This is our analysis by comparing KFC and McD in their Strategic Management.
We are group study in Strategic Management class
Group member are: Jenny, Krysta, Roddy, and Sheby
IMBA CLASS. National Kaohsiung University of Science and Technology.
This presentation is about the marketing management of KFC. It has clearly mentioned about the background of KFC, Marketing mix, product,product life cycle, product levels, market segmentation, market targeting, market positioning, market environment and SWOT analysis of KFC.
This presentation is about the marketing management of KFC. It has clearly mentioned about the background of KFC, Marketing mix, product,product life cycle, product levels, market segmentation, market targeting, market positioning, market environment and SWOT analysis of KFC.
This presentation has identified strategic goals and directions at Mcdonald as a case study, also included the details explanation of the objectives of each strategic goals
Presentation on Marketing of McDonalds.
Presentation on Products of McDonalds.
Presentation on Pricing of McDonalds.
Presentation on Quality of McDonalds.
Presentation on research on McDonalds.
Presentation on SWOT anlaysis of McDonalds.
Presentation on BCG Matrix of McDonalds.
We created this presentation for our class ENBUS 640, Strategies for Sustainable Enterprises. In this presentation, we analyzed McDonald's current sustainability initiatives and provided recommendations on how to grow and differentiate the company. The presentation is text-heavy because it is written and delivered like a report, as opposed to a verbal presentation.
Harland Sanders, the man who would later be known as ‘The Colonel’, was born in 1890. In 1955 Sanders sold his two filling stations and began selling his chicken recipe to other restaurants, charging them 5 cents per chicken. This franchise operation turned out to be a very profitable model. There were 600 KFC restaurants, making it the biggest fast food chain in the US by 1963. Today, there are over 18,500 KFC outlets worldwide, each making a profit of around $1.2 million a year. Also, it is the world's second-largest restaurant chain, with 22,621 locations globally in 150 countries. They are one of the most popular fast-food chains in the world and they produce fried chicken, chicken sandwiches, wraps, french fries and etc. They even brought out a chicken-flavored nail varnish earlier this year. In this presentation, include about Introduction of KFC, Nature of KFC international business operations and The impact of the international PESTEL on the KFC
This presentation has identified strategic goals and directions at Mcdonald as a case study, also included the details explanation of the objectives of each strategic goals
Presentation on Marketing of McDonalds.
Presentation on Products of McDonalds.
Presentation on Pricing of McDonalds.
Presentation on Quality of McDonalds.
Presentation on research on McDonalds.
Presentation on SWOT anlaysis of McDonalds.
Presentation on BCG Matrix of McDonalds.
We created this presentation for our class ENBUS 640, Strategies for Sustainable Enterprises. In this presentation, we analyzed McDonald's current sustainability initiatives and provided recommendations on how to grow and differentiate the company. The presentation is text-heavy because it is written and delivered like a report, as opposed to a verbal presentation.
Harland Sanders, the man who would later be known as ‘The Colonel’, was born in 1890. In 1955 Sanders sold his two filling stations and began selling his chicken recipe to other restaurants, charging them 5 cents per chicken. This franchise operation turned out to be a very profitable model. There were 600 KFC restaurants, making it the biggest fast food chain in the US by 1963. Today, there are over 18,500 KFC outlets worldwide, each making a profit of around $1.2 million a year. Also, it is the world's second-largest restaurant chain, with 22,621 locations globally in 150 countries. They are one of the most popular fast-food chains in the world and they produce fried chicken, chicken sandwiches, wraps, french fries and etc. They even brought out a chicken-flavored nail varnish earlier this year. In this presentation, include about Introduction of KFC, Nature of KFC international business operations and The impact of the international PESTEL on the KFC
This PowerPoint presentation was created for the Global Marketing course & involves various analysis to determine whether an expansion to China would be a good option for Mr Sub.
Vision is “to move with velocity to drive profitable
growth and become an even better McDonald’s
serving more customers delicious food each day
around the world”
This presentation gives you the exact idea of what are the strategies MCDonalds had adopted to enter in India.
From the Food menus they had tried a plenty of innovations to survive in India.
A project in Social Business Class.
A way of reducing Garbage and take advantage of garbage.
Class of IMBA, National Kaohsiung University of Science and Technology.
Group Member : Rani, Cindy, Sheby
This presentation is made by a group study in strategic management class. This file presenting about Air Asia x and their strategic management.
Group Member: Grace, Onny, Sheby
IMBA CLASS. National Kaohsiung University of Science and Technology.
Analyzing Supply Chain activities in IKEA.
Study group in SCM Class
By: Alex, Arian, Yash, Jenny, Roddy, and Sheby
An International group study from Taiwan, German, Indonesia, India, and Vietnam.
IMBA CLASS. National Kaohsiung University of Science and Technology.
This presentation is a result of our discussion in English class about motivational behavior. we are read carefully about Motivational Behavior and presenting about what is motivational behavior in front of class.
Group Member: Rani, Cindy, Sheby
IMBA CLASS. National Kaohsiung University of Science and Technology.
Sebelum kita mengenal lebih lanjut tentang Etika Bisnis, maka kita perlu mengenal terlebih dahulu tentang apa itu etika dan apa itu bisnis. Tentang etika sudah kami bahas di bab 1.
Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI.
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...CIOWomenMagazine
This person is none other than Oprah Winfrey, a highly influential figure whose impact extends beyond television. This article will delve into the remarkable life and lasting legacy of Oprah. Her story serves as a reminder of the importance of perseverance, compassion, and firm determination.
Senior Project and Engineering Leader Jim Smith.pdfJim Smith
I am a Project and Engineering Leader with extensive experience as a Business Operations Leader, Technical Project Manager, Engineering Manager and Operations Experience for Domestic and International companies such as Electrolux, Carrier, and Deutz. I have developed new products using Stage Gate development/MS Project/JIRA, for the pro-duction of Medical Equipment, Large Commercial Refrigeration Systems, Appliances, HVAC, and Diesel engines.
My experience includes:
Managed customized engineered refrigeration system projects with high voltage power panels from quote to ship, coordinating actions between electrical engineering, mechanical design and application engineering, purchasing, production, test, quality assurance and field installation. Managed projects $25k to $1M per project; 4-8 per month. (Hussmann refrigeration)
Successfully developed the $15-20M yearly corporate capital strategy for manufacturing, with the Executive Team and key stakeholders. Created project scope and specifications, business case, ROI, managed project plans with key personnel for nine consumer product manufacturing and distribution sites; to support the company’s strategic sales plan.
Over 15 years of experience managing and developing cost improvement projects with key Stakeholders, site Manufacturing Engineers, Mechanical Engineers, Maintenance, and facility support personnel to optimize pro-duction operations, safety, EHS, and new product development. (BioLab, Deutz, Caire)
Experience working as a Technical Manager developing new products with chemical engineers and packaging engineers to enhance and reduce the cost of retail products. I have led the activities of multiple engineering groups with diverse backgrounds.
Great experience managing the product development of products which utilize complex electrical controls, high voltage power panels, product testing, and commissioning.
Created project scope, business case, ROI for multiple capital projects to support electrotechnical assembly and CPG goods. Identified project cost, risk, success criteria, and performed equipment qualifications. (Carrier, Electrolux, Biolab, Price, Hussmann)
Created detailed projects plans using MS Project, Gant charts in excel, and updated new product development in Jira for stakeholders and project team members including critical path.
Great knowledge of ISO9001, NFPA, OSHA regulations.
User level knowledge of MRP/SAP, MS Project, Powerpoint, Visio, Mastercontrol, JIRA, Power BI and Tableau.
I appreciate your consideration, and look forward to discussing this role with you, and how I can lead your company’s growth and profitability. I can be contacted via LinkedIn via phone or E Mail.
Jim Smith
678-993-7195
jimsmith30024@gmail.com
The Team Member and Guest Experience - Lead and Take Care of your restaurant team. They are the people closest to and delivering Hospitality to your paying Guests!
Make the call, and we can assist you.
408-784-7371
Foodservice Consulting + Design
The case study discusses the potential of drone delivery and the challenges that need to be addressed before it becomes widespread.
Key takeaways:
Drone delivery is in its early stages: Amazon's trial in the UK demonstrates the potential for faster deliveries, but it's still limited by regulations and technology.
Regulations are a major hurdle: Safety concerns around drone collisions with airplanes and people have led to restrictions on flight height and location.
Other challenges exist: Who will use drone delivery the most? Is it cost-effective compared to traditional delivery trucks?
Discussion questions:
Managerial challenges: Integrating drones requires planning for new infrastructure, training staff, and navigating regulations. There are also marketing and recruitment considerations specific to this technology.
External forces vary by country: Regulations, consumer acceptance, and infrastructure all differ between countries.
Demographics matter: Younger generations might be more receptive to drone delivery, while older populations might have concerns.
Stakeholders for Amazon: Customers, regulators, aviation authorities, and competitors are all stakeholders. Regulators likely hold the greatest influence as they determine the feasibility of drone delivery.
2. What is your evaluation of the attractiveness of
China as a market for fast food franchises?
Large population
size.
01
China economic
Development
02
Dietary changes
03
3. What are the obstacles involved in China
Government
Role
Customer
Base and
eating habit
The Cost
factor
Cultural
Consideration
Legal /
Business
issue
6. Approach of KFC in China
• KFC-1987(First mover in China)-Joint Venture
KFC brand was the first foreign quick-service restaurant chain to enter China.
• Local Ingredients
• Chicken was purchased from Beijing Animal Production, and some vegetables
were all purchased locally.
• Localization of Menu
• Large-scale menu localization in 1998, KFC has introduced many Chinese item
onto their menu, Such as mushroom rice, tomato and egg soup.
7. Approach of KFC in China
• B-KFC Recruitment
• From the beginning, KFC hired elites from other Asian countries.
• Hiring those applicants with high school graduates, could speak some English,
did not have previous restaurant work experience, and had a willingness to
work hard.
• Management Team
• The company paid well to hire highly educated and motivated restaurant staff,
and used its training system to develop those staff into future restaurant
managers.
• 80% of China KFC’s district general managers were university graduates, some
from top schools.
8. Approach of McDonald’s in China
• Expansion of KFC
• KFC’s expansion route was from east to west, form cities to towns, and
blanketed China with wider coverage by linking outlets presence in cities and
towns.
• “STAR System”
• KFC established the system for its Chinas, and supplier who passed the STAR
test could also easily achieve national ISO9002 and HACCP certification.
• Franchised
• In 2000, KFC authorized the first individual franchisee in Changzhou.
9. Approach of McDonald’s in China
• McDonald’s
On 1990, McDonald’s opened its first outlets in China.
• Global Supply Chain Partners
• McDonald’s with HAVI Food were partners, HAVI Food also established a
logistic center exclusively for McDonald’s, and there were three major
distribution centers in Beijing, Shanghai, Guangzhou.
10. Approach of McDonald’s in China
• Standardized Global Menu with Local selection
• In order to maintain quality and consistency, McDonald’s imposed
standardization in domains- ingredient procurement, food preparation and
food quality.
• Franchised
• McDonald’s has always been a franchising company and franchisees have
played a significant role in its success.
11. What are the strengths and weaknesses of the
McDonald’s model? The KFC model?
12. Strengths and Weaknesses of McDonald’s in China
• Strengths
• Mixes a uniformity menu at every store, with localized food
options to suit the tastes of the local consumer.
• High quality customer service which directly corresponds to
China’s elite class of individuals.
• Weaknesses
• The price of McDonald’s is still high when compared to some other
local Chinese fast-food restaurants in China.
• A major ingredient of McDonald’s is the cooked beef patty, the
majority of Chinese adults do not like how they taste.
13. • Strengths
• KFC biggest strength is its core product, chicken in the preferred
main dishes running a close second to only pork among Chinese
consumers.
• Benefit from a localized menu, before introducing any new product
into the market they survey customers, and participate in product
sampling.
• Weaknesses
• Food quality related issues; Food quality has always been a major
issue for the fast food brands whether it is KFC or McDonalds.
Strengths and Weaknesses of KFC in China
14. 4. What lessons about International
strategy can be draw from this case?
Localization is more suitable than globalization that help enterprises to adapt to local
culture
Make themselves become International’ Local Restaurants
Time of settling the first outlet in the market and implemented their strategies
Langauge, value and customer behaviors of national culture are main factors to affect
the implementation of marketing strategy In the international markets
15.
16. Set up their products, services and promotion customized relate to local
market.
Enterprises should try to integrate into and treat them as an inherent
member but not a foreigner to the local culture in the target market.
Since consumers reinterpret the brand’s marketing actions according to
their cultural backgrounds and lenses, brands’ proximity to local culture
will allow them to build better relations with their consumers and to
better respond to their needs.
17. For the customers, this is a course of interaction, which results in a
culture that is neither quite global or homogeneous across countries,
nor really a set of different local cultures, but a state of
“fragmentation where different cultures coexist.
Thus, international companies need to reach a balance to fulfill this
new fragmented consumer culture
China has an attraction in this field because they might interested in some facts from cHINA
1) China has large population size about 1.42 billion 2018, Which have 61,29 of the working age population. (15-60).
where in this age, they are very busy for school and work and they almost spent all their time outside compared to in the home.
2.) China is classified as an upper middle-income country by the World Bank, and its rapid growth over the decades has pulled hundreds of millions of its citizens out of poverty.
With the average of their monthly income is about 7600 Yuan equal to 1.100 usd.
3) People are getting more urbanized and busy, with less time to cook at home. Western fast food is considered more sophisticated and more hygienic than Chinese fast food
Moreover, In the opinion of some Chinese, dining at a Western restaurant welcomingly labels you as middle class with money to spend. So even though they are really craving local delicacies, they will choose to spend more money on the fashionable Western option that they don’t even enjoy. Because after all, losing face is a big no-no here.
they will go to fast food restaurants to hang out also eat some food there. they usually go there after school or work.
So, Fast food has become popular as income levels have risen, people are more in a hurry and working harder and have more money but less time to cook.
1) They must know about government policies, local business practices, operational conditions, language, and so on.
But nowadays, Many foreign investors choose to establish a Joint Venture with a local partner since it is the fastest means of setting up a business in mainland China.
2) Some failed restaurants forget to really consider their habits and fail to satisfy them with their menu offerings. We can see an example of KFC in China.
While KFCs in China serve fried chicken, they also serve a variety of local dishes like egg tarts, congee (rice porridge), and the "Dragon Twister.”
3) determine prices for products, must consider the prices offered by competitors.
4) he language barrier in China will put any foreigner at an overwhelming disadvantage. Even if you have a Chinese partner to assist you with communications, you will always need to rely on translations and could potentially miss out on important discussions and decisions.
5).In legally, if you abide by the law and avoid cutting corners you should be fine. If you have a solid contract and all agreements in writing, you will be adequately protected should any legal battles ensue. And for visa issues it will take more than 3 months to complete the business registration and you won’t be able to apply for a work visa or residence permit before obtaining this
https://www.echinacities.com/expat-corner/5-Challenges-to-Opening-a-Restaurant-in-China
Even though Wendy sells food that is almost the same as McD, but there are differences between them.
Wendy’s burgers use square patties which is different from any other fast food restaurant.
And despite being most expensive than McDonalds, but their prices are still pretty reasonable. and Wendy's can replicate the strategy carried out by KFC, by releasing a menu of local Chinese food.
So if you’re looking for something a bit different than usual,
it's possible that the Wendy's shop there won't be as busy as Mcdonald's, which obviously people who like to try new foods will come and try, when Wendy's service is good they are willing to come back.
oversea-Hong Kong, Taiwan and
B-KFC Recruitment
some with decade of experience in the QSR industry, and most with a deep understanding of the language, culture, habits and customs of China.
In past KFC has faced significant criticism over its use of trans fats in the cooking of non-veg items. For the modern customers health is a priority. They are looking for products cooked in safe and hygienic oils without any trans-fats. The fats in its fast food items, still continues to trouble KFC. Since it meals in chicken items mainly, its menu is bond to remain calorie heavy.