Nike is a leading American multinational corporation specializing in footwear and athletic gear, employing over 34,400 worldwide as of 2010. With an annual revenue of $39.1 million in 2019 and a brand value of $18.6 billion, Nike ranks as the most valuable brand in sports. Its global business strategy focuses on innovation and quality products, with selling strategies that include flagship stores and a diverse organizational structure.

1. MODULE V
By:
Ankita Mishra (2042)
Brinda Shah (2087)

2. JUST DO IT

3. INTRODUCTION
• An American Multinational Corporation
• engaged in the design, development,
manufacturing, and worldwide marketing and
sales of footwear, apparel, equipment,
accessories, and services.
• world's largest supplier of Athletic Shoes and
Sports Equipment
• Employs more than 34,400 people worldwide
as of May 2010

4. • Logo Evolution• Recent Logo

5. Nike Sales
Shoes
➢ Running
➢ Basketball
➢ Soccer
➢ Children’s shoes
➢ Sport inspire Urban shoes
Miscellaneous
➢ Bags
➢ Bats
➢ Socks
➢ Gloves
➢ Sports balls
➢ Eyeware

6. Brand Power
• the most valuable among sports business
• Annual revenue in 2019 is $39.1 million
• Brand value US$18.6 billion in 2012
• 30th most powerful brand in the world, and #1
in industry.
• nearest rival Adidas is ranked at distance 135,
while Reebok is ranked at 408

8. Advertisement

9. Global Business Strategy
• “To distribute low-cost, high-quality Japanese
athletic shoes to American consumers in an
attempt to break Germany’s domination of
the domestic industry”
• Constant innovation
• Quality products

10. Segmentation Strategy
• High-end
• High income Level between the age of 16-55

11. Selling Strategy
• Flag ship stores
• Nike town shops
• Big retail discount stores

12. Organizational Strategy
• Geographic divisions and Product categories
• Leadership structure and create management
responsibilities

13. Human Resource Management
Strategy
• Develop world-class, high-performing teams
• Inspire critical conversations around diversity,
innovation
• Create venues and environment for open
dialogue, multitude of perspective