Vidyard is the video intelligence platform that helps businesses drive more revenue through the use of online video. Going beyond video hosting and management, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action.

1. Marketo Partner Spotlight
Vidyard
September 7th, 2016

2. • Problem we solve
• Where we fit
• About our company
• Joint customer success story
• Competitive Edge
• Quick demo
• What to look for and when to bring us in
• Pricing
• LaunchPointlisting review
• Q&A
Agenda

3. We help businesses generate
more leads and more revenue
through the use of online video.

4. EMEA. SMB. Mid-Market. Enterprise.
650+ active customers
140 Employees
B2B Focus
26 of the top 100 global software companies
High Tech, Finance, Healthcare, Manufacturing, Pro Services
Largest client has 30,000+ videos
Dedicated enterprise account mgmt. and customer success
And most importantly, Marketo LaunchPoint Technology Partner of the Year!

5. Vidyard + Marketo =
120+ customers using Vidyard with Marketo (4 within the UK)

6. Joint Customer Success Story
Taulia providescloud-based invoice,payment and dynamic discounting management solutions that revolutionize the
way businesses interact and partner with each other.
Challenge – Taulia needed to convert viewers into customers, report video ROI and gain valuable insights to optimize
content. Simply, they wanted to enable both marketing and salesteams to impact the bottom line
Solution – Taulia now uses the Vidyard video marketing platform to easily scale their video library, generate and
qualify more inbound leads, and track their true ROI on video content. Using a Vidyard Video Hub, Taulia has created
a central, branded location on their website for all their video content. The Hub has essentially replaced YouTube for
the company, and they’re excited to now have control over content and layout without having to rely on a developer.
Benefit – Taulia triggers automated email follow-up from Marketo to convert leadswho have watched more than 50%
of certain videos. Vidyard’s Marketo integration is also vital to converting more effectively from webinars; the team
now embedsthe videos on landing pages, using contact forms to collect contact details. The data is included in each
lead’s Marketo activity log, helping Taulia accurately lead score based on individual activity. Leads who score 80 and
above receive automated follow-up with tailored content that helps convert them though the sales funnel.
Results - $125M in influenced pipeline. 250 new leads just from recorded webinarsalone!

7. Competitive Edge and Differentiators

8. Competitive Edge and Differentiators
The most mature and
robust integration with
Marketo
Vidyard was the first to
extend video into the MAP
platforms and turn video into
demand gen machines

9. Personalized Video Content and Campaigns
ü Customvideoand thumbnail
image foreach viewer
ü Supportstextand images
ü Support bothbulk campaignsor
on-the-fly (via API)
ü Use Marketo to merge proper
thumbnail +videoIDinto
outboundemail campaigns
Average customers are seeing 5%-15% CTR on email blasts with personalized
videos (500%+ increase over average!)
Competitive Edge and Differentiators

10. Our Ideal Customer
Getting started with video?
Need help proving budget for video?
Figuring out a video strategy overall?

11. What to look for and when to bring us in!
ü Using video today and investing in
Video Strategy
ü Having pains around tracking video
and video ROI
ü Need help centralizing
management of videos
ü Looking to use video in demand
gen activities
ü Looking to acquire new leads from
video
ü Need help implementing and
improving lead scoring

12. LaunchPoint and How to Contact Us
About Vidyard
• LaunchPoint(Video Marketing)
• www.vidyard.com
• www.vidyard.com/marketo
Referrals
• LaunchPoint(Video Marketing)
• www.vidyard.com/referral
• marketo@vidyard.com

13. And if you remember nothing else…..
1. Humans crave video and it works for marketers!
2. SMB, Commercial and Enterprise loves Vidyard
3. We’d love to hear from you!

14. Contact Information
Jamie Searth
Account Executive – EMEA
Jamie.searth@vidyard.com
+44 (20) 319 89392
+1 (226) 790-1085
Tom Rozdeba
Partnerships and Alliances
Tom.Rozdeba@vidyard.com
+1 (226) 790-1081

15. Q & A