1. The lesson objectives are for students to explain visual design principles, create a still life photography using those principles, and identify principles in photos. 2. An activity has student pairs draw pictures based on verbal instructions from partners who can't see the pictures, testing visual communication skills. 3. Visual design principles discussed include consistency, center of interest, balance, harmony, contrast, directional movement, rhythm, perspective, and dominance. Students will apply these principles in a still life photography assignment.

1. VISUAL INFORMATION
AND MEDIA
Visual Design Principles

2. LESSON OBJECTIVES:
At the end of the lesson, students should be able
to:
1. explain the different visual design principles;
2. create a life still photography guided by the
visual design principles;
3. identify and analyze visual design principles
present in their captured photos.

14. “BACK TO BACK DRAWING CHALLENGE”
Find a partner and have each pair organize their
chair by sitting back to back.
One person out of each pair will be given a
picture (Instructor), and give the other person a
piece of paper (Artist). The person who is holding
the picture is now required to give verbal
instructions to his partner on how to draw the
shape by describing the picture.
You are only given three to five minutes to
complete the picture and after, compare the shape
with the actual drawing.

15. How is this activity connected to
our lesson?

16. Source:
https://ww
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17. VISUAL DESIGN PRINCIPLES
Source: p. 130, MIL TG by CHED

18. 1. CONSISTENCY
 Consistency of margins,
typeface, typestyle, and colors is
necessary, especially in slide
presentations or documents
that are more than one page.

22. 2. CENTER OF INTEREST
• an area that first attracts attention in a
composition
• important objects or elements in a
composition
• can be achieved by contrast of values,
more colors, and placement

25. 3. BALANCE
•visual equality in shape, form,
value, color, etc.
•can be symmetrical and evenly
or asymmetrical and unevenly
balanced

27. 4. HARMONY
•brings together a composition
with similar units
•notice how similar harmony is to
unity (some sources list both
terms)

29. 5. CONTRAST
• offers some change in value creating a
visual discord in a composition
• shows the difference between shapes and
can be used as a background to bring objects
out and forward in a design
• can also be used to create an area of
emphasis

32. 6. DIRECTIONAL MOVEMENT
•a visual flow through the composition
•can be the suggestion of motion in a
design as you move from object to object
by way placement and position

36. 7. RHYTHM
• a movement in which some
elements recur regularly
• like a dance, it will have a flow of
objects that will seem to be like the
beat of music

39. 8. PERSPECTIVE
• created through the arrangement of
objects in two dimensional space to look
like they appear in real life
• learned meaning of the relationship
between different objects seen in space

46. 9. DOMINANCE
• gives interest, counteracting
confusion and monotony
• can be applied to one or more of
the elements to give emphasis

48. Identify visual design principles
applied in the following media.

62. What is the importance of having
knowledge about visual design
principles?
How will you apply these visual design
principles in your daily life?

63. EXIT TICKETING:
After the conduct of today’s lesson:
We learned that ______________________________.
We want to learn more about
__________________________.
We will apply what we have learned
through_________________________________.

64. CLASS ACTIVITY:
STILL LIFE PHOTOGRAPHY
Produce a still life photography
using your personal things (watch,
phone, notebook, books, etc.)
applying at least 3 of the
discussed visual design principles.

65. CRITERIA for STILL LIFE POTOGRAPHY
Group # _______
CRITERIA VERY GOOD
(5 POINTS)
GOOD
(4 POINTS)
NEEDS
IMPROVEMENT
(3 POINTS)
 Relevance to the
topic
 Aesthetic Value
& Creativity
 Timeliness
 Teamwork

66. Group 1

67. Group 2

68. Group 3

69. Group 4

70. Group 5