Vidyard leverages video as a key marketing tool, demonstrating significant positive impacts on lead generation, engagement, and revenue conversion, with statistics supporting its effectiveness over traditional content. The platform assists businesses in creating personalized video content, optimizing video distribution, and measuring effectiveness for better strategic marketing outcomes. With a robust infrastructure, Vidyard can be implemented within 30 days to enhance marketing and sales initiatives.

1. Dan Pecoraro | dan.pecoraro@vidyard.com
New Leads, Revenue Marketing,
Nurturing, Retention,
Support and so Much More
How you use Vidyard for

2. Vidyard – History and Success
Series C
$35 million
1/23/16
Series B
$18 million
1/14/15
Series A
$9 million
1/15/13
Investor StrengthTechnology Partnerships150+ High Tech Deployments

3. Reading Less, Watching More

4. Reading Less, Watching More

5. Video Works for Business.
66% Like Video
From Brands
2X Click
Through Rates
41% Higher Click
Throughs With Search
80% Increase in
Page Conversions
2 Mins Longer
on Websites
70% of Marketers Report
Better Conversion Rates
97% Increase in
Purchase Intent
20% Lower
Cost Per Lead

6. Video is the fastest growing medium for personal, and business research:
The Fastest Growing Research Medium
Average viewing time of B2B-Related Videos
Source: Google/ Millward Brown Digital,
B2B Path to Purchase Study, 2014

7. Vidyard’s Impact at Vidyard
73% 41%
25% 5%
of closed deals are
influenced by video
higher close rate on
opportunities influenced by
video vs. other content
Higher close rates on
deals influences by
video vs. trade shows
Higher dollar amounts
on closed deals with
video influence

8. Vidyard Helps Marketers Address Shift to Video
Video Strategy Mgmt. &
Distribution
Who’s
Watching
Playback
Experience
Lead
Creation

9. Which of these 2 makes you want to click?

10. Which of these 2 makes you want to click?

11. “For our holiday channel campaign, click-through
and engagement were 2.6x higher than similar
campaigns we've run throughout the year.”
"Open rate on the email was 4x higher
than our average. Click-through rate on
the email CTA was 4.5x our average”
Prioritize Video on Strategic Efforts:
Personalized Videos deliver huge results.

12. Recommendations

13. Allow the customers to take a video journey.
Convert Existing Videos Into Lead Generators

14. Immediately start to measure effectiveness, story interest, and video revenue.
Produce Intelligence-Driven Video
Test your message for:
I. Attention drop off II. Thumbnail Effectiveness III. Opportunity creation,
Video influence, REVENUE!

15. Deploy video across account based marketing and sales.
Prioritize Video on Strategic Efforts
Personalized Videos

16. Final Thoughts

17. Feedback and Questions

18. Also check out…
18
http://support.vidyard.com/pkb_Home?q=Eloqua&l=en_US

19. Thank you
Dan Pecoraro | dan.pecoraro@vidyard.com
Or
sales@vidyard.com

20. Additional Materials

21. Vidyard can be Deployed in <30 Days
Week 1 Week 2 Week 3 Week 4
Kick off call
Vidyard organization structure
YouTube content migration
Customer video upload
Eloqua setup
Video hub setup
Video embeds on site
Personalized Video Shooting
Personalized Video Post Production
Personalized Video Rendering
Personalized campaign launch
Live streaming test
Events configuration
Eloqua Lead Scoring Rules Setup
Vidyard analytics capture
Production Manage Publish Optimize Track

22. CRM SOFTWARE
Salesforce CRM
MAP SOFTWARE
Marketo • Eloqua • Hubspot
Pardot • Exact Target • Act-On
Engagement Data
VIDYARD CORE PLATFORM
Hosting &
Management
Built for businesses & the Vidyard Experience
Tools for
Marketing
Tracking
Video Content DISTRIBUTIONMarketingANALYTICS
& INSIGHTS
Sales
Engagement Data
Public
· YouTube
· Social Channels
· Website
· Email Campaigns
· Landing Pages
• Video Hubs
• Branded Sharing Pages
Private
· Internal Sites
· Direct Email
• Salesforce 1 / Chatter
• Video Hubs
Customer Insights
Content Insights
Business Insights