Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International Realty
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A slideshow from Virtual Marketing Studio for their Nashville, TN, client, The Lipman Group Sotheby's International Realty. Virtual Marketing Studio began delivering social media presence for the company in August 2011, and the slideshow shares some success moments of the last few months. http://blog.thelipmangroupsothebysrealty.com/
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Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International Realty
- 3. 1200 1400 400 600 800 Jan-10 1000 910 Feb-10 992 Mar-10 836 Apr-10 891 May-10 812 Jun-10 Jul-10 967948 Aug-10 2010 - Present Sep-10 876856 Oct-10 760 Nov-10 Dec-10 499 883 Jan-11 975 Feb-11 842 Mar-11 952 Apr-11 997 May-11 1446 Jun-11 1035 Jul-11 874 Aug-11 1053 Sep-11 1015 Company Website Traffic Oct-11 1250 Nov-11 1153 Dec-11 1124 Jan-12 1477
- 4. About the Company Website From Aug 1, 2010 – Dec. 31, 2010: 3,874 people visited company website Top 5 Referring Websites were: SothebysRealty.com (25%) HomesOfTheRich.net (19%) Realtor.com (7%) MyHomeSearches.com (6%) Facebook.com (5%)
- 5. In 2011, major improvements… From Aug 1, 2011 – Dec. 31, 2011: 5,595 people visited company website Top 5 Referring Websites were: Blog (45%) Sotheby’s Realty (9%) Realtor.com (5%) HomesOfTheRich.net (5%) Facebook.com (3%)
- 6. In August 2011, Virtual Marketing Studio began managing our social media presence
- 8. Blog Traffic 2011 Almost 1500% increase December 2010 2000 to December 2011 More traffic to the blog than to the 1500 company website 56% of recorded readers leaving the blog 1000 go to the company website 500 0
- 9. It’s a good thing…. Tohave a successful blog that is relied upon by the Search Engines Because they refer more traffic to your website
- 10. Good news about visitors to the company website The Blog, along with SothebysRealty.com and Realtor.com refer a “better quality” visitor visits lasting over 5 minutes bounce rates under 40% viewing 5+ pages
- 11. Top Search Engine terms to find the blog Lipman Sotheby’s Nashville Sotheby's Nashville Michelle Maldonado Most expensive homes in Nashville Laundry room related searches
- 12. Websites that sent traffic to the blog Search Engines 79% Facebook 9% Company website 6% WordPress 4% Pinterest.com 2%
- 13. YouTube.com
- 14. YouTube.com Established a YouTube Channel 19videos Over 1650 views since August 2011 Top five videos: King Lane – Eagles Rest Top Ten Most Expensive Homes Sold in Nashville 2011 Vaughn Crest Nashville Neighborhoods – 12th South District/Downtown Nashville/The Gulch Where to Live in Nashville – Green Hills
- 15. Facebook Increased fans by 16% Over 20,000 post views August – December (a 64% increase over the first part of 2011) More people are commenting on posts now which tremendously helps rankings and popularity
- 16. Pinterest
- 17. Pinterest May soon be in top Ten Social Networks 4000% growth in the last six months More than 4 million unique users Extremely long periods of time spent on Pinterest (just after Facebook and Tubmlr)
- 18. Pinterest On the day we added The Lipman Group SIR to Pinterest, over 80 clicks to the blog were gained, and we recorded our highest day ever Top five referring sites for the last 12 months and we have only had a presence there for a few weeks.
- 20. Andrea Cueny’s Monthly Visitors 2011 (Atlanta Fine Homes SIR Agent) 1995 2078 1985 1965 2000 1882 1878 1615 1602 1600 1519 1200 924 800 630 478 400
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