Video marketing 101
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This document discusses video marketing and its benefits. Video marketing is a promotion strategy using video to market brands, products, or services. It provides an immersive experience for customers. Some key benefits of video marketing are that it increases the chance of ranking higher in Google searches, has higher conversion rates than other content, and is more memorable since the human brain processes visuals much faster than text. Popular types of video content include product demonstrations, interviews, and testimonials. The document also provides statistics on video usage and tips for an effective video marketing strategy.
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Video marketing is growing rapidly. While it may seem daunting, creating video content is actually easier than many people think. The document outlines how video will account for 69% of online data traffic by 2017. It also provides statistics on growing video consumption, especially on mobile devices. The document then gives tips on identifying target audiences, creating engaging video content, and sharing it with influencers. Finally, it discusses opportunities for video advertising on YouTube and how to leverage tools like in-stream ads, remarketing, and targeting specific channels or videos based on analytics.
Video Marketing - Part 2
This document discusses video marketing strategies and tactics. It covers key topics like video content strategy, production steps, promotion methods, and YouTube analytics. Specifically, it outlines three main points: 1) how to develop a video content strategy and understand key concepts, 2) the step-by-step process for producing successful online videos, and 3) paid, earned, and owned methods for promoting videos online such as through YouTube ads, social sharing, and channel growth. The presentation provides examples and screenshots to illustrate video marketing best practices.
DigiVid360-Video Marketing Tips and Statistics
Video is growing rapidly as a format for online content. It can increase engagement on websites, with click-through rates for emails with video being 96% higher. This document provides tips for creating effective marketing videos, including using compelling thumbnails, adding transcripts, keeping videos short while covering topics fully, boosting videos initially with advertising, and leveraging conferences to capture multiple customer testimonials or interviews at once. The goals are to drive awareness, consideration, conversions and loyalty at each stage of the buyer's journey.
Video Marketing to Drive Business Growth
Most marketers are aware of the importance of video and the intense rate at which it is becoming the most important content. The rise of smartphones and faster data speeds have all led to an increase in accessibility and the data shows that people prefer videos more than other content.
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Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
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Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
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Video marketing 101
- 1. Video Marketing 101 Log on to www.videomkt.com log on to www.videomkt.com
- 2. What is Video Marketing ? • Video marketing is a promotion strategy for your Brand, Product or Services based on Video. • It provides an immersive environment to your customers.. log on to www.videomkt.com
- 3. log on to www.videomkt.com
- 4. Big thing because… • By adding a video to your website can increase the chance of a front page Google result by up to 53x.5 • 71% of marketers say that video conversion rates consistently outperform other marketing content. • 10x more likely to engage with video content • video material create better learning performance and more positive emotion • Videos are usually presented as stories, and stories are 22x more memorable than facts alone. • Positive emotions created by watching a video • The human brain processes visuals 60,000x faster than text. log on to www.videomkt.com
- 5. Popular type of video promotions • Talking head • Interview • Live Webcast • Video Powerpoint • Video tip series • Live Demo • Recorded Demo • Photo Montage • Sales Video • Launch Series • Video testimonial • Product Videos • Webinar Videos • Animated Videos • Video email • Cultural Video log on to www.videomkt.com
- 6. Fun video facts • 50% online video accounts for 50% of all mobile traffic. • 65 % viewer watch more than 3/4th of a video. • 81% of people feature their video on their brand website • 78% of people watch online videos everyweek • 55% of people watch online videos everyday. • 90% of shoppers prefer to watch a video before buying a product. • 64% website visitors buy product afteer watching a video. log on to www.videomkt.com
- 7. Video marketing strategy tips • Dedicate Resources • Figure Out What Stories You Want To Tell • Show People Not Just Products • Keep Them Short • Never Fade To Black • Be Smart About Where People Can View Your Content • Prioritize Measurement And Analytics log on to www.videomkt.com
- 8. Share & Care • 70% of users say they have shared a brand's video with a friend, or on their social media channels. • 76% of users say they would share a branded video with their friends if it was entertaining. • 69% of users say they would share a branded video if it contained information that might be of interest to their friends. • 65% of users say they'd share a video if it was informative. • 55% of users say they'd share a video if it was inspirational. • 31% of users say they would share a branded video with their friends purely because they like the brand. • Only 3% of consumers say they would never share a branded video under any circumstances. In other words, make a great video and 97% of consumers would happily share it with their friends and social networks.
- 9. Thanking You With so many different ways to incorporate video into your content marketing, there’s no excuse not to. Which flavors of online video have you tried? log on to www.videomkt.com