The document provides an overview of virtual reality (VR) and its applications in marketing, highlighting its benefits, target audiences, and evolving technologies. It discusses various industries using VR, such as gaming, aviation, and medicine, while also presenting pros and cons of the technology. Additionally, it outlines innovative marketing strategies and trends related to VR, along with considerations for effectively leveraging VR in business.

1. Virtual Reality &
Marketing
An overview of Virtual reality and how it can be used today.

2. Table of Contents:
Section Title: Page Number:
Information About Virtual Reality 3
Statistics 10
Manufactures 15
Companies Using Virtual Reality 27
Considerations 40
Ways to Use Virtual Reality in Marketing 53
Industries That Use Virtual Reality 71
Pros and Cons 77
Virtual Reality Trends 86
Work Cited 96

3. Virtual Reality & Marketing:
Considerations-
Five Considerations When Approaching Virtual Reality:
Target Consumers With Mobile First
It’s Not Just About the Technology, It’s About the Content
Give Users the Ability to Create Content
Great Craft is Essential; Poor Craft Will Make You Sick
Engage as Many Senses as Possible
Compiled by author from fastcocreate.com

4. Virtual Reality & Marketing:
Considerations-
Virtual Reality Is Evolving Along Two Different Paths:
Tethered (desktop
powered) version of the
Oculus Rift
VR mobile headset for
Samsung Smartphones
Target Consumers With Mobile First:
Compiled by author from fastcocreate.com

5. Virtual Reality & Marketing:
Marketing Ways to Use-
Tangible
experiences
Product
experiences
Educational
experiences
Commercial
opportunities
Product
extension
Retail
experiences
Event
experiences
Recruitment
Market
research
Relationship
building
Compiled by author from econsultancy.com

6. Virtual Reality & Marketing:
Marketing Ways to Use-
Tangible
Experience
Include:
Compiled by author from econsultancy.com
Tangible Experiences:

7. Virtual Reality & Marketing:
Marketing Ways to Use-
Educational Experiences:
 Offers consumers a 360-degree 'The Art of Patrón' Virtual Reality Experience
Offers
This
at:
Patrón
Events
Educational
Seminars
Retailers
On the Art
of Patrón
Website
Compiled by author from econsultancy.com

8. Virtual Reality & Marketing:
Marketing Ways to Use-
Market Research:
 Investing in a new physical space is a huge undertaking, whether it's a new
store, a cinema or shopping center
 Being able to understand how your customers feel about crossing such things
as the following is vital:
Color
Scheme
Compiled by author from econsultancy.com

9. Using Virtual Reality:
Industries that Use Virtual Reality:
Video Games
Data
Visualization
Aviation,
Medicine
and the
Military
Treatment
for Mental
Illness
Compiled by author from marxentlabs.com

10. Using Virtual Reality:
Industries That Use Virtual Reality:
Video Games:
One of the largest proponents of Virtual Reality
Support for the Oculus Rift headsets has already been added to older games
Newer games like come with headset support built right in
Many interfaces in gaming have to be adjusted for VR
The industry has quickly adapted the hardware as it has become more available
Compiled by author from marxentlabs.com

11. Using Virtual Reality:
Industries That Use Virtual Reality:
DataVisualization:
Scientific and engineering data
visualization has benefited for
years from Virtual Reality
Recent innovation in display
technology has generated
interest in everything from:
Molecular visualization
Architecture
Weather models
Compiled by author from marxentlabs.com

12. Using Virtual Reality:
Industries That Use Virtual Reality:
Aviation, Medicine And The Military:
• An alternative to live training with expensive equipment, dangerous situations, or sensitive
technology
Virtual Reality Training-
• Pilots can see realistic cockpits with VR technology that have virtual flights and live instruction
Holistic Training-
• Surgeons can train with this and transfer then use what they learned in real life
Virtual Tools And Patients-
• Can be done by police and soldiers are able to avoid putting lives at risk
Virtual Raids-
Compiled by author from marxentlabs.com

13. Using Virtual Reality:
Industries That Use Virtual Reality:
•Includes post-traumatic stress disorder, can benefit from
this technology for ongoing therapy programs
Treatment For
Mental Illness:
•They can allow veterans to confront challenges in a
controlled environment
•Overcoming phobias in combination with behavioral therapy
Ways to Use:
•Heal from
•Reconcile
•Understand real world experiences
VR has
a potential to help
people:
Compiled by author from marxentlabs.com

14. Using Virtual Reality:
Cons-
Cons:
Escape real
life
Cost
Training
Experimental
Technology
Programmers
Interacting
with VR
Motion
Sickness
Compiled by author from virtualreality007.wordpress.com

15. Using Virtual Reality:
Pros-
Pros:
Training
Patient
recovery
Doctor Uses
View
Products in
Business at
Any Time
Virtual
Tours
Fuller
Experiences
Compiled by author from virtualreality007.wordpress.com

16. Using Virtual Reality:
Trends-
Affordable VR
headsets will
normalize Virtual
Reality – “It’s not
just for gamers
anymore”
Evolved AR & VR
business and
marketing
solutions
Retailers get
serious with AR
and VR as
consumers start
to expect it
Virtual test drives
– and virtual
vacations
Phones built for
AR & VR
Compiled by author from marxentlabs.com

17. Using Virtual Reality:
Trends-
Evolved AR & VR Business And Marketing Solutions:
 Expect to be captivated and enthralled with the VR business and marketing
applications that will emerge
 Businesses and marketers will get more creative and use VR to solve real
business problems such as:
Big Data
Collection And
Analysis
Inventory
Reduction
Experiential
Communication
Compiled by author from marxentlabs.com

18. Using Virtual Reality:
Trends-
Virtual Test Drives – And Virtual Vacations:
 In 2014 Marriott made a virtual honeymoon campaign and Volvo’s did a Google
Cardboard test drive
 Expect to see more virtualized experiences in the year ahead
 Things that can become virtual are:
Weddings
Family
reunions
Company
meetings
Compiled by author from marxentlabs.com

19. Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com

20. Work Cited:
 "10 Ways Marketers Can Use Virtual Reality Right Now." Econsultancy. Web. 15 Jan. 2016.
<https://econsultancy.com/blog/66587-10-ways-marketers-can-use-virtual-reality-right-now/>.
 "20 Stats to Make You an Instant Expert on AR and Virtual Reality." Hot Topics. 29 July 2015. Web. 15
Jan. 2016. <https://www.hottopics.ht/stories/consumer/20-stats-that-will-make-your-eyes-pop-with-
the-promise-of-virtual-reality-and-ar/>.
 "5 Top Virtual Reality & Augmented Reality Trends 2015." Marxent. 22 Jan. 2015. Web. 15 Jan. 2016.
<http://www.marxentlabs.com/top-virtual-reality-augmented-reality-trends-2015/>.
 "Chief Virtual Reality Officer: What's Your VR Strategy?" Similarweb Blog. 13 Jan. 2016. Web. 15 Jan.
2016. <http://www.similarweb.com/blog/chief-virtual-reality-officer-whats-your-vr-strategy>.
 "How Companies Are Marketing with Virtual Reality - Chiefmarketer."Chiefmarketer. 17 Aug. 2015.
Web. 15 Jan. 2016. <http://www.chiefmarketer.com/companies-marketing-virtual-reality/>.
 “Virtual Reality For Marketers: 5 Ways To Succeed With Oculus Rift."Co.Create. 20 Oct. 2014. Web. 15
Jan. 2016. <http://www.fastcocreate.com/3037109/virtual-reality-for-marketers-5-ways-to-succeed-
with-oculus-rift>.
 "Virtual Reality: Pros and Cons." Virtualreality007. 18 Mar. 2012. Web. 15 Jan. 2016.
<https://virtualreality007.wordpress.com/virtual-reality-pros-and-cons/>.
 "What Is Virtual Reality? VR Definition and Examples | Marxent."Marxent Top Augmented Reality Apps
Developer What Is Virtual Reality Definition and Examples Comments. 3 June 2015. Web. 15 Jan.
2016. <http://www.marxentlabs.com/what-is-virtual-reality-definition-and-examples/>.