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brand elements and how nike use brand elements.

The document discusses the key elements of the Nike brand including its name derived from the Greek goddess of victory, its iconic swoosh logo, use of famous athletes in advertising, and focus on the "Just Do It" slogan. It provides details on Nike's revenues, operations in India, and strategies for global growth including new store openings and investments in retail. However, it also notes Nike is closing some Indian stores as products are expensive for local customers.

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Brand Management•
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 Your Business name.  A catchy tagline  The look of your website  Famous or attractive Logo.
 Brand is the complete story of what you want to communicate about your business, and the perception that you leave in the hearts and minds of your audience.
Meaningful -Descriptive -Persuasive Memorable -Easily Recognized -Easily recalled  Likeable -Fun and interesting -Rich visual and verbal imagery  Transferable -Within and across product categories -across geographic boundaries and cultures  Adaptable -Flexible -Updatable  Protectable -Legally -Competitively
› TARGET AUDIENCE › BRAND PROMISE › BRAND PERCEPTION › BRAND VALUES › BRAND VOICE › BRAND POSITIONING
 Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise.  Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons.  Typical sport-specific garments include shorts, tracksuits, T-shirts, tennis shirts and polo shirts.  Specialized garments include swimsuits (for swimming), wet suits (for diving or surfing), ski suits (for skiing) and leotards (for gymnastics). Sports footwear include trainers
 For most sports the athletes wear a combination of different items of clothing, e.g. sport shoes, pants shirts and Sports equipment.  Sportswear is typically designed to be lightweight so as not to encumber the wearer.  The best athletic wear for some forms of exercise, for example cycling, should not create drag or be too bulky.
 Top sportswear brands that are ruling in India and have given fabulous outfits for their valuable customers.  Nike  Puma  Adidas  Reebok  Fila  ASICS  Columbia
 Nike, Inc. is an American multinational corporation.  It is engaged in activities like design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services.  It is headquartered near Beaverton, Oregon, in the Portland metropolitan area.  It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment
 Nike is the Goddess of Victory in greek mythology. When the ancient Greeks won in a battle, they would attribute the victory Nike.  Nike’s brand logo, the swoosh was created in 1971 by carolyn davidson, a graphic design student at portland state university.  The brand slogan “Just Do it” was inspired by the saying of dan weiden, the co-founder of weiden + kennedy advertising agency. “You Nike guyz, You Just do it”.
 Powerful Brand name and meaning which hepled them gain success.  Everybody Knows Nike and their logo, which is Simple and easy to remember.  The brand awareness is great in the mind of their customers.  The logo of nike is often related to sign of speed and elegance, some relate it to athelitics.  One thing is certain, all the guesses have to do with sport. Brand Name and Logo:
 Brand Slogan of nike is really very strong.  They want to communicate that sports is for everybody, You just have to do it.  Nike not only use the slogan “Just Do it” there are some other slogans as well.  For example: “If you have a body, you are an athlete” or “If you can control the cage, Control the pitch”. Brand slogan:
 Nike uses different athletes in their ads.  For example: Roger federer and ronaldo.  They show these athletes making their way towards victory.  These associations appeals customers to choose Nike when it comes to buy sport shoes,clothes or equipments.  Nike uses different athletes of different sports. Brand Ambassador:
 Nike use their brand name and slogan on their packaging.  They use these elements, For example: on bags and shoe boxes.  They use different colors for their packaging. Packaging:
 The company unveiled its strategy and key initiatives to achieve sustainable, long term growth across its global portfolio of brands and businesses.  The revenue of nike was in excess of US$24.1 billion in its fiscal year 2012 and emloyed more than 44 thousand people.  By 2014 Nike was valued at $19 billion, making it the most valuable brand among sports businesses.
 In the fiscal year 2015-2016, Nike announced a revenue of US$30.6 billion.  Nike achieved this by its subsidiary brands which includes Cole haan, Converse, hurley, Jordan Brand, NIKE Golf and Umbro.  Nike’s strategy includes targeting emerging markets like Greater china, Central & Eastern Europe.
 Nike plans to open 200-300 new NIKE-branded stores worldwide.  Nike aims to build and strengthen its global retail presence.  NIKE,Inc. announced plans to invest $500-600 million in capital over the next five years.  This will develop the direct to consumer business and build capabilities to support both owned and wholesale retail productivity and performance.
 Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force , Nike Dunk, Air Max, Foamposite, Nike Skateboarding
 Nike’s operation in india began in 1996 when the athletic footwear was dominated by Reebok and Adidas.  Nike’s brand ambassador in india is Deepika Padukon.  Nike has 300-400 stores across the country.  Its revenue in Fiscal year 2015 totaled $32.80 million vs $30.61 in fiscal year 2014.  Net income for fiscal year 2015 is $3.76 billion vs $3.27 billion in fiscal year 2014
 Nike just announced that it will close 35% of its stores in india this would’nt appear to make sense since india has a young population that is increasingly intrested in fitness.  The problem is that indian culture isn’t mesmerized by american athletes that wear the nike swoosh as many other cultures tend to be.  The reason behind closing of stores and loss is due to the fact that products are very expensive and indian customers are sensitive to price.  NIKE has been depreciated 5.71% over the past 12 months and currently offers a dividend yield of 1.16%
 https://dominiquevanbennekom.wordpress.com/2013/09 /12/how-does-nike-score-on-brand-elements/  http://adrionporter.com/5-brand-elements/  http://news.nike.com/news/nike-inc-introduces-2015- global-growth-strategy  https://en.wikipedia.org/wiki/Nike,_Inc.
brand elements and how nike use brand elements.