Brave new (mobile) world, Or, how the mobile web changes everything

•

1 like•306 views

This presentation introduces people to what can be done on the web using mobile phones. It highlights how web-enabled phones allow for new ways of accessing information, finding businesses, and interacting with the world. It also discusses how location-aware phones allow people to better locate information about local businesses and services. This presentation was last given at the Hood River County Rotary on January 5, 2012.

Technology Business

Brave new (mobile) world
Or, how the mobile web changes everything

Presented by:
Buzzy Nielsen
Library Director

This presentation is licensed under a Creative Commons 3.0 Attribution
January 5, 2012 United States license. http://www.creativecommons.org

That can transport you anywhere!
(on the web)

83% of adults own cell phones

Younger generations
= Higher use

Pew Research Center's Internet & American Life Project, Americans and their cell phones, August 15, 2011

44% access the Web on their phones

Pew Research Center's Internet & American Life Project, Americans and their cell phones, August 15, 2011

25% use only mobile phones

Pew Research Center's Internet & American Life Project, August 9-September 13, 2010 Tracking Survey

51% of the younger are mobile-only

Pew Research Center's Internet & American Life Project, August 9-September 13, 2010 Tracking Survey

Dystopian cage fighting

VS
Contender: George Orwell Contender: Aldous Huxley
Secret weapon: 1984 Secret weapon: Brave New World
Greatest fear: Greatest fear:
Information deprivation Sensory overload

A Brave New World

Cover art from Brave New World by Aldous Huxley, first edition published by Chatto and Windus, 1932

Instant gratification

Social networking
Scheduling

Microblogging

Navigation

Email
Texting

Phone calls Internet

People behave differently
in a mobile world.

They shop differently
Scan a Find prices Locate stores
barcode and reviews that have it

They find things differently
Map what Find a place Get turn-by-turn
you want that has it directions

They do lots of things differently
Find a Interact Find businesses
restaurant socially and services

And we need to serve people
differently in a mobile world.

Do you scale down well?

Desktop site of Insitu

Do you scale down well?

Desktop sites of Insitu and Rosauers viewed on a mobile phone

Do you scale down well?

Desktop and mobile sites of Waucoma Bookstore, Hood River

Are you helping them find you?

What, no
library listing!!??

Thank you

View this presentation online:
http://www.slideshare.net/hrcld

This presentation was made using open source software:

Fedora Linux LibreOffice Chromium GIMP Shutter CyanogenMod
Operating system Impress Web browser Image editor Screenshot utility Mobile phone
Presentation program operating system

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Weekly World News: Useful Piece of Content - Post-Advertising Summit 2012

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The services public libraries have offered to their patrons have changed dramatically over the last several decades. However, oftentimes their internal processes have remained largely the same. This presentation argues that libraries need to reflect on their internal processes just as much as their public services in order to be nimble enough to adapt to the many changes happening in the field. This presentation was last given at the Douglas County Library (Oregon) staff in-service on October 5, 2012.

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Luke Robert Mason delivering a talk on using virtual persons as tools for understanding the social layer of the web 2.0. LSEsu AMP The Annual AMP Conference: Surviving in a Digital World Tuesday March 6th 2012 Weavrs are virtual bodies of information, which re-purpose and remix social media streams in order to generate their own personae from the digital detritus of our online lives. Using Web APIs and a custom filter design (a mix of narrative techniques and statistical probability) these autonomous, semi-intelligent software agents have become useful collaborators for market researchers, writers and advertising agencies. By giving brand managers and researchers the ability to create quick, virtual embodiments of their target demographics, Weavrs offer a unique method via which to navigate and author the narratives that emerge on the social web. When all marketing has ever asked of user experience is to make people into users. Phactory ask if, “Surely it’s easier just to make some users?”

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Brave new (mobile) world, Or, how the mobile web changes everything

1. Brave new (mobile) world Or, how the mobile web changes everything Presented by: Buzzy Nielsen Library Director This presentation is licensed under a Creative Commons 3.0 Attribution January 5, 2012 United States license. http://www.creativecommons.org

2. Multi-dimensional barcodes!

3. That can transport you anywhere! (on the web)

4. We're all going mobile

5. 83% of adults own cell phones Younger generations = Higher use Pew Research Center's Internet & American Life Project, Americans and their cell phones, August 15, 2011

6. 44% access the Web on their phones Pew Research Center's Internet & American Life Project, Americans and their cell phones, August 15, 2011

7. 25% use only mobile phones Pew Research Center's Internet & American Life Project, August 9-September 13, 2010 Tracking Survey

8. 51% of the younger are mobile-only Pew Research Center's Internet & American Life Project, August 9-September 13, 2010 Tracking Survey

9. Dystopian cage fighting VS Contender: George Orwell Contender: Aldous Huxley Secret weapon: 1984 Secret weapon: Brave New World Greatest fear: Greatest fear: Information deprivation Sensory overload

10. A Brave New World Cover art from Brave New World by Aldous Huxley, first edition published by Chatto and Windus, 1932

11. Instant gratification

12. Instant gratification Social networking Scheduling Microblogging Navigation Email Texting Phone calls Internet

13. And it knows where you live

14. And it knows where you live

15. People behave differently in a mobile world.

16. They shop differently Scan a Find prices Locate stores barcode and reviews that have it

17. They find things differently Map what Find a place Get turn-by-turn you want that has it directions

18. They do lots of things differently Find a Interact Find businesses restaurant socially and services

19. And we need to serve people differently in a mobile world.

20. Do you scale down well? Desktop site of Insitu

21. Do you scale down well? Desktop sites of Insitu and Rosauers viewed on a mobile phone

22. Do you scale down well? Desktop and mobile sites of Waucoma Bookstore, Hood River

23. Are you helping them find you?

24. Are you helping them find you? What, no library listing!!??

25. Are you where the people are?

26.

27. Thank you View this presentation online: http://www.slideshare.net/hrcld This presentation was made using open source software: Fedora Linux LibreOffice Chromium GIMP Shutter CyanogenMod Operating system Impress Web browser Image editor Screenshot utility Mobile phone Presentation program operating system

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