YouTube Beyond Bloopers & Kittens!

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How to use YouTube for business.

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YouTube Beyond Bloopers & Kittens!

  1. 1. Presented By: Luke Andrews – Leapwise Media<br />
  2. 2. WHEN YOU THINK ABOUT<br />IS THIS WHAT<br />YOU THINK OF?<br />
  3. 3. BEYOND BLOOPERS & KITTENS!<br />
  4. 4. AGENDA<br />What Is YouTube<br />YouTube Basics<br />Why Should I Care?<br />Getting Started<br />Content<br />Your Plan<br />
  5. 5. SO WHAT IS?<br />YouTube is a video sharing website <br />A powerful marketing tool<br />It is changing how people consume media<br />
  6. 6. THE BEGINNING<br />Three former PayPal Employeesstarted YouTube in February 2005.<br />On April 2005 they posted their first video a 19 second clip called “Me at the Zoo”.<br />In December 2005YouTubeofficially launches.<br />
  7. 7. EXPLOSIVE GROWTH<br />On December 17thSaturday Night Live’s "Lazy Sunday” is posted…<br />It receives over 2 Million views in one week!<br />
  8. 8. THE TIPPING POINT<br />By June of 2006 over 65,000 videoswere uploaded everyday<br />Over 100 million werebeing viewed everyday<br />October 2006 YouTube was acquired by Google for $1.65 Billion dollars<br />
  9. 9. TODAY<br />#3 Viewed website in the world(#1 Google & #2 Facebook)<br />#2 Search Engine<br />35hrs of video are uploaded every minute<br />81% of internet users watch online videos<br />Over 2 Billion views a day(That is double the prime time audiences of all3 major broadcast networks … Combined!)<br />100 Million views are on mobile devices<br />
  10. 10. THE BASICSA QUICK YouTube ROADMAP<br />
  11. 11. INTERNAL VS. EXTERNAL<br />Video Is Viewed DirectlyOn YouTube’s Site<br />Video Is EmbeddedOn An External Site<br />
  12. 12. HOME<br />PAGE<br />Search / Browse<br />Account Login<br />Recommended Videos<br />Spotlight, Trending, or Featured Videos<br />Popular By Channel<br />
  13. 13. VIDEO<br />PAGES<br />Video Player<br />Video Description<br />Top Comments<br />Video Responses<br />Suggested Videos<br />
  14. 14. VIDEO<br />DETAILS<br />Video Player<br />Like Button<br />View Counter / Stats<br />Sharing Tools<br />Full Video Description<br />Category & Tags<br />
  15. 15. CHANNEL<br />PAGES<br />Video Player<br />Subscribe Button<br />Your Videos<br />Custom Backgrounds<br />Profile<br />Channel Comments<br />
  16. 16. BEHIND THE SCENES<br />Account Controls<br />Channel Settings<br />
  17. 17. ACCOUNT<br />MANAGER<br />Account Login<br />Upload<br />Account Controls<br />Sub Menu<br />Video Manager<br />
  18. 18. CHANNEL SETTINGS<br />Channel Settings<br />Standard Themes<br />Custom Options<br />Channel Preview<br />
  19. 19. VIDEO<br />UPLOAD<br />Uploader(15min. Max)<br />Progress Bar<br />SEO ToolsTitle, Description, Tags, Category, Privacy Settings<br />
  20. 20. YouTubeINSIGHT<br />Statistics<br />Tracking<br />Demographics<br />Reporting<br />
  21. 21. TOP VIDEOS | 2010 <br />
  22. 22. WHY SHOULD I CARE?<br />Video is a Powerful Medium<br />It’s Cost Effective<br />Online Distribution Has Leveled The Playing Field<br />The Audience Is Already There, Are You?<br />SEO (Search Engine Optimization)(Sites with properly optimized video are 53x more likelyto generate a first page ranking on Google)<br />
  23. 23. GET STARTED<br />Setup Your Account<br />Customize Your Channel<br />Develop Your Content<br />Upload Your Videos<br />Tag, Link, Embed & Cross Promote<br />Interact Through Comments / Responses<br />Track Statistics With YouTube Insight <br />
  24. 24. BEYOND KITTENSBUSINESSES ON YouTube<br />
  25. 25. CONTENT EXAMPLES<br />Build Your BrandRather than selling individual products, focus on building trust.<br />Product PromotionHighlight a specific product or service.<br />Getting to Know YouGo behind the scenes of your retail store, offices, or factory.<br />DemoShow your product in action, or give specifics on how to use your product.<br />InstructionalShow your viewers how to do something. Build Your Expert Status.<br />
  26. 26. BUILD YOUR BRANDDOMINO’S<br />801,541 views<br />
  27. 27. DOMINO’S<br />Re-Building Their Brand<br />They Were Brutally Honest<br />Involved Us In Their Story<br />The Documentary Style Fit The Story<br />Longer Format Than A Commercial<br />
  28. 28. PRODUCT PROMOTIONOLD SPICE<br />32,236,116 views<br />
  29. 29. PRODUCT PROMOTIONOLD SPICE – LIVE RESPONSE<br />329,536 views<br />
  30. 30. OLD SPICE<br />Started as a Traditional Commercial<br />Extremely Creative & Well Crafted<br />Reinforces Brand<br />Embraced Unique Aspect of Online Video With 24hr Marathon of Live Responses<br />
  31. 31. GETTING TO KNOW YOUBENSONS FOR BEDS<br />1,018,437 views<br />
  32. 32. BENSONS FOR BEDS<br />Simple Concept<br />Budget Friendly<br />Got Employees Involved<br />Showed A CleanWarehouse & Fun Culture<br />Set A World Record!<br />
  33. 33. DEMONSTRATIONBLEND-TEC<br />9,811,195views<br />
  34. 34. BLEND-TEC<br />Simple & Fun Concept<br />Shows Clear Advantages of Product<br />Consistent & New Content<br />Interactive By Taking Viewers Requests <br />
  35. 35. INSTRUCTIONALLOWE’S – INSTALLING A FAUCET<br />90,826views<br />
  36. 36. LOWE’S<br />Easy To Produce<br />Budget Friendly<br />Freely Shares Knowledge<br />Builds Trust<br />
  37. 37. WHAT CANWE LEARN FROM THEM?<br />Be Unique<br />Be Yourself<br />Focus on Building Trust<br />Creativity is Rewarded<br />Engage Your Audience<br />Cross Promote With Social, Web,& Traditional Marketing<br />Tag Your Videos with Keywords<br />
  38. 38. “GOING VIRAL”<br />Going Viral is a phenomenon where a video is being shared and forwarded at an extremely fast exponential rate.<br />A social landslide started by one small rock.<br />
  39. 39. “GOING VIRAL”<br />You Can Design For Viral Growth(The basics are similar to what we’ve covered but with these focuses)<br />Really Know Your Audience<br />Be Funny or Quirky, Take Risks<br />It Should Not Look Like an Ad<br />Keep It Short<br />Design For Responses / Remixing<br />BUT…<br />
  40. 40. “GOING VIRAL”<br />IS NOT RIGHT FOR EVERYONE<br />And is not always a good thing, embarrassing videos can go viral as well.<br />Remember True Viral Videos are rare…and Designed Viral Videos are evenmore rare<br />
  41. 41. YOUR TURNBRAINSTORMING<br />
  42. 42. LET’S ANSWER THESE KEY QUESTIONS:<br />Who Is My Audience?<br />What Is My Unique Story?<br />How Can I Best Tell My Story, Right Now?<br />
  43. 43. CONTENT EXAMPLES<br />Build Your BrandRather than selling individual products, focus on building trust.<br />Product PromotionHighlight a specific product or service.<br />Getting to Know YouGo behind the scenes of your retail store, offices, or factory.<br />DemoShow your product in action, or give specifics on how to use your product.<br />InstructionalShow your viewers how to do something. Build Your Expert Status.<br />
  44. 44. QUESTIONS?<br />
  45. 45. GET STARTED<br />Setup Your Account<br />Customize Your Channel<br />Develop Your Content<br />Upload Your Videos<br />Tag, Link, Embed & Cross Promote<br />Interact Through Comments / Responses<br />Track Statistics With YouTube Insight <br />
  46. 46. ADDITIONAL RESOURCES<br />YouTube Helphttp://www.youtube.com/t/about_youtube<br />Basic Getting Startedhttp://www.youtube.com/t/about_getting_started<br />In Depth Guidehttp://www.youtube.com/t/about_essentials<br />
  47. 47. Branding – Design – Video - Web<br />

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