This document provides an analysis of the footwear industry in Vietnam and the Biti's footwear company. It begins with an introduction describing the growing footwear industry in Vietnam since joining the WTO and describes Biti's history from a small production base in 1982 to a large company today. It then performs a SWOT analysis of Biti's identifying strengths like quality and reputation, weaknesses like limited promotion, opportunities from population growth and threats from competitors. Recommendations are made for Biti's to improve marketing through digital strategies and leverage celebrity partnerships. In conclusion, the analysis provides insight into Biti's business strategies as it aims to regain market share among young consumers.
Vietnam Banking Report 2022: Leading the post-pandemic growthFiinGroup JSC
FiinResearch is pleased to present our Vietnam Banking Report 2022. In this report, we updated the performance of Vietnam banking sector with an emphasis on the credit growth, liquidity, asset quality, earnings quality and operational efficiency of the sector and individual banks in the post pandemic context. In-depth analysis of key development trends and regulatory framework in the sector are also covered in the report.
FULL REPORT: https://bit.ly/vietnam-banking-report-2022
Kế hoạch tung hàng sữa rửa mặt nivea for men (2011) - Dành cho dân Marketing
Tuy kế hoạch đã khá lâu nhưng có thể một số bạn đang cần nghiên cứu về sản phẩm Nivea for Men
Vietnam Banking Report 2022: Leading the post-pandemic growthFiinGroup JSC
FiinResearch is pleased to present our Vietnam Banking Report 2022. In this report, we updated the performance of Vietnam banking sector with an emphasis on the credit growth, liquidity, asset quality, earnings quality and operational efficiency of the sector and individual banks in the post pandemic context. In-depth analysis of key development trends and regulatory framework in the sector are also covered in the report.
FULL REPORT: https://bit.ly/vietnam-banking-report-2022
Kế hoạch tung hàng sữa rửa mặt nivea for men (2011) - Dành cho dân Marketing
Tuy kế hoạch đã khá lâu nhưng có thể một số bạn đang cần nghiên cứu về sản phẩm Nivea for Men
Introduction
Undergraduate students find difficult to prepare detailed, clear and concise assignment and course projects, because their research experience is quite limited, it's far worse when course instructor/lecturer send them to prepare marketing plan in second or third semester. Nevertheless, this paper presents (step-by step) what is a marketing plan is all about technically, we choose very popular bank named Citibank in the United States, I hope students will meet their requirements about how to write detailed and neatly arranged marketing plan. If you find it useful, don't hesitate to download and use it. Please be advised not to copy, paraphrase it.
Vietnam is one of the country with the highest attention from beer brands. The market is on the grow, while the developed countries show the sign of the market shrinking. The survey shows the brand images of the respective beer companies in Vietnam, analyzed from our quantitative survey conducted in HCM and Hanoi
Trong khi khối lượng hàng tiêu dùng nhanh (FMCG) tăng ở một số danh mục và khu vực, việc tăng giá bán sẽ siết chặt ngân sách chi tiêu của người tiêu dùng vào năm 2023.
FiinResearch is pleased to introduce Vietnam Banking Report 2021, a report that covers banking performance review, market trends, policy & regulatory framework updates.
What’s new?
2021 remained a tough year with the emergence of the fourth wave since the end of April, which has shuttered major manufacturing hubs and disrupted supply chains. In turn, credit demand and repayment abilities of both firms and individuals diminished, which exposed the banking system to deterioration in financial performance and risks of increased defaults.
Download Full Report: https://bit.ly/Vietnam-Banking-Report-2021
Luận văn thạc sĩ Quản trị kinh doanh: Các yếu tố ảnh hưởng đến quyết định lắp đặt hệ thống camera an ninh tại TP.HCM cho các bạn làm luận văn tham khảo
Chúng tôi là Aurora – một agency với mô hình linh hoạt, tinh gọn và luôn đổi mới. Nơi đây tập hợp những nhân sự luôn giữ trong mình niềm đam mê trong công việc, sự tò mò với thế giới và không ngừng tìm kiếm những giải pháp tới mục tiêu và kết quả lâu dài.
Chúng tôi tồn tại để giúp các công ty trở thành những thương hiệu hàng đầu. Chúng tôi tin rằng chỉ những thương hiệu với sự dũng cảm, dám thay đổi mới có thể tạo nên những điểm sáng mạnh mẽ và một tương lai tốt đẹp hơn trong thế giới ồn ào, biến động và cạnh tranh hiện nay.
Tìm hiểu thêm tại: auroravietnam.co
Introduction
Undergraduate students find difficult to prepare detailed, clear and concise assignment and course projects, because their research experience is quite limited, it's far worse when course instructor/lecturer send them to prepare marketing plan in second or third semester. Nevertheless, this paper presents (step-by step) what is a marketing plan is all about technically, we choose very popular bank named Citibank in the United States, I hope students will meet their requirements about how to write detailed and neatly arranged marketing plan. If you find it useful, don't hesitate to download and use it. Please be advised not to copy, paraphrase it.
Vietnam is one of the country with the highest attention from beer brands. The market is on the grow, while the developed countries show the sign of the market shrinking. The survey shows the brand images of the respective beer companies in Vietnam, analyzed from our quantitative survey conducted in HCM and Hanoi
Trong khi khối lượng hàng tiêu dùng nhanh (FMCG) tăng ở một số danh mục và khu vực, việc tăng giá bán sẽ siết chặt ngân sách chi tiêu của người tiêu dùng vào năm 2023.
FiinResearch is pleased to introduce Vietnam Banking Report 2021, a report that covers banking performance review, market trends, policy & regulatory framework updates.
What’s new?
2021 remained a tough year with the emergence of the fourth wave since the end of April, which has shuttered major manufacturing hubs and disrupted supply chains. In turn, credit demand and repayment abilities of both firms and individuals diminished, which exposed the banking system to deterioration in financial performance and risks of increased defaults.
Download Full Report: https://bit.ly/Vietnam-Banking-Report-2021
Luận văn thạc sĩ Quản trị kinh doanh: Các yếu tố ảnh hưởng đến quyết định lắp đặt hệ thống camera an ninh tại TP.HCM cho các bạn làm luận văn tham khảo
Chúng tôi là Aurora – một agency với mô hình linh hoạt, tinh gọn và luôn đổi mới. Nơi đây tập hợp những nhân sự luôn giữ trong mình niềm đam mê trong công việc, sự tò mò với thế giới và không ngừng tìm kiếm những giải pháp tới mục tiêu và kết quả lâu dài.
Chúng tôi tồn tại để giúp các công ty trở thành những thương hiệu hàng đầu. Chúng tôi tin rằng chỉ những thương hiệu với sự dũng cảm, dám thay đổi mới có thể tạo nên những điểm sáng mạnh mẽ và một tương lai tốt đẹp hơn trong thế giới ồn ào, biến động và cạnh tranh hiện nay.
Tìm hiểu thêm tại: auroravietnam.co
Future of manufacturing in China -2016 versionFred Lemoine
Perspective on the future of apparel and footwear manufacturing in China. Challenges faced by manufacturers.Innovative ways to fight incremental operating cost and for manufacturers to go up the value chain.
Calculation of DCF Model of Bata ComapanySaurabh Garg
Overview of Indian Economy
Footwear Industry Overview
Concentration of Footwear Industry in India
Introduction of BATA India Ltd.
DCF Model
Financial Performance Highlights
1. Net Sales & PAT
2. Historical Share Price Performance
3. Expenditure Breakdown
4. Revenue Breakdown
5. Peer Comparison
6. Adjusted Price Valuation of BATA India Ltd.
7. Depreciation and Capital Expenditure Schedule
8. Beat Calculation
9. CAPM
10. Workings
11. Calculations for Free Cash Flow
12. WACC Calculation
Recommendations.
Retail Industry of India contributes to 12 percent of GDP of India. The Indian Retail Industry is
divided into organized and unorganized retail. The Indian retail sector is highly fragmented with 95
percentage of its business being dominated by unorganized retailers like traditional family run
stores. The unorganized retail sector has continued to grow at about 10 percent per annum with
sales rising from $ 309 billion in the year 2006-07 to $ 496 billion in the year 2011-12. The
unorganized retail sector employs about 33 million people in India.
RESEARCHINTRODUCTIONAs people these days are concerned abo.docxaudeleypearl
RESEARCH
INTRODUCTION
As people these days are concerned about their fitness. So, nowadays people are engaging themselves into sports and fitness activities. Trend is changing as people used to pass their time by doing household work in the past and now people started falling towards sports and fitness activities. Due to this change in trend, the sports and fitness apparel stores started earning more profits as they used to before the trend.
So, in this report we are going to research as consultants to an investor who wants to invest money into these apparel stores. Our ultimate agenda for this report will be to research the sports and fitness apparel market globally, its trends, players in this market, growth in this industry.
SCOPE OF SPORTS AND FITNESS APPAREL IN GLOBALMARKET
With theincrease in the awareness of the importance of sports and fitness in the life routine. People are becoming more conscious towards their health and sports and fitness companies have seen a tremendous growth in their sales or revenue of different sports and fitness wears. Nowadays the most demanding sports are Football, Swimming, Aerobics and the fitness activities such as Yoga, Gym and so on. Some of the highest grosser in this industry are Nike, Adidas, New Balance, Puma etc. Scope of this industry is increasing day by day and will bloom in the future too.
Not only these companies but some companies have come up as winners and are giving competition to these established brands. Each brand has build up their own strategies it might be growth strategy or market strategy. Not only the developed countries but developing or emerging countries in Asia such as India are viewed as having a great market for the sports and fitness apparel and it is estimated that India will become the highest grossing market for these products. In this ongoing growth phase,the industry is able to see many product launches, partnerships which will help further in growing this market. E-commerce will also play a significant role towards increasing the sales for these stores. Most of the brands have already started selling their products through some of these online markets such as Amazon.
MARKETING MIX
A marketing mix is a tool used to determine the best way to market a product or service. It is a combination of broad factors that address different aspects of marketing. The best-known and most basic marketing mix is known as the four Ps of marketing: product, price, place, and promotion(Gilstein& Julia. posted by Salem press Encyclopedia, 2018. 2p. retrieved on September 21,2019 from conestoga college library).
Marketing Mix includes four elements or consists of 4Ps-:
1. Product- Product is a commodity that are presented to the customers. In this case, there are many products that are related to sports and fitness.
2. Price- Price is the rate at which a customer agrees to buy a product. Many companies make different strategies such as lower cost strategy which is used by companies to a ...
Five Challenges Faced by Company While Launching their Product in Another Country.
Ten Foreign Investors in Pakistan.
How can Pakistan Attract FDI?
Factors Affecting FDI in any Country.
Exchange Rate and Financial Crisis.
Summary Nike Pestle Analysis.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2. Industry Analyse: Biti’s Footwear Industry
Contents
INTRODUCTION………………………………………………………… 3
1. Description of the industry 3
2. Description of the company 3
SWOT REPORT………………………………………………………….. 4
1. Strenght 4
2. Weakness 5
3. Opportunities 6
4. Threats 7
LIMITATION ……………………………………………………………. 8
RECOMMENDATION………………………………………………….. 8
REFERENCE AND APPENDIX……………………………………… 9
1. Reference list 9
2. Appendix 12
3. I . INTRODUCTION
1. Description of the industry
o The global footwear business is still moving production to develop nations, particularly
those with good investment climates, political stability, and peace. When Vietnam joined
the WTO, tariffs, and initiatives to boost export and production were eliminated, and
Vietnam became a destination for investment from leather shoemakers. After crude oil
and textiles, footwear is one of the three sectors with the highest export turnover today,
contributing more than 10% to overall export turnover. The leather and footwear sector,
which has around 240 active businesses and employs about 500,000 people, is a leader in
export. Asia's third-largest and fourth-largest producer of footwear is Vietnam.
2. Description of the company
o From a tiny production base that began in 1982, Binh Tien cooperative, with a few dozen
employees, specialized in the production of rubber sandals in District 6, and was, above
all, the engine for the nation's economic growth. The devoted owner of Biti's has faced
many challenges during the period of the supported economy. Nevertheless, after more
than 33 years, Binh Tien customer Goods Production Co., Ltd (Biti's) has steadily
developed a production and export strategy that is in line with the times, developing a
footwear brand Biti's connected with customer requirements and tastes. Currently, Biti's
company is a powerful entity that has made strides in the production and sale of shoes. It
has the manpower, materials, and funds necessary to advance the industry and increase
productivity.
4. II. SWOT REPORT
Strength Weakness
o Good quality
o Affordable price
o Long-term good reputation
o Large distribution network
o The leading footwear manufacturer in Vietnam
o Decoration is not attractive
o Poor promotion
o No service after selling ( warranty )
o Bitis has not yet been active in the raw material
supply chain
Opportunities Threats
o The government encourages Vietnamese to use
Vietnamese products
o Viet Nam population is young and increasing
rapidly
o Vietnam jointed WTO
o Sandals made in China are various and cheap
o Obstacles when exporting products to Europe
o Foreign brands come to Vietnam
o Inflation or economic crisis
1. Strength
Vietnam's top footwear maker is Bitis. Bitis has been there since 1982 when it was founded,
but it wasn't until 2013 when Vu Le Quyen took over that the company had its dramatic
breakthrough transformation. Along with its two production facilities, the company currently
operates seven branches, two trade centers, two business centers, 156 marketing stores, and
more than 1,500 agents throughout the nation. It also exports goods to 40 different nations,
including Bahrain, the United Arab Emirates (UAE), Russia, and Ukraine. The strength and
5. depth of Bitis is the ability to balance finances among members to decrease the use of
interest-bearing loans and boost productivity. This is accomplished by making breakthroughs
in revenue and profit, expanding capacity, size, and advantages, and diversifying Bitis
system's product and distribution lines. For Bitis to convert to producing sneakers in early
2016 with marketing help from two cult characters at the time, Son Tung MTP and Soobin
Hoang Son, Vu Le Quyen substantially invested 5 million USD in production technology (see
Chart 1 in Appendix). In the following three years, Biti's business status will continue to
improve. When compared to Biti's performance in 2016, the parent company's net revenue in
2019 was 1,954 billion VND, and its net profit was 111 billion VND, up 51% and 42%,
respectively (see Chart 2 in Appendix). In a similar vein, Binh Tien Dong Nai Co., Ltd.
(Dona Biti's), a Biti's subsidiary founded in 1995, also showed encouraging business results
as they continued to rise, with net revenue and net profit in 2019 reached 1,943 billion VND
and 113 billion VND, respectively (see Table 1 in Appendix). When there is a product line
that is both qualities guaranteed and a fashionable design, in keeping with trends and desires
of the younger clients, Biti's is known for its strength and "never break" quality. Owning a
pair of authentic, beautifully designed shoes with a price tag of between 400,000 and 650 000
is preferable to purchasing subpar imitations of international brands.
2. Weakness
For agents to be eligible for the incentives, Biti's items must be displayed in at least 60% of
the available shop space, as per the terms of the agency contract. Due to Biti's broad dealer
network, it can be challenging to simultaneously oversee all agent activity that may
negatively impact Biti's reputation and future financial success. Additionally, it restricts
customers' ability to access and buy things. Currently, Bitis has a great need for raw materials
6. and resources due to the necessity to diversify the types of products involved in business to
provide quality assurance for the company's clients. Despite the fact that domestic enterprises
possess the capability to manufacture the required materials, they are unable to meet the
stringent criteria set by Bitis. As a result, Bitis heavily relies on imports, sourcing
approximately 60% of its raw materials from various countries across the globe. This
strategic decision allows Bitis to secure the necessary materials that meet their specific
standards and quality requirements. However, it is important to note that Bitis also
contributes significantly to the domestic market by sourcing the remaining 40% of its raw
materials from within the country. This dual approach of international sourcing and domestic
procurement ensures that Bitis maintains a balance between accessing superior materials and
supporting the local economy. The change in design is slower than demand since there is no
design team or team committed to investigating product demands. This issue arises from the
training and recruitment strategy's lack of openness and reasonableness, which has prevented
it from attracting candidates with high levels of originality and competence. Because Bitis is
a well-established footwear brand and because consumers are psychologically accustomed to
the high caliber of Bitis products, marketing efforts have not been concentrated on
promoting, leaving few and no organizations. As a result, marketing capacity is still limited.
routinely, professionally, and sporadically, primarily through direct marketing at dealers and
stores.
3. Opportunities
With a very high percentage of its population falling into the X, Y, and Z generations,
Vietnam is experiencing a golden era of population growth. This gives Biti's Hunter the
chance to capitalize on the popular mentality of this generation, which is that "You only live
7. once" – you only live once in your life, emphasizing the expression of personality and living
with the passion of the world. It can be claimed that this is a prospective market in the
coming years for a newly established brand that primarily targets the domestic market. The
market for Biti's footwear items will develop due to the population's rapid growth, opening up
chances for quick increases in sales and product consumption. Vietnam's GDP will increase
at 8.02% in 2022, which is also a wonderful chance for Biti's Hunter given that today's youth
spend 25–30% of their money on shoes and clothing (see Table 2 in Appendix). Vietnam has
a sizable, potential market that is continually expanding and evolving. In particular, it was
predicted that GDP would expand by 3.32% in the first quarter of 2023 compared to the same
time in the previous year, which is only slightly more than the growth rate of 3.21% in the
first quarter of 2020 from 2011 to 2023 (see Table 3 in Appendix). Biti's Hunter has more and
more opportunities to improve product quality and increase competitiveness as a result of the
mindset that "Vietnamese people use Vietnamese goods" as well as the combination of
modern technology and government support in the Trade policy. Notable technologies
include LifeKnit and LiteFlex.
4. Threats
Foreign shoe companies like Adidas and Nike are Biti's biggest rivals. These brands have
dominated the Vietnamese footwear market for many years, are utilized by consumers as
enduring markers of location, and have established numerous norms for local producers like
Biti's. Euromonitor International (Passport, n.d.) reports that Adidas won the regional
clothing and footwear market by 1.3% in 2020. Bitis, who only received a 1.1% market share,
moved up to the fourth position in this industry. Additionally, local shoe companies like Mot
and Ananas are gaining popularity with their new, minimalist designs and are quickly
8. attracting the attention of young people thanks to their similarly low costs, pushing Biti's to
place a premium on it. Product innovation and pricing monitoring to provide customers with
improved product value. Numerous multinational fast fashion companies, including Zara and
H&M, have taken notice of Vietnam's quickly expanding economy and are extending their
product lines to include sports shoes and other forms of footwear, including shoes and high
heels. By offering inexpensive alternatives, they may target Biti's market share. Since Biti's
items are reportedly being imitated more frequently, there is also the potential for
counterfeiting as Biti's popularity grows (Haiduong TV, 2021). This could lead to
controversy. Controversy over subpar products might erode consumer trust in the brand.
III. Limitation
The data we gather is still limited in many aspects, and there may be several unclear aspects.
As we are Vietnamese-German students, the sources of data we access from the internet may
not have a high level of reliability as expected. Bitis Company might have published certain
information online to portray the difficulties they have overcome, creating an admirable
image for the company. However, we also acknowledge that there may be underlying issues
in reality, such as employee exploitation or incomplete payment of benefits. These aspects
may not be publicly disclosed or emphasized online to maintain a positive company image.
We understand that reading our article may require empathy from the readers. We are making
our best efforts to seek accurate and trustworthy information to provide you with the most
useful knowledge and insights. Nevertheless, due to our limited knowledge and access, some
ambiguity and shortcomings are inevitable. Therefore, we hope you can understand and
evaluate the information we provide thoughtfully, taking personal responsibility for
verification and utilization.
9. IV. RECOMMENDATIONS
Overall, SWOT analysis shows a thorough comprehension of Biti's strengths and possibilities
through theories of marketing strategy. Threats from competitors and design flaws have also
been and are being addressed. Biti's decides to use digital marketing as a new marketing
strategy. By using this strategy, Bitis was able to reach a significant number of potential
clients. When the choice of KOL (key opinion leader, an influential member of the online
community) has aroused the interest and curiosity of consumers, the communication strategy
is thought to be quite effective. Additionally, Bitis runs a variety of digital marketing
strategies, one of which involves working with online marketplaces. Additionally, from the
extensive study shown above, we have a better understanding of Biti's business strategies and
market positioning, particularly when it "returns" to the market with its Biti's Hunter product
line, which is targeted at young consumers. Bitis ought to benefit from prior celebrity
partnerships. It can gain knowledge from other companies' experiences, particularly from
Nike and Michael Jordan's prosperous collaboration. This builds on earlier initiatives and
extends consumer sentiment throughout the market. Public relations can be a powerful
marketing tool. Even though it might raise market awareness and interest. The most popular
public relations resources include articles, conferences, speeches, books, community
involvement, hotlines, and more.
IV. APPENDIX AND REFERENCE
1. Reference list
Ban bien tap tong hop. (2022, December 12). ‘Tổng quan về ngành giày dép Việt Nam trong
năm 2022’ , vsi.gov
10. Retrieved from https://vsi.gov.vn/vn/tin-cong-nghiep-ho-tro/tong-quan-ve-nganh-giay-dep-
viet-nam-trong-nam-2022-c2id2133.html
Brands Vietnam 2018, Biti’s Đi để trở về, Brands Vietnam
Retrieved from https://www.brandsvietnam.com/campaign/209-Bitis-Di-de-tro-ve
Huyền My. (2017, January 5). ‘Cuộc 'cách mạng trắng' của Biti’s: Cách để thương hiệu đánh
vào lĩnh vực mình hoàn toàn trắng tay và thành công vang dội’ , Cafebiz
Retrieved from https://cafebiz.vn/cuoc-cach-mang-trang-cua-bitis-cach-de-thuong-hieu-danh-
vao-linh-vuc-minh-hoan-toan-trang-tay-va-thanh-cong-vang-doi-20170105093642068.chn
Hòa My. (2020, October 3). ‘Cuộc chiến giành lại quyền 'nâng niu bàn chân Việt' của Biti's
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12. 2. Appendix
Chart 1:What clients talk about Bitis Hunter on social media
( Source: https://cafebiz.vn/cuoc-cach-mang-trang-cua-bitis-cach-de-thuong-hieu-danh-vao-
linh-vuc-minh-hoan-toan-trang-tay-va-thanh-cong-vang-doi-20170105093642068.chn )
13. Chart 2: Net revenue for the shoe and footwear industries from 2016 to 2019
( Source: https://vietnambiz.vn/cuoc-chien-gianh-lai-quyen-nang-niu-ban-chan-viet-cua-bitis-
va-cac-hang-giay-noi-20200927095345681.htm )
14. Table 1: 2019 financial performance of Bitis and its subsidiaries
( Source: https://vietnambiz.vn/cuoc-chien-gianh-lai-quyen-nang-niu-ban-chan-viet-cua-bitis-
va-cac-hang-giay-noi-20200927095345681.htm)
15. Table 2: GDP growth rate by economic sector in 2022
( Source: https://vtv.vn/kinh-te/gdp-tang-cao-nhat-trong-hon-mot-thap-ky-
202212290922589.htm )
Table 3: GDP in the first quarter of 2023 is estimated to increase by 3.32%