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produce a great explainer video for your startup


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Tips on how to produce a great explainer video for your business
- How to leverage explainer video for your startup business -

Published in: Design, Entertainment & Humor
  • while searching on google 'Explainer video production' , i come across here good content nice work, keep it up Explainer video production
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  • Great content and these slides are extremely helpful for explainer videos . The data is powerful in both qualitative and quantitative terms
    Explainer Video Production
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produce a great explainer video for your startup

  1. 1. Produce a greatexplainer video for your startup
  2. 2. Thinkmojo what?! Thinkmojo helps startups explain their products with short animated videos that are engaging and easy to understand.
  3. 3. Video is hot! 72 hours of video are uploaded every minute, on youtube alone (10 years/24hrs). By 2014, 90% of internet traffic will be video
  4. 4. Why should I care?Message retention after 3 days: 10% 65% 95% Visitors who have watched a product video are 85% more likely to buy
  5. 5. But thats not it! 53% more likely to show up on first page of Google Search Increased press coverage. Present to investors. Deliver the perfect pitch every time! Fans evangelize your product, Facebook or Twitter sharing
  6. 6. Does it really work? A) NO VIDEO homepage B) KiCK ASS VIDEO 500,000 conversion: 3% visits/year 4% conversion 10,000 leads Pricing page 20,000 leads (+ 10,000) 15% 15% = 1,500 paid users 15% = 3,000 paid users conversion (+ 1,500) Avg plan price is $199: 1,500 x $199 = $298,500 in revenue Video cost 15,000 ROI = 1,990%
  7. 7. How does it work? Creative Brief Script! (150 words/min) Storyboard Style Frames Animation Voice Over + Sound Design About 4 to 6 week production Book ahead: 2 months wait list! Check out for inspiration
  8. 8. What makes a good video? Set your goals right Keep it short! 45-90-sec sweet spot Focus on the problem Fun is good Prominently feature the video Quality matters (voice over, etc.) Script is #1 priority
  9. 9. Top 5 mistakes to avoid Dont try to fit too much Focusing on the features (vs problem) No Call to Action Trying to go viral (virality is unpredictable) No tracking or analytics
  10. 10. Ok, so how do I get one?Do It Yourself - Video editing software - Mic + Music - Online classes available Freelancer - Designer - AnimatorVideo Production Studio - All included
  11. 11. Ok, so How much?Do It Yourself < $ 1,000 $ - Video editing software - Mic + Music - Online classes available Freelancer $3,000 - $5,000 $$ - Designer - Animator $$$Video Production Studio - All included$ 5,000 -$ 20,000
  12. 12. Questions? Resources available on slideshare | @thinkmojo Yann Lhomme - cofounder @californyann
  13. 13. Explainer Videos
  14. 14. Dietbet
  15. 15. DollarShaveClub
  16. 16. Dropbox
  17. 17.
  18. 18. ResourcesYoutube Stats: Video Stats: study: Zappos: Science Behind Our Visual Culture: conversions data:
  19. 19. ResourcesGreat explainer videos:Startup-Vudeos: Curated selection of the best explainer videos for startups: http://startup-videos.comDollarShaveClub video: Video: course:Video by Grumo Media: tips on producing a great explainer video: (short attention span of 60-sec)