1.
Video Marketing
Best Practices for 2016

2.
vidpowbam
vidpow.com/learn-video-marketing
About Jeremy Vest
➔ Owner Vidpow.com
➔ YouTube Certified Company
➔ 500 million views for clients
➔ Vidcon Speaker
➔ Podcast: Tubetalk

3.
vidpowbam
vidpow.com/learn-video-marketing

4.
vidpowbam
vidpow.com/learn-video-marketing
What You will Learn Today:

5.
vidpowbam
vidpow.com/learn-video-marketing
Best Practices for the 6 Core
Foundations of Video Marketing:
1. Video Content Strategy
2. Video Discoverability Optimization
3. Video Distribution
4. Community Building
5. Video Advertising
6. Video Conversion / Tracking

6.
vidpowbam
vidpow.com/learn-video-marketing
Why Video Marketing?

7.
vidpowbam
vidpow.com/learn-video-marketing
● VIDEO WILL REPRESENT 79% OF ALL GLOBAL INTERNET TRAFFIC BY 2018. – Cisco
● VIDEO VIEWS GREW 42% YEAR-OVER-YEAR FROM 2014 to 2015. —Invodo
● VIDEO MAY BE GROWING FAST, BUT VIDEO ON MOBILE IS GROWING EVEN FASTER … 6X FASTER. —Invodo
● MOBILE VIDEO VIEWS INCREASED 150% YEAR-OVER-YEAR FROM 2014 TO 2015, WHILE DESKTOP VIEWS INCREASED
BY 25%. —Invodo
● MOBILE VIDEO TRAFFIC ACCOUNTED FOR 55% OF TOTAL MOBILE DATA TRAFFIC IN 2015. —Cisco
● MOBILE VIDEO BUDGETS WILL INCREASE 11x BETWEEN 2015 & 2020. —Cisco
● 55% OF CONSUMERS WATCH AT LEAST ONE VIDEO PER WEEK ON A MOBILE DEVICE. —Animoto
● Q4 2015 WAS THE FIRST TIME EVER THAT MOBILE VIDEO VIEWS EXCEEDED DESKTOP VIDEO VIEWS. —Invodo
● SOCIAL VIDEO GENERATES 1200% MORE SHARES THAN TEXT AND IMAGES COMBINED. —Brightcove
● 61% OF CONSUMERS ARE MORE LIKELY TO WATCH COMPANY-PRODUCED VIDEOS THAT FRIENDS HAVE SHARED. —
Reach Engine

8.
vidpowbam
vidpow.com/learn-video-marketing
● 1 IN 4 SHOPPERS SAY THEY HAVE USED YOUTUBE TO SEARCH FOR A VIDEO RELATED TO A PRODUCT THEY ARE
CONSIDERING IN-STORE. —Google
● 82% OF TWITTER USERS WATCH VIDEO CONTENT ON TWITTER. —Twitter
● 100 MILLION HOURS OF VIDEO PER DAY ARE WATCHED ON FACEBOOK. —Facebook
● ADDING VIDEO TO A COMPANY UPDATE ON LINKEDIN INCREASES THE CHANCES OF BEING SHARED BY 75%. —
Smashing Pixels
● 50% OF ADVERTISERS ARE SHIFTING BUDGETS FROM TV TO DIGITAL VIDEO. —AOL
● 52% OF MARKETING PROFESSIONALS WORLDWIDE NAME VIDEO AS THE TYPE OF CONTENT WITH THE BEST ROI. —
Syndacast
● MARKETERS USING VIDEO RECEIVE 41% MORE WEB TRAFFIC FROM SEARCH THAN NON-USERS. —Aberdeen (via
Vidyard)

9.
vidpowbam
vidpow.com/learn-video-marketing
● REPLACING AN IMAGE WITH VIDEO ON A LANDING PAGE INCREASES CONVERSIONS BY 12.62%. —Visual Website
Optimizer
● SITES WITH VIDEO ON THE MAJORITY OF PRODUCT PAGES HAD A 68% HIGHER AVERAGE ORDER VALUE THAN SITES
WITH VIDEO ON ONLY A FEW PRODUCT PAGES. —Animoto
● 73% OF B2B MARKETING PROFESSIONALS SAY THAT VIDEO HAS POSITIVELY IMPACTED MARKETING RESULTS. —
ReelSEO

10.
vidpowbam
vidpow.com/learn-video-marketing
What’s Trending:
● Mobile Video
● Snapchat
● Facebook
● VR
● 360
● Live

11.
vidpowbam
vidpow.com/learn-video-marketing
Let’s not talk about shiney stuff

12.
vidpowbam
vidpow.com/learn-video-marketing
Let’s focus on best practices

13.
vidpowbam
vidpow.com/learn-video-marketing
Video Content Strategy

14.
vidpowbam
vidpow.com/learn-video-marketing
Video Content Strategy
Don’t Suck

15.
vidpowbam
vidpow.com/learn-video-marketing
Video Content Strategy
Be 100% Authentic

16.
vidpowbam
vidpow.com/learn-video-marketing
Video Content Strategy
Make content people want to see

17.
vidpowbam
vidpow.com/learn-video-marketing
Video Content Strategy
Publish the same time, day each week!

18.
vidpowbam
vidpow.com/learn-video-marketing
Video Content Strategy
Design videos around the platform

19.
vidpowbam
vidpow.com/learn-video-marketing
Video Discoverability Optimization

20.
vidpowbam
vidpow.com/learn-video-marketing
Video Discoverability Optimization
YouTube is really the only
game for search right now

21.
vidpowbam
vidpow.com/learn-video-marketing
Video Discoverability Optimization
Keyword Research
Titles, Tags, Descriptions,
Thumbnails, Playlists...

22.
vidpowbam
vidpow.com/learn-video-marketing
Understand what people are
searching for before you shoot

23.
vidpowbam
vidpow.com/learn-video-marketing
Understand what people are
searching for before you shoot

24.
vidpowbam
vidpow.com/learn-video-marketing
Understand what people are
searching for before you shoot

25.
vidpowbam
vidpow.com/learn-video-marketing
Understand what people are
searching for before you shoot

26.
vidpowbam
vidpow.com/learn-video-marketing

27.
vidpowbam
vidpow.com/learn-video-marketing
We increased Funimation views by
7+ million views a year just with thumbnails

28.
vidpowbam
vidpow.com/learn-video-marketing
Thumbnails
Baseline Test 1 Test 2
Test 3 Test 4

29.
vidpowbam
vidpow.com/learn-video-marketing
Test Results

30.
vidpowbam
vidpow.com/learn-video-marketing

31.
vidpowbam
vidpow.com/learn-video-marketing
Description
before the show more button

32.
vidpowbam
vidpow.com/learn-video-marketing
Video Distribution
100+ sources

33.
vidpowbam
vidpow.com/learn-video-marketing
Community Building

34.
vidpowbam
vidpow.com/learn-video-marketing
Video Advertising

35.
vidpowbam
vidpow.com/learn-video-marketing
Video Conversion / Tracking