The final part of virtual reality & marketing. In this section we see what things to consider when using VR to the top trends that are affecting this new technology.
Part 2 of 3 of Virtual reality & marketing. In this part there's an overview of the manufactures producing virtual reality technology and companies that are currently using it.
Companies are using VR to let people experience their services: hospitality and travel services providers can convince someone they can offer amazing experiences by letting people experience them in VR.
Augmented Reality (AR) and Virtual Reality (VR) market is expected to expand drastically in the coming years. AR/VR goes beyond games. It is now a reality for content marketing and an opportunity to your businesses interact with people in an immersive level.
Part 2 of 3 of Virtual reality & marketing. In this part there's an overview of the manufactures producing virtual reality technology and companies that are currently using it.
Companies are using VR to let people experience their services: hospitality and travel services providers can convince someone they can offer amazing experiences by letting people experience them in VR.
Augmented Reality (AR) and Virtual Reality (VR) market is expected to expand drastically in the coming years. AR/VR goes beyond games. It is now a reality for content marketing and an opportunity to your businesses interact with people in an immersive level.
Augmented and Virtual Reality is the new normal which are helping businesses in making revenues at an affordable investment. Explore this blog to know more about their role in turning businesses and their processes effectively.
Yode is a virtual, augmented and mixed reality production agency that creates revolutionary VR + AR solutions for businesses across multiple industries.
We provide full cycle of VR development process: whether it's design, 3D modeling, development or testing Virtual or Augmented Reality apps for any industries including advertising, education, exhibitions, healthcare and games.
Marketing is undergoing a VR and AR makeover. The slides include some platforms, use-cases, and research we've done. Hope this gets you up-to-speed with the current trends in the XR world.
Qbit’s VR training environments are virtual spaces which allow users to be trained through learning-by-doing experiences from a first or third person view.
4D Media - Link any Print materials to the Internet with artificial intellige...Dr. Syed Masrur
1. Valuable mobile experiences for publishers and advertisers.
2. Generate additional revenues for advertiser through up-lift fees and digital content charges.
3. Complete with the online media by bridging the Gap between offline and online media.
4. Unique selling point to stand out from the crowd and other advertisers.
5. The Readers can discover links and addresses of newly-opened shops and restaurants.
6. This generates value for both the readers and the commercial customers.
7. Readers can scan any image in order to store them on their Smart-phones or share them with friends. Every mobile response includes a link for online purchase possibility.
Virtual reality can transform your company's sales and marketing in three simple steps:
1. Convert your 3D model into a virtual reality demo experience
2. Share your demo with anyone, anywhere as just a smartphone app
3. Get insights on customer actions inside your demo so that you can focus and target your marketing and sales actions accordingly
This slide deck will introduce you to virtual reality and how you can get started building your product demos.
Industries benefitting from this:
Heavy equipment
Construction
Manufacturing
Oil and Gas
Mining
Marketing Agency
Advertising Agency
Learn more: http://www.echelonvr.com
February and March of this year, Citymall Almere in the Netherlands will be the center for augmented reality. TAB Worldmedia will launch a mobile augmented reality application. Next to that they will launch, together with pop-up store specialists 1000 Bommen&Granaten ‘The Augmented Media Experience’. The first experience and consumer research center for augmented reality media in the World. The pop-up store formula will open its doors on February 10th and will be the center for all digital activity in Citymall Almere.
This is our Q4 2014 update showing companies developing hardware for the virtual reality market. We include head-mounted displays, hand/body controllers, treadmills and other input devices.
The Q3 2014 update of the KZero VR Software Radar chart visualising virtual reality games and experiences by genre, launch stage and average player age.
Virtual reality has emerged as an effective and popular marketing opportunity for brands eager to form an intimate connection with their audience. Learn a little bit more about the innovative new technology.
Virtual Reality in Marketing and PR - What you should know and why you should...Stefan Spinnler
Virtual Reality is a powerful new medium, allowing us to tell our stories and connect with consumers in exciting new ways. In this presentation I want to show how Virtual Reality can expand our marketing toolbox and boost our content marketing.
Also check out my "Virtual Reality Playbook for Marketing and PR" at http://de.slideshare.net/stefanspinnler5/virtual-reality-playbook-for-marketing-and-pr
Melanie Cook on how to use VR for marketing and advertisingSapientNitroAPAC
In the words of Mugatu, Virtural Reality (VR) “is sooo hot right now!” The world’s biggest brands are all experimenting with how it can help them engage consumers and ultimately improve their bottom lines.
This is mostly because VR and AR offer a deeper level engagement that is more immersive than we’ve ever seen before.
Melanie Cook, Head of Strategy at SapientNitro Southeast Asia, hosted a breakfast at the Singapore office to share how brands can take advantage of VR experiences.
The talk, part of SapientNitro’s #whatsticks series, was broken down into the four steps that every brand or agency needs to take to make sure their VR experience is a hit;
1. Define a specific use
2. Create a tangible value exchange
3. Think like the cohort of 3d thinkers
4. Get your ducks in a row
(The user experience has to be outstanding, the commercials have to line up and the entire organisation needs to work together to make it happen.)
Melanie doesn’t advocate that the brands should only focus on VR, “Your brand story should continue to be experienced in mobile, print, digital, data visualisation, infographics, multimedia, video, gaming, podcasting, social etc.”.
Qbit’s VR e-Commerce environments are designed to bring the online shopping experience to the next level by taking the users into fully interactive 3D online stores.
Augmented and Virtual Reality is the new normal which are helping businesses in making revenues at an affordable investment. Explore this blog to know more about their role in turning businesses and their processes effectively.
Yode is a virtual, augmented and mixed reality production agency that creates revolutionary VR + AR solutions for businesses across multiple industries.
We provide full cycle of VR development process: whether it's design, 3D modeling, development or testing Virtual or Augmented Reality apps for any industries including advertising, education, exhibitions, healthcare and games.
Marketing is undergoing a VR and AR makeover. The slides include some platforms, use-cases, and research we've done. Hope this gets you up-to-speed with the current trends in the XR world.
Qbit’s VR training environments are virtual spaces which allow users to be trained through learning-by-doing experiences from a first or third person view.
4D Media - Link any Print materials to the Internet with artificial intellige...Dr. Syed Masrur
1. Valuable mobile experiences for publishers and advertisers.
2. Generate additional revenues for advertiser through up-lift fees and digital content charges.
3. Complete with the online media by bridging the Gap between offline and online media.
4. Unique selling point to stand out from the crowd and other advertisers.
5. The Readers can discover links and addresses of newly-opened shops and restaurants.
6. This generates value for both the readers and the commercial customers.
7. Readers can scan any image in order to store them on their Smart-phones or share them with friends. Every mobile response includes a link for online purchase possibility.
Virtual reality can transform your company's sales and marketing in three simple steps:
1. Convert your 3D model into a virtual reality demo experience
2. Share your demo with anyone, anywhere as just a smartphone app
3. Get insights on customer actions inside your demo so that you can focus and target your marketing and sales actions accordingly
This slide deck will introduce you to virtual reality and how you can get started building your product demos.
Industries benefitting from this:
Heavy equipment
Construction
Manufacturing
Oil and Gas
Mining
Marketing Agency
Advertising Agency
Learn more: http://www.echelonvr.com
February and March of this year, Citymall Almere in the Netherlands will be the center for augmented reality. TAB Worldmedia will launch a mobile augmented reality application. Next to that they will launch, together with pop-up store specialists 1000 Bommen&Granaten ‘The Augmented Media Experience’. The first experience and consumer research center for augmented reality media in the World. The pop-up store formula will open its doors on February 10th and will be the center for all digital activity in Citymall Almere.
This is our Q4 2014 update showing companies developing hardware for the virtual reality market. We include head-mounted displays, hand/body controllers, treadmills and other input devices.
The Q3 2014 update of the KZero VR Software Radar chart visualising virtual reality games and experiences by genre, launch stage and average player age.
Virtual reality has emerged as an effective and popular marketing opportunity for brands eager to form an intimate connection with their audience. Learn a little bit more about the innovative new technology.
Virtual Reality in Marketing and PR - What you should know and why you should...Stefan Spinnler
Virtual Reality is a powerful new medium, allowing us to tell our stories and connect with consumers in exciting new ways. In this presentation I want to show how Virtual Reality can expand our marketing toolbox and boost our content marketing.
Also check out my "Virtual Reality Playbook for Marketing and PR" at http://de.slideshare.net/stefanspinnler5/virtual-reality-playbook-for-marketing-and-pr
Melanie Cook on how to use VR for marketing and advertisingSapientNitroAPAC
In the words of Mugatu, Virtural Reality (VR) “is sooo hot right now!” The world’s biggest brands are all experimenting with how it can help them engage consumers and ultimately improve their bottom lines.
This is mostly because VR and AR offer a deeper level engagement that is more immersive than we’ve ever seen before.
Melanie Cook, Head of Strategy at SapientNitro Southeast Asia, hosted a breakfast at the Singapore office to share how brands can take advantage of VR experiences.
The talk, part of SapientNitro’s #whatsticks series, was broken down into the four steps that every brand or agency needs to take to make sure their VR experience is a hit;
1. Define a specific use
2. Create a tangible value exchange
3. Think like the cohort of 3d thinkers
4. Get your ducks in a row
(The user experience has to be outstanding, the commercials have to line up and the entire organisation needs to work together to make it happen.)
Melanie doesn’t advocate that the brands should only focus on VR, “Your brand story should continue to be experienced in mobile, print, digital, data visualisation, infographics, multimedia, video, gaming, podcasting, social etc.”.
Qbit’s VR e-Commerce environments are designed to bring the online shopping experience to the next level by taking the users into fully interactive 3D online stores.
Daniel Sproll (realities.io) Explore What Was Out of Reach - The Future of VR...AugmentedWorldExpo
To far away, to expensive to travel to or closed to the general public - there are many reasons why wonderful & exciting places all around the world can be out of reach. We change that by bringing those places into VR, making them available for everybody from wherever they are! Learn how we use techniques like photogrammetry or laser scanning to create photorealistic & fully explorable scans of real world places.
Future Robo system, Vtradefair Future Robo System presents a new Interactive & Virtual facility for corporate communications and demand generation. The Virtual platform introduces the decades most demanding and effective way of advertising through its website www.vtradefair.com. This website provides fully incorporated solutions in interactive Webcasting, Web conferences and Virtual exhibition shows for effective marketing, training and advertising purposes.
Virtual Marketing Studio Success Moments with Our Client: The Lipman Group So...Virtual Marketing Studio
A slideshow from Virtual Marketing Studio for their Nashville, TN, client, The Lipman Group Sotheby's International Realty. Virtual Marketing Studio began delivering social media presence for the company in August 2011, and the slideshow shares some success moments of the last few months.
http://blog.thelipmangroupsothebysrealty.com/
SAE AR/VR - The challenges of creating a VR application with UnitySebastien Kuntz
Unity3D is a great authoring tool to create 3D applications.
Regarding immersive virtual reality, its capabilities are limited.
We will discuss the challenges and solutions to create great VR applications in Unity!
10 Virtual Reality Marketing Strategies You Can Implement Now!Digital Strategist
Virtual Reality (‘VR’) gives digital marketers the opportunity to give their audience the closest experience they can get from a product, service, event or place without actually physically being there. As the lines between the physical and virtual worlds increasingly blur, VR presents marketers with an ideal way to engage their customers. In this talk, Giovanni Gallucci will show you 10 ways digital marketers can start using VR right now in campaigns.
What you will learn:
An understanding of what hardware and software is required to shoot a professional VR video; what is necessary when distributing a VR video to YouTube and Facebook. Whether you can produce a VR campaign in-house or if you need to hire an outside firm to assist them. What current VR campaigns look like, and what a successful VR campaign looks like.
A look at the evolution in complexity of marketing due to the proliferation of digital touchpoints and technologies used to manage them, pointing toward the digital transformation of the marketing discipline
It is very important that you know how much you can expect to earn from a sale. There is no point in spending time and money promoting a product http://bit.ly/3cl3Jn7 that pays very small commissions. You could end up spending more on marketing http://bit.ly/3cl3Jn7 than you make on sales. It is probably best to stick with marketing products with a high commission value, unless you have found a niche market where you can sell vast quantities of product, and make substantial commissions on your volume of sales.
I will be your facebook marketing manager and promotion specialist, fb advert...AdekunleTobiloba
Hello!
Are looking for a Facebook specialist that will market and promote your FB to a real and organic audience
As a certified and proficient digital marketer with 5 years of experience in the field, l will do ROI(Return of investment) promotion to real and organic people on top social media platforms, blogs, and top forum sites.
"Millennial's are killing the napkin industry, aren't buying homes, want every company to be 'do-gooders'," but, do they really? Check out this new PowerPoint for some more famous myths about millennial's and what is actually happening in today's world!
The second section to this series covers information about programmatic buying digital audio. Here you'll find: facts of programmatic buying, tips to improve campaigns, trends and more.
As marketers we need to always keep learning. If it's revisiting material we worked on in school or learning something new, taking courses online can be a great way to stay up to date in our industry. Take a look this SlideShare for further details.
The next section in this series includes information about: Google keep, Google my business, Google pagespeed, and Google resizer, Check out the SlideShare for more information.
Check out this second installment of Google Business Tools to find information about: Google calendar for business, correlate, digital garage and feedburner.
Here are three main market forces that are currently affecting marketing. From international transactions to supply and demand, these factors can affect how successful your marketing can be.
These factors exist within a marketing firm and an organization has control over them. This infographic includes: company image & brand equity and more.
External factors are beyond the control of a firm and its success depends on its adaptability of the environment. These are a few factors that will impact marketing.
In this PowerPoint we explore eleven creative design trends for 2018 from shutterstock.com. These trends can help marketers and designers create ads, websites and more.
There are many factors that affect how marketers market their products to their audiences. In this first infographic of this series, we cover environmental factors such as competition, consumer trends and more.
Did you know that 51.40% of consumers find mobile phones to be the most popular device? Check out this PowerPoint with more statistics and trends that will affect marketing in 2018.
In this new series, we discuss multi-channel and omni-channel marketing. Part one covers information about multi-channel marketing, which includes; the definition, users and more.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
2. Table of Contents:
Section Title: Page Number:
Information About Virtual Reality 3
Statistics 10
Manufactures 15
Companies Using Virtual Reality 27
Considerations 40
Ways to Use Virtual Reality in Marketing 53
Industries That Use Virtual Reality 71
Pros and Cons 77
Virtual Reality Trends 86
Work Cited 96
3. Virtual Reality & Marketing:
Considerations-
Five Considerations When Approaching Virtual Reality:
Target Consumers With Mobile First
It’s Not Just About the Technology, It’s About the Content
Give Users the Ability to Create Content
Great Craft is Essential; Poor Craft Will Make You Sick
Engage as Many Senses as Possible
Compiled by author from fastcocreate.com
4. Virtual Reality & Marketing:
Considerations-
Virtual Reality Is Evolving Along Two Different Paths:
Tethered (desktop
powered) version of the
Oculus Rift
VR mobile headset for
Samsung Smartphones
Target Consumers With Mobile First:
Compiled by author from fastcocreate.com
5. Virtual Reality & Marketing:
Marketing Ways to Use-
Tangible
experiences
Product
experiences
Educational
experiences
Commercial
opportunities
Product
extension
Retail
experiences
Event
experiences
Recruitment
Market
research
Relationship
building
Compiled by author from econsultancy.com
6. Virtual Reality & Marketing:
Marketing Ways to Use-
Tangible
Experience
Include:
Compiled by author from econsultancy.com
Tangible Experiences:
7. Virtual Reality & Marketing:
Marketing Ways to Use-
Educational Experiences:
Offers consumers a 360-degree 'The Art of Patrón' Virtual Reality Experience
Offers
This
at:
Patrón
Events
Educational
Seminars
Retailers
On the Art
of Patrón
Website
Compiled by author from econsultancy.com
8. Virtual Reality & Marketing:
Marketing Ways to Use-
Market Research:
Investing in a new physical space is a huge undertaking, whether it's a new
store, a cinema or shopping center
Being able to understand how your customers feel about crossing such things
as the following is vital:
Color
Scheme
Compiled by author from econsultancy.com
9. Using Virtual Reality:
Industries that Use Virtual Reality:
Video Games
Data
Visualization
Aviation,
Medicine
and the
Military
Treatment
for Mental
Illness
Compiled by author from marxentlabs.com
10. Using Virtual Reality:
Industries That Use Virtual Reality:
Video Games:
One of the largest proponents of Virtual Reality
Support for the Oculus Rift headsets has already been added to older games
Newer games like come with headset support built right in
Many interfaces in gaming have to be adjusted for VR
The industry has quickly adapted the hardware as it has become more available
Compiled by author from marxentlabs.com
11. Using Virtual Reality:
Industries That Use Virtual Reality:
DataVisualization:
Scientific and engineering data
visualization has benefited for
years from Virtual Reality
Recent innovation in display
technology has generated
interest in everything from:
Molecular visualization
Architecture
Weather models
Compiled by author from marxentlabs.com
12. Using Virtual Reality:
Industries That Use Virtual Reality:
Aviation, Medicine And The Military:
• An alternative to live training with expensive equipment, dangerous situations, or sensitive
technology
Virtual Reality Training-
• Pilots can see realistic cockpits with VR technology that have virtual flights and live instruction
Holistic Training-
• Surgeons can train with this and transfer then use what they learned in real life
Virtual Tools And Patients-
• Can be done by police and soldiers are able to avoid putting lives at risk
Virtual Raids-
Compiled by author from marxentlabs.com
13. Using Virtual Reality:
Industries That Use Virtual Reality:
•Includes post-traumatic stress disorder, can benefit from
this technology for ongoing therapy programs
Treatment For
Mental Illness:
•They can allow veterans to confront challenges in a
controlled environment
•Overcoming phobias in combination with behavioral therapy
Ways to Use:
•Heal from
•Reconcile
•Understand real world experiences
VR has
a potential to help
people:
Compiled by author from marxentlabs.com
14. Using Virtual Reality:
Cons-
Cons:
Escape real
life
Cost
Training
Experimental
Technology
Programmers
Interacting
with VR
Motion
Sickness
Compiled by author from virtualreality007.wordpress.com
16. Using Virtual Reality:
Trends-
Affordable VR
headsets will
normalize Virtual
Reality – “It’s not
just for gamers
anymore”
Evolved AR & VR
business and
marketing
solutions
Retailers get
serious with AR
and VR as
consumers start
to expect it
Virtual test drives
– and virtual
vacations
Phones built for
AR & VR
Compiled by author from marxentlabs.com
17. Using Virtual Reality:
Trends-
Evolved AR & VR Business And Marketing Solutions:
Expect to be captivated and enthralled with the VR business and marketing
applications that will emerge
Businesses and marketers will get more creative and use VR to solve real
business problems such as:
Big Data
Collection And
Analysis
Inventory
Reduction
Experiential
Communication
Compiled by author from marxentlabs.com
18. Using Virtual Reality:
Trends-
Virtual Test Drives – And Virtual Vacations:
In 2014 Marriott made a virtual honeymoon campaign and Volvo’s did a Google
Cardboard test drive
Expect to see more virtualized experiences in the year ahead
Things that can become virtual are:
Weddings
Family
reunions
Company
meetings
Compiled by author from marxentlabs.com
19. Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com
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the-promise-of-virtual-reality-and-ar/>.
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“Virtual Reality For Marketers: 5 Ways To Succeed With Oculus Rift."Co.Create. 20 Oct. 2014. Web. 15
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