Uploaded byThinkmojo
produce a great explainer video for your startup
ThinkMojo creates engaging explainer videos for startups to effectively showcase their products. Video content significantly increases user engagement and conversion rates, with 85% of viewers more likely to make a purchase after watching a product video. The production process involves creating a brief, scripting, storyboarding, and animation, taking about 4 to 6 weeks with various pricing options available.
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produce a great explainer video for your startup
- 1. Produce a great explainervideo for your startup
- 2. Thinkmojo what?! Thinkmojohelps startups explain their products with short animated videos that are engaging and easy to understand.
- 3. Video is hot! 72 hours of video are uploaded every minute, on youtube alone (10 years/24hrs). By 2014, 90% of internet traffic will be video
- 4. Why should Icare? Message retention after 3 days: 10% 65% 95% Visitors who have watched a product video are 85% more likely to buy
- 5. But that's notit! 53% more likely to show up on first page of Google Search Increased press coverage. Present to investors. Deliver the perfect pitch every time! Fans evangelize your product, Facebook or Twitter sharing
- 6. Does it reallywork? A) NO VIDEO homepage B) KiCK ASS VIDEO 500,000 conversion: 3% visits/year 4% conversion 10,000 leads Pricing page 20,000 leads (+ 10,000) 15% 15% = 1,500 paid users 15% = 3,000 paid users conversion (+ 1,500) Avg plan price is $199: 1,500 x $199 = $298,500 in revenue Video cost 15,000 ROI = 1,990%
- 7. How does itwork? Creative Brief Script! (150 words/min) Storyboard Style Frames Animation Voice Over + Sound Design About 4 to 6 week production Book ahead: 2 months wait list! Check out Startup-Videos.com for inspiration
- 8. What makes agood video? Set your goals right Keep it short! 45-90-sec sweet spot Focus on the problem Fun is good Prominently feature the video Quality matters (voice over, etc.) Script is #1 priority
- 9. Top 5 mistakesto avoid Don't try to fit too much Focusing on the features (vs problem) No Call to Action Trying to go viral (virality is unpredictable) No tracking or analytics
- 10. Ok, so howdo I get one? Do It Yourself - Video editing software - Mic + Music - Online classes available Freelancer - Designer - Animator Video Production Studio - All included
- 11. Ok, so Howmuch? Do It Yourself < $ 1,000 $ - Video editing software - Mic + Music - Online classes available Freelancer $3,000 - $5,000 $$ - Designer - Animator $$$ Video Production Studio - All included $ 5,000 -$ 20,000
- 12. Questions? Resources availableon slideshare thinkmojo.net | @thinkmojo Startup-videos.com Yann Lhomme - cofounder ylhomme@thinkmojo.net @californyann
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- 18. Resources Youtube Stats: http://youtube-global.blogspot.com/2012/05/its-youtubes-7th-birthday-and-youve.html http://www.reelseo.com/youtube-statistics-growth-2012/#ixzz23NMQv1Fe http://www.reelseo.com/rise-online-video-break-internet/ http://www.jeffbullas.com/2012/05/23/35-mind-numbing-youtube-facts-figures-and-statistics-infographic/ Web VideoStats: http://visual.ly/impact-video-marketing Case study: Zappos:http://www.scribemedia.org/2009/11/28/zappos-video-production/ The Science Behind Our Visual Culture: http://EzineArticles.com/6953520 http://getworksimple.com/blog/2012/05/04/the-science-behind-our-visual-culture http://www.litigraph.com/WEBSITE.TXT Video conversions data: http://wistia.com/blog/does-video-belong-pricing-page/ demduck: http://www.demoduck.com/2012/06/tracking-video-roi/ http://transvideo.com/blog/2010/06/why-overview-videos-matter http://www.quicksprout.com/2012/08/13/how-to-create-an-explainer-video-that-converts/#comment- 126865
- 19. Resources Great explainer videos: Startup-Vudeos:Curated selection of the best explainer videos for startups: http://startup-videos.com DollarShaveClub video: http://www.youtube.com/watch?v=ZUG9qYTJMsI Dropbox Video: http://www.youtube.com/watch?v=w4eTR7tci6A Step-by-step course: Video by Grumo Media: http://grumomedia.com/how-to-create-an-awesome-demo-video/ SwitchVideo: http://learn.switchvideo.com/ More tips on producing a great explainer video: http://techcrunch.com/2012/03/24/rise-of-the-explainer-video/ http://thinkmojo.net/blog/how-to-create-explainer-videos-the-thinkmojo-way/ http://www.videobrewery.com/blog/how-to-write-a-killer-explainer-video-script? utm_source=twitterfeed&utm_medium=twitter http://www.convinceandconvert.com/video-marketing/10-secrets-to-producing-a-video-that-drives-results/ http://www.videobrewery.com/blog/4-tips-for-maximizing-video-engagement http://blog.kissmetrics.com/how-to-increase-viewership/ http://www.nytimes.com/2010/10/11/business/11drill.html?_r=1 (short attention span of 60-sec)