The document discusses how searchers are more valuable customers for retailers, spending 11% more and visiting for 6 minutes longer than non-searchers. It provides data showing searchers spend $11.09 on average compared to $4.62 for non-searchers. The document then outlines various features of search tools like auto-complete, redirects, and testing different layouts that can improve search performance and increase customer spending and conversion rates.

1. Marcus Law
Head of Marketing EMEA, SLI Systems

2. Searchers are your
most valuable shoppers
11%
higher
3x
greater
*Based on analytics data for 200+ retailers
6 Min.
longer
Searchers
vs. non-searchers*
$11.09
w/ search
$4.62
w/o search
7
more
Pages Per Visit

3. The Search Box

4. The Search Box
25% increase in usage
11k extra searches
£34k potential increase p/m

5. Key Search Reports & Insights
Advanced, Real-Time Reporting
 Delivers greater insight into users’
needs
 Provides wide range of controls for
fine tuning
 Detailed information tracking what
visitors are looking for, what they are
finding and not finding, and metrics
on search quality
 Offers category-based reporting,
providing insights into the search
behaviour within areas of websites

6. Know Your Shopper

7. Spelling and Terminology
SPELLING
TERMINOLOGY

8. Rich Auto Complete
31.25% PPV
1.81% AOV
2.25% CVR

9. Never Offer Visitors a Dead End…
 Search Cloud
 Popular Search Phrases

10. Redirects
40%
Reduction in
bounce rate

11. Redirects

12. Banners

13. Site Search Insights

14. Site Search Insights
Now one of the biggest sellers with
wedding planners!
Champagne Bubbles

15. Site Search Insights
Fifty Shades
50
fifty shades of grey
Exclusive distributor of an official
line of 50 Shades of Grey products!

16. Search results should be relevant
Search Query: Black dress
vs.

17. Result Accuracy
Top 5 product
76%
1 2 3 4
5

18. Chemist Direct Sell These…

19. Tune Results
Search for
“Johnson’s”

20. Boden
Age, Size, Height, Shape refinements
http://clothing.boden.co.uk/search#w=womens%20red%20skirt&asug=&view=normal

21. Thompson and Morgan
We recently deployed garden plant finder to filter results based on a specific fruit or vegetable.

22. Test, Test, Test
 Grid Vs List Test
 Grid views spend £4.47 more than list viewers
 Increase in revenue of ~£21,000 per month
 Yearly increase in revenue ~ £250,000

23. Test, Test, Test
Infinite Scroll,
Floating Refinements
and Search Bar
8% increase over
current view
 0.7 % increase in
conversion
 Revenue uplift of 9%
 £10K increase in
revenue

24. Test, Test, Test
Infinite Scroll
 Increase in
revenue per day of
over £3K
 Over the course of
a year generating
over £1 Million

25. Search on Mobile
• Show search box prominently
• Offer refinements with a drop down menu
• Also offer a full list of navigation items in a drop down menu

26. Putting a Doctor in Your Pocket

27. Responsive Design

28. The Trouble with Long Tail SEO
Source: http://blog.hittail.com/2013/01/the-hidden-value-of-long-tail-seo.html

29. Drive More Traffic
48K Referrals
2.5K Transactions
£220K Revenue

30. We Accelerate E-commerce Performance
43% of site revenue from search customers
177% higher average conversions
30% increase in search conversions
33% increase in site search
15% higher conversion rates
45 % decrease in bounce rate

31. Thank You.
Questions???
Marcus Law
Head of Marketing EMEA, SLI Systems
To learn more visit sli-systems.com or email discovery@sli-systems.com