- CMS background (.com and .org) - Hosting - WordPress basics - Theme & plugins management - Landing page - Must have plugins - SEO hacks

1. WordPress for Marketer (PolyU)
By ivan so (7-dec-2019)

2. Bio
● 16 years experience on SEO and WordPress
● Built 50 sites to test SEO; Sold a few good performance ones
● Did 350+ WordPress & WooCommerce website for customers
● Digital consultant and corporate training

7. Amazon best sellers x4

9. Question for you

10. Index
● CMS background (.com and .org)
● Hosting
● WordPress basics
● Theme & plugins management
● Landing page
● Must have plugins
● SEO tips

11. How many websites globally?

12. Market share

13. What is WordPress?

14. What is WordPress?
What is WordPress? At its core, WordPress is the simplest, most popular way to
create your own website or blog. In fact, WordPress powers over 34% of all the
websites on the Internet. Yes – more than one in third websites that you visit are
likely powered by WordPress.
On a slightly more technical level, WordPress is an open-source content
management system licensed under GPLv2, which means that anyone can use or
modify the WordPress software for free. A content management system is basically a
tool that makes it easy to manage important aspects of your website – like content –
without needing to know anything about programming.

15. WordPress hosting

19. Before we dive in WordPress
demo, which version do you think
we should focus on?
1. Desktop / 2. tablet /3. mobile

22. Themes and plugins

27. WordPress demo

28. Plugins suggestion

29. Analytics

33. SEO

37. Engagement / conversion

43. Re-targeting

46. Page builder

48. Top plugins from 27 WordPress users

49. SEO hack

50. URL matters
www.domain.com/this_is_a_page
www.domain.com/this-is-a-page

52. CTR improvement on title:
● Number
● Odd number
● Bracket ()
● Spacing between number or ()
● Solution driven
● Click bait

54. Final hack: silo strategy

58. Thank you & Q&A
WhatsApp: 64928778
Email: ivan@hdcourse.com
Website：https://www.hdcourse.com
Facebook：https://www.facebook.com/ivansopage
YouTube: https://www.youtube.com/c/ivanso