2014 More Inclined to Purchase Less Inclined to Purchase 98% 2% 2015 More Inclined to Purchase Less Inclined to Purchase Consumers report that participating in events or experiences make them more inclined to purchase. In these results, we discover that 2015 showed an increase to 98% from an already significant 96% the year before. EVENTS DRIVE PURCHASES
  5. 5. 54% 46% 2014 Yes No 65% 35% 2015 Yes No 65% of consumers purchase the offering promoted at the event or visit. This is up significantly from the 54% from 2014. EVENTS DRIVE PURCHASES DURING EVENTS
  6. 6. 58 % 42 % 2012 Yes No Consumers are becoming more and more apt to purchase brand offerings at a later date, in addition to purchases made at the event or the experience. EVENTS DRIVE REPEAT PURCHASES AFTER EVENTS 51 % 49 % 2013 Yes No 68 % 32 % 2014 Yes No 87 % 13 % 2015 Yes No
  7. 7. 48% of brands realize an ROI between 3:1 to 5:1, and 29% indicated a return of over 10:1. 12% indicate an ROI of 20:1 or greater. RETURN ON INVESTMENT 9% 14% 23% 9% 16% 13% 4% 12% 0% 5% 10% 15% 20% 25% 1:1 ROI 2:1 ROI 3:1 ROI 4:1 ROI 5:1 ROI 10:1 ROI 20:1 ROI >20:1 ROI
  8. 8. Pro Motion empowers companies and brands to build deep emotional connections that lead to lifelong relationships; giving them a dramatic advantage in attracting customers, increasing the lifetime value of a customer, and lowering the cost of customer acquisition and retention. The Brand Vitality Experience™ is the simplest and most powerful approach to envision, align, organize, implement, and activate experiential programs that bring a brand to life, make it stand out, and turn prospects into customers and evangelists. About Pro Motion, Inc. & the Brand Vitality Experience

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