mediaandinformationlanguages-170928101824.pdf
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This document discusses media codes and conventions. It defines media language as how media texts are conveyed to audiences. There are various technical codes that frame visual media, such as camera angles and movement. Symbolic codes require audience inference. Semiotic theory examines literal and implied meanings in signs and symbols. Media codes and conventions establish themes, characters, settings, narratives and other standard elements that audiences expect. Theories also discuss how media can influence or manipulate audiences, and how audiences selectively consume media. Producers and stakeholders have commercial and financial interests to consider in their relationships with media and audiences.
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- 1. MEDIA AND INFORMATION LANGUAGES MITS01C LESSON 5 MS. BETTY ANN ESTRADA
- 2. MEDIA CODES AND CONVENTIONS MEDIA AND INFORMATION LANGUAGES
- 3. MEDIA LANGUAGE It is the way in which the media text is conveyed to the audience. TYPES VISUAL • AURAL • WRITTEN • VERBAL • NON-VERBAL
- 4. MEDIA TEXT It is utilized to depict any media item. e.g. TV programs, photos, adverts, film, radio programs, web pages, etc.
- 8. Systems of signs, which create meaning to communicate ideas and impressions for an audience, producers, & other stakeholders.
- 9. TECHNICAL CODES Focus on how media frames in visual media are presented. e.g. camera angle, lens choice, framing, shutter speed, depth of field, lighting & exposure, juxtaposition
- 11. LONG SHOT
- 12. MEDIUM SHOT
- 13. MEDIUM CLOSE-UP
- 14. CLOSE-UP
- 15. EXTREME CLOSE-UP
- 16. BIRD’S EYE VIEW
- 17. HIGH ANGLE
- 18. EYE LEVEL
- 19. LOW ANGLE
- 20. WORM’S EYE VIEW
- 21. OBLIQUE/CANTED
- 22. DEPTH OF FIELD SHALLOW DEEP
- 23. CAMERA MOVEMENTS 1. PAN – short for panorama. The camera moves horizontally from a static position. 2. TILT – The camera moves vertically from a static position. 3. ZOOM – The change of focal length – closer or farther away. 4. DOLLY – Tracking shot. Camera moves on tracks/wheels to give a smooth movement. 5. HANDHELD – Gives the frame a shaky look; POV shot
- 24. SYMBOLIC CODES Indicators that require inferences among the audience, delving into the connotative rather than the denotative. e.g. objects, setting, body language, clothing, color
- 26. SEMIOTICS / SEMIOTIC THEORY RONALD BARTHES It is the study of signs (stimulus designating conditions) & symbols (designation of complex sign), discusses the literal & potential meanings.
- 27. WRITTEN CODES The way titles/headlines are presented. e.g. headlines, captions, speech bubbles, style
- 29. The generally accepted ways of doing things. Refers to a standard or norm that acts as a rule governing behavior.
- 30. WHAT MAKE UP CODES & CONVENTIONS Theme Characters Setting Props Narrative & Plot Sound
- 31. MEDIA AND THE AUDIENCE MEDIA AND INFORMATION LANGUAGES
- 32. TWO FACES OF THE AUDIENCE Human mind as machines Interpretive beings
- 34. AGENDA-SETTING THEORY MAXWELL MCCOMBS & DONALD SHAW The media has the tendency to manipulate its way of presenting messages in order to obtain the desired reception from the audience. This is called media agenda.
- 35. USES AND GRATIFICATIONS THEORY ELIHU KATZ The audience has the power to choose what kind of media they desire to consume depending on what gratifies their needs.
- 36. MEDIA AND THE PRODUCERS/STAKEHOLDE RS MEDIA AND INFORMATION LANGUAGES
- 37. COMMERCIAL OPPORTUNITIES e.g. Commercials – people tend to buy products shown on media ONLINE OPPORTUNITIES e.g. Advertisers extend & promote products & services online.
- 38. THE CONFLICT BETWEEN MEDIA AND THE STAKEHOLDERS INTEREST e.g. An unpopular product is not aired by media WANT-REGARDINGNESS Businesses are always after what the media wants to know. EXIT AND VOICE Emphasizes on choosing between giving up on a deal or engaging people to like the deal.
- 39. KITA KITA FILM CRITICISM FORMAT • Times New Roman, 12, Justified, 1.5 spacing • Minimum of 2 pages • Name, Section, Date, Subject Code POINTERS/GUIDE QUESTIONS • What are the codes & conventions present? • How effective/not effective are these codes & conventions? • Describe & specify the story elements. What can you say about them? • Would you change the ending? • What life lessons have you gained?