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Increase YouTube Views with
Custom Thumbnail Science
#vidpowbam
About Jeremy Vest
> Worked with many of the worlds top brands
> Have over 300 million views to my credit
> Owner of YouTube certified company Vidpow.com
#vidpowbam
What are YouTube
Custom Thumbnails?
Your videos billboard
#vidpowbam
#vidpowbam
Why are YouTube Custom
Thumbnails so Important?
Biggest source of organic traffic for many channels through suggest videos
#vidpowbam
#vidpowbam
How to Enable YouTube
Custom Thumbnails
If Your Account is verified and in good standing you can upload custom icons
https://www.youtube.com/verify
#vidpowbam
#vidpowbam
How to Add YouTube
Custom Thumbnails
Go to the video you want to edit and upload your image
#vidpowbam
#vidpowbam
How to Make YouTube
Custom Thumbnails
#vidpowbam
#vidpowbam
1280x720 PX
16:9 Aspect Ratio
#vidpowbam
Saturate color
#vidpowbam
Over Sharpen
Eyes, Emotion & Excitement
#vidpowbam
#vidpowbam
What in the world is that?
& keep it Close
#vidpowbam
#vidpowbam
A dog can’t be a cat
I would show a clip from the actual video because view duration is so important.
Don’t use a thumbnail that does not truly represent the video.
#vidpowbam
Custom Thumbnails Examples
#vidpowbam
#vidpowbam
Show Results
#vidpowbam
Typography & Contrast
Branding & the connection
theory
#vidpowbam
#vidpowbam
#vidpowbam
Custom Thumbnails A&B Testing
Using Adwords for Video
#vidpowbam
#vidpowbam
Views to Impression Testing
Tracking Success
Body copy goes here and such
#vidpowbam
#vidpowbam
YouTube Analytics / Traffic Sources / suggested Videos
Thanks
Don’t forget to tweet #vidpowbam
Don’t forget to come say hi
#vidpowbam

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Vidcon Thumbnail Best Practices - Vidcon Presentation - Jeremy Vest