Helium 10 presentation: Product Demonstration Videos for Amazon & eComm, How to repurpose them to create a ton of highly converting branded social content and ads.

1. Product Demonstration Videos
for Amazon & eComm
How to repurpose them to create a ton of highly
converting branded social content and ads.
Rob Burns, President, VideoTelepathy.com

2. WHAT ARE WE
GOING TO TALK
ABOUT?
How to integrate video marketing with your Amazon and eCommerce business

3. 1. What is a Product Demo video?
2. Why should you be using Product Demo
videos for Amazon?
3. How to leverage existing content from
your Demo video.
WHAT ARE WE GOING TO TALK ABOUT?

4. What is a Product
Demonstration
Video?

7. Increase Sales and Conversions for your eCommerce Business • VideoTelepathy.com/eComm
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Simple Amazon product video
• 4–8 shots with benefit text (45 - 60 sec.)
• 8 - 15 seconds between transitions
• What does the product do?
• How is the product used?
• What are any unique benefits the product
can provide?
• Demonstrate product being used
• Unboxing of product

8. Why You Should Use
Product Demonstration
Videos To Increase
Sales
How to integrate video marketing with your Amazon and eCommerce business

9. You can use Product Demo videos
for multiple purposes
• Amazon product page
• Home page
• Product page
We are going to show you how to convert them for:
• Facebook
• Instagram
• Linkedin
• YouTube pre-roll
• Retargeting
• Snack
• Cinemagraph
PRODUCT DEMO VIDEOS

10. Increase Sales and Conversions for your eCommerce Business • VideoTelepathy.com/eComm
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11. Increase Sales and Conversions for your eCommerce Business • VideoTelepathy.com/eComm
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12. Format - 1080px x 1080px
with captions on the video
for video or audio
submissions by default.
Good for -
•Instagram
•Retargeting Ads
•Facebook
•Linkedin

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14. Format - 1080px x 1920px
with captions on the video for
video or audio submissions by
default
Good for -
•Instagram Stories
•Facebook Ads & Stories
•Linkedin

15. Increase Sales and Conversions for your eCommerce Business • VideoTelepathy.com/eComm
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16. Format -1920px x 1080px
Add Captions for Facebook
Upload a caption file to
YouTube file “ Usually SRT
(.srt) format ”
Good for -
•Facebook
•Linkedin
•YouTube

17. Format - Square Image
Quote: 1080px x 1080px, up to
25 words max.
Good for -
•Instagram
•Retargeting Ads
•Facebook
•Linkedin

18. Format - Landscape Image
Quote:1200px x 675px, up to
25 words.
Good for -
•Retargeting Ads
•Facebook
•Linkedin

19. Format - Vertical Image
Quote: 1920px x 1080px, up to
25 words max..
Good for -
•Instagram
•Facebook

20. Format - Square Facebook
Ads Thumbnail1080px x
1080px with all text scaled to
under 20% of the image.
https://www.facebook.com/ads/
tools/text_overlay
Good for -
•Instagram
•Facebook
“This is to add to your square
videos if you run ads keep text
under 20%”

21. Format -Landscape
YouTube Thumbnail: 1920px x
1080px
https://www.facebook.com/ads/
tools/text_overlay
Good for -
•Facebook
•Linkedin
•YouTube

22. Format Cinemagraph:
Can format to all 3 sizes
Good for -
•Facebook
•Linkedin
•YouTube
•Instagram “.MP4 or .MOV”

23. Format -Animated
Gif:1920px x 1080px
Great for - adding to emails
to bump conversion.

24. How to integrate video marketing with your Amazon and eCommerce business
eCommerce Video Funnel
Instagram — Video & Image Ad
eCommerce Product Video
Facebook — Video & Image Ad
YouTube — Video & Image Ad
Retargeting Video

25. How to integrate video marketing with your Amazon and eCommerce business
Amazon Funnel
Instagram — Video & Image Ad
Facebook — Video & Image Ad
YouTube — Video & Image Ad
Bridge Page Full Video
Facebook — Video & Image Ad
Retargeting Video
Product Page

26. Questions?
Just drop an email to: info@VideoTelepathy.com