The client, Legal & General, wanted to showcase the transformation of Bracknell Town Centre using cutting-edge technology. Vuframe developed three interactive digital products - a Digital Brochure, Sales Companion app, and Live experience - to promote the project through mobile apps, touch tables, and events. The products provided an immersive experience of the development and were used for marketing, educating residents, and attracting visitors and media at events. The integrated apps followed users through the sales process from initial discovery to finalizing sales.
HOW VIRTUAL REALITY WILL REVOLUTIONISE REAL ESTATE MARKETINGBrooke Smith
Virtual Reality (VR) has been a buzzword in the Australian real estate industry for long, but unfortunately only a few realise its true potential even today. A lack of knowledge has caused a lot of scepticism and doubts over whether this technology is actually the future of real estate marketing or not. We often hear people ask – “well, it’s a great technology, but is it cost-effective?” They are sceptical even before they do the research to find out the ROI that VR can produce. Or they will say – “at the end of the day, it’s virtual, it’s not reality after all”.
PixelGrand brings Interactive Visualisation, VR and blends them with compelling storytelling to showcase your real estate projects. Here's GL Kumar's presentation from Digital Success for Real Estate event in Kolkata.
Using augmented reality and virtual reality in real estate sales officesAlper Guler
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HOW VIRTUAL REALITY WILL REVOLUTIONISE REAL ESTATE MARKETINGBrooke Smith
Virtual Reality (VR) has been a buzzword in the Australian real estate industry for long, but unfortunately only a few realise its true potential even today. A lack of knowledge has caused a lot of scepticism and doubts over whether this technology is actually the future of real estate marketing or not. We often hear people ask – “well, it’s a great technology, but is it cost-effective?” They are sceptical even before they do the research to find out the ROI that VR can produce. Or they will say – “at the end of the day, it’s virtual, it’s not reality after all”.
PixelGrand brings Interactive Visualisation, VR and blends them with compelling storytelling to showcase your real estate projects. Here's GL Kumar's presentation from Digital Success for Real Estate event in Kolkata.
Using augmented reality and virtual reality in real estate sales officesAlper Guler
Using augmented and virtual reality technologies in real estate sales offices. See how you can utilize augmented reality and virtual reality to sell new development projects faster.
Augmented Reality (AR) and Virtual Reality (VR) market is expected to expand drastically in the coming years. AR/VR goes beyond games. It is now a reality for content marketing and an opportunity to your businesses interact with people in an immersive level.
Digital Frontier Property Developer Capability PresentationGavin Crombie
How to Boost Sales for Off-the-Plan Properties.
How to Provide Refreshing Experiences for Property Purchasers.
How to Stop Browsers in the Property Sales Suite.
Global and china vr and ar industry research summary, 2016 2020 [兼容模式]ResearchInChina
VR Trends:
Gradually-formed industrial standards raise access threshold, thus eliminating less competitive teams and companies;
Large companies gradually build perfect VR ecosystem;
PC VR products, primarily games and movies, will be targeted at expert players and game enthusiasts;
Mobile VR products gradually move into business fields like education and tourism;
The number of content development teams will increase, and the scope of VR contents will broaden.
The final part of virtual reality & marketing. In this section we see what things to consider when using VR to the top trends that are affecting this new technology.
Extended Reality Solutions for Digital MarketingSoftengi
Check out this presentation from Softengi that shows how digital marketing has been forced to find new ways to approach its customers. Here, we are speaking about Extended Reality (XR), which includes Augmented (AR) and Virtual realities(VR) solutions for digital marketing. For example, AR mobile apps and games, virtual showrooms, AR games, virtual tours, web XR solutions. Find out more about how these technologies can change the digital marketing ecosystem forever.
Companies are using VR to let people experience their services: hospitality and travel services providers can convince someone they can offer amazing experiences by letting people experience them in VR.
A talk from the Marking & Sales Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019.
Tom De Vos | Fat Boy
Dalia Lasaite | CGTrader
Augmented Reality is having a profound impact on the way people shop online. By enabling consumers to interact with and try products before purchasing as they would in a brick and mortar store, Augmented Reality has been proven to increase sales conversions, reduce product returns and extend online engagement. This presentation will examine the latest technologies, trends and strategies for deploying AR for e-Commerce.
https://awexr.com
Presentation of the Meetup 'Augmented Reality Barcelona' celebrated on January 23, at Mobile World Centre. Isidro Navarro – CEO at INAR, organizer of the meeting -Introduction to AR & Marketing
List of speakers:
Raul Gasa – ENGIDIA, Toni Biada, CEO at EINNOVA - Marketing with Augmented Reality, David Marimon - CEO at CATCHOOM - Presentation of application CraftAR and summary of actuality in AR, David Montero - LAYAR - Introducing AR campaigns with LAYAR, Roger Pastor - Co-founder at PANGEA REALITY -Presentation of projects for Marketing using AR, Raman Sidhu - BLIPPAR - New trade techniques with AR
World Mobile Center
Presentations, demos and projects at the World Mobile Center, it is an open space for citizens. It houses a permanent exhibition and offers an agenda of activities related to current, trending and future issues and projects based on the social, cultural, technological and economic transformation brought by mobile technology. Therefore, it is a place to visit and experience, to share new approaches and opportunities, to enjoy and learn.
Yode is a virtual, augmented and mixed reality production agency that creates revolutionary VR + AR solutions for businesses across multiple industries.
We provide full cycle of VR development process: whether it's design, 3D modeling, development or testing Virtual or Augmented Reality apps for any industries including advertising, education, exhibitions, healthcare and games.
4D Media - Link any Print materials to the Internet with artificial intellige...Dr. Syed Masrur
1. Valuable mobile experiences for publishers and advertisers.
2. Generate additional revenues for advertiser through up-lift fees and digital content charges.
3. Complete with the online media by bridging the Gap between offline and online media.
4. Unique selling point to stand out from the crowd and other advertisers.
5. The Readers can discover links and addresses of newly-opened shops and restaurants.
6. This generates value for both the readers and the commercial customers.
7. Readers can scan any image in order to store them on their Smart-phones or share them with friends. Every mobile response includes a link for online purchase possibility.
Augmented and Virtual Reality is the new normal which are helping businesses in making revenues at an affordable investment. Explore this blog to know more about their role in turning businesses and their processes effectively.
3D Architectural Visualisation Illustration UK´s leading, creating 3d animations flythroughs and renders for 7 years. Award winning interactive 3d graphics.
Augmented Reality (AR) and Virtual Reality (VR) market is expected to expand drastically in the coming years. AR/VR goes beyond games. It is now a reality for content marketing and an opportunity to your businesses interact with people in an immersive level.
Digital Frontier Property Developer Capability PresentationGavin Crombie
How to Boost Sales for Off-the-Plan Properties.
How to Provide Refreshing Experiences for Property Purchasers.
How to Stop Browsers in the Property Sales Suite.
Global and china vr and ar industry research summary, 2016 2020 [兼容模式]ResearchInChina
VR Trends:
Gradually-formed industrial standards raise access threshold, thus eliminating less competitive teams and companies;
Large companies gradually build perfect VR ecosystem;
PC VR products, primarily games and movies, will be targeted at expert players and game enthusiasts;
Mobile VR products gradually move into business fields like education and tourism;
The number of content development teams will increase, and the scope of VR contents will broaden.
The final part of virtual reality & marketing. In this section we see what things to consider when using VR to the top trends that are affecting this new technology.
Extended Reality Solutions for Digital MarketingSoftengi
Check out this presentation from Softengi that shows how digital marketing has been forced to find new ways to approach its customers. Here, we are speaking about Extended Reality (XR), which includes Augmented (AR) and Virtual realities(VR) solutions for digital marketing. For example, AR mobile apps and games, virtual showrooms, AR games, virtual tours, web XR solutions. Find out more about how these technologies can change the digital marketing ecosystem forever.
Companies are using VR to let people experience their services: hospitality and travel services providers can convince someone they can offer amazing experiences by letting people experience them in VR.
A talk from the Marking & Sales Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019.
Tom De Vos | Fat Boy
Dalia Lasaite | CGTrader
Augmented Reality is having a profound impact on the way people shop online. By enabling consumers to interact with and try products before purchasing as they would in a brick and mortar store, Augmented Reality has been proven to increase sales conversions, reduce product returns and extend online engagement. This presentation will examine the latest technologies, trends and strategies for deploying AR for e-Commerce.
https://awexr.com
Presentation of the Meetup 'Augmented Reality Barcelona' celebrated on January 23, at Mobile World Centre. Isidro Navarro – CEO at INAR, organizer of the meeting -Introduction to AR & Marketing
List of speakers:
Raul Gasa – ENGIDIA, Toni Biada, CEO at EINNOVA - Marketing with Augmented Reality, David Marimon - CEO at CATCHOOM - Presentation of application CraftAR and summary of actuality in AR, David Montero - LAYAR - Introducing AR campaigns with LAYAR, Roger Pastor - Co-founder at PANGEA REALITY -Presentation of projects for Marketing using AR, Raman Sidhu - BLIPPAR - New trade techniques with AR
World Mobile Center
Presentations, demos and projects at the World Mobile Center, it is an open space for citizens. It houses a permanent exhibition and offers an agenda of activities related to current, trending and future issues and projects based on the social, cultural, technological and economic transformation brought by mobile technology. Therefore, it is a place to visit and experience, to share new approaches and opportunities, to enjoy and learn.
Yode is a virtual, augmented and mixed reality production agency that creates revolutionary VR + AR solutions for businesses across multiple industries.
We provide full cycle of VR development process: whether it's design, 3D modeling, development or testing Virtual or Augmented Reality apps for any industries including advertising, education, exhibitions, healthcare and games.
4D Media - Link any Print materials to the Internet with artificial intellige...Dr. Syed Masrur
1. Valuable mobile experiences for publishers and advertisers.
2. Generate additional revenues for advertiser through up-lift fees and digital content charges.
3. Complete with the online media by bridging the Gap between offline and online media.
4. Unique selling point to stand out from the crowd and other advertisers.
5. The Readers can discover links and addresses of newly-opened shops and restaurants.
6. This generates value for both the readers and the commercial customers.
7. Readers can scan any image in order to store them on their Smart-phones or share them with friends. Every mobile response includes a link for online purchase possibility.
Augmented and Virtual Reality is the new normal which are helping businesses in making revenues at an affordable investment. Explore this blog to know more about their role in turning businesses and their processes effectively.
3D Architectural Visualisation Illustration UK´s leading, creating 3d animations flythroughs and renders for 7 years. Award winning interactive 3d graphics.
В рамках городской Недели профилактики экстремизма "Единство многообразия" в ГБОУ Школа №1200 были проведены мероприятия, целью которых является снижение рисков негативных проявлений в подростковой среде.
Presentación sobre parte de los contenidos del tema 5 "Actividades económicas " del libro de texto Geografía 3º ESO de la editorial Oxford Educación (Colección Inicia Dual).
Using UK’s largest retail development scheme the Bracknell Regeneration Project as a case study, Luke will examine the role of AR and VR innovation within the real estate and construction sectors.
Luke Levene of Vuframe at ARVR Innovate Conference 2016ARVRInnovate
“AR VR Immersive Technology for Real Estate Disruption”
Using UK’s largest retail development scheme the Bracknell Regeneration Project as a case study, Luke examines the role of AR and VR innovation within the real estate and construction sectors.
TapCrowd mobile apps and mobile marketing for tradeshowsNiko Nelissen
TapCrowd mobile apps and mobile marketing for tradeshows. Discover how to offer a comprehensive mobile app to your tradeshow visitors, and how to create a new revenue stream by generating extra leads and booth visitors for exhibitors.
Boris Pokric (ARVRtech): ImmersiveM - AR/VR AI-Powered Platform for Fast Crea...AugmentedWorldExpo
A talk from the Tools & Products Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017.
Boris Pokric (ARVRtech): ImmersiveM - AR/VR AI-Powered Platform for Fast Creation of Immersive Marketing Campaigns
ImmersiveM is an intelligent platform for fast creation and deployment of AR/VR powered marketing campaigns utilising Artificial Intelligence (AI) and Machine Learning (ML). The platform provides a number of templates (or application basis) offering rich feature set which enables creation and running of AR/VR immersive campaigns on any smart phone, as well as AR and VR HMD. Integrated deployment infrastructure enables various add-ons to be used such as eCommerce, incentive systems, intelligent analytics, gamification elements and others. The core Artificial Intelligence (AI) and Machine Learning (ML) components enhancing Non-linear Multivariate Marketing Models, help in structuring the campaign based on input data (e.g. aims, budget, duration, target groups etc.) and other available data channels (e.g. BigData, OpenData and historical campaign data).
http://AugmentedWorldExpo.com
3D Architectural Visualisation Illustration UK´s leading, creating 3d animations flythroughs and renders for 7 years. Award winning interactive 3d graphics.
An Android Application
It does the embedding of AR based library content into the natural environment to generate a 3D model of the product which is tracked thus displaying it on the mobile screen.
Webloft Concepts is a Technology and Digital Marketing company. We help brands connect with consumers by building interactive experiences through the use of Content, Design, Technology (Mobile Apps & Website Development), online performance marketing(PPC & display campaigns).we are constantly evolving to enable us meet our clients needs.
Digital Contents Library Platform Mentor_appknotWooyong Jang
In accordance with the era of contents explosion, appknot developed the Digital Publishing Solution MENTOR that allow the production of digital magazine, catalog, and brochure with placing static contents, made as a printout in the past, with dynamic multimedia elements.
S&L Digital Signage - Digital Signage Applications for Corporate - Special Re...Josie Simmonds
Introducing Digital Signage for the Corporate sector - a one size fits all solution!
Large and small organisations in the corporate sphere are increasing using mobile, social and digital media to enhance customer and staff relationships when they are in their environment.
With different people streaming through your public areas at any given time, digital signage can help to effectively communicate with all users – whether they be regular clients, customers, suppliers, staff or special one off users.
Digital signage solutions can address your visitor navigation inquiries, give you a large-format venue for advertising, support for your sales department, and show live video.
Ideal for large, regionally or globally located corporates, digital signage adapts to scale brilliantly – from one screen to literally hundreds. With built-in data integration, you can seamlessly connect with your back-end systems while eliminating paper signage all together.
Digital signage setups allow businesses to broadcast company-wide updates and bulletins in a fast, efficient manner – globally if required! Information can be pushed to multiple screens at once, providing a singular solution to keeping employees in the loop.
The key now is to entertain, educate, inform, convince people that you can provide the best products, services and support that they want/need and digital signage benefits address all these factors – and more!
3. Case Details
Product
Digital Brochure, Companion, Live
Platform / Devices
Mobile Apps: Apple Phones +
iPad / Android Phones + Tablets /
Cardboard
Touch Table App: Windows PC
Client
Legal & General
Client Type
Real Estate
Languages
English
Recipient
Bracknell Regeneration LP (Limited Partnership
between Legal & General and Schroders)
Target Audience
Stakeholders / Event Visitors / General Public
Deliverables
2 Mobile Applications + Touch Table App for Marketing
Suite and Event Experience.
Production Time
60 Days – first Delivery after 14 Days
Formats used
Digital Marketing Campaign: Apple App
Store + Google Play Store / Event Campaign
4. a Digital Marketing Campaign for Real Estate
The Lexicon Bracknell
What problem did the client have?
Our client wanted a cutting-edge marketing solution to showcase the
transformation of the new Town Centre of Bracknell. The solution needed to
be applicable at their on-site marketing suite, as well as at events and trade-
shows. The challenge was to amplify existing traditional marketing tools
through the use of interactive and bespoke technology.
A key requirement was to make use of the newest technologies to show off
the progress of the development project and attract both media and future
visitors with the help of a seamless cross-platform experience.
Which product did we offer to solve the problem?
We developed a turn-key digital marketing campaign: three digital,
immersive products that are integrated into a single life-cycle including the
client’s traditional marketing tools and materials. Then we designed, built
and published a Digital Brochure, a Sales Companion and a Live
experience as an eye-catcher for events and presentations – either to the
general public or the joint sales team of the Bracknell Regeneration project.
How did the client use our product?
The client used the Vuframe Marketing Campaign to promote their project to
a global audience as well as to educate local residents about the new town
centre. It took centre stage at the BCSC Exhibit in Manchester and at the
MIPIM 2015 in London. The Live experience, when not used at events, was
the core of the on-site Marketing Suite in Bracknell. The Digital Brochure
pulled in a wide audience through their mobile devices. The Sales
Companion was used to start a conversation with potential clients, to
educate them and to follow them up - all done directly from the app.
Product description
Discover the transformation of Bracknell Town Centre into an exciting,
vibrant destination for everyone to enjoy. The Lexicon Marketing
Campaign provides a plug-in into traditional marketing tools by offering
three connected apps for private users, sales agents and live events.
Explore one of the UK’s biggest real estate projects interactively with the
help of a Virtual Walkthrough, a 3D User Journey for Cardboard or
interact with the 3D model on a Touch Table in The Lexicon Marketing
Suite.
5. 3
Live
Designed for on-site marketing suite
and live events.
“Audience Magnet“: using latest gadgets
and technologies to attract passers-by.
Build emotional bond with project.
.
Digital Brochure
A cutting-edge content that drives user
engagement.
“Take Home“ experience: downloading the
Digital Brochure gives access to the future
up-and-coming Bracknell Town Centre.
Publicly available on all App Stores.
Companion App
Professional version of Digital Brochure.
Exclusive app for sales team.
Create, save and share: individual customer
profiles with plans, images, assets, lists.
6. Live
(Marketing Suite / Events)
4
Cardboard
Follow-up
Cardboard
Give-away
Companion App
Digital
Brochure
QR-Code
QR-Code
A tool for every situation - completely integrated with all your other tools
-powered Integrated Lead
Lifecycle
Traditional
Marketing
Tools
Online, Print,
Ads, Brochures
Traditional
Marketing
Tools
Online, Print,
Ads, Brochures
7. 5
Sends
Proposal via App
Visits Marketing
Suite for Meeting
Visits Marketing
Suite for Meeting
Marketing Use Cases
2
3
Downloads App
from App Store
Downloads App
from App Store
Explores and Reaches
out to Sales Staff
Discovers App
on App Store
Takes Cardboard
at Trade Show
Visits Website / Social
Media Channels
1
21. 8
Case Details
Product
Digital Brochure App
Platform / Devices
Mobile App – Apple iPad
Client
Allied%London,%UK
Client Type
Property%Development%and%
Investment%Company
Languages
English
Recipient
Allied London, Manchester
Target Audience
Stakeholders & Public Audience
Deliverables
Mobile Application (Android & iOS)
Delivery Time
60 days
Formats used
Campaign: Apple App Store &
Google Play Store
22. 4
a Digital Brochure for a Real Estate Development Project
XYZ
What problem did the client have?
Our client wanted a way to do innovative marketing for his upcoming
project showing creative muscle but at the same time streamlining
their own sales and marketing process. A key requirement was to
highlight the prominent location of the new XYZ Building in the heart
of Manchester’s financial city centre and raise public awareness and
enthusiasm.
Which product did we offer to solve the problem?
We put together a campaign with the Vuframe Digital Brochure
targeting Apple and Android devices.
How did the client use our product?
The product was used for the main press announcements of the XYZ
Building project and gained the client local and national press
exposure. The app was then released as a digital tie-in for the overall
marketing campaign (otherwise focused on online and print media).
What was the return on investment for using the product?
The client reached a wider and global audience than with traditional
marketing means in a shorter period of time and without additional
unit cost.
Product description (short)
XYZ is a landmark of modern design, a radical benchmark for
cutting edge working culture. The XYZ mobile app features an
immersive, realtime 3D model of the building exterior and interior
in context with the surrounding city centre as well as panoramic
views („Virtual Vista“) of the new surroundings. An interactive, 3D
interior allows to experience how XYZ will position itself as the
trendy local office space from a first person perspective („Virtual
Reality“). The app combines traditional marketing materials
(brochure & CGIs) with an interactive and immersive 3D model
which can be intuitively explored and even projected in front of
the user with the help of a marker image („Augmented Reality“).