All culture is social: Social media for cultural organizations

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Is your cultural organization (library, museum, etc.) thinking about having a social media presence? Or do you already have an account and want tips? This presentation goes over how cultural organizations in Eastern Oregon are using social media sites such as Facebook and Twitter and gives some tips and best practices. Last presented at the Eastern Oregon Word Roundup at the Wildhorse Casino in Pendleton, Oregon, October 26, 2012.

All culture is social
Social media for cultural organizations

Presented by:
Buzzy Nielsen
Library Director

This presentation is licensed under a Creative Commons 3.0 Attribution
October 26, 2012 United States license. http://www.creativecommons.org

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Arrrggghhh!!!

Who's on these sites?

Internet users* who use
social networking sites

Ages 18-29 87%
Ages 30-49 68%
Ages 50-64 49%
Ages 65+ 29%

*78% of the population as of the time of the surveys.
Pew Research Center’s Internet & American Life Project, Digital Differences, April 13, 2012

Social media is ...

another form of customer service.

Social media is ...

A way to let customers
and donors speak for you.

Social media is NOT ...

time-consuming.

The most difficult adjustment for an
organization is learning to let go.

You cannot place controls on social
media. It will take off on its own,
whether you want it to or not.

Ubiquity

When your friends “like”
something, you hear about it.

Whirlwind tour of sharing

Blogging (WordPress)

Whirlwind tour of sharing

Videos (YouTube)

Whirlwind tour of sharing

Photos (Flickr)

Whirlwind tour of sharing

Pinboards (Pinterest)

Whirlwind tour of sharing

Presentations and documents (Slideshare)

Whirlwind tour of sharing

e-newsletters (Mailchimp)

Remember

Not all of these may be right for your
organization, but depending on your
community and services, they may
be an excellent way to reach out

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I can do that!

Questions?

View this presentation online:
http://www.slideshare.net/hrcld

This presentation was made using open source software:

Linux Mint LibreOffice Chromium GIMP CyanogenMod Shutter
Operating system Impress Web browser Image editor Mobile phone Screenshot utility
Presentation program operating system

The services public libraries have offered to their patrons have changed dramatically over the last several decades. However, oftentimes their internal processes have remained largely the same. This presentation argues that libraries need to reflect on their internal processes just as much as their public services in order to be nimble enough to adapt to the many changes happening in the field. This presentation was last given at the Douglas County Library (Oregon) staff in-service on October 5, 2012.

This is a presentation for journalists and anybody interested in why and how stories can have impact. This is all about on how to find the best form for a strong story. This is not easy. There are so many options and new tools. The key message of this presentation is that the focus should be on creating the story. Which calls for an understanding why some stories are strong and lasting, while many are not. Additionally one must understand how the creation process works, which is best done by example and practice (of course). The original presentation was held as the TASC Storycamp for the finalists of the African Story Challgenge, in Marrakesh, on August 11, 2014. http://africanstorychallenge.com Note: This version has been adapted, extended and linked to make up for the missing narrative. I added numerous links to examples, picture credits and tried to get rid of embarrassing typos. Please feel free to download, link and tweet this. Leave comments on examples for good and great stories and on how to create them - much appreciated.

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