Vinamilk - Hideandseek.pdf

HO CHI MINH CITY UNIVERSITY OF FOREIGN LANGUAGES AND
INFORMATION TECHNOLOGY
Department of Foreign Languages
MID-TERM TEST ASSIGNMENT
2021 – 2022
CORPORATE COMMUNICATION
A COMMUNICATION PLAN FOR VINAMILK CORPORATE
LECTURER
Nguyễn Thịnh Khánh Nguyên
STUDENTS ID
Đinh Từ Kỳ Oanh 19DH710118
Phạm Phương Anh 19DH710272
Lê Kim Sơn Đại 19DH712695
Đỗ Minh Hùng 19DH711498
Quách Tuyết Minh 19DH711044
Nguyễn Quốc Quy 19DH712062
Ngô Thị Thùy Trang 19DH711922
Nguyễn Xuân Trúc 19DH713575
Vũ Thanh Trúc 19DH710624
Ho Chi Minh city, …th November, 2021

HO CHI MINH CITY UNIVERSITY OF FOREIGN LANGUAGES AND INFORMATION TECHNOLOGY
GROUP NAME: HIDE AND SEEK

CONTENT
I. Researching
1. CORPORATE IDENTITY ........................................................................................................................ 2
1.1. General information:.......................................................................................................................................................2
1.2. HISTORY OF ESTABLISHMENT: ........................................................................................................................................3
1.3. SYMBOLISM:....................................................................................................................................................................4
1.4. BEHAVIOUR:....................................................................................................................................................................5
1.5. COMMUNICATION: .........................................................................................................................................................6
2. SWOT ANALYSIS............................................................................................................................. 7
2.1. STRENTHS:.......................................................................................................................................................................7
2.2. WEAKNESSES:..................................................................................................................................................................7
2.3. OPPORTUNITIES: .............................................................................................................................................................8
2.4. THREATS:.........................................................................................................................................................................8
3. CORPORATE REPUTATION......................................................................................................... 9
4. GAP BETWEEN CORPORATE IDENTITY & CORPORATE REPUTATION.......................10
5. STRATEGIC INTENT.....................................................................................................................10
1. THE PRESS CONFERENCE “YOUR HEALTH – OUR RESPONSIBILITY” TO TEST THE SAFETY OF
INPUT MATERIALS AND THE QUALITY OF VINAMILK'S OUTPUT PRODUCTS ONCE A YEAR......................12
1. TARGETED STAKEHOLDERS GROUP .....................................................................................14
2. IDENTIFY THEMED MESSAGE ..................................................................................................14
3. DEVELOP MESSAGE STYLES......................................................................................................15
4. DEVELOP A MEDIA STRATEGY.................................................................................................16
1. OVERALL PLAN .............................................................................................................................18
2. DETAIL EXECUTION ....................................................................................................................19
1. TOOLS OF MEASUREMENT.................................................................................................................22
2. EVALUATION......................................................................................................................................24
1. DESCRIBE THE POSSIBLE ISSUES: COVID-19 PANDEMIC .................................................................26
2. DESCRIBE THE POSSIBLE ISSUES: MANAGE SOCIAL MEDIA COMMUNICATION EVENTS...................27
BUDGET FOR THE PRESS CONFERENCE “YOUR HEALTH – OUR RESPONSIBILITY”................................29

1 │ R e s e a r c h i n g
RESEARCHING

1. CORPORATE IDENTITY
1 . 1 . G e n e r a l i n f o r ma t i o n :
Company name
in Vietnam:
CONG TY CO PHAN SUA VIETNAM
Company name
in English:
VIETNAM DAIRY PRODUCTS JOINT STOCK COMPANY
Stock code: VNM
Abbreviated
name:
Vinamilk
Charter capital: VND 14.514 534 290 000
Legal
representative:
Ms Mai Kieu Lien - General Director
Head office: No 10, Tan Trao Street, Tan Phu Ward, District 7, Ho Chi
Minh city
Phone number: (84-28) 54 155 555
Fax: (84-28) 54 161 226
Email : vinamilk@vinamilk.com.vn
Website: www.vinamilk.com.vn
Business
Registration
Certificate &
Tax Code:
0300588569

1 . 2 . H I ST O R Y O F E S TA B LI S H M EN T :
Vietnam Dairy Products Joint Stock Company, which is usually known as Vinamilk,
Vinamilk is the brand name of Vietnam Dairy Products Joint Stock Company.
● August 20, 1976, Vinamilk was established with the name: Southern Coffee and Milk
Company.
● 1982: renamed Milk - Coffee - Confectionery Enterprise I.
● March 1992: officially changed its name to Vietnam Dairy Products Company
(Vinamilk).
Slogan
2005 - 2007: “Chat luong quoc te – Chat luong
Vinamilk”
2007 - 2009: “Cuoc song tuoi dep”
2009 - 2010: “Niem tin Viet Nam”
2010 - present: “Vuon cao Viet Nam”
Mission
Vinamilk promises to deliver the most valuable
nutrition to community with our respect, love and
responsibility.
Vision
Vinamilk strives to become a world grade brand in
food and beverage industry, where people put all their
trust in nutrient and health products.
Core Values Integrity, Respect, Fairness, Ethics, Compliance
Business
philosophy
Vinamilk wishes to become a favorite product in all
regions and territories. Therefore, we keep in mind
that quality and creativity are Vinamilk's companions.
Vinamilk considers customers as the center and is
committed to meeting all customers' needs.
Quality policy
Always satisfy and be responsible to customers by
diversifying products and services, ensuring quality,
food safety and hygiene with competitive prices,
respecting business ethics and obey the law.

1 . 3 . S Y M B OL I S M :
LOGO
( 1 9 9 6 – 2 0 0 6 )
( 2 0 0 6 – 2 0 1 2 )
( 2 0 1 2 – c u r r e n t )

1 . 4 . B E H A V I O U R :
Become a business that is not only worthy of international scale in production and
business but also leading in social responsibility, Vinamilk is committed:
• For Employees: growing sustainable human resources
• For Shareholders: sustainable growth
• For the Government: accompanying in creation of a rich and powerful Vietnam and a
sustainable world
• For Customers: sticking for the health and joy of life
• For the Community: joining hands for a better Vietnam
• For Partners: cooperating for sustainable development.

1 . 5 . C O M M U N I C A TI ON :
Promotion in Vinamilk's communication strategy
Vinamilk has applied many promotions with different forms: discounts, incentives for
customers who are members of Vinamilk, gift exchange when collecting many gift
stamps.
Connection with people and the environment
Vinamilk regularly organizes social activities: sponsoring sports competitions,
organizing educational support programs, and some activities to show responsibility for
the environment.
On October 21, 2021, at the Ministry of Labor, War Invalids and Social Affairs,
Vinamilk donated 10 billion VND and 1 million glasses of milk to support and care
for children in special circumstances, affected by Covid-19 pandemic.
Program "Fund of 1 million trees for Vietnam" and Vinamilk during the past 9
years have helped bring green landscapes to many historical sites.

2. SWOT ANALYSIS
2 . 1 . S T R E N TH S :
Vinamilk is well positioned as a leader in dairy market of Vietnam.
Vinamilk is undoubtedly a familiar and trusted brand in the mind of Vietnamese
consumers for many years.
An extensive distribution network locates nationwide and continues to be expanded over
time, which allows Vinamilk to bring its products to consumers in a fast and effective
way.
Vinamilk owns a well-trained team in dairy business, a transparent internal management
system and the tight and detailed management procedures.
A range of modern factories located along Vietnam helps to reduce transportation
expenses, and a system of the state-of-the-art machinery and equipment is being
improved and expanded annually, which helps to ensure the output products meeting
the international standards.
2 . 2 . W E A K N E S S E S :
Vinamilk does not take the initiative in the supply of raw materials. About 70% of the
supply is imported from New Zealand, the USA, EU and Japan.
The market share in powdered milk is not really high. The stricter
demand from users as well as competition from other prestigious brands from foreign
countries such as the UK and Netherlands influences the top position of Vinamilk.

2 . 3 . O P P O R T UN I TI E S:
The supply of raw materials is being supported by the government, imported materials
have a reduced tax rate.
The number of potential customers is high and there is great demand. The demand for
dairy products of Vietnamese people is very large. On average, each person's milk
consumption is 14 liters/year.
The Vietnamese people's thinking about using milk is gradually changing. The campaigns
"Vietnamese people use Vietnamese goods" contribute to promoting the competition of
domestic brands, including Vinamilk.
2 . 4 . T H R E A T S :
The COVID-19 pandemic has a negative impact on the national economy, which results
in lower income. It affects the consumption of dairy products. Consequently, there is a
decrease in profits and sales revenue of the company.
The market participation of many strong competitors Nestle, Dutch Lady, Abbott,…
The source of input materials is not stable Although investing in many dairy farms
according to international standards, the company's main source of raw materials still
has to be imported from abroad. This forces Vinamilk to compete with many other
companies that purchase intermediate dairy ingredients.

3. CORPORATE REPUTATION
TOP
10 VIETNAMESE
HIGH QUALITY
PRODUCT
Association of Vietnamese High Quality Products 1995 – 2020
NATIONAL BRAND Ministry of Industry and Commerce 2012 – 2020
TOP
500 VIETNAMESE
LARGEST PRIVATE
COMPANIE
Vietnam Assessment Report JSC 2013 – 2020
50 VIETNAMESE
BEST
LISTED COMPANIES
Forbes Vietnam 2013 – 2020
VIETNAM'S TOP
10 SUSTAINABLE
BUSINESSES IN
2016
Vietnam Chamber of Commerce and Industry (VCCI) 2016 –
2020
VIETNAM’S 50 TOP
VALUABLE BRAND
Forbes Vietnam 2016 – 2020
2020: At number 37 in the top 50 Most Valuable Food Brands
(By Brand Finance)
2021: At number 27 in the top 50 Most Valuable Food Brands
Vinamilk Is Recognized by The Global CSR Awards 2020 For 1
Million Trees Initiative.
Vinamilk leads the Top 10 sustainable enterprises in Vietnam
in the manufacturing sector in 2020 according to the Vietnam
Chamber of Commerce and Industry (VCCI).
Thanks to the 45-year experience in this industry,
Vinamilk is named in the list of Top Strong Brands
in Vietnam. According to the Brand Footprint report
announced by the Worldpanel Division of Kantar,
Vinamilk is the brand chosen to buy the most in the
dairy and dairy products industry in both urban and
rural areas in Vietnam for 7 instant years.

4. GAP BETWEEN CORPORATE IDENTITY & CORPORATE
REPUTATION
On the mass media, “Vinamilk is always committed to
providing customers with products with the best nutrition and
quality. Vinamilk's success is based on the core of product
quality…”.
On April 19, 2021, the "Entrepreneur" website
spoke out about VINAMILK products such as
yogurt, condensed milk being blackened although
they did not come to the end of shelf life.
This goes against Vinamilk's quality policy, mission and
product commitments
5. STRATEGIC INTENT
Vinamilk's strategies and actions work towards a shared good
and sustainable future, helping to improve and increase the
health of people, communities and our planet through quality
assurance in each product.
Vinamilk will also continue to promote good actions towards
the community and the environment. Besides, communication
activities aim to reinforce and build a good image of Vinamilk
in the eyes of consumers.
1 0 │ R e s e a r c h i n g

OBJECTIVES
SETTING
1 1 │ O b j e c t i v e s s e t t i n g
( S . M . A . R . T )

1. THE PRESS CONFERENCE “YOUR HEALTH – OUR RESPONSIBILITY” TO TEST THE
SAFETY OF INPUT MATERIALS AND THE QUALITY OF VINAMILK'S OUTPUT
PRODUCTS ONCE A YEAR.
• Realizing that the media plays a big role in quickly accessing information. Vinamilk plans
to hold a press conference to test the safety of input materials and the quality of Vinamilk's
output products from 2022.
• The press conference about this test will be broadcast on channels VTV1, VTV3, and
HTV2, which is expected to reach 1 million viewers in 24 hours of broadcast. Moreover, it
attracts the interest of 23 million viewers from around Vietnam. The testing process was carried
out in the presence of stakeholders, Vinamilk exclusive distributors, and the media, Vinamilk's
press conference is expected to have about 300 people including journalists, consumers and
stakeholders.
• Vinamilk commits that provide the best and safest products to improve and increase
human health. The testing process was carried out in the witness of stakeholders, Vinamilk's
exclusive distributors, and the media. Vinamilk commits that provide the best and safest
products to improve and increase human health.
• Press conference will be held once a year in June every year and will start from June 20th,
2022.
• Press conference to test and issue safety certification results to build a good image and
create customer belief in Vinamilk products.
1 2 │ O b j e ct i v e s s e t t i n g

1 3 │ P l a n n i n g
PLANNING

1. TARGETED STAKEHOLDERS GROUP
With the 3 future actions that we have in mind, our primary and most important
group of stakeholders will be:
The
consumers
and
customers:
The consumers and customers of Vinamilk. The majority of
people in Vietnam and more. They will be our primary
stakeholders as they directly benefit from the quality of
our products as well as determine the path that our
corporation will take.
The media:
The press, TV channels, social media influencers. Through
them, the message and the mission of Vinamilk will be
conveyed, broadcasted, and transmitted to millions of
people in Vietnam. They show our consumers our strong
suits and shortcomings. For that, they could decide our
reputation as a corporation.
The
community:
The people in Vietnam, the customers of Vinamilk’s
products. People of Vietnam as a whole. As Vinamilk aims
to reach out not just to its consumers but also to the people
of Vietnam, the community is someone we must not
overlook. But instead, form a close and tight relationship
built on trust. And to do that, the community will asset our
actions.
2. IDENTIFY THEMED MESSAGE
Core message: “YOUR HEALTH – OUR RESPONSIBILITY”
Towards the safety and health benefits for consumers, both intellectually and physically.
Vinamilk commits that each of its products provide the best and safest products to
improve and increase human health. Moreover, we absolutely say "no" to unhealthy
ingredients that can result in negative impacts on consumers' health such as
preservatives in all Vinamilk's present and future products.
1 4 │ P l a n n i n g

3. DEVELOP MESSAGE STYLES
Message “YOUR HEALTH – OUR RESPONSIBILITY”
Aim towards the future generations of Vietnam, Vinamilk uses a model that we would
like to call “3 For” (For the young, for the country, for the future). To be more specific, we
are not simply thinking of selling products, but we are also trying to “invest” for the future
by selling the safest and most nutritious products we can for the youngsters and kids.
Nurturing and ensuring the future that our country holds.
1 5 │ P l a n n i n g

4. DEVELOP A MEDIA STRATEGY
Vinamilk will hold a press conference to announce events which will be reported on the
news and TV.
Vinamilk will organize a social media team to communicate with the community on
facebook and youtube with hashtag #vinamilk #vinamilkforyourhealth (YOUR HEALTH
– OUR RESPONSIBILITY).
Vinamilk will deliver their messages and the next event on their facebook pages, and
interact with users to help spread the event far and wide on the internet. As well as
advertising it on TV ads and organizing mini talk shows on channels such as VTV1, VTV2,
HTV2.
During the events, Vinamilk’s facebook pages will constantly update on the process, while
also interact with users. Videos will also be uploaded to vinamilk's youtube channel. And
news channel will also be reporting the process of the whole event.
1 6 │ P l a n n i n g

1 7 │ E x e c u t i o n
EXECUTION

1 8 │ E x e c u t i o n
1. OVERALL PLAN
Vinamilk's action program is divided into 2 stages to implement as follows:
STAGE TIME ACTIVITIES
YOUR HEALTH –
OUR
RESPONSIBILITY
Once a year in June
every year and will
start on June 20th
,
2022.
1. Organize the press conference “YOUR
HEALTH – OUR RESPONSIBILITY”
conference at Crystal Palace (Address: 13
Nguyen Luong Bang, Phu My Hung,
District 7, HCMC).
2. Television advertising.
3. Advertise via Facebook, Youtube, ...

2. DETAIL EXECUTION
Plan to prepare for the press conference “YOUR HEALTH - OUR
RESPONSIBILITIES”
DATE EVENT
April 25th,
2022
Contact the National Institute of Nutrition to invite quality
control experts.
April 28th,
2022
Contact with Crystal Palace to make a reservation for the
celebrating press conference of about 300 people (Crystal
Palace: 13 Nguyen Luong Bang, Phu My Hung, District 7, Ho Chi
Minh City).
April 29th,
2022
Contact with news Reporters (VTV1, VTV3, HTV2) to inform
them about the press conference.
Contact Advertising Company to run banners and advertise
TVCs for outdoor (outdoors, buses ...)
May 12th,
2022 to
June 19th,
2022
Post about the press conference on Vinamilk’s Facebook Page
and Youtube Channel with the hashtag #vinamilk
#vinamilkfightsforhumanhealth #yourhealthourresposibilities
June 10th,
2022
Send invitations to The company's board of Directors, Managers
of Departments, Testing Experts of the National Institute of
Nutrition, 100 Major Distributors of Vinamilk, and Reporters of
VTV1, VTV3, HTV2.
1 9 │ E x e c u t i o n

DATE: June
20th, 2022
TIME: 8:00
– 11:00
THE PRESS CONFERENCE “YOUR HEALTH – OUR
RESPONSIBILITY”
7:30 – 8:15 Welcoming guests
8:15 – 9:00
MC introduces the program.
MC will briefly talk about the message that the company
wants to convey: “Towards the safety and health benefits for
consumers, both intellectually and physically. Vinamilk
commits that each of its products offers the best and safest
products to improve and increase human health.
Furthermore, we absolutely say "no" to unhealthy ingredients
that can result in negative effects on consumers' health such
as preservatives in all Vinamilk's present and future products.”
9:00 – 10:30
Marketing manager will introduce the products to be tested
Experts from the National Institute of Nutrition will test the
quality and safety of input materials and Vinamilk's fresh
milk and yogurt products.
10:30-11:00
Announced the test results, propagated to emphasize
Vinamilk's mission and message.
Ended the press conference.
2 0 │ E x e c u t i o n

TOOLS OF
M E A S U R E M E N T &
E V A L U A T I O N

1. TOOLS OF MEASUREMENT
Based on the objective settings of communication activities, Vinamilk used measurement
tools to determine the effectiveness of its communication plan survey.
We will conduct an online survey through a Google form. In order to collect customer
opinions in order to serve customers better, our company is conducting a market
research with 6 questions.
Questionnaires
- Do you know the brand Vinamilk?
- Through which media channels do you know Vinamilk brand?
- What impression does the advertisement of Vinamilk milk leave on you?
- What factors influence your purchasing?
- How satisfied are you with Vinamilk?
- Are you willing to introduce Vinamilk milk to your family and friends?
Through the survey of the press conference, if the number of respondents agreeing
through the survey reaches over 85% of the total number of participants, it can be
concluded that this press conference is completely successful in regaining customers'
trust in the company Vinamilk.
2 2 │ T o o l s o f m e a s u r e m e n t a n d e v a l u t i o n

Reasons + Low cost: Collecting data doesn't cost you thousands of dollars. This
is probably one of the biggest appeals to researchers who don't have a
lot of money. The cost savings can be because you won't have to rent a
venue, hire an interviewer, or waste time running around to survey.
+ Spend less time: Rapid and repeatable deployment is possible with
online surveys, which is difficult to achieve with traditional methods.
If you have bad communication for some of the respondents, you will
know it almost immediately after you have done an investigation.
Advantages + Relatively easy to manage and implement.
+ Can be developed in less time (compared to other data collection
methods).
+ Can be managed remotely via online, mobile device, mail, email or phone.
+ Conducting surveys remotely can reduce or eliminate geographic
dependence
+Capable of collecting data from a large number of respondents
+ Many questions can be asked on a single topic, offers extensive flexibility
in data analysis.
+ With survey software, advanced statistical techniques can be used to
analyze survey data to determine validity, reliability, and statistical
significance, including high analytical capabilities.
+ A variety of data can be collected (eg attitudes, opinions, beliefs, values,
behaviors, practices).
+ Well-standardized surveys can usually eliminate most of the basic errors.
Disadvantages + Without proper encouragement, respondents often fail to give accurate
and honest answers.
+ Respondents may feel uncomfortable providing personal or sensitive
information.
+ Respondents answers may be inaccurate because they don't remember
the problem well or simply get bored with the survey.
+ Closed-ended questions may yield less valuable information than other
types of questions.
+ Data errors can occur when respondents do not fully answer all questions.
The reason is due to the difference in the characteristics of the sample set
of respondents and non-answers.
+ Each surveyor may interpret the answer choices differently, which leads
to inaccuracies in the collected data. For example, a “strongly agree” answer
could be interpreted differently depending on the subject and respondents
+ Custom surveys may have the potential for certain types of errors.

2. EVALUATION
Campaign Objectives
Risks and
solutions
YOUR HEALTH –
OUR
RESPONSIBILITY
-Reached 20,000
views and 3,000
responses from
everyone. -
Everyone know
more about brands.
- Customers trust
and consume
products.
- Risks: covid-19
pandemic
- Solutions: Set up
on-site staff to
promote and invite
companies' people
to check out the
event. Staff of the
company can also
record and
participate in the
event.

RISK
MANAGEMENT
The biggest risk Vinamilk
have to face in 2021: Covid-19
pandemic and Manage social
media communication events.
The campaign “YOUR
HEALTH-OUR
RESPONSIBILITY”

1. DESCRIBE THE POSSIBLE ISSUES: COVID-19 PANDEMIC
• The number of participants will be very large so posing some risks such as
jostling, and the spread of infection disease at this time.
• The outbreak of COVID-19 has had a significant impact on the conference, with a
large number of participants.
• The conference can't be organized, which affects business profits and reputation.
• This conference plays an important role in Vinamilk's communication plan,
specifically as it pertains to maintaining customers' trust and consuming products.
Therefore, proving it is necessary for the communication plan to run smoothly.
Solution
• Contact the Conference Center management to set up many Covid-19 prevention
methods according to the government's guideline (including masks, hands sanitizers,
2m distance in waiting line, etc,…)
• Set up on-site staff to promote and invite companies' people to check out the
event. Staff of the company can also record and participate in the event.
• Gain a positive image for the company. Get people from around Vietnam to
believe more about Vinamilk.
• Organize a live video talk show with the company's CEO to convey the
campaign's message.
2 6 ⃒ R i s k m a n a g e m e n t

2. DESCRIBE THE POSSIBLE ISSUES: MANAGE SOCIAL MEDIA COMMUNICATION
EVENTS
• The press has been spreading wrong the spirit, message, and meaning of the
campaign on social media. So, there might not be enough attention or entries to the
campaign.
• Slow progress of work slowly.
• Having difficulty in cooperating with media team.
• The internet is unstable so viewers find it difficult to inquire more about
message.
Solution
• Always check the work in progress every day so that the campaign can go
smoothly as planned.
• Vinamilk needs a marketing strategy on many different social networking
platforms and needs to focus on expanding new and more unique communication.
• We need to offer many contingency plans to cooperate with other media team.
• Set up a high-quality video pre-recording system for uploading and scheduling
content delivery at precise times.
2 7 ⃒ R i s k m a n a g e m e n t

BUDGET FOR THE PRESS CONFERENCE “YOUR HEALTH – OUR RESPONSIBILITY”
Budget for Products and Print Works (Event Organization)
No Description Unit Quantity Rate
(VND/Unit)
Total
(VND)
1 Testing Fee Unit 4 1,500,000 6,000,000
2 Cameraman Person 5 15,000,000 75,000,000
3 Conference
Center
Rental Fee
Hour 4 30,000,000 30,000,000
4 Standee Unit 3 150,000 450,000
5 Editor Person 3 10,000,000 30,000,000
Total: 141,450,000 VND
Budget for Media Promotion: (1M = 1,000,000 VND)
Name of
publication
Item Size Quantity Date Rate
(VND/
Unit)
Total
(VND)
Facebook Article Post
(reach to
100,000
people)
3 May 12th,
2022 to June
19th, 2022
3M 9,000,000
Youtube Article Post
(reach to
100,000
people)
3 May 12th,
2022 to June
19th, 2022
3M 9,000,000
Broadcasters
(VTV1, VTV3,
HTV2
Article post it on
TV in 30
minutes
3 April 29th,
2022
80M 240,000,00
0
Total: 258,000,000 VND
2 9 │ B u d g e t

Total Budget for The Press Conference “Your Health – Our Responsibility”
Budget for Event Organization 141,450,000 VND
Budget for Media Promotion 258,000,000 VND
Total 399,450,000 VND
3 0 │ B u d g e t

REFERENCE
Phuong Dung (2020). Retrived from https://infonet.vietnamnet.vn/thi-truong/24h/vinamilk-
lot-top-50-cong-ty-niem-yet-tot-nhat-viet-nam-nam-2020-254419.html
Phat Dat (2020). Retrived from https://e.vnexpress.net/news/business/companies/tripod-
strategy-a-vinamilk-cash-cow-4141720.html
Hoang Anh (2021). Retrived from https://vnexpress.net/sua-tuoi-organic-vinamilk-ra-mat-
nguoi-tieu-dung-trung-quoc-4385214.html
Hoang Anh (2021). Retrived from https://vnexpress.net/vinamilk-lot-top-10-thuong-hieu-
sua-gia-tri-nhat-the-gioi-nam-2021-4353043.html
“BAT NANG LUONG ADM-SAN XE DAP CUC NGAU” program (2021). Retrived from
https://www.vinamilk.com.vn/sua-tuoi-vinamilk/vi/hoat-dong/chuong-trinh-khuyen-mai-
sieu-hap-dan-bat-nang-luong-adm-san-xe-dap-cuc-ngau/
Vinamilk donated 10 billion VND and contributed 1 million glasses of milk to children in
difficult circumstances, affected by the Covid-19 epidemic (2021). Retrived from
https://www.vinamilk.com.vn/vi/tin-tuc-su-kien/2350/vinamilk-ung-ho-10-ty-dong-va-gop-
1-trieu-ly-sua-cho-tre-em-co-hoan-canh-kho-khan-bi-anh-huong-boi-dich-covid-19
Vinamilk was disappointed when the product encountered a black mold problem when it was
still within its expiry date (2021). Retrived from http://bestlife.net.vn/index.php/tieu-
dung/vinamilk-gay-that-vong-khi-san-pham-lai-gap-su-co-moc-den-khi-van-con-hsd-
2162.html
3 1 │ R e f e r e n c e

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