Vinamilk has developed a corporate communication plan to support healthcare in communities impacted by COVID-19. The plan aims to distribute dairy products to 10,000 children, 48,000 patients, 4,000 doctors, and 6,000 nurses in Ho Chi Minh City hospitals. Products will include milk, yogurt, cheese and condensed milk. The objectives are to "Bring Healthy, Share Difficulty" and "Nurture Vietnamese Children with the World". Vinamilk will implement a media campaign with these messages to promote supporting community health during the pandemic.
This document provides an agenda and overview for a private meeting of Vietnam Dairy Products Joint Stock Company (Vinamilk). The agenda includes a brief corporate profile of Vinamilk since 1976, its group structure, key financial highlights from 2008-2012, share capital structure and top shareholders, production facilities across Vietnam, cow farm developments, investment highlights, a 5-year capital expenditure plan, updated 2013 financial performance, and a Q&A session. The document establishes Vinamilk as the leading dairy brand and producer in Vietnam with a focus on quality, innovation, and expanding market share.
MIMC- Integrated MKT Management
Final Presentation - Integrated Marketing Plan for TH True Milk.
If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.
1.Những thông tin cơ bản: Thường bao gồm
- Mục tiêu của kế hoạch, ví dụ tung sản phẩm mới, gợi nhắc về sản phẩm, tăng nhận biết thương hiệu (brand awareness), thúc đẩy sales... Ngoài ra không thể thiếu các mục tiêu định tính như độ phủ (coverage) hay số người tiếp cận (reach)...
- Đối tượng khách hàng mục tiêu: Giới tính, độ tuổi, thu nhập...
- Concept chính, thông điệp cần truyền tải: Đây là trái tim của một Media Plan nên bạn cần dành thời gian để làm rõ nó
TH TrueMilk is a Vietnamese milk brand produced by TH Joint Stock Company. The company plans to invest $1.2 billion to meet 50% of Vietnam's domestic milk demand through a large dairy farm project. The farm will house over 137,000 cows on 37,000 hectares of land and utilize advanced management systems. TH TrueMilk aims to be the leading clean milk supplier in Vietnam through high quality production and distribution processes.
Vietnam’s beer consumption is the highest among all South East Asia countries, while the other alcohol options such as whisky or wine have the increasing popularity. The recent impact of Covid-19 and the more strict alcohol control in driving had impacted the way they take alcohol.
This survey was made in order to understand Vietnamese alcohol drinking behaviors.
This survey was conducted among 18 years old in Vietnam of 504 in January 2021.
This document provides an agenda and overview for a private meeting of Vietnam Dairy Products Joint Stock Company (Vinamilk). The agenda includes a brief corporate profile of Vinamilk since 1976, its group structure, key financial highlights from 2008-2012, share capital structure and top shareholders, production facilities across Vietnam, cow farm developments, investment highlights, a 5-year capital expenditure plan, updated 2013 financial performance, and a Q&A session. The document establishes Vinamilk as the leading dairy brand and producer in Vietnam with a focus on quality, innovation, and expanding market share.
MIMC- Integrated MKT Management
Final Presentation - Integrated Marketing Plan for TH True Milk.
If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.
1.Những thông tin cơ bản: Thường bao gồm
- Mục tiêu của kế hoạch, ví dụ tung sản phẩm mới, gợi nhắc về sản phẩm, tăng nhận biết thương hiệu (brand awareness), thúc đẩy sales... Ngoài ra không thể thiếu các mục tiêu định tính như độ phủ (coverage) hay số người tiếp cận (reach)...
- Đối tượng khách hàng mục tiêu: Giới tính, độ tuổi, thu nhập...
- Concept chính, thông điệp cần truyền tải: Đây là trái tim của một Media Plan nên bạn cần dành thời gian để làm rõ nó
TH TrueMilk is a Vietnamese milk brand produced by TH Joint Stock Company. The company plans to invest $1.2 billion to meet 50% of Vietnam's domestic milk demand through a large dairy farm project. The farm will house over 137,000 cows on 37,000 hectares of land and utilize advanced management systems. TH TrueMilk aims to be the leading clean milk supplier in Vietnam through high quality production and distribution processes.
Vietnam’s beer consumption is the highest among all South East Asia countries, while the other alcohol options such as whisky or wine have the increasing popularity. The recent impact of Covid-19 and the more strict alcohol control in driving had impacted the way they take alcohol.
This survey was made in order to understand Vietnamese alcohol drinking behaviors.
This survey was conducted among 18 years old in Vietnam of 504 in January 2021.
This document provides a strategic account business plan for Metro Cash & Carry Vietnam to increase sales of Vinamilk products over the next year. The plan includes a SWOT analysis of Vinamilk, identifies supermarkets and schools as target markets, and sets a sales target of over $8 million by adding 2 distribution partners and increasing sales volume. The sales strategy involves expanding to current and new customers, obtaining feedback, and anticipating future needs to build customer loyalty and retention.
Để xem full tài liệu Xin vui long liên hệ page để được hỗ trợ
:
https://www.facebook.com/garmentspace/
https://www.facebook.com/thuvienluanvan01
HOẶC
https://www.facebook.com/thuvienluanvan01
https://www.facebook.com/thuvienluanvan01
tai lieu tong hop, thu vien luan van, luan van tong hop, do an chuyen nganh
Khảo sát thị trường sản phẩm nước ngọt Việt NamMarketIntello
Khảo sát được MarketIntello thực hiện vào năm 2016 nhằm mục đích tìm hiểu đặc điểm người tiêu dùng và mức độ phổ biến các nhãn hiệu nước ngọt tại Việt Nam
Hoạch định chiến lược kinh doanh của Công ty Cổ phần Sữa Việt Nam Vinamilk Thiên Chi Ngân
Đề tài: Hoạch định chiến lược kinh doanh của Công ty Cổ phần Sữa Việt Nam Vinamilk
Phần 1: Giới thiệu về công ty sữa Vinamilk
Phần 2: Hoạch định chiến lược của công ty sữa Vinamilk
Phần 3: Kết Luận
Vinamilk is the largest dairy company in Vietnam, producing over 200 dairy products. It has a strong brand recognized for over 37 years and a 75% domestic market share. The company sources 30% of its raw materials locally but relies on imports for the remaining 70%. Vinamilk focuses on high quality products, research and development, and a nationwide distribution network of over 600 supermarkets and 224,000 retailers. Its target market is children aged 5-14 for its nutritious products.
This document provides a communication plan for Vinamilk Corporation. It begins with research on Vinamilk's corporate identity and reputation. It finds that while Vinamilk has a long history and is Vietnam's leading dairy company, it faced a scandal in 2019 regarding school milk quality. The plan then sets the objective to strengthen and enhance Vinamilk's positive image. It proposes identifying key stakeholder groups, developing themed messages around nutrition and community support, and using a media strategy including social media. Risks are assessed and a budget is outlined to execute the plan in early 2022. The overall goal is to reduce any gap between Vinamilk's identity and reputation.
The document outlines a communication plan for Vinamilk that includes holding an annual press conference to test the safety of their inputs and quality of outputs. The press conference will be broadcast on major television channels in Vietnam and aims to reach over 23 million viewers. The plan also identifies key stakeholder groups, develops themed messaging around health and responsibility, and proposes strategies for media engagement.
This document provides a strategic account business plan for Metro Cash & Carry Vietnam to increase sales of Vinamilk products over the next year. The plan includes a SWOT analysis of Vinamilk, identifies supermarkets and schools as target markets, and sets a sales target of over $8 million by adding 2 distribution partners and increasing sales volume. The sales strategy involves expanding to current and new customers, obtaining feedback, and anticipating future needs to build customer loyalty and retention.
Để xem full tài liệu Xin vui long liên hệ page để được hỗ trợ
:
https://www.facebook.com/garmentspace/
https://www.facebook.com/thuvienluanvan01
HOẶC
https://www.facebook.com/thuvienluanvan01
https://www.facebook.com/thuvienluanvan01
tai lieu tong hop, thu vien luan van, luan van tong hop, do an chuyen nganh
Khảo sát thị trường sản phẩm nước ngọt Việt NamMarketIntello
Khảo sát được MarketIntello thực hiện vào năm 2016 nhằm mục đích tìm hiểu đặc điểm người tiêu dùng và mức độ phổ biến các nhãn hiệu nước ngọt tại Việt Nam
Hoạch định chiến lược kinh doanh của Công ty Cổ phần Sữa Việt Nam Vinamilk Thiên Chi Ngân
Đề tài: Hoạch định chiến lược kinh doanh của Công ty Cổ phần Sữa Việt Nam Vinamilk
Phần 1: Giới thiệu về công ty sữa Vinamilk
Phần 2: Hoạch định chiến lược của công ty sữa Vinamilk
Phần 3: Kết Luận
Vinamilk is the largest dairy company in Vietnam, producing over 200 dairy products. It has a strong brand recognized for over 37 years and a 75% domestic market share. The company sources 30% of its raw materials locally but relies on imports for the remaining 70%. Vinamilk focuses on high quality products, research and development, and a nationwide distribution network of over 600 supermarkets and 224,000 retailers. Its target market is children aged 5-14 for its nutritious products.
This document provides a communication plan for Vinamilk Corporation. It begins with research on Vinamilk's corporate identity and reputation. It finds that while Vinamilk has a long history and is Vietnam's leading dairy company, it faced a scandal in 2019 regarding school milk quality. The plan then sets the objective to strengthen and enhance Vinamilk's positive image. It proposes identifying key stakeholder groups, developing themed messages around nutrition and community support, and using a media strategy including social media. Risks are assessed and a budget is outlined to execute the plan in early 2022. The overall goal is to reduce any gap between Vinamilk's identity and reputation.
The document outlines a communication plan for Vinamilk that includes holding an annual press conference to test the safety of their inputs and quality of outputs. The press conference will be broadcast on major television channels in Vietnam and aims to reach over 23 million viewers. The plan also identifies key stakeholder groups, develops themed messaging around health and responsibility, and proposes strategies for media engagement.
Young Marketers Elite 4 - Assignment 1.1 - Lan Chi - Quynh Phuong - Ai TrangQuỳnh Phương
The document summarizes the branding strategy of Prudential Vietnam. It begins by explaining that Prudential is well-known in Vietnam with 90% brand awareness due to its long history as the pioneer and market leader in the insurance industry. The brand promise is to always listen and understand customers in order to improve their life quality. Key communication channels include TV commercials featuring touching stories and ending with the slogan "Always Listening, Always Understanding." Prudential also conducts public relations activities and social media campaigns focused on caring for loved ones. The branding is strengthened by developing diverse insurance products tailored to customer needs and maintaining awards and recognition as a trusted brand.
Social Business in developing countries - a new solution to eradicate poverty?Linda Kleemann
The document discusses social business models in developing countries that aim to eradicate poverty. It provides examples of social businesses like the Grameen Bank and Grameen-Danone joint venture that either generate profits for target groups or reinvest profits into social goals. The document also discusses challenges like lack of infrastructure but argues social businesses can have long term impact through continuity. It analyzes concepts like inclusive business, shared value, and corporate social responsibility that are related to social business.
VISSAN is a leading food company in Vietnam that produces processed meats and foods. The document outlines VISSAN's corporate identity, reputation, and strategic intent. It details the company's history, mission, vision, values, products, awards, and SWOT analysis. To strengthen its reputation during COVID-19, VISSAN plans to launch an advertising campaign featuring celebrities promoting the company's role in helping citizens access food. The campaign aims to increase trust and have over 80% of consumers choose VISSAN's convenient and safe products. It will run on social media platforms through a partnership with CATS media company.
The document provides information about Vinamilk Company in Vietnam. It discusses Vinamilk's history, achievements, products, corporate identity including logo, branding, culture and reputation. It also analyzes gaps between Vinamilk's vision and public image, and performs a SWOT analysis. The document was created by a group of 8 students from Ho Chi Minh City University of Foreign Languages for a class project on corporate communication for Vinamilk.
Baby Marketees 2017 - assignment 1 - group 2Võ Bình
- Vinamilk has provided scholarships to poor students in Vietnam to support their education since 2003. They also sponsor the Vietnam Stops Growing Milk Fund since 2008 to provide nutrition to children in difficult circumstances.
- Through thorough research on target customers, especially children, Vinamilk designs promotional activities and advertisements using animated films, cartoon characters, and colorful images to create a sense of familiarity.
- Repeated use of the cow image in Vinamilk advertisements over many years has made the cow a familiar part of families' lives in Vietnam and increased their familiarity with the Vinamilk brand.
Kinh Do Corporation is one of the largest snack food producers in Vietnam. It was established in 1993 and has grown to include 5 companies, 4 production facilities, over 8,000 employees and annual exports of $10 million. Kinh Do has a strong domestic market presence with products distributed across 64 provinces through 150 distributors and 40,000 retail outlets. However, it faces threats from increasing competition and potential economic instability. The marketing plan evaluates Kinh Do's strengths in brand recognition and distribution against weaknesses like a lack of delivery and limited product variety, and examines competitive threats from companies like Bibica and Quang Ngai Confectionery.
This report provides an overview of Nestle Company, one of the largest food and beverage companies in the world. It discusses Nestle's history, products, brands, organizational structure, and operations. The report also includes sections on Nestle India specifically, ranking Nestle as the largest FMCG company globally and in India. It analyzes Nestle's recruitment process and interview questions.
Vinamilk is Vietnam's largest dairy company. The group developed a marketing plan to launch a new drinking yogurt product. The plan includes an analysis of the market situation, opportunities, objectives, and a 10-point marketing strategy covering target markets, positioning, product details, pricing, distribution, research, salesforce, promotions, advertising, and customer service. The overall aim is to gain market share in the growing drinking yogurt segment.
COCA COLA GROUP - A COMMUNICATION PLAN FOR COCA-COLA CORPORATION.pdfVThanhTho1
Coca-Cola has operated in Vietnam since 1994 and is one of the largest beverage companies in the country. It has a strong brand image associated with happiness and friendship. The company aims to refresh the world and make a positive difference through its vision of crafting drinks people love in a sustainable way. Coca-Cola has established a reputation in Vietnam for job creation, providing access to clean water, environmental protection projects, and community support initiatives.
The document provides an overview of the FMCG industry, Nestle company, and Maggi noodles. It discusses that the FMCG industry deals with consumer packaged goods that are regularly consumed. Nestle is the world's largest food and beverage company, originating in Switzerland in 1866. Maggi noodles were first created in Switzerland in the 1880s as an instant food and were launched in India in 1983 by Nestle, becoming synonymous with instant noodles.
The triple bottom line consists of financial profit (or success), social justice, and environmental protection. It is sometimes summarized as “Profits, People, and Planet.” An intimately related concept is “sustainability”---corporations that are built to last, societies that are stable and just, and a global natural environment that is in a healthy equilibrium. The basic argument is that we live in a time when a narrow, short-term focus on the financial bottom line alone will generate dysfunctions among people and in the environment that will come back to bite the corporation.
Sustainability and the “3BL” are, instead, about mutual benefits flowing in all three directions. The challenge is to find the sustainability “sweet spot” (think golf) where all three interests coincide. Example: Toyota’s Prius low-fuel hybrid benefits the environment, the people who build or buy them, and the owners of the company. Certainly there will be trade-offs; 3BL choices and strategies will require negotiation and compromise. But this is now an economic reality, not just an altruistic dream
It could be argued that what’s new here is just a strong case that financially successful companies must think more broadly and holistically and be sure to take into account all their stakeholder interests, including the environment and society. But it is still the financial bottom line driving the business.
Business ethics is a huge canvas, bigger than sustainability, CSR, corporate governance, or the 3BL. Business ethics is about doing the right thing and building good organizations. Business ethics and values grow out of purposes, missions, and visions and are organically intertwined with corporate cultures. There are more than three bottom lines---there are bottom lines related to every stakeholder. Business ethics doesn’t just ask how to keep three of those stakeholders (owners, environment, society) going and make them last (sustain them) but about what is right and fair and just, about what would constitute excellence and success.
Marketing project for graduate studentsWaqar Younis
Care is launching a gripe water product for babies in Pakistan. Their goals are to gain market share and resolve issues mothers face getting their babies to eat properly. They conducted a survey and found high demand for gripe water among middle and upper class mothers who are anxious about their baby's health. Care will promote the health and nutritional benefits of their sustainable and affordable product through media and direct customer contact to build awareness and position themselves as the first gripe water brand in Pakistan. Their main strengths are fewer competitors and focus on customer needs, but major challenges are lack of brand recognition and establishing product advantages.
The document provides a strategic business plan for METRO Cash & Carry Vietnam to increase sales of Vinamilk products over the next year. The plan identifies Vinamilk as a leading dairy producer in Vietnam with a diverse product portfolio. It performs a SWOT analysis and identifies supermarkets and schools as key target markets. The plan's goals are to reach $8 million in sales, add 2 new distributors, and increase customer loyalty and retention through new products and feedback.
Nestle has had a presence in India since 1912 and responded to India's call for local production by establishing its first factory in 1961. It helped transform the local economy and established milk collection centers to ensure fair prices for farmers. Nestle uses a geocentric pricing policy and engages in promotions like sports sponsorships to promote brands like Milo. It distributes products nationally and internationally using various transportation methods and has a supply chain with raw material and finished goods departments. Nestle also has various joint ventures around the world, including expanding a previous joint venture with Coca-Cola and establishing Cereal Partners Worldwide with General Mills.
Công ty TNHH nước giải khát Coca-Cola Việt Nam - Group Coca-Cola.pdfVThanhTho1
Coca-Cola is planning a communication campaign to promote environmental sustainability and social responsibility. The campaign will involve planting 2 million trees in Ho Chi Minh City by February 2022. Key elements of the campaign planning include identifying stakeholders like employees and the community, developing themed messages around "Together with Coca-Cola green the city", executing a media strategy utilizing press conferences, social media, and influencers, and measuring the results of the tree planting initiative. The goal is to enhance Coca-Cola's corporate reputation by demonstrating good deeds for the community.
The document outlines a sales and marketing plan for Ariel 2in1 Baby Care liquid detergent for 2015. It includes an introduction to the product, current market analysis, target audiences, competitors, and strategies. The plan aims to increase market share through promotional activities targeting hospitals, retailers, and consumers. Pricing and sales forecasts project revenue growth and increasing market share over the next few years through distribution partnerships and marketing initiatives to build brand awareness and trial among target customers.
Similar to Truyền-thông-DN-Vinamilk-SPIRIT.pdf (20)
Managing time effectively provides physical, mental, and life benefits. It improves physical health through sufficient sleep and exercise, mental health by reducing overwork and allowing rest, and maintains a balanced lifestyle with time for family, work or study, and hobbies. The document suggests managing time well by avoiding wasting it and prioritizing family and self-care.
This document describes a proposed delivery business called Slytherin Express. The business would provide brand-to-customer delivery services in Southeast Asia. It would be established as a partnership between 5 individuals, each contributing 25% equity. The business aims to become a leading delivery technology courier company in Southeast Asia within 5-10 years by expanding operations, achieving long-term brand partnerships, and gaining recognition through sponsorships. Customer analysis shows the target market is individuals and businesses seeking fast delivery of goods ordered online. Sales forecasts project achieving profitability and long-term brand partnerships within the first 2 years of operations.
The document summarizes a business plan for a consignment store called Second Chance. It outlines the business idea of selling recycled and customized clothing, the ownership structure which is a partnership between 4 members, and a SWOT analysis. It also describes the target customer base as ages 18-25 and over 25, and provides sales forecasts and basic company contact information.
The document discusses Biti's, a Vietnamese footwear brand. It provides information on Biti's corporate identity, including its logo, slogan, and brand image. It then discusses Biti's background, including its address, vision, mission and goals. Next, it analyzes Biti's corporate reputation based on consumer discussions on social media. It notes both positive and negative feedback. Finally, the document outlines Biti's objectives for upcoming campaigns to support customers and community members, hoping to impact over 2 million people by August 2022 through discounts, giveaways and donations.
This document provides information about Vingroup, a Vietnamese conglomerate founded in 1993. It details Vingroup's subsidiaries which operate in various industries like real estate development, automobiles, education, healthcare, and retail. The document also outlines Vingroup's vision, mission, values and achievements. It proposes a marketing communication plan and timeline for fundraising events to support a hospital, including a football match, online surveys to evaluate the events, and a budget breakdown. Risks to the events and mitigation strategies are also discussed.
1. The document outlines Samsung's corporate identity, background, strengths, weaknesses, opportunities, and threats. It also discusses Samsung's reputation through its charity events and scandals.
2. Samsung aims to restore its reputation by launching a campaign during and after the COVID-19 pandemic to support students and hospitals in Ho Chi Minh City through donations.
3. The campaign aims to present Samsung's positive image in supporting the community and government during difficult times, as well as improve its reputation regarding past product issues.
This document provides information about Coca-Cola's communication plan in Vietnam. It begins with background research on Coca-Cola, including its history, achievements, corporate identity, reputation, and objectives. The plan is then outlined, identifying target stakeholders, message themes, media strategy, execution, measurement, risks, and budget. The overarching goal is to organize factory tours for 10,000 customers and media to rebuild trust and change perceptions of quality issues. The key target stakeholders are local communities and customers, whose opinions can help improve Coca-Cola's reputation.
Truyền thông DN - Bamboo Airways - Doofertisement Corp..pdfVThanhTho1
Bamboo Airways is developing a corporate communication plan to promote domestic tourism during the Lunar New Year holiday season in early 2022. The plan involves announcing a new cooperation with FLC Travel & Event through a press conference in January. Bamboo Airways will then launch a two-month tourism campaign during the Lunar New Year period to stimulate domestic travel. The communication plan aims to reconnect communities across Vietnam and support the recovery of the tourism industry after impacts from the COVID-19 pandemic. Key elements of the plan include identifying stakeholders, developing messaging around "Reconnecting Vietnam's Beauties", and implementing a social media strategy with influencer partnerships to promote the campaign. Progress and effectiveness will be measured through media monitoring and accounting
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...Diana Rendina
Librarians are leading the way in creating future-ready citizens – now we need to update our spaces to match. In this session, attendees will get inspiration for transforming their library spaces. You’ll learn how to survey students and patrons, create a focus group, and use design thinking to brainstorm ideas for your space. We’ll discuss budget friendly ways to change your space as well as how to find funding. No matter where you’re at, you’ll find ideas for reimagining your space in this session.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Truyền-thông-DN-Vinamilk-SPIRIT.pdf
1. HO CHI MINH UNIVERSITY OF FOREIGN LANGUAGE
INFORMATION TECHNOLOGY
FOREIGN LANGUAGE DEPARTMENT
Ho Chi Minh City, November 24th
, 2021
FIRST SEMESTER 2021 – 2022
Credit: CORPORATE COMMUNICATION
Topic: VINAMILK’S CORPORATE COMMUNICATION PLAN
Group: SPIRIT
Group members:
Đặng Duy Phú 19DH710266
Bùi Hà Tâm Như 19DH710696
Nguyễn Lê Ngọc Yến 19DH711097
Lê Tài 19DH713564
Nguyễn Thái Chúc Vy 19DH712201
Lê Thị Ngọc Trâm 19DH710235
Chế Nguyễn Thiên Ngân 19DH711750
Trà Thị Ngọc Hân 19DH712080
Phạm Nhật Duy 19DH711382
2. 2
CONTENTS
1. HISTORY BACKGROUND VINAMILK ....................................................3
1.1. Introduction Vinamilk:.............................................................................3
1.2. Vinamilk's identity ...................................................................................5
1.3. Reputation.................................................................................................6
1.4. GAP ..........................................................................................................7
2. OBJECTIVES SETTING:..............................................................................8
3. PLANNING....................................................................................................8
3.1. Identification and prioritization target stakeholder groups......................9
3.2. Identify themed message..........................................................................9
3.3. Develop message style ...........................................................................10
3.4. Develop a Media Strategy......................................................................11
4. EXECUTION ...............................................................................................12
5. TOOLS OF MEASUREMENT AND EVALUATION...............................15
6. RISK MANAGEMENT ...............................................................................17
6.1. Identify risk: Crowd management..........................................................17
6.2. Identify risk: Manage communication event on social media ...............17
6.3. Identify risk: Production equipment.......................................................18
7. BUDGET ......................................................................................................19
3. 3
1. HISTORY BACKGROUND VINAMILK
1.1. Introduction Vinamilk:
Vietnam Dairy Products Joint Stock Company (Vinamilk) is the number one
dairy company in Vietnam with more than 250 dairy products, including various
categories such as fresh milk, yogurt, condensed milk, soy milk, and many
related products to another milk. Vinamilk was established in 1976 with the
merger of three dairy brands in Vietnam, namely Dielac, Truong Tho, and
Thong.
By demonstrating consistent and uniform development throughout its history,
Vinamilk has achieved many proud results such as becoming the top 10 high-
quality Vietnamese goods for 8 consecutive years, the top 10 favorite
Vietnamese goods…
Some Vinamilk’s products
4. 4
Brand name Vinamilk
Logo
Full
Vietnamese
name
Công ty cổ phần Sữa Việt Nam
Full English
name
Vietnam Dairy Products Joint Stock Company
Stock trading
code
VNM
Founded year 1976
Director Mai Kiều Liên
Company's
revenue
52.63 trillion VND (2018)
The company's
profit
10, 278 trillion VND (2017)
Sub-brands Vinamilk, Dielac, Susu, Vfresh, Ong Tho, Probi..
Main items
Powdered milk, liquid milk, condensed milk, yogurt,
probiotics, ice cream, soft drinks...
5. 5
1.2. Vinamilk's identity
The building of culture was initially formed through a cultural book named
"Vinamilk Sea". Including 6 corporate culture principles of Vinamilk Dairy
Joint Stock Company.
Responsibility: When anything happens, the first cause is your fault,
don't blame anyone.
Creative and proactive: Never say no but always look for at least 2
solutions.
Cooperation: Adults do not need adult supervision but need people to
cooperate. Let's cooperate equally with each other.
Integrity: Don't change white for black, you have to be responsible for
all your spoken words.
Excellent: An expert, in-depth study, in the field of international standard
experts.
6. 6
SWOT analysis:
STRENGTHS (S) WEAKNESSES (W)
Famous brand with a long history
since 1976.
Diversified product line not only
invests in dairy products.
Distribution network stretches
across the country.
Depends on foreign raw materials.
The market share of powdered milk
is not high (more and more foreign
milk is imported to Vietnam).
OPPORTUNITIES (O) THREATS (T)
The source of raw materials is
being supported by the government,
imported materials have a reduced
tax rate.
The demand for milk for
Vietnamese people increases.
Competing with other imported
dairy companies (consumers'
foreign psychology)
The responsiveness of domestic
raw material areas is still poor.
1.3. Reputation
Vinamilk continues to hold the leading position in the
list of 50 leading brand in 2019 announced by Forbes
Vietnam Magazine.
With the right strategic orientation, effective, proactive
and creative corporate governance to overcome
difficult times and find development opportunities,
Vinamilk has regularly recorded its name in the
domestic and foreign reputation rankings such as top
50 largest listed companies and Forbes Asia’s 200.
7. 7
Scandal:
Vinamilk has been accused of vague ingredients composition in producing so-
call “fresh milk”, causing the country leading diary group entangled in a
devastating rumour on social networks.
1.4. GAP
Gap between corporate identity and corporate reputation:
With more than 43 years of establishment and development, Vinamilk still
retain their mission of delivering the valuable nutrition to community with
respect, love and responsibility. Vinamilk has risen and become an economic
bright spot during Vietnam's integration into the WTO. The gap between
corporate identity and corporate reputation seems to have largely been
minimized. Vinamilk has become one of the leading enterprises in Vietnam in
all aspects, greatly contributing to the development of the country and
Vietnamese people. Vinamilk have to continuously innovate and launch more
8. 8
community programs with their core values to contribute to the development of
community health.
Strategic intent:
Vinamilk not only focuses on the values it brings, but also plans to organize a
number of activities such as helping the government overcome difficulties,
supporting the frontline against the pandemic, and taking care of Vietnamese
people's health, especially Vietnamese children healthy future generations.
To enhance nutrition for children, Vinamilk has coordinated with a
number of hospitals to ensure that there are enough products for each
child to drink 2 180ml milk cartons/day.
Donating milk to doctors, nurses, and employees contributes to creating a
strong motivation for everyone to overcome the epidemic.
2. OBJECTIVES SETTING:
Objective:
“YOU ARE HEALTHY, VIETNAM IS
HEALTHY”
In the first quarter of 2022, Vinamilk will send 70
thousand nutritional care products (dairy products)
to 10.000 children born, 48.000 patients, 4.000
doctors, 6.000 nurses, and 2.000 workers in four
hospitals in Ho Chi Minh City (Tu Du Hospital,
Hung Vuong Hospital, Children’s hospital I, and
Children’s hospital II).
Each gift is worth around 200.000 VND:
Children born: 1 tin of Dielac Alpha 1 formular (900g)
9. 9
Patients:
Under 2 years old: 12 Optimum Gold ready-made formular packs
(180ml), 8 Vinamilk yogurt sugar packs (100g) and 2 Vinamilk cheese
paper packs 8 portions (128g)
Over 2 years old: 12 Vinamilk 100% UHT fresh milk sweetened paper
boxes (180ml), 8 packs of Vinamilk yogurt sugar (100g) and 2 Vinamilk
cheese paper packs 8 portions (128g)
Doctors, nurses, worker: 4-pack of Vinamilk UHT fresh milk with bird’s nest
(180ml), 4-pack of Vinamilk Almond Soymilk (180ml), 1 Ong Tho sweetened
condensed milk paper box (380g), 1 Southern Star sweetened condensed
creamer paper box (380g), 4-pack of Vinamilk yogurt sugar (100g) and 1
Vinamilk cheese paper packs 8 portions (128g)
3. PLANNING
3.1. Identification and prioritization target stakeholder groups
In the current situation of the Covid-19 pandemic,
Vinamilk - a manufacturer that always focuses on
community values - Vinamilk's goal is to share
and support people in overcoming difficulties and
caring for others. People's health aids them in
overcoming the perilous pandemic.
2021: Our target stakeholders: the community,
which includes children, adults, and the elderly
(those suffering from Covid-19); doctors and
frontline workers who are fighting the epidemic.
3.2. Identify themed message
“BRING HEALTHY, SHARE DIFFICULTY”
Since the COVID-19 epidemic took place, when the cooperation of businesses
is essential to accompany the fight against the epidemic, Vinamilk also further
10. 10
affirms its commitment to a series of practical activities, especially consumer-
oriented. Through this message, the value Vinamilk wants to bring is not only to
bring nutritious milk products to support people's health to overcome the
pandemic, but also to share the burden and support people to overcome
difficulties.
3.3. Develop message style
“VINAMILK NURTURE VIETNAMESE CHILDREN WITH THE
WORLD”
After 45 years of accompanying the development of the country, Vinamilk has
always placed the goal of taking care of children's nutrition first. The company
considers that as the foundation to carry out the mission for a healthy, rising
high future generation. Vinamilk continuously strives to achieve the goal of
11. 11
making dairy products according to international standards, with high quality
but suitable for the health of Vietnamese children. In parallel, there are
community programs on nutrition that Vinamilk has carried out for nearly 20
years, actively contributing to the mission for a healthy, rising high future
generation.
3.4. Develop a Media Strategy
Implement a campaign to support health care for the community: Based on the
platform of communication, announcement, and propaganda to find volunteers
to join Vinamilk in implementing the campaign through the message "You are
healthy, Vietnam is healthy".
With 55 million Internet users nationwide, Vinamilk realized that the company
could reach these highly engaged audiences with online video on Youtube and
Tiktok: this is one of the extremely popular platforms. The company has posted
many new product advertisements and given many meaningful messages in the
company's activities. Besides, to popularize its products, the company is
negotiating with some famous youtubers and tiktoker and some popular shows
like Running man Vietnam to bring promotional videos with meaningful
content.
The Ministry of Health's mouthpiece, Health and Life Newspaper, provides
accurate and reliable health information. As a result, Vinamilk chooses it as a
location to promote products and events with humanistic values, as well as
health care for all.
12. 12
VTV2 is a science and education channel owned by Vietnam Television (VTV).
The channel also has several health programs such as "For the health of the
Vietnamese." As a result, VTV2 is a convincing and trustworthy TV channel for
Vinamilk to deliver the messages and products it wishes to spread to the public.
4. EXECUTION
“You are healthy, Vietnam is
healthy”
Place: Tu Du Hospital, Hung
Vuong Hospital, Children’s
hospital I, Children’s hospital II
Date: 07/12/2021 – 20/12/2021
13. 13
Specific schedule:
Date Time Location Activity Executor
07/12
7:00 -
18:00
Social media
(pages with
Verify Blue
Tick of
Vinamilk)
Open an application
form for 50 volunteers
at each hospital, the
application will be
posted on Vinamilk's
homepage.
Announce the time and
place of the activity.
Vinamilk's call center
staff will call to confirm
the volunteer's
registration.
Applications can be
closed ahead of time if
the number of
volunteers is full
Media team
of Vinamilk
company
08/12
to
11/12
9:00 -
16:00
Hung Vuong
Hospital in Ho
Chi Minh City
Volunteers will receive
15.000 milk packages
from Vinamilk's staffs
and start the activity of
donating milk to
children born,patients,
doctors, nurses, and
workers at Hung Vuong
Hospital. The process
will be recorded by the
cameramen.
Volunteers,
cameramen
and
Vinamilk's
staffs
12/12
to
14/12
9:00 -
16:00
Children’s
hospital I in Ho
Chi Minh City
Volunteers will receive
20.000 milk packages
from Vinamilk's staffs
and start the activity of
donating milk to
14. 14
children born, patients
doctors, nurses, and
workers at Children’s
hospital I. The process
will be recorded by the
cameramen.
15/12
to
17/12
9:00 -
16:00
Tu Du Hospital
in Ho Chi Minh
City
Volunteers will receive
15.000 milk packages
from Vinamilk's staffs
and start the activity of
donating milk to
children born, patients
doctors, nurses, and
workers at Tu Du
Hospital. The process
will be recorded by the
cameramen.
18/12
to
20/12
9:00 –
16:00
Children’s
hospital II in Ho
Chi Minh City
Volunteers will receive
20.000 milk packages
from Vinamilk's staffs
and start the activity of
donating milk to
children born, patients,
doctors, nurses, and
workers at Children’s
hospital II. The process
will be recorded by the
cameramen.
7/12 -
20/12
All time
Facebook,
Youtube,
VTV2, Health
and Life
Newspaper
Popularize the
communication strategy
Media
organization
15. 15
5. TOOLS OF MEASUREMENT AND EVALUATION
To measure and evaluate the results of effectiveness of our event, we use the
following tools: paper survey. Volunteers will transmit the survey sheets right at
the time they give milk packages (around 70.000 sheets). Then, in each hospital,
they will collect them at the last day.
The reason for using paper survey is that it brings some advantages, but there
are some disadvantages as well.
Advantages Disadvantages
We can access to large survey
resources.
The response rate is about 90%.
We only need to spend a low cost.
(only to print survey sheets; human
resources to transmit and receive
survey forms are volunteers of the
plan)
We can indentify the market
demand.
Using survey sheets consumes a
large amount of paper and affects
the environmemt.
It is difficult to make statistics of
survey sheets by hands in a large
number of survey sheets.
The quality of survey does not
completely match the issues we
need to survey. (Vietnamese people
tend to do quickly and check at the
good boxes of the whole pages)
It’s hard to find out the
shortcomings of event, company, and
products.
16. 16
Questionnaire:
i. Have you receive our gifts? (yes/no)
ii. Are you doctor / nurse / worker / children born’s parents?
iii. Have you used our products? (yes/no)
iv. What do you think about Vinamilk’s current product packagings?
v. How do you feel about the quality of milk?
vi. Have you heard about “You are healthy, Vietnam is healthy”
event? (yes/no)
vii. How do you feel about this event?
viii. Do you want “You are healthy, Vietnam is healthy” to take place
again? (yes/no)
ix. Do you understand “bring healthy, share difficulty” message?
(yes/no)
x. Can you recall our message? (yes/no)
xi. In the future, if Vinamilk launches new products, are you willing to
buy it? (yes/no)
xii. Are you willing to recommend Vinamilk to your friends? (yes/no)
17. 17
6. RISK MANAGEMENT
6.1. Identify risk: Crowd management
Analyzing risk: Because the event is community-oriented and will be held at
four major hospitals in Ho Chi Minh City, the number of participants will be
very large, posing some risks such as riots, jostling, and the spread of
infection disease at this time, and a lack of gifts.
Solution:
- Contact the hospital management to obtain an exact count of participants
(patients, doctors, nurses, workers, etc.) so that you can plan of time and
prepare enough gifts.
- Gifts will be given to representatives from each department in the
hospital, who will then distribute them to patients, as well as doctors,
nurses, and workers on the previously sent list.
This will make the event less chaotic and crowded, prevent the spread of
disease, and send a message and a complete product to the community.
Everyone receives health care, and no one is left out.
6.2. Identify risk: Manage communication event on social media
Analyzing risk: Because of the COVID 19 pandemic, organizing
communication event on social media like Facebook, Youtube, etc. plays a
very important role. However, this also has many disavantages such as the
interet is unstable, the message or content of event is not clear, viewers feels
difficult to inquire more information about products.
18. 18
Solution:
- Check up the platform for the online event: Media team makes it easy to
market communication event, distribute content, and communicate with
attendees.
- Prepare questions carefully before an event takes place: To create live
chats, group discussions, live Q&A or online practice sessions, use a
livestream to make sure audience questions are addressed in real time.
Use the live chat box to moderate audience's questions before allowing
them to join the conversation.
- Pre-record high quality video: Content pre-recording to upload and
schedule delivery of that content at specific times. This is much easier as
an event organizer and ensures attendees have a high-quality video and
image experience. This helps commnication event work well with pre-
recorded content.
6.3. Identify risk: Production equipment
Analyzing risk: Unforeseen risks of too many children. Because children are
often very active and curious about new things, their fidgeting can become a
hazard that not only affects event equipment but also sometimes causes
problems, tragic accident.
Solution
- Build a loudspeaker system to find lost children
- Always remind parents to take care of their children
- Powered areas must be locked and supervised
- Technical equipment and display areas should be placed out of reach of
children
- Build a few play areas for the kids
19. 19
7. BUDGET
Content Quantity
Initial price
(VND)
Total
(VND)
Broadcast on VTV 1 100.000.000 100.000.000
Gift
71.000
milk packages
200.000 14.200.000.000
Editor 3 13.000.000 39.000.000
Cameraman 5 15.000.000 75.000.000
Survey sheet 72.000 70 5.040.000
Broadcast on Health
and Life Newspaper
4 10.000.000 40.000.000
Total
(VND)
14.459.040.000