Each year, the Event Marketing Institute and Mosaic perform a comprehensive survey of the experiential marketing landscape, with separate metrics being measured in the areas of Brands, Agencies, and Consumers. Following are some of the highlights from the 2015 EventTrack survey.

1. 2015 EventTrack Survey Results
Pro Motion, Inc.
9/15/16

2. Each year, the Event Marketing Institute and Mosaic perform a comprehensive survey
of the experiential marketing landscape, with separate metrics being measured in the
areas of Brands, Agencies, and Consumers.
Following are some of the highlights from the 2015 EventTrack survey.

3. 74%
20%
2%
4%
2015
More Positive
Same
No Opinion
More Negative
Effectively ¾ of consumers report a more positive brand perception after an event or
experience.
EVENTS IMPROVE BRAND PERCEPTION

4. 96%
4%
2014
More
Inclined to
Purchase
Less
Inclined to
Purchase
98%
2%
2015
More
Inclined to
Purchase
Less
Inclined to
Purchase
Consumers report that participating in events or experiences make them more
inclined to purchase.
In these results, we discover that 2015 showed an increase to 98% from an already
significant 96% the year before.
EVENTS DRIVE PURCHASES

5. 54%
46%
2014
Yes
No
65% 35%
2015
Yes
No
65% of consumers purchase the offering promoted at the event or visit. This is up
significantly from the 54% from 2014.
EVENTS DRIVE PURCHASES DURING EVENTS

6. 58
%
42
%
2012
Yes
No
Consumers are becoming more and more apt to purchase brand offerings at a later
date, in addition to purchases made at the event or the experience.
EVENTS DRIVE REPEAT PURCHASES AFTER EVENTS
51
%
49
%
2013
Yes
No
68
%
32
%
2014
Yes
No
87
%
13
%
2015
Yes
No

7. 48% of brands realize an ROI between 3:1 to 5:1, and 29% indicated a return of over
10:1. 12% indicate an ROI of 20:1 or greater.
RETURN ON INVESTMENT
9%
14%
23%
9%
16%
13%
4%
12%
0% 5% 10% 15% 20% 25%
1:1 ROI
2:1 ROI
3:1 ROI
4:1 ROI
5:1 ROI
10:1 ROI
20:1 ROI
>20:1 ROI

8. Pro Motion empowers companies and brands to build deep emotional connections
that lead to lifelong relationships; giving them a dramatic advantage in attracting
customers, increasing the lifetime value of a customer, and lowering the cost of
customer acquisition and retention.
The Brand Vitality Experience™ is the simplest and most powerful approach to
envision, align, organize, implement, and activate experiential programs that bring a
brand to life, make it stand out, and turn prospects into customers and evangelists.
About Pro Motion, Inc. & the Brand Vitality Experience