TAVC is a visual marketing agency that crafts compelling marketing navigation maps for companies using video, digital, and print solutions. They analyze goals, navigate pathways, engage to understand objectives, and choose the right tools to help clients differentiate and solidify their market positioning. TAVC then creates a kit of creative sales support tools to best achieve the client's implementation plan and bring their journey to a successful end point.

2. TAVC is a visual marketing agency.
We craft highly compelling and creative
marketing navigation maps for companies
and organizations. Utilizing clever video,
digital and print solutions, you will get
exactly where you want to go, ensuring
you stay on course.
WHERE CAN
WE TAKE YOU?

3. WITH THE
RIGHT ROUTE,
NO DESTINATION
IS TOO FAR

4. DEFINING
YOUR GOALS
Analyze precisely what you need, identify
milestones, timeline and success criteria.
NAVIGATING
YOUR PATH
Execute properly, ensuring you noticeably
stand out from the competition.
CHARTING
YOUR TERRITORY
Engage to understand your business,
markets and objectives.
CHOOSING
YOUR TOOLS
Define the right mix for the right target,
helping you differentiate and solidify
your market positioning.
01 03
02 04

5. • Brand Strategy & Visual Identity
• Corporate, Commercial
& Promotional Video Clips
• Digital Media
• Event Concept Development
• Infographics
• Presentations
• Packaging
• Exhibitions
• Office and Environmental Graphics
We create a kit of creative sales
support tools that will best achieve
your implementation plan.
BRINGING OUR
JOURNEY TO
A SUCCESSFUL
END-POINT

6. Client / Check Point
HOW THINKING
IN THE BOX
SURPRISED
CHECK POINT’S
CUSTOMERS
Result
The campaign was launched globally across vertical
markets as a series of online banners, adverts and
landing pages.
Goal
Check Point’s Security Checkup provides an onsite
assessment of enterprise networks security level,
uncovering all potential risks. The company wanted
to boost awareness of the service and increase its sales.
Creative Thought Process
We created a digital campaign with the slogan
“Sometimes Your Network is Full of Surprises.”
The campaign featured a series of "Jack-in-the-
Box" characters, each representing a different
online threat and illustrating the element of surprise
associated with it.

9. Client / Check Point
CREATING
THE VIDEO
LANGUAGE
OF THE FUTURE
Result
Check Point features the movie in all of its
conferences and product launches worldwide.
Goal
Check Point launched new branding under the
concept of “We Secure the Future.”
We were asked to express the concept through
motion graphics utilizing the new visual language.
Creative Thought Process
We created an inspirational 3D video with a futuristic
atmosphere that brought the concept to life.
Through the use of animated surroundings with
video and photographed images, the movie revealed
a peek into the future according to Check Point.

10. Client / Q Core Medical
RETELLING A
BRAND’S STORY
WITH A DROP
Result
The new visual identity was applied to all products,
marketing materials, digital channels and interior
graphic design. Soon after its launch, Q Core
Medical signed a distribution deal with Hospira,
the world’s largest provider of injectable drugs
and infusion technologies.
Goal
Q Core Medical manufactures medical infusion
pumps providing maximum drug delivery accuracy.
Following the purchase of Q Core, the new board
and management team asked us to update the
company's visual identity as part of an effort to seek
an international distribution deal.
Creative Thought Process
We developed a visual concept based on the slogan
“Every Drop Matters.” The new logo expressed
the advanced ability of the pumps to control drug
dosages, while forming the letter Q. It served as the
basis of the brand’s new graphic identity, instilling it
with a highly distinct and memorable look.

13. Client / NCR
A DYNAMIC
NEW OUTFIT
FOR A RETAIL
EXTRAVAGANZA
Result
The new visual language was implemented
throughout all digital and print elements,
contributing to the conference’s outstanding success
and enhancing NCR’s position as a market leader.
Goal
As an industry leader in the retail space, NCR holds
an annual global customer event for current and
potential business partners. For the Synergy 2015
conference, the company asked us to rebrand the
event, emphasizing NCR’s ingenuity and its key role
in shaping the future of retail.
Creative Thought Process
We began by updating the Synergy logo, infusing it
with motion and dynamics that evoked a message
of constant development and endless possibilities.
Based on the logo, we designed a fresh new visual
language for the conference that supported the
slogan, "Inspired Commerce".

14. 20152013 2014

16. Clients / Redbend
DELIVERING
AUTOMOTIVE
SOFTWARE
AS MARKETING
EYE CANDY
Result
Redbend incorporated the infographic sales tool
in its international marketing kit. The piece was
so effective and well accepted, it was subsequently
turned into a marketing presentation.
Goal
Redbend’s software solutions provide car
manufacturers with Over-the-Air software updates,
resulting in substantial financial and operational
benefits. We were asked to come up with a clear and
captivating way to deliver this message to potential
customers.
Creative Thought Process
We created an engaging and easy-to-use
infographic. Designed as a driving course, it took
potential customers on a ride through the cuts
and gains in every stage of the process, enhanced
by supporting technical and statistic information
featuring Volvo’s success story.

17. SOFTWARE TAKING CENTER STAGE
software flashing duration
and bottlenecks
fast Time-to-Market through
automated testing and code validation
car software "flash party"
volumes and update duration
fast Time-to-Road with automated
software localization flashing
customer servicing complexities and
updating effort (no need to manually
download updates or visit dealerships)
fast and effortless update campaigns
driving enhanced customer satisfaction
and long-term loyalty
fully automated update flashing, complete
version control and simplified, generic
hardware-driven software localization
warranty- and recall-related car service
loads, professional training requirements
and OBD2 update tool and labor costs
increasedwarranty-andrecall-relatedservice
handlingcapacity,andautomatedsoftware
updatingofvehiclesbeingprocessed
By 2025,
100% of all cars
will be connected
by 2035,
75% of them will
be autonomous
Source: GSMA, 2/2012 Source: BCG, Accelerating innovation,
new challenges for the automakers, 1/14
Source: eetimes.com 5/2014
A total of 52 M
vehicles recalled in
the U.S. during 2014 -
an increase of nearly
70% over the 2004
record of 30.8 M
Source: NHTSA (National Highway
Traffic Safety Administration)
A growing percentage
of auto recalls due to
software issues, with
indications that they
are approaching 50%
of all recalls in the U.S.
Source: Egil Juliussen, IHS, 1/2015
GAINING
GAINING
GAINING
CUTTING
CUTTING
GAININGCUTTING
GAININGCUTTING
car testing cycles and Tier 1 partner
testing support workloads
CUTTING
Much like smartphones, cars are quickly becoming a consumer electronic mobile device - the largest one yet…
With customer satisfaction and cost savings being top priority, OTA (Over-the-Air) updates will become standard, providing
manufacturers with great benefits across connected cars’ entire production and maintenance lifecycle.
SOFTWARE INTEGRITY AND UPDATE EFFICIENCY
FUELING NEW CONNECTED CAR ECONOMICS
ENGINEERING
PRODUCTION
STAGING
DEALERSHIP
CONSUMER
OWNERSHIP
Redbend
SMART
DELTA
In-vehicle ECUs running
more than 100,000,000
lines of code (that's
more than the software
powering the average
military fighter jet)
1010110010
1011001001
0001100101
1010000011
1010110010
0001100101
1011001001
Even today, there are
cars on the road
geared with more than
125 individual
software-driven ECUs
(electronic control units)
The cost of software-related recalls
www.redbend.com
Software-related issues already accounting
for nearly 50% of all recalls covering tens
of millions of vehicles in the U.S. alone today,
with the average service event costing $100
By 2020, OTA generate more than 50% savings in recall spending across EU and NA.
THE FORMULA IS CLEAR
$
Time-to-Road
Recalls
Customer satisfaction
Time-to-Market
Cost savings
BILLIONS OF DOLLARS ($2.6 B) A YEAR
IN OTA UPDATE COST SAVINGS!
TOTAL #
OF RECALLS
PER YEAR
(52 M IN U.S. IN 2014)
PERCENTAGE
OF SOFTWARE-
RELATED
RECALLS (~50%)
PER-
CASE
COST
($100)
cellular network usage
and bills, via the smallest
possible update payloads
100% failsafe and secure updates,
performed completely in-place, with all
interdependencies automatically addressed
GAININGCUTTING
Redbend’s Smart Delta
Volvo now knows…
A Proof-of-Concept conducted in collaboration with Volvo, Vector and
Redbend to define the shorter, most cost effective process to reflash an ECU.
Uncompressed
firmware size
2.8 MB.
VCC
Compressed
500 KB.
Standard
delta
460 KB.
Redbend
Smart Delta
170 KB.
Duration of
non-compressed
delta
reduces update payload sizes
by ~75%
delivers
updates
~45%
faster! Duration
of redbend
smart delta
software flashing duration
and bottlenecks
fast Time-to-Market through
automated testing and code validation
car software "flash party"
volumes and update duration
fast Time-to-Road with automated
software localization flashing
customer servicing complexities and
updating effort (no need to manually
download updates or visit dealerships)
fast and effortless update campaigns
driving enhanced customer satisfaction
and long-term loyalty
fully automated update flashing, complete
version control and simplified, generic
hardware-driven software localization
warranty- and recall-related car service
loads, professional training requirements
and OBD2 update tool and labor costs
increasedwarranty-andrecall-relatedservice
handlingcapacity,andautomatedsoftware
updatingofvehiclesbeingprocessed
will be connected
by 2035,
75% of them will
be autonomous
Source: GSMA, 2/2012 Source: BCG, Accelerating innovation,
new challenges for the automakers, 1/14
Source: eetimes.com 5/2014
the U.S. during 2014 -
an increase of nearly
70% over the 2004
record of 30.8 M
Source: NHTSA (National Highway
Traffic Safety Administration)
software issues, with
indications that they
are approaching 50%
of all recalls in the U.S.
Source: Egil Juliussen, IHS, 1/2015
GAINING
GAINING
GAINING
CUTTING
CUTTING
GAININGCUTTING
GAININGCUTTING
car testing cycles and Tier 1 partner
testing support workloads
CUTTING
Much like smartphones, cars are quickly becoming a consumer electronic mobile device - the largest one yet…
With customer satisfaction and cost savings being top priority, OTA (Over-the-Air) updates will become standard, providing
manufacturers with great benefits across connected cars’ entire production and maintenance lifecycle.
SOFTWARE INTEGRITY AND UPDATE EFFICIENCY
FUELING NEW CONNECTED CAR ECONOMICS
ENGINEERING
PRODUCTION
STAGING
DEALERSHIP
CONSUMER
OWNERSHIP
lines of code (that's
more than the software
powering the average
military fighter jet)
1010110010
1011001001
0001100101
1010000011
1010110010
0001100101
1011001001
geared with more than
125 individual
software-driven ECUs
(electronic control units)
The cost of software-related recalls
Software-related issues already accounting
for nearly 50% of all recalls covering tens
of millions of vehicles in the U.S. alone today,
with the average service event costing $100
THE FORMULA IS CLEAR
$
Time-to-Road
Recalls
Customer satisfaction
Time-to-Market
Cost savings
TOTAL # PERCENTAGE PER-
Redbend’s Smart Delta
Volvo now knows…
Uncompressed
firmware size
2.8 MB.
VCC
Compressed
500 KB.
Standard
delta
460 KB.
Redbend
Smart Delta
170 KB.
reduces update payload sizes
by ~75%
delivers

18. © All Rights Reserved to TAVC 2015
WE LOOK FORWARD
TO BEING PART
OF YOUR JOURNEY.
TAVC
ON COURSE
VISUAL
MARKETING