Marketing Now!
                                    Jim Stewart
                                    twitter @jimboot
      ...
Marketing Now!
                                    Jim Stewart
                                    twitter @jimboot
      ...
Department of Infrastrucutre
MultiMedia Victoria
Department of Victorian
Communities – Youth Central,
Skilled Migration
De...
Why Video?
My Video Credentials
• 1998 Designed & built Net video
 architecture that delivered 300,000
 streams /month
My Video Credentials
• 1998 Designed & built Net video
 architecture that delivered 300,000
 streams /month
• 1998 - 2001 ...
My Video Credentials
• 1998 Designed & built Net video
 architecture that delivered 300,000
 streams /month
• 1998 - 2001 ...
My Video Credentials
• 1998 Designed & built Net video
 architecture that delivered 300,000
 streams /month
• 1998 - 2001 ...
My Video Credentials
• 1998 Designed & built Net video
 architecture that delivered 300,000
 streams /month
• 1998 - 2001 ...
Why Video?

                             12 mil Aussies online


                                3 mil use YouTube




You...
Why Video?
Audio =
          Personal Branding


               Builds Trust

Video =
Why Video?



                               Increases Sales



Blendtec increased sales 5
  fold after “Will it Blend
   ...
Why Video?

                       Our Experience




2007 = 3 employees
2009 = 12 employees
Why Video?

                       Our Experience
                         Employees seek us out
                         ...
Live or
Recorded?
Live or
                             Recorded?
• The Net gives US control
Live or
                             Recorded?
• The Net gives US control


• How many saw Susan
 Boyle video “live”?
Live or
                             Recorded?
• The Net gives US control


• How many saw Susan
 Boyle video “live”?


• ...
Live or
                             Recorded?
• The Net gives US control


• How many saw Susan
 Boyle video “live”?




...
Live or
                               Recorded?
• The Net gives US control


• How many saw Susan
 Boyle video “live”?   ...
Dominate
  the
 SERPs
Video Creation

                             $20
Light it up....
from above!

                             $100
Mic it up
Video Creation


Flip



Vs
Video Creation


Formats                   Software
WMV, Mov, MP4, M4V,      Windows Movie Maker
Don’t worry about them
  ...
Video Creation

Tell a story - don’t
read a script




                        You don’t need a
The camera is your
       ...
Video Creation

Tell a story - don’t
read a script

Know your material




                        You don’t need a
The ca...
Video Creation

Tell a story - don’t
read a script

Know your material

Have key brain
frames
                        You ...
Video Creation

Tell a story - don’t                  “Try to
                                      have a
read a script  ...
SEO 101

Know your keywords - Google Insights
Get them in your titles




Use them in your description
Look for related vi...
Increasing Viewership



          Text
Increasing Viewership



          Text
Increasing Viewership


Get involved. Subscribe, comment, befriend, watch
Digg your vids, Vodpod
Use Youtube Insights
Tube...
Distribution & Syndication


 TubeMogul
 Heyspread
 RSS Feeds!
The Future of video
The Future of video
                Geotagging of
                video
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My presentation yesterday at Marketing NOw in Melbourne

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  • Marketingnow2.Key

    1. 1. Marketing Now! Jim Stewart twitter @jimboot Vlog stewartmedia.biz/myvlog/ YouTube http://youtube.com/jimboot CEO Stew Art Media Pty Ltd Marketing Now! 2009
    2. 2. Marketing Now! Jim Stewart twitter @jimboot Vlog stewartmedia.biz/myvlog/ YouTube http://youtube.com/jimboot CEO Stew Art Media Pty Ltd Marketing Now! 2009
    3. 3. Department of Infrastrucutre MultiMedia Victoria Department of Victorian Communities – Youth Central, Skilled Migration Department of Industry, Innovation and Regional Development Rich media content production A Sensis company Online Crisis Analysis
    4. 4. Why Video?
    5. 5. My Video Credentials • 1998 Designed & built Net video architecture that delivered 300,000 streams /month
    6. 6. My Video Credentials • 1998 Designed & built Net video architecture that delivered 300,000 streams /month • 1998 - 2001 Produced over 150 live webcasts + 1000s of hours of content inc daily Australia’s 1st Interactive Net radio stations news show
    7. 7. My Video Credentials • 1998 Designed & built Net video architecture that delivered 300,000 streams /month • 1998 - 2001 Produced over 150 live webcasts + 1000s of hours of content inc daily Australia’s 1st Interactive Net radio stations news show • Video Systems Architect for large scale VOD roll out
    8. 8. My Video Credentials • 1998 Designed & built Net video architecture that delivered 300,000 streams /month • 1998 - 2001 Produced over 150 live webcasts + 1000s of hours of content inc daily Australia’s 1st Interactive Net radio stations news show • Video Systems Architect for large scale VOD roll out • Weekly SEO Vlog
    9. 9. My Video Credentials • 1998 Designed & built Net video architecture that delivered 300,000 streams /month • 1998 - 2001 Produced over 150 live webcasts + 1000s of hours of content inc daily Australia’s 1st Interactive Net radio stations news show • Video Systems Architect for large scale VOD roll out • Weekly SEO Vlog • Graduate NTDS 1991
    10. 10. Why Video? 12 mil Aussies online 3 mil use YouTube YouTube 2nd biggest search engine
    11. 11. Why Video? Audio = Personal Branding Builds Trust Video =
    12. 12. Why Video? Increases Sales Blendtec increased sales 5 fold after “Will it Blend Series” @dmscott
    13. 13. Why Video? Our Experience 2007 = 3 employees 2009 = 12 employees
    14. 14. Why Video? Our Experience Employees seek us out $100,000 client found us through YouTube Authority 2007 = 3 employees 2009 = 12 employees
    15. 15. Live or Recorded?
    16. 16. Live or Recorded? • The Net gives US control
    17. 17. Live or Recorded? • The Net gives US control • How many saw Susan Boyle video “live”?
    18. 18. Live or Recorded? • The Net gives US control • How many saw Susan Boyle video “live”? • 1 week later on YouTube
    19. 19. Live or Recorded? • The Net gives US control • How many saw Susan Boyle video “live”? • 1 week later on YouTube
    20. 20. Live or Recorded? • The Net gives US control • How many saw Susan Boyle video “live”? Reasons to go live Interactivity Special time limited offer. Market Sensitivity News • 1 week later on YouTube
    21. 21. Dominate the SERPs
    22. 22. Video Creation $20 Light it up.... from above! $100 Mic it up
    23. 23. Video Creation Flip Vs
    24. 24. Video Creation Formats Software WMV, Mov, MP4, M4V, Windows Movie Maker Don’t worry about them iMovie Screenflow Camtasia
    25. 25. Video Creation Tell a story - don’t read a script You don’t need a The camera is your script for fables audience
    26. 26. Video Creation Tell a story - don’t read a script Know your material You don’t need a The camera is your script for fables audience
    27. 27. Video Creation Tell a story - don’t read a script Know your material Have key brain frames You don’t need a The camera is your script for fables audience
    28. 28. Video Creation Tell a story - don’t “Try to have a read a script point!” Hey! Look Know your material at this! Have key brain frames You don’t need a The camera is your script for fables audience
    29. 29. SEO 101 Know your keywords - Google Insights Get them in your titles Use them in your description Look for related videos
    30. 30. Increasing Viewership Text
    31. 31. Increasing Viewership Text
    32. 32. Increasing Viewership Get involved. Subscribe, comment, befriend, watch Digg your vids, Vodpod Use Youtube Insights TubeMogul, HeySpread
    33. 33. Distribution & Syndication TubeMogul Heyspread RSS Feeds!
    34. 34. The Future of video
    35. 35. The Future of video Geotagging of video
    36. 36. This slide has been left blank intentionally

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