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produce a great explainer video for your startup

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Produce a great
explainer video for
   your startup
Thinkmojo what?!

 Thinkmojo helps startups explain their products with
 short animated videos that are engaging and easy ...
Video is hot!

 72     hours of video are uploaded

 every minute, on youtube alone (10
 years/24hrs).




               ...

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YouTube videos are no longer supported on SlideShare

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produce a great explainer video for your startup

  1. 1. Produce a great explainer video for your startup
  2. 2. Thinkmojo what?! Thinkmojo helps startups explain their products with short animated videos that are engaging and easy to understand.
  3. 3. Video is hot! 72 hours of video are uploaded every minute, on youtube alone (10 years/24hrs). By 2014, 90% of internet traffic will be video
  4. 4. Why should I care? Message retention after 3 days: 10% 65% 95% Visitors who have watched a product video are 85% more likely to buy
  5. 5. But that's not it! 53% more likely to show up on first page of Google Search Increased press coverage. Present to investors. Deliver the perfect pitch every time! Fans evangelize your product, Facebook or Twitter sharing
  6. 6. Does it really work? A) NO VIDEO homepage B) KiCK ASS VIDEO 500,000 conversion: 3% visits/year 4% conversion 10,000 leads Pricing page 20,000 leads (+ 10,000) 15% 15% = 1,500 paid users 15% = 3,000 paid users conversion (+ 1,500) Avg plan price is $199: 1,500 x $199 = $298,500 in revenue Video cost 15,000 ROI = 1,990%
  7. 7. How does it work? Creative Brief Script! (150 words/min) Storyboard Style Frames Animation Voice Over + Sound Design About 4 to 6 week production Book ahead: 2 months wait list! Check out Startup-Videos.com for inspiration
  8. 8. What makes a good video? Set your goals right Keep it short! 45-90-sec sweet spot Focus on the problem Fun is good Prominently feature the video Quality matters (voice over, etc.) Script is #1 priority
  9. 9. Top 5 mistakes to avoid Don't try to fit too much Focusing on the features (vs problem) No Call to Action Trying to go viral (virality is unpredictable) No tracking or analytics
  10. 10. Ok, so how do I get one? Do It Yourself - Video editing software - Mic + Music - Online classes available Freelancer - Designer - Animator Video Production Studio - All included
  11. 11. Ok, so How much? Do It Yourself < $ 1,000 $ - Video editing software - Mic + Music - Online classes available Freelancer $3,000 - $5,000 $$ - Designer - Animator $$$ Video Production Studio - All included $ 5,000 -$ 20,000
  12. 12. Questions? Resources available on slideshare thinkmojo.net | @thinkmojo Startup-videos.com Yann Lhomme - cofounder ylhomme@thinkmojo.net @californyann
  13. 13. Explainer Videos
  14. 14. Dietbet
  15. 15. DollarShaveClub
  16. 16. Dropbox
  17. 17. MakeUseOf.com
  18. 18. Resources Youtube Stats: http://youtube-global.blogspot.com/2012/05/its-youtubes-7th-birthday-and-youve.html http://www.reelseo.com/youtube-statistics-growth-2012/#ixzz23NMQv1Fe http://www.reelseo.com/rise-online-video-break-internet/ http://www.jeffbullas.com/2012/05/23/35-mind-numbing-youtube-facts-figures-and-statistics-infographic/ Web Video Stats: http://visual.ly/impact-video-marketing Case study: Zappos:http://www.scribemedia.org/2009/11/28/zappos-video-production/ The Science Behind Our Visual Culture: http://EzineArticles.com/6953520 http://getworksimple.com/blog/2012/05/04/the-science-behind-our-visual-culture http://www.litigraph.com/WEBSITE.TXT Video conversions data: http://wistia.com/blog/does-video-belong-pricing-page/ demduck: http://www.demoduck.com/2012/06/tracking-video-roi/ http://transvideo.com/blog/2010/06/why-overview-videos-matter http://www.quicksprout.com/2012/08/13/how-to-create-an-explainer-video-that-converts/#comment- 126865
  19. 19. Resources Great explainer videos: Startup-Vudeos: Curated selection of the best explainer videos for startups: http://startup-videos.com DollarShaveClub video: http://www.youtube.com/watch?v=ZUG9qYTJMsI Dropbox Video: http://www.youtube.com/watch?v=w4eTR7tci6A Step-by-step course: Video by Grumo Media: http://grumomedia.com/how-to-create-an-awesome-demo-video/ SwitchVideo: http://learn.switchvideo.com/ More tips on producing a great explainer video: http://techcrunch.com/2012/03/24/rise-of-the-explainer-video/ http://thinkmojo.net/blog/how-to-create-explainer-videos-the-thinkmojo-way/ http://www.videobrewery.com/blog/how-to-write-a-killer-explainer-video-script? utm_source=twitterfeed&utm_medium=twitter http://www.convinceandconvert.com/video-marketing/10-secrets-to-producing-a-video-that-drives-results/ http://www.videobrewery.com/blog/4-tips-for-maximizing-video-engagement http://blog.kissmetrics.com/how-to-increase-viewership/ http://www.nytimes.com/2010/10/11/business/11drill.html?_r=1 (short attention span of 60-sec)

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