Kinh Do bakery is one of the most famous bakery companies in Vietnam. Founded in 1993, it now has over 150 distributors and exports its products to 20 countries. The company aims to provide high quality products to customers and expand its market share domestically and abroad. It plans to increase revenue 12.9% in 2014 through diversifying its product portfolio and pursuing strategic partnerships in industries like instant noodles, cooking oil, and coffee.
Kinh Do Corporation is developing a sales strategy for 2015. It aims to expand into new product categories like noodles and cooking oil while maintaining its confectionery business. The strategy involves segmenting customers, analyzing strengths, weaknesses, opportunities and threats, and setting objectives to increase market share and bring products to new rural areas. Kinh Do will focus on supermarkets and schools, and pursue partnerships to help its brands grow.
Kinh Do Corporation is one of the largest snack food producers in Vietnam. It was established in 1993 and has grown to include 5 companies, 4 production facilities, over 8,000 employees and annual exports of $10 million. Kinh Do has a strong domestic market presence with products distributed across 64 provinces through 150 distributors and 40,000 retail outlets. However, it faces threats from increasing competition and potential economic instability. The marketing plan evaluates Kinh Do's strengths in brand recognition and distribution against weaknesses like a lack of delivery and limited product variety, and examines competitive threats from companies like Bibica and Quang Ngai Confectionery.
Kinh Do bakery is one of the most famous bakery companies in Vietnam. Founded in 1993, it now has over 150 distributors and operates stores across 64 provinces. The company aims to provide high quality products to customers and expand its market reach. It is working to diversify into new industries like instant noodles, cooking oil, and coffee through partnerships and investments.
Kinh Do Corporation is a Vietnamese food production company seeking to expand into new product categories like noodles and cooking oil. The document provides a sales strategy for 2015, including segmenting customers, identifying strengths/weaknesses/opportunities/threats, and setting objectives. The objectives are to focus on "Food & Essential" products, target supermarkets and schools, and expand partnerships. Customer segmentation includes current large distributors and a plan to focus more on supermarkets and grocers to market new noodles and oil products.
Kinh Do is Vietnam's largest confectionery company. It entered the mooncake market in 2002 and has become the market leader with 76% market share. Kinh Do mooncakes enjoy 100% brand awareness and 71% top of mind awareness in Vietnam. The company aims to grow the total mooncake market by making the Mid-Autumn festival occasion more important and creating new needs. Kinh Do mooncakes are positioned as gifts to share love and cherish relationships during the Mid-Autumn festival season.
AEON BIG manages and operates 27 hypermarkets and supermarkets in Malaysia that were formerly owned by Carrefour. AEON BIG offers a wide range of products and services, including fresh produce, non-food items, parking, and a 100% refund policy. The company promotes its stores through various media like newspapers, websites, and social media. It also offers memberships, discounts, and special promotions to attract customers.
This document provides a marketing strategy for Aeon Mall in Malaysia. It begins with background on Aeon Mall and an analysis of the current retail environment and customer preferences. Key points from the situation analysis include a shift towards more open-air, green shopping centers and a focus on lifestyle and convenience. The document then performs a SWOT analysis of Aeon Mall before outlining marketing goals and objectives to establish Aeon Mall as the leading retailer in Asia. The proposed marketing strategies focus on the 4Ps - developing private label brands, optimizing pricing, expanding distribution channels, and promoting lifestyle center characteristics to attract customers. The strategies aim to provide customers with a diverse, convenient shopping experience and strengthen Aeon Mall's position in the competitive retail
Vinamilk is Vietnam's largest dairy company. It operates in dairy production and distribution as well as beverages. Some key financial highlights of the company include:
- Vinamilk maintains a stable debt ratio of around 25% and high equity ratio of around 75%, providing financial stability.
- The company's current ratio is above 2, indicating good short-term solvency. Its liquidity ratios also meet industry standards.
- Inventory and receivables turnover are high, showing efficient management of working capital. Profitability ratios such as return on assets and return on equity are also above industry averages.
Kinh Do Corporation is developing a sales strategy for 2015. It aims to expand into new product categories like noodles and cooking oil while maintaining its confectionery business. The strategy involves segmenting customers, analyzing strengths, weaknesses, opportunities and threats, and setting objectives to increase market share and bring products to new rural areas. Kinh Do will focus on supermarkets and schools, and pursue partnerships to help its brands grow.
Kinh Do Corporation is one of the largest snack food producers in Vietnam. It was established in 1993 and has grown to include 5 companies, 4 production facilities, over 8,000 employees and annual exports of $10 million. Kinh Do has a strong domestic market presence with products distributed across 64 provinces through 150 distributors and 40,000 retail outlets. However, it faces threats from increasing competition and potential economic instability. The marketing plan evaluates Kinh Do's strengths in brand recognition and distribution against weaknesses like a lack of delivery and limited product variety, and examines competitive threats from companies like Bibica and Quang Ngai Confectionery.
Kinh Do bakery is one of the most famous bakery companies in Vietnam. Founded in 1993, it now has over 150 distributors and operates stores across 64 provinces. The company aims to provide high quality products to customers and expand its market reach. It is working to diversify into new industries like instant noodles, cooking oil, and coffee through partnerships and investments.
Kinh Do Corporation is a Vietnamese food production company seeking to expand into new product categories like noodles and cooking oil. The document provides a sales strategy for 2015, including segmenting customers, identifying strengths/weaknesses/opportunities/threats, and setting objectives. The objectives are to focus on "Food & Essential" products, target supermarkets and schools, and expand partnerships. Customer segmentation includes current large distributors and a plan to focus more on supermarkets and grocers to market new noodles and oil products.
Kinh Do is Vietnam's largest confectionery company. It entered the mooncake market in 2002 and has become the market leader with 76% market share. Kinh Do mooncakes enjoy 100% brand awareness and 71% top of mind awareness in Vietnam. The company aims to grow the total mooncake market by making the Mid-Autumn festival occasion more important and creating new needs. Kinh Do mooncakes are positioned as gifts to share love and cherish relationships during the Mid-Autumn festival season.
AEON BIG manages and operates 27 hypermarkets and supermarkets in Malaysia that were formerly owned by Carrefour. AEON BIG offers a wide range of products and services, including fresh produce, non-food items, parking, and a 100% refund policy. The company promotes its stores through various media like newspapers, websites, and social media. It also offers memberships, discounts, and special promotions to attract customers.
This document provides a marketing strategy for Aeon Mall in Malaysia. It begins with background on Aeon Mall and an analysis of the current retail environment and customer preferences. Key points from the situation analysis include a shift towards more open-air, green shopping centers and a focus on lifestyle and convenience. The document then performs a SWOT analysis of Aeon Mall before outlining marketing goals and objectives to establish Aeon Mall as the leading retailer in Asia. The proposed marketing strategies focus on the 4Ps - developing private label brands, optimizing pricing, expanding distribution channels, and promoting lifestyle center characteristics to attract customers. The strategies aim to provide customers with a diverse, convenient shopping experience and strengthen Aeon Mall's position in the competitive retail
Vinamilk is Vietnam's largest dairy company. It operates in dairy production and distribution as well as beverages. Some key financial highlights of the company include:
- Vinamilk maintains a stable debt ratio of around 25% and high equity ratio of around 75%, providing financial stability.
- The company's current ratio is above 2, indicating good short-term solvency. Its liquidity ratios also meet industry standards.
- Inventory and receivables turnover are high, showing efficient management of working capital. Profitability ratios such as return on assets and return on equity are also above industry averages.
Deliciously Dutch, export platform for Dutch food entrepreneurs, About Us 2014Henk Terol
Deliciously Dutch is a company that provides business development and export support services to help small and medium-sized Dutch food and beverage producers increase their exports. They have a global network of buyers and importers and offer professional support services including market insights, sales and marketing plans, and assistance navigating import regulations. Their goal is to create new business opportunities for suppliers in the global food industry through facilitating trade and sharing knowledge and costs.
Vinamilk is Vietnam's largest dairy company and 15th largest company overall. It has a wide range of over 200 milk-based products targeting different customer groups. Vinamilk has been successful due to its large advertising investments, diverse product lines, and focus on high product quality. It maintains the top market share in several product categories such as condensed milk and powdered milk. The company also has a large national distribution network and exports products to over 20 countries worldwide.
The document summarizes a business plan for a chocolate manufacturing company in Bangladesh. The company will be a partnership that produces premium chocolates for both the domestic and export markets. It will have different types of chocolates and target customers of all ages across Bangladesh. The plan outlines marketing, finance, operations, and management sections including production processes, suppliers, organizational structure, and potential risks.
1) The business plan outlines the launch of an chocolate company called "S3 MT" Chocolate located in Badda, Dhaka with a main shop in Farm Gate.
2) The company will produce and sell three types of chocolate - milk chocolate, fruit and nut chocolate, and plain chocolate priced between 15-40 Taka.
3) The startup budget is 800,000 Taka with funding from partners and a bank loan. Marketing strategies include visiting schools and colleges, advertising, and establishing distribution channels.
strategy for international market entry - case -5 addedMd Alam
Tesco expanded internationally through acquisitions and wholly owned subsidiaries. It withdrew from Japan and the US due to failures to meet local consumer needs and competitive markets. In China, Tesco switched to a joint venture with a state owned company to gain local knowledge, scale, and avoid sole responsibility for another failed expansion. The large potential of the Chinese market motivated Tesco to remain through the joint venture rather than fully withdraw.
This document provides an agenda and overview for a private meeting of Vietnam Dairy Products Joint Stock Company (Vinamilk). The agenda includes a brief corporate profile of Vinamilk since 1976, its group structure, key financial highlights from 2008-2012, share capital structure and top shareholders, production facilities across Vietnam, cow farm developments, investment highlights, a 5-year capital expenditure plan, updated 2013 financial performance, and a Q&A session. The document establishes Vinamilk as the leading dairy brand and producer in Vietnam with a focus on quality, innovation, and expanding market share.
Vinamilk is Vietnam's largest dairy company, established in 1976. It has grown to have over 200 dairy product lines and captures an estimated 75% of Vietnam's high-growth dairy market. Vinamilk uses a 4P marketing strategy of product, price, place, and promotion. They focus on developing new products, ensuring product quality, using colorful packaging, and distributing their products nationwide from major cities down to remote mountain towns. Vinamilk promotes its products through advertising, public relations campaigns focused on community support, and building its brand within Vietnam and globally.
Business Plan-- T@P India CHOCOLATE Pvt. Ltd.--- Uummm Chocolet - Presentation1Tushar Cholepatil
T@P India CHOCOLATE Pvt. Ltd is a chocolate manufacturing company that produces dark, milk, nutritious, and liquid-filled premium chocolate bars. The company plans to target markets in Maharashtra and outside India. It has developed marketing plans for different age groups that involve distributing chocolates through schools, tying up with Facebook for online orders around birthdays, and targeting working professionals. The financial plan includes sources of capital, investment breakdown, and projected profitability ratios. The company aims to leverage its strengths in taste and quality while addressing weaknesses and threats through opportunities in emerging markets and healthier products.
Ibm 1 aarti singh (43115101717) bba 6 th sem ibm ppt1SukritiMishra13
This document provides an introduction to international business, including its scope, trends, opportunities, and challenges. It is a class paper submitted by Aarti Singh for her Bachelor of Business Administration course. The document defines international business and discusses the scope in terms of merchandise exports and imports, service exports and imports, and foreign investments. It outlines benefits to nations and firms. Trends covered include growing emerging markets, demographic shifts, and increased innovation and competition globally. The document concludes by listing some common opportunities and challenges faced in international business, such as accessing new customers but also managing long supply chains and regulatory compliance across countries.
TH TrueMilk is a Vietnamese milk brand produced by TH Joint Stock Company. The company plans to invest $1.2 billion to meet 50% of Vietnam's domestic milk demand through a large dairy farm project. The farm will house over 137,000 cows on 37,000 hectares of land and utilize advanced management systems. TH TrueMilk aims to be the leading clean milk supplier in Vietnam through high quality production and distribution processes.
This document provides a comparative study of the supply chains of PepsiCo and Coca-Cola. It discusses the supply chain processes of both companies. Coca-Cola manufactures syrup concentrate which is then distributed to bottlers who produce the finished beverage. PepsiCo procures raw materials and manufactures products in its own facilities which are then distributed. The document identifies problems these companies face and provides a comparative performance analysis. It concludes with suggestions for improving managerial processes and supply chain performance.
Maria Koukou
Mob: +30 6944 522111
Mail: m.koukou@ipmcpartners.com
We are open to discuss any opportunity that could be of interest. Please feel free to contact us.
The document provides a business plan for a Rocky Mountain Chocolate Factory store in Naperville, Illinois. It outlines the company description, industry overview, local competitors, market analysis, marketing strategy, financial plan, management structure, and 3-year financial projections. The owner aims to increase sales 6% in year one by improving customer service and promotions, then 7% in year two and 4% in year three through marketing efforts and building reputation in the community.
RFW Consulting - WINELORD : Set up meetingLouis Joly
Winelord aims to become a major player in the Chinese premium bottled wine market by sourcing and selling Bordeaux wines across multiple price segments. Their business model focuses on brand development through a tasting club and marketing strategies to create value, with profits coming from trade margins on wine sourced and sold exclusively. The company structure involves offices in Bordeaux for sourcing, Hong Kong for operations and marketing, and China for sales and communication.
MANGO is an internationally famous brand that designs and markets women's and men's clothing. It focuses on dressing modern urban women. MANGO has 1,220 stores in 91 countries worldwide. The brand's concept is based on quality products with original designs and a unified brand image. It aims to dress women for their daily needs. The presentation proposes a virtual model photoshoot inspired by red wine with a theme of an exotic date night with a soulmate to showcase MANGO's winter women's wear collection.
This document outlines a group business plan proposal for a printed t-shirt business. The group is comprised of 6 students who will each take on different roles and responsibilities. The business will focus on designing and printing custom t-shirts both from their own designs and customer ideas. They plan to have both an offline store location as well as online sales channels. The report discusses the product, target market segmentation of youth aged 14-25, current and potential competitors in the area, competitive advantages, risks, and business model.
Edited jay marketing plan yollies.editedAvik Naskar
The document provides a marketing plan for Kerry Foods to launch their new product "Yollies", a yogurt on a stick. The plan includes a situational analysis using PEST and Porter's 5 Forces models. Competitors like Westbury Dairies are identified. The plan sets SMART objectives to convince more supermarkets to carry Yollies, attract more consumers through advertising, and enhance market share. A SWOT analysis is conducted finding strengths in the product's innovation but weaknesses in low initial market share. The plan aims to integrate internal and external analyses to develop a strategic fit for Kerry Foods.
This document provides an overview of the chocolate industry in India. It includes chapters on research methodology, the global and Indian markets, product profiles, demand determinants, distribution channels, trends, PEST analysis, Porter's five forces model, portfolio models including BCG matrix and GE nine cell, financial analysis, opportunities and threats. Key findings are that the Indian chocolate market is growing at 15% annually, milk chocolate dominates sales, and dark chocolate shows potential for growth. The analysis identifies rising incomes, health awareness, and festive gifting traditions as driving demand.
Highlands Coffee is a Vietnamese coffee shop chain founded in 1998 with over 30 outlets across Vietnam. It brings a fresh Western style to the Vietnamese coffee shop industry, featuring modern decor, services, products, and management approaches. The document outlines Highlands Coffee's organizational structure, financial reports from recent years showing increasing revenue and profits, and a SWOT analysis noting its strengths in consistent Western style and product diversification and weaknesses in premium prices and lack of promotion.
5 Easy Steps To Make Money in the Digital Food Marketplace by Homer "Homerun"...Homer Nievera
5 Easy Steps To Make Money in the Digital Food Marketplace. The presentation talks about tips and tricks to make your food business revenue driven through digital marketing techniques.
This document analyzes the retail bakery market in Switzerland. It finds that the market is highly fragmented with over 200 varieties of bread available. The main players pursue different generic strategies, such as focusing on quality for smaller regional chains or cost-leadership for larger national chains. Competition comes from food retailers like Migros and Coop that have their own bakeries, as well as substitutes like fast food. Suppliers like flour mills have significant bargaining power. The role of corporate social responsibility in the industry is also discussed.
Deliciously Dutch, export platform for Dutch food entrepreneurs, About Us 2014Henk Terol
Deliciously Dutch is a company that provides business development and export support services to help small and medium-sized Dutch food and beverage producers increase their exports. They have a global network of buyers and importers and offer professional support services including market insights, sales and marketing plans, and assistance navigating import regulations. Their goal is to create new business opportunities for suppliers in the global food industry through facilitating trade and sharing knowledge and costs.
Vinamilk is Vietnam's largest dairy company and 15th largest company overall. It has a wide range of over 200 milk-based products targeting different customer groups. Vinamilk has been successful due to its large advertising investments, diverse product lines, and focus on high product quality. It maintains the top market share in several product categories such as condensed milk and powdered milk. The company also has a large national distribution network and exports products to over 20 countries worldwide.
The document summarizes a business plan for a chocolate manufacturing company in Bangladesh. The company will be a partnership that produces premium chocolates for both the domestic and export markets. It will have different types of chocolates and target customers of all ages across Bangladesh. The plan outlines marketing, finance, operations, and management sections including production processes, suppliers, organizational structure, and potential risks.
1) The business plan outlines the launch of an chocolate company called "S3 MT" Chocolate located in Badda, Dhaka with a main shop in Farm Gate.
2) The company will produce and sell three types of chocolate - milk chocolate, fruit and nut chocolate, and plain chocolate priced between 15-40 Taka.
3) The startup budget is 800,000 Taka with funding from partners and a bank loan. Marketing strategies include visiting schools and colleges, advertising, and establishing distribution channels.
strategy for international market entry - case -5 addedMd Alam
Tesco expanded internationally through acquisitions and wholly owned subsidiaries. It withdrew from Japan and the US due to failures to meet local consumer needs and competitive markets. In China, Tesco switched to a joint venture with a state owned company to gain local knowledge, scale, and avoid sole responsibility for another failed expansion. The large potential of the Chinese market motivated Tesco to remain through the joint venture rather than fully withdraw.
This document provides an agenda and overview for a private meeting of Vietnam Dairy Products Joint Stock Company (Vinamilk). The agenda includes a brief corporate profile of Vinamilk since 1976, its group structure, key financial highlights from 2008-2012, share capital structure and top shareholders, production facilities across Vietnam, cow farm developments, investment highlights, a 5-year capital expenditure plan, updated 2013 financial performance, and a Q&A session. The document establishes Vinamilk as the leading dairy brand and producer in Vietnam with a focus on quality, innovation, and expanding market share.
Vinamilk is Vietnam's largest dairy company, established in 1976. It has grown to have over 200 dairy product lines and captures an estimated 75% of Vietnam's high-growth dairy market. Vinamilk uses a 4P marketing strategy of product, price, place, and promotion. They focus on developing new products, ensuring product quality, using colorful packaging, and distributing their products nationwide from major cities down to remote mountain towns. Vinamilk promotes its products through advertising, public relations campaigns focused on community support, and building its brand within Vietnam and globally.
Business Plan-- T@P India CHOCOLATE Pvt. Ltd.--- Uummm Chocolet - Presentation1Tushar Cholepatil
T@P India CHOCOLATE Pvt. Ltd is a chocolate manufacturing company that produces dark, milk, nutritious, and liquid-filled premium chocolate bars. The company plans to target markets in Maharashtra and outside India. It has developed marketing plans for different age groups that involve distributing chocolates through schools, tying up with Facebook for online orders around birthdays, and targeting working professionals. The financial plan includes sources of capital, investment breakdown, and projected profitability ratios. The company aims to leverage its strengths in taste and quality while addressing weaknesses and threats through opportunities in emerging markets and healthier products.
Ibm 1 aarti singh (43115101717) bba 6 th sem ibm ppt1SukritiMishra13
This document provides an introduction to international business, including its scope, trends, opportunities, and challenges. It is a class paper submitted by Aarti Singh for her Bachelor of Business Administration course. The document defines international business and discusses the scope in terms of merchandise exports and imports, service exports and imports, and foreign investments. It outlines benefits to nations and firms. Trends covered include growing emerging markets, demographic shifts, and increased innovation and competition globally. The document concludes by listing some common opportunities and challenges faced in international business, such as accessing new customers but also managing long supply chains and regulatory compliance across countries.
TH TrueMilk is a Vietnamese milk brand produced by TH Joint Stock Company. The company plans to invest $1.2 billion to meet 50% of Vietnam's domestic milk demand through a large dairy farm project. The farm will house over 137,000 cows on 37,000 hectares of land and utilize advanced management systems. TH TrueMilk aims to be the leading clean milk supplier in Vietnam through high quality production and distribution processes.
This document provides a comparative study of the supply chains of PepsiCo and Coca-Cola. It discusses the supply chain processes of both companies. Coca-Cola manufactures syrup concentrate which is then distributed to bottlers who produce the finished beverage. PepsiCo procures raw materials and manufactures products in its own facilities which are then distributed. The document identifies problems these companies face and provides a comparative performance analysis. It concludes with suggestions for improving managerial processes and supply chain performance.
Maria Koukou
Mob: +30 6944 522111
Mail: m.koukou@ipmcpartners.com
We are open to discuss any opportunity that could be of interest. Please feel free to contact us.
The document provides a business plan for a Rocky Mountain Chocolate Factory store in Naperville, Illinois. It outlines the company description, industry overview, local competitors, market analysis, marketing strategy, financial plan, management structure, and 3-year financial projections. The owner aims to increase sales 6% in year one by improving customer service and promotions, then 7% in year two and 4% in year three through marketing efforts and building reputation in the community.
RFW Consulting - WINELORD : Set up meetingLouis Joly
Winelord aims to become a major player in the Chinese premium bottled wine market by sourcing and selling Bordeaux wines across multiple price segments. Their business model focuses on brand development through a tasting club and marketing strategies to create value, with profits coming from trade margins on wine sourced and sold exclusively. The company structure involves offices in Bordeaux for sourcing, Hong Kong for operations and marketing, and China for sales and communication.
MANGO is an internationally famous brand that designs and markets women's and men's clothing. It focuses on dressing modern urban women. MANGO has 1,220 stores in 91 countries worldwide. The brand's concept is based on quality products with original designs and a unified brand image. It aims to dress women for their daily needs. The presentation proposes a virtual model photoshoot inspired by red wine with a theme of an exotic date night with a soulmate to showcase MANGO's winter women's wear collection.
This document outlines a group business plan proposal for a printed t-shirt business. The group is comprised of 6 students who will each take on different roles and responsibilities. The business will focus on designing and printing custom t-shirts both from their own designs and customer ideas. They plan to have both an offline store location as well as online sales channels. The report discusses the product, target market segmentation of youth aged 14-25, current and potential competitors in the area, competitive advantages, risks, and business model.
Edited jay marketing plan yollies.editedAvik Naskar
The document provides a marketing plan for Kerry Foods to launch their new product "Yollies", a yogurt on a stick. The plan includes a situational analysis using PEST and Porter's 5 Forces models. Competitors like Westbury Dairies are identified. The plan sets SMART objectives to convince more supermarkets to carry Yollies, attract more consumers through advertising, and enhance market share. A SWOT analysis is conducted finding strengths in the product's innovation but weaknesses in low initial market share. The plan aims to integrate internal and external analyses to develop a strategic fit for Kerry Foods.
This document provides an overview of the chocolate industry in India. It includes chapters on research methodology, the global and Indian markets, product profiles, demand determinants, distribution channels, trends, PEST analysis, Porter's five forces model, portfolio models including BCG matrix and GE nine cell, financial analysis, opportunities and threats. Key findings are that the Indian chocolate market is growing at 15% annually, milk chocolate dominates sales, and dark chocolate shows potential for growth. The analysis identifies rising incomes, health awareness, and festive gifting traditions as driving demand.
Highlands Coffee is a Vietnamese coffee shop chain founded in 1998 with over 30 outlets across Vietnam. It brings a fresh Western style to the Vietnamese coffee shop industry, featuring modern decor, services, products, and management approaches. The document outlines Highlands Coffee's organizational structure, financial reports from recent years showing increasing revenue and profits, and a SWOT analysis noting its strengths in consistent Western style and product diversification and weaknesses in premium prices and lack of promotion.
5 Easy Steps To Make Money in the Digital Food Marketplace by Homer "Homerun"...Homer Nievera
5 Easy Steps To Make Money in the Digital Food Marketplace. The presentation talks about tips and tricks to make your food business revenue driven through digital marketing techniques.
This document analyzes the retail bakery market in Switzerland. It finds that the market is highly fragmented with over 200 varieties of bread available. The main players pursue different generic strategies, such as focusing on quality for smaller regional chains or cost-leadership for larger national chains. Competition comes from food retailers like Migros and Coop that have their own bakeries, as well as substitutes like fast food. Suppliers like flour mills have significant bargaining power. The role of corporate social responsibility in the industry is also discussed.
An online survey of 1,000 Vietnamese found that most are aware of and concerned about food hygiene issues in Vietnam. 94% rated food safety as unsafe, mainly due to widespread unknown origins of food. Consumers are more doubtful and careful in food choices. 86% cook at home more to avoid dirty food. Having clear food origins is the most important criteria. Supermarkets and safe vegetable stores are trusted but over half still suspect vegetable safety there. 51% are willing to pay 11-30% more for safe food. 60% have suffered foodborne illness.
The document summarizes the results of an online survey about coffee chains in Vietnam. The key findings are:
1) Trung Nguyên Coffee, Highland Coffee and Phúc Long are the top well-known coffee chains, with Highland Coffee having the largest market share of 25%.
2) Point of sales and word-of-mouth are the main sources of brand awareness for coffee chains.
3) Taste of beverage is the top reason for choosing a particular coffee chain.
This document discusses convenience retailing trends in Vietnam. It notes that Vietnamese consumers want speed and convenience due to busy lifestyles. Convenience stores (CVS) and minimarts are popular formats in Ho Chi Minh City while the market is more blurred in Hanoi. Food and beverages dominate sales in CVS. The document also outlines trends in consumer demographics like the young population and rising middle class that are increasing demand for convenience. It analyzes different consumer segments like students and working professionals and their convenience shopping missions and needs. Finally, it discusses the growing convenience retail footprint in Vietnam and competition this presents to traditional grocers and wet markets.
Muhamed Asjad Abdul Hameed is a Sri Lankan national currently residing in Dubai, UAE. He has over 9 years of experience in marketing, business development, finance, and administration roles. His most recent role is as a Senior Executive of Marketing and Business Development at Grand Midwest Group of Hotels in Dubai, where he is responsible for developing marketing strategies and implementing promotional events. Prior to this, he held roles in marketing, sales management, and finance in Sri Lanka. He has a Bachelor's degree in Business Administration from Northwood University in the United States.
Procter & Gamble is the world's largest consumer goods company, known for brands like Always, Braun, Bounty, Charmin, Crest, Downy, Febreze, Gillette, Olay, Pampers, Pantene, Tide, and Wella. The document analyzes P&G's business in 2011 through external and internal audits, strategic frameworks like BCG matrix and IE matrix, and recommends strategies like increasing investments in R&D, targeting male consumers through celebrity endorsements, and focusing marketing of established brands on their brand recognition. The analyses aim to help P&G accelerate growth, especially in emerging markets
The document provides an equity valuation report for Olympic Industries, the largest biscuit manufacturer in Bangladesh. It recommends buying shares of Olympic Industries with a one-year target price of 276 BDT, representing a 32.5% capital gain. Olympic Industries has a dominant market share in Bangladesh, has invested heavily in expansion projects, and benefits from stable raw material prices and government subsidies. The biscuit industry in Bangladesh is growing due to rising incomes and is projected to significantly increase exports in the next two years.
This document provides an analysis of Vinamilk, a leading dairy company in Vietnam, using the free cash flow to firm valuation method. It summarizes Vinamilk's financial performance from 2007-2011, noting steady revenue growth over 26% annually and equity increasing nearly 3 times from 2008-2011. The analysis also reviews Vietnam's economic conditions, the dairy industry and market trends, Vinamilk's products/brands, management, distribution network, and competition in the market. Vinamilk has the largest market share in fresh milk, yogurt, and condensed milk in Vietnam.
The document provides a strategic business plan for METRO Cash & Carry Vietnam to increase sales of Vinamilk products over the next year. The plan identifies Vinamilk as a leading dairy producer in Vietnam with a diverse product portfolio. It performs a SWOT analysis and identifies supermarkets and schools as key target markets. The plan's goals are to reach $8 million in sales, add 2 new distributors, and increase customer loyalty and retention through new products and feedback.
Natureview Farm is a yogurt company seeking to increase revenue 50% by end of 2001. It is considering 3 options: 1) Expand 8oz cups to supermarkets, 2) Expand 32oz cups nationally, or 3) Introduce children's multipacks in natural foods stores. Option 1 requires the highest spending but risks are high. Option 2 has lower risks but doubts about new users adopting large size. Option 3 leverages Natureview's brand strengths and relationships in natural foods stores, which are growing faster than supermarkets. Introducing multipacks could increase revenue 46.4% in 12 months, achieving the target through continued growth in the core natural channel without risks of expanding to supermarkets.
Mudman provides a quarterly financial report for 1Q2017. Revenues were THB 738 million, flat year-over-year growth due to economic slowdown. EBITDA was THB 63 million, with an 8.6% margin, lower than 1Q2016 due to higher SG&A expenses. Store count was 433, down from 441 in 4Q2016. Key financial metrics such as revenues, EBITDA, margins, and store count are analyzed to evaluate performance.
This document provides a strategic account business plan for Metro Cash & Carry Vietnam to increase sales of Vinamilk products over the next year. The plan includes a SWOT analysis of Vinamilk, identifies supermarkets and schools as target markets, and sets a sales target of over $8 million by adding 2 distribution partners and increasing sales volume. The sales strategy involves expanding to current and new customers, obtaining feedback, and anticipating future needs to build customer loyalty and retention.
Jaouda is a Moroccan dairy cooperative with a mission to develop innovative, high-quality milk products. It has a large market share in Souss-Massa and seeks to expand nationally. Jaouda conducts a situational analysis and develops goals like improving productivity, gaining market share, and ensuring customer satisfaction. Its marketing strategies include adjusting product packaging, using affordable pricing, and investing in promotions. Jaouda will implement these strategies through advertising, PR, sales promotions, and monitoring performance metrics.
Cadbury India is a subsidiary of Kraft Foods Inc. that produces confectionery and other food products. It has annual revenues of approximately $50 billion and employs 140,000 people globally. Cadbury's goal is to make delicious products that consumers can feel good about. Originally founded in 1824 in Birmingham, England, Cadbury first made drinking chocolate and cocoa before expanding into chocolate manufacturing. It has since grown into a global company through mergers and acquisitions. Cadbury is organized into various departments like marketing, finance, operations, research and development, and human resources to manage its business operations and product development.
This document provides information about Johnson & Johnson, including:
1. A group of 5 students proposed the slogan "Caring for you from the beginning, to the very end!" for Johnson & Johnson.
2. Johnson & Johnson was founded in 1886 and has since pioneered many health and consumer products and expanded globally through acquisitions.
3. The document outlines Johnson & Johnson's vision, mission, objectives, organizational structure, market analysis, and SWOT analysis. It recommends strategies for the company to increase R&D and highlight the value of its products to increase market share.
Krispy Kreme Doughnuts Inc. is analyzed in this report. The company operates doughnut shops and franchises around the world. A sell recommendation is issued with a target price of $12.65 due to high valuation multiples and risks from overexpansion. Krispy Kreme aims to have 1300 total stores by 2017 through domestic and international franchise growth. However, past overexpansion led to store closings and financial issues from 2004-2009. Moving forward, risks include cannibalism from too much growth and economic factors affecting global sales.
This case study analyzes options for a yogurt manufacturing company to increase revenues to $20 million by 2021. The company currently generates $13 million annually and distributes primarily through natural food stores. Three options are presented: 1) Expand into northeast/west supermarkets with 6 SKUs, 2) Expand nationally in supermarkets with 4 SKUs, or 3) Introduce 2 children's multipacks in natural stores. Option 1 has high costs but large potential. Option 2 risks not achieving full distribution and requires hiring sales staff. Option 3 has low risk but high competition. The analysis recommends Option 3 to first focus on brand building before large-scale expansion.
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2. EXECUTIVE SUMMARY
Kinh Do bakery is one of the most famous company about product cookies at
Vietnam. Company has a lot of kinds of products like snack, plan, noodles, oil, etc. in
1993, kinh do was found by Tran Kim Thanh with net income 14 billion VDN and
6000 labor. Now, kinh do company is developing many stores at HCM city and spread
out 64 provinces with 150 distributors. 40.000 stores and export 20 countries in the
world like American, Singapore, Taiwan, etc. kinh do company mobilizes more
stockholders to maintain and expand market at each provinces. Kinh do bakery was
set up with the aim bring the best quality to customers, make sure health and help
customers enjoy.
And then, we will present more details about a lot of problems of Kinh do company.
(Taken charge by Thu Thao)
PROBLEMS
Binary with the strategies and measures of 4P (product, pricing, place and promotion)
The company began participating in the business sectors with each sector very large
scale the company to reorganize business operations of confectionary segment
oriented management separation between the plates together to ensure monitoring and
evaluating the performance of each segment is best.
KDC reorganization is collecting same items together. Specifically:
Transfer of all assets, interests, rights and obligations related to the confectionery
business from KDC to Binh Duong Kinh Do Corporation (BKD).
BKD will issue shares to increase charter capital to accept the transfer of all assets,
interests, rights and obligations of residential investment in value NKD. KDC will
contribute capital to BKD by transferring operations of confectionary business and
residential investment in value NKD for BKD.
After the restructuring, the KDC will have the specialized industry including:
Confectionery, Dairy Cream, Instant noodles, cooking oil, coffee, Retail.
(Taken charge by Thu Thao)
3. OBJECTIVES
2013, net revenue KDC is 4,561 billion. Profit after tax 493 billion. The dividend is
20% / par value in cash - equivalent KDC spent 378.8 billion as dividends.
2014, KDC plans to 5.150 billion in net revenue, up 12.9%. Profit before tax 660
billion, up 6.6%. Plans 20% dividend / par value in cash
Recently completed new capital issued 40 million shares to strategic investors, earning
more than 1,700 billion. This activity is located in the capital calling plans to develop
new industry leading company set out from the end of 2013.
To implement this strategy the next 10 years, KDC cooperation link to Vewong
Saigon with famous brand MSG instant noodles and A-One. KDC does not disclose
specific figures on estimated sales from wheat fields to bring the package, but
executives revealed KDC expects revenue from instant noodles will equal the current
business confectionary KDC.
KDC will also become a strategic shareholder of the Company Vocarimex cooking oil
- a business is owned and managed by the Ministry of Industry and Trade, the current
KDC has signed initial cooperation with Vocarimex Company.
KDC involved in the coffee sector through partnerships with Phin Deli Coffee
Company. Expect this collaboration, two sides can better exploit the domestic market,
and exports coffee to the United States.
(Taken charge by Thu Thao)
Purpose of SWOT :
The purpose of making SWOT is to analyze strength , weakness as well as
opportunities to prepare suitable marketing strategy for Kinh Đô Corporation in the
long run .
The micro environment :
STRENGTHS
Kinh Đô Corporation is well known for its professional leaders in the risky
world of stocks that requires good vision and strategic planning .
Moreover, the company has overcome the economic crisis in the past five
years which proved that the leaders are able to forecast the risk and create
4. appropriate strategic planning as well as exit strategy for the company to
ensure the sustainable development .
Modern production line was invested . Production technology was
overestimated in compared to the peers . Specifically:
- The Europe production line for Crackers worth 2 million USD with a capacity
of 20 tons / day was put into production in 2000 .
- The Denmark production line for Cookie worth 2 million USD with a capacity
of 10 tons / day was put into production in 1996.
The huge sale department was trained by the company . Kinh Đô Corporation
also implements new policies to main human resources and attract talent .
Besides , the company builds up human resource management team to keep up
with the growth and expansion of the company in the future .
WEAKNESSES
Kinh Đô Corporation are focusing on business sector like financial investment ,
real estate , stocks which affects confectionary business .
A global development requires high qualified human resources .
A family business will prevent the promotion of good workers .
The macro environment :
OPPORTUNITIES
Trend in international economic integration and export promotion policies .
Science and technology increases enables developers to create application of
modern technology in order to meet the criteriaof the domestic and export
market .
The increasing in income represents for a potential domestic market .
The export market has great potential as trade barriers (tariff ) are abolished .
The local competitors are small and weak .
THREATS
Competitors appear more and more when Vietnam joined World Trade
Organization
Intensity of competition will be higher .
Substitute products appear .
The export market gets more difficult due to high standard of food safety .
5. Brain drain ( Talent works for international companies )
(Taken charge by Quynh Mai)
COMPETITIVE ANALYSIS
Kinh Đô Bibica
ABC
(Asia Bakery &
Confectionery)
Leaders
1. Tran Kim Thanh:
CEO, Chairman
of the Board.
2. Tran Le Nguyen:
Vice Chairman,
General Manager.
3. Vuong Ngoc
Xiem, Vương
Buu Linh: Vice
President.
1. Jung Woo Lee:
Chairman of the
Board
2. Truong Phu
Chien: Vice
Chairman,
General Manager
3. Phan Van Thien-
Nguyen Quoc
Hoang: Vice
President
1. Kao Sieu Luc:
Chairman of the
board, CEO
Headquarter
Thu Duc District, Ho
Chi Minh city
Tan Binh District,
Ho Chi Minh city
Binh Tan District,
Ho Chi Minh city
Revenue
4600 Billions:
Before tax: 612
billions
After tax: 500
billions
1052.8 Biillions:
Before tax: 57.58
billions
After tax: 44.94
billions
Type of company Joint-stock company Joint-stock company Family company
Strengths
High product
quality
Well trained staff
Popular leaders
Strong
brand/Well
known
Price
segmentation
(suitable to all
Consumer gained
trust
Vietnam honor of
high quality
1997-2006
One of 100
Vietnam
strongest brands
The Company's
products are sold
High product
quality
Well known
brand
Consumer gained
trust
Product price
target to medium-
high class
cunsumer
6. people)
Big market
High technology
primarily in
domestic market
Revenue from
domestic
consumption
accounts for 96%
- 97% of total
company revenue
Sales in the
Mekong Delta, 42
distributors in the
Southeast region,
23 distributors in
Central Region
and 30
distributors in
Northern areas
Production from
exports accounted
for only 3% - 4%
of total revenue
The majority of
products are malt
products.
108 distributors,
including 13
distributors have
been sold
company’s
products all over
the country
More than 400
types of cakes
Weakness
Family business
style, talent
limitted
Lack of new,
dynamic leaders
Focus on business
besides
confectionary
sach as real
estate, stock, and
bond
Confectionaries
are not
necessities, not
cater to the
essential needs of
human beings,
and there are
many other
products to
replace. Thus,
reducing the
purchasing power
will lead to lower
impacts of
company's
Talent limitted
Lack of new,
dynamic leaders
Not joint stock
7. revenue
Exchange rate
fluctuations lead
to changes in
input costs and
impacts on the
company
Operating Model Retailer, Bakery Retailer
Retailer, Bakery,
Workshop
Price Mechanism
High, Price
competition
Medium-high, Price
competition
Medium, Price
competition
Marketing
Gather feedback
through marketers
and distributions,
Through
professional
consulting
companies to
conduct surveys-
market demand
Media
Etc.
Gather feedback
through
marketers and
distributions
Media
Tasting products
Etc.
Media
Gather feedback
direct from
customers
Etc.
Product Sources
Domestic
supplies
Bidding type
Binh Dong flour
company
Vinamilk
Etc.
Domestic
supplies
Fixed contract
Bien Hoa sugar
company
Etc.
Domestic
supplies
Developing/Reduce
Scale
Developing
Developing-Internal
contradiction with
Lottle
Developing
(Taken charge by Trung Tin)
BUYERS/CUSTOMERS
A. BUYER’S FEEDBACK:
8. Data of this table based on the opinions of 68 customers when asked about Kinh
Do.
Table: Assessment of customers about Kinh Do
Source: http://luanvan.net.vn/luan-van/de-tai-danh-gia-cua-khach-hang-ve-he-thong-
cua-hang-kinh-do-bakery-tai-thi-truong-ha-noi-8911/
Data of table based on 49 answers of customers when asked “which is the most
delicious brand’s birth cake in Ho Chi Minh”.
Assessment
Totally agree Agree No opinion Disagree Totally disagree
Number
of
people
% Number
of
people
% Number
of
people
% Number
of
people
% Number
of
people
%
Reasonable
price
2 2.9 39 57.4 11 16.2 16 23.5 0 0
Good quality 16 23.5 44 64.7 6 8.8 2 3 0 0
Eye-catching
colors
2 3 39 57.4 24 35.3 2 3 1 1.3
Very fragrant
smell
3 4.4 38 55.9 26 38.4 1 1.3 0 0
Diverse products 3 4.4 46 67.6 17 25 2 3 0 0
Want to eat once
again
7 10.3 23 33.8 29 42.7 4 5,9 5 7.3
9. Sources:https://vn.answers.yahoo.com/question/index?qid=20090428104431AA5KDv
o
http://vozforums.com/showthread.php?t=355644
(Taken charge by Khanh Ngoc)
B. CUSTOMER SEGMENTATION:
Customer segment of Kinh Do was constituted by North Kinh Do Food Joint Stock
Company (NKD) and Kinh Do corporation (KDC). Kinh Do’s customers are quite
diverse, range from popular customers to premier customers.
1. NKD’s customer segmentation:
Products
Segment
Children Teenagers Workers Entrepreneurs/
organizations
Privates
Snack
Mooncake
2. KDC’s customer segmentation:
4
1
5
8
5
26
0
5
10
15
20
25
30
KINH DO DUC PHAT HY LAM
MON
BRODARD GIVRAL OTHERS
NUMBER OF VOTES FOR THE MOST DELICIOUS BRANDS' BIRTH CAKE IN HCMC
10. Products
Segment
Children Teenagers Workers Entrepreneurs/
organizations
Privates
Cracker
3. Other Kinh Do products’ customer segmentation:
4. Within 68 people who have bought Kinh Do products, female accounted for
75% who aged from 18 to 35 and income above 4 million VND per month.
(Taken charge by Khanh Ngoc)
ALTERNATIVE EVALUATION INCLUDING CRITERIA
Alternative 1 for Product:
From information of Product, candy product line accounted for 2% revenue (the
lowest revenue). If the revenue still remain the same in 2014, the company should stop
running that product line.Kinh Do should sell all product line systems related to candy
to create new investment. This investment will invest in online selling. As is known,
online selling is a trend in modern life. Internet takes much time of people every day.
Considering the top bakery companies at the present, no companies have online
Products
Segment
Children Dieters/Diabetics Workers Entrepreneurs/
organizations
Privates All
ages
Cream
desserts
(Wel, Wel
yo kidz)
Biscuits
(Cosy)
Biscuits
(Yelo)
11. selling service. If Kinh Do invests in that service, it can be an important turning point
of Kinh Do. Kinh Do not only takes the first advantage of pioneer but also could gain
potential positive outcomes from that investment; for example: push sales, make
customers feel more convenient, make a big hit in bakery field, gain more revenue if
that service work etc. The company should keep candy workers who are young and be
able to access the internet and then training them to become online administrators. The
remaining workers will be delivery people. However, workers who are nearly retired
or have poor performance Kinh Do cannot keep them. Instead, the company will
compensate for them by give them amount of satisfied salary.
Alternative 2 for Promotion:
From the information that within 68 people who have bought Kinh Do products,
female accounted for 75% who aged from 18 to 35 and income above 4 million
Vietnam dong/month, we can make assumption that young female is the major
customer. If Kinh Do invites famous celebrities in TV commercial, it is a good idea
however the cost for payment is extremely high. Thanks to young female customer as
we assume, the company can invite hot vloggersor comedy groupssuch as Jvevermind,
Toanshinoda, Huyme, Pho, Damtv, BB&BG etc. to make TV commercial. They are
very popular in social network and have large fandom, especially netizens (online
users). The cost to invite them is much cheaper than celebrities such as actors, singer
etc. In addition, effects it brings are very huge. If Kinh Do can run that project
combined with online selling services, it seems to be possible for the company to gain
much more revenue and new customers. Besides, it also might maintain the loyal
customers.
(Taken charge by Khanh Ngoc)
PRODUCT
By the name of “The King of confectionery”, Kinh Do has introduced many product
lines to serve the diverse needs of Vietnamese consumers with the best quality.
Two of the products made the reputation of Kinh Do are the two brands: COSY and
exclusive mooncakes product line.
For the COSY product line, it has many choices namely COSY Marie Biscuits, COSY
Cream Sandwich Biscuits, COSY Coconut Butter Biscuits, etc. They are very crisp
cakes, soft and sweet taste to satisfy a large number of consumers in Ho Chi Minh in
particular and Vietnam in general.
12. The mooncake product line also is a typical and indispensable product on every Mid-
Autumn Festival. There is no denying the fact that not only quality products, but also
nice, luxurious and subtle packaging, Kinh Do’s mooncakes are always one of the top
choices of consumers confidence. Indeed, according to the report of Kinh Do, “in
2011, mooncakes brought a turnover of 650 billion VND, increased by 743 billion
VND in 2012, respectively accounted for 15% and 17% yearly turnover. In 2013,
according to estimate of the HSC, the vast sales of mooncakes reached at 800 billion
VND up 7.7%.” Apparently, Kinh Do has brought the product line of compassion,
integral and meaningful gifts to families, friendship and partners.
It can be said that with every kind of products, Kinh Do is non-stop creativity in tasty,
nutritious ingredients and design that aims to be suitable for all Vietnamese
consumers.
Besides these advantages, Kinh Do still have much disadvantages should be changed
as follows. Packaging should be replaced entirely with paper bags instead of plastic
bags. This not only protects the environment but create sympathy for shoppers as well.
For shaping the cakes, Kinh Do should also be considered, instead of using round,
square, rectangular or simple flowers in shape of the cakes, they need to substitute it
for animal crackers or more unique shapes to attract more consumers’ attention. The
mooncakes should also be more creative in making more novel products than before.
Another article must be improved that is candy. According to Kinh Do’s report,
“candy product line always occupied the lowest revenue (2%) in 2012.” It is essential
for Kinh Do to create a variety in candies, no longer are traditional round chocolate
candies as now.
PRICING
Developing and managing the right pricing strategy is a vital condition to ensure
business operations are highly effective. As far as I am concerned, pricing strategy
should be conducted the following 3 criterions: time- based pricing, bundle pricing
and personalized pricing.
1st. Time-based pricing:
As mentioned above, mooncake is a typical product line of Kinh Do, and an
indispensable product in every Mid-Autumn Festival season. Time before and
between season are considered a peak period for both sellers and buyers. From 3 years
onwards, because more and more demand for donating, the price should slightly
increase, which is totally reasonable. Nevertheless, after this period, reducing costs is
13. a critical thing. To do this for another distinctive products on Father’s Day, Mother’s
Day, Valentine’s Day, Women’s Day, etc. similar to mooncake product line.
2nd. Bundle pricing:
Kinh do should restrict cut the price directly in promotion programs because it can
lead customers to negative sentiments when the price rises again. Instead, making
product packs from different cakes with attractive prices, or carrying out the strategy
“Buy 2 get 3”, “Buy 2 get 1“ in order to stimulate purchasing power and increase
revenue. This project should be applied to all products.
3rd. Personalized pricing:
Kinh Do must be more creative in shaping of birth cakes, should not only used the
samples in the catalog. Allowing customers to print their images onto the birth cakes
or following the customers’ requirements. The flavor also needs to be replaced with
more diverse savors like corn, mango or green tea, and should substitute entire
traditional sponge cakes for ice-creams. Obviously, depending upon the season and
the level of difficulty, or be easy and much, or less customers’ requests, the price will
be high or low.
PLACE
Kinh Do’s products should be sold at almost convenient locations of districts in
HCMC. A nice view on a popular road and near school, dormitory, residential area,
even places attracts many tourists like stations or airports are a great advantage to
hope for bringing a large number of potential customers to store. Besides, products
should also need to sell online, in this way, customers simply go to the website, click
on the product purchased and complete contact information, will be immediately
referredto staff to confirm orders. To do this, Kinh Do must design an informative
and lively website with full of all the products, prices and the list for ordering. Going
into details, on webstie, Facebook; Kinh Do needs to organize and maintain events,
mini games with the prizes are Kinh Do’s products for winners. Moreover, to
continuously update products’ information, 30-seconds commercial or promotional
programs on the website, Facebook, Twitter, Youtube, and blog that is a crucial
mission for Kinh Do. Sms / email marketing for consumers when having promotional
programs as well as a good way to caring for customers. Kinh Do also needs to
introduce products in supermarkets (markets) 3 times per month, and make sure that
PGs always help shoppers to choose the appropriate products. Displaying eye-
catching products and advertising near the counters, or at gate of supermarkets
(markets) and allowing consumers to sample. This leads to stimulate purchasing
14. power, and at once, the brand will be widely promoted thanks to the customers who
tried the product and narrate their relatives or friends. In addition, wholesale
distribution is also one of important issues, in particular, on holidays, or meetings,
customers demand a large number of cakes, they should pre-order for store. More
importantly, in the long run, Kinh Do needs to concentrate on researching a strategy to
expand distribution, exporting the products to foreign markets rather than just the
stores in Viet Nam.
PROMOTION
Promotion is an instrumental factor for any corporation to create excitement for
customers, to assert the quality and unique flavor of the product. Additionally, the
purpose of promotion is to let more customers know and maintain brand and stores.
It can be said that Kinh Do has done quite good in marketing of products on channels
like television, TV commercials, newspapers, websites, Facebook; however,
everything was sill misty. It is necessary for Kinh Do to intensify more their
marketing strategies. There are a wide range forms of advertising should be
implemented.
Firstly, nowadays, a large number of people who use television and internet that is a
vital facet to help owners focus on creating video clip 30-secondcommercial. One
distinctive advertisement’s idea together with celebrities (without any scandals) would
make a strong impression on viewers (customers).
Secondly, Kinh Do should keep up strategic discount, promotion on holidays. When
buying in bulk, consumers or companies will receive a 3%-5% discount (the more the
customers buy, the more reduction they get) or free gifts from Kinh Do.
Thirdly, a plan of accumulating points and membership cards should be conducted. Its
purpose is to build customer loyalty to the brand. More specifically, basing on this
strategy, each time customers buy cakes at the store with the value from 80.000VND,
they will collect 1 point. Moreover, gathering 15 points, 30 points and 45 points,
customers will get 5% discount and Silver card, 10% discount and Gold card, 15%
discount and Diamond card respectively.
Fourthly, Kinh Do should also propose practical programs for community such as
giving candidates cakes or breads on university entrance examination seasons,
financing charities fund and television programs or campaigns help the poor and
underprivileged children, families. This is a fully-humane plan with the aim of
creating a great consumers’ sympathy for Kinh Do’s brand.
15. Finally, offering products for sale with preferential prices and good services to
boarding-schools, companies, conferences or events is a task worth doing due to its
large and stable source of profits will brings to store.
(Taken charge by Ngoc Quy)
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