Video and Video Podcasting for B2B Marketing - #PCB4

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Learn all the tips and tricks Mike Volpe and Karen Rubin learned from their first year doing a live podcast of www.HubSpot.tv and other videos using YouTube and more to drive B2B marketing results. This was a presentation from Podcamp Boston 2009.

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Video and Video Podcasting for B2B Marketing - #PCB4

  1. 1. Video Podcasting for B2B Marketing<br />Podcamp Boston – August 2009 – #PCB4<br />Mike Volpe<br />VP Marketing @HubSpot<br />Twitter: @mvolpe<br />Karen Rubin<br />Product Owner @HubSpot<br />Twitter: @karenrubin<br />
  2. 2. Video Content Trade-Off<br /> Informative<br />Interviews<br />Webinars<br />Demos<br /> Entertaining<br /><ul><li>Music videos
  3. 3. Spoof / comedy
  4. 4. Drama</li></li></ul><li>Video Content Tips<br /> Short is sweet<br /> Focus on first 10 seconds<br /> Live videos require no editing<br /> Camera shy? Try screen recording<br /> Be yourself, outline not script<br /> Iterate<br />
  5. 5. Short is Sweet<br />http://www.youtube.com/watch?v=Q3yCB7AvvAk<br />
  6. 6. Focus on First 10 Seconds<br />http://www.youtube.com/watch?v=4-lGe5MnBlY<br />
  7. 7. Attention Declines Rapidly<br /><ul><li>Shorter almost always better
  8. 8. Command attention at start
  9. 9. Fast pace keeps attention
  10. 10. Data fromEyeView Digital (www.EyeViewDigital.com)</li></li></ul><li>Live Video Requires No Editing<br />http://www.youtube.com/watch?v=t74O5rACAP4<br />
  11. 11. Camera Shy? Try Screen Recording<br />http://www.youtube.com/watch?v=0glUGk81Kyg<br />
  12. 12. Be Yourself<br />http://www.youtube.com/watch?v=R6duq7Z3zO4<br />
  13. 13. Iterate<br />http://www.youtube.com/watch?v=CnNsy5W7FuY<br />
  14. 14. Things to Avoid for Video<br /> Backlight or window backgrounds<br /> Expensive camera<br /> Tile floors or empty rooms (echo!)<br /> Expensive editing software<br />http://www.youtube.com/watch?v=4R49OWIMvbY<br />
  15. 15. Promote Everywhere<br />
  16. 16. Twitter<br />Tweet about it (a couple times is OK)<br />Use a URL shortener to track<br />Add a “Tweet This” button next to it<br />Ask your company to Tweet it<br />
  17. 17. Facebook<br />Post the YouTube link in your status<br />Post the video to your business page and/or group<br />Encourage your company to post it<br />
  18. 18. LinkedIn<br />Post a YouTube link in your status<br />Send it to your LinkedIn group<br />Encourage your company to post it<br />
  19. 19. StumbleUpon<br />Submit the YouTube URL as video<br />Play with StumbleUpon a little bit first<br />http://blog.hubspot.com/blog/tabid/6307/bid/4108/28-Tips-To-Make-You-a-StumbleUpon-Superstar.aspx<br />
  20. 20. Blog <br />Embed in your blog<br />Add text for SEO<br />Respond to comments<br />Encourage your company to blog it<br />
  21. 21. Leverage Your Whole Company<br />
  22. 22. YouTube Insights<br /> Where did my views come from?<br />
  23. 23. YouTube Insights<br /> Who is watching my videos?<br />
  24. 24. YouTube Insights<br /> What is engaging in my videos?<br />
  25. 25. Blip.tv Stats<br />
  26. 26. Visible Measures / Tube Mogul<br />
  27. 27. Try a Call to Action at the End<br />http://www.youtube.com/watch?v=4-lGe5MnBlY<br />
  28. 28. HubSpot: Traffic, Leads, Customers<br />Visitors from YouTube<br />
  29. 29. HubSpot.tv -1 Year In<br />53 episodes/9 studio locations<br />70,000 views<br />Live viewers – 80 online/30 in person<br />90% of views are archived<br />75% of archived views are iTunes<br />Downloads per episode = ~1,500<br />26<br />
  30. 30. B2B Video Portfolio<br />27<br />Lead<br />Generation/Sales<br />Webinars<br />High Risk<br />Med Risk<br />How To Videos<br />Low Risk<br />Interviews<br />Video Podcast<br />“Viral” Videos<br />Company Overview<br />Brand <br />Building<br />
  31. 31. Thank You!<br />www.HubSpot.com/free-trial<br />www.Grader.com<br />www.HubSpot.tv<br />Mike Volpe<br />VP Marketing @HubSpot<br />Twitter: @mvolpe<br />Karen Rubin<br />Product Owner @HubSpot<br />Twitter: @karenrubin<br />

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