This document discusses vision and mission statements for assuring total quality management (TQM) in the pharmaceutical industry. It defines key elements of TQM including a focus on customers, continuous improvement, and facts-based decision making. The vision statement expresses an organization's aspirations, while the mission statement describes its purpose and customers. Together, clear vision and mission statements can guide an organization to achieve TQM and high product quality through strategic planning and a commitment to quality from all employees.

1. Vision and Mission Statement to Assure
TQM in pharma industry
Prepared By : Dipankar Patra
Roll No: 186142101004
M.Pharm ; QA

2. INTRODUCTION
First we discuss about
Total Quality
Management , so the
topic is easy for us.

4. What Is TQM?
• A core definition of total quality management (TQM) describes a
management approach to long-term success through customer satisfaction.
• In a TQM effort, all members of an organization participate in improving
processes, products, services, and the culture in which they work.
• TQM focuses on continuous improvement of organizational processes
resulting in high quality products and services.
• The ideal goal of TQM is do things right the first time and every time.

5. Key Elements of TQM

6. The key principles of Total Quality
Management :
Commitment from the management:
• Plan (drive, direct)
• Do (deploy, support, and participate).
• Check (review)
• Act (recognize, communicate, revise)

7. • Total Quality Management principles:
• Focus on customer
• Employee involvement.
• Process centered
• Integrated system
• Strategic and systematic approach.
• Decision-making based on facts..
• Communication
• Continuous improvement.

8. The Six Cs required for proper implementation of a TQM
1. There must be a quality improvement
commitment from all employees.
2. Organization must follow a modern quality
improvement culture on a constant basis.
3. Continuous improvement must take place in
all policies, procedures, and activities laid
down by management for the organization.
4. Cooperation and experience of employees
must be utilized to improve strategies and
enhance performance.
5. Focus on customers' requirements and
satisfaction of their expectations.
6. Effective controls must be laid down to
monitor & measure the real performance.

9. MISSION AND VISION STATEMENT TO
ASSURE TQM
OR
STRATEGIC QUALITY MANAGEMENT

10. STRATEGIC PLANNING PROCESS (major
questions):
Follow a SWOT analysis,
The strategic plan to assure Quality will involve a
process to search for the answers to the following
questions:
• Who are we?
• What are we known for?
• What do we do better than 90% of our competitors?
• What do our competitors beat us on?
• What do we wish to be known for?
• Where are we headed as an organization?
• Where do we wish to be headed?
• How would we get there?
• What would it take to get us there?

11. Components of Strategy:
The major role that quality plays in strategic planning can best be
understood by examining the components of a strategy:
• Mission, vision, and guiding values
• Product/market scope
• Competitive edge (differentiation)
• Supporting policies
• Objectives
• Organizational culture
We discuss about Vision and Mission statement to assure Total
Quality in Pharmaceutical Industries.

12. There may be considerable overlap among the three statements
The quality statements include the
• Vision statement
• Mission statement, and
• Quality policy statement.
Once developed, they are only occasionally reviewed and updated. They are part of the strategic
planning process.
Vision Mission and Quality policy statement according to industry.
Vision statement- a short declaration of what the organization hopes to be tomorrow.
Mission statement – a statement of purpose –who we are, who are our customers, what
we do , and how we do it.
Quality policy – is a guide for everyone in the organization ,how they should provide
products and services to the customers

13. Vision statement:
• A short declaration of what an organization aspires to be in the
future. It is an ideal state that an organization continually
strives to achieve. It is timeless, inspirational, and becomes
deeply shared within the organization.
• Successful vision – a concise statement of the desired end –
provides a succinct guideline for sound decision making.
• Although mission and vision are often used as synonymous,
sometimes a distinction is made in which case mission evolves
from the vision.
• Example: “Alkem's vision, as an organization, is to achieve
value driven leadership through consistent hard work in
developing enduring quality products, marked by exceptional
service..” [Alkem Pharmaceutical Company].

14. Vision Statement:
• A vision reflects where the organization is headed or
wishes to be. It is like a destination dreamed up by the
organization. Every decision made by the organization
must be informed by its vision.
• An organization’s vision must come from top
management, and must be well articulated and
understood by all. The guiding values reflect the
beliefs that shape and mold the decisions and choices
an organization makes.
• These vision statement is important and helps to
assure the quality management or quality product in a
pharmaceutical industry.

15. Mission statement:
• The mission statement answers the following questions: who
we are, who are our customers, what we do, and how we do it.
• This statement is usually one paragraph or less in length, is
easy to understand, and describes the function of the
organization. It provides a clear statement of purpose for
employees, customers, and suppliers.
• Examples: “"Dedicated to the Fight against Disease and
Pain."” [ONO Pharmaceutical Company].
• Pfizer’s mission is to become the world's most valued
company to patients, customers, colleagues, investors, business
partners and the communities where we work and live.

16. • The mission is the primary overall purpose of an
organization and its expressed reason for
existence. The simplest statement of mission
might be to “meet the needs/values of
constituents.”
• Example: The mission of NCR is stated simply:
“Create Value for Our Stakeholders.” Stakeholders
are identified as employees, shareholders,
suppliers, communities, and customers.13 The
mission can be operationalized by statements of
how it will be implemented for each stakeholder.

17. Mission & Vision
• Vision and Mission statements both are important to assure the quality of a product
and this is the cause of “Customer Satisfaction’’
• If the vision deals with ‘what’, the mission deals with ‘why’ and ‘how’. It identifies
the roles or activities to which an organization is committed and provides overall
direction for achieving the mission.
• The mission provides the guide map, milestones for achieving the vision.
• Example: “To be the leading manufacturer and supplier of measurement and
computing solutions until achieving the highest levels of customer satisfaction,
quality, and business ethics and contributing to India’s technological, economic and
social needs.” [Hewlett-Packard India].

18. REFERENCES :
1. https://www.ebaqdesign.com/blog/vision-statements
2. https://slideplayer.com/slide/6328362/
3. Vision, Mission, Values, Aspirations, Do They Matter?
(Management Tools Beyond 2020) Paperback – 14 January
2020 ;by Sam Schreim.
4. https://www.slideshare.net/roshankhetade2/strategic-quality-
management-179294446