This is my personal brand walk-through. I'll break down my online visibility, and ways I can improve. I'll look at my peers at my level and where I want to be. Please I welcome feedback. -Ray

1. PERSONAL BRAND EXPLORATION
Raymond Hickey
Project & Portfolio I: Week 1
September 4, 2022

2. I’am Raymond Hickey, I’m a combat veteran,
father, husband, and complete nerd. My time in
the military has molded my work drive and ethic.
My passions is table top games, and audio,
video production. My goals for the future are to
run an nerd entrainment network with
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Broadcast Technician
• Film and Video Editor
• Producer/Director
Creator - What I make is unique,
visual mentally and physically
descriptive and metaphor-rich.
Production Supervisor for Online Entertainment

4. RPG Entertainment
TARGET AUDIENCE
Troy Lavallee
Outreach Plan:
• Create a highlight reel of body of work.
• Email
• I will send a follow up email, one week after
1st email
CEO at Glass Cannon Network
Evil Hat Productions
Outreach Plan:
• Fill out the online submission form.
• Send a message to their HR Dept.
• I will reach out a week after submission.
Talent Submissions at
Evil Hat Productions
Green Ronin Publishing
Outreach Plan:
• Compile examples of my written works and a highlight
video, Online Submission
• Email, and phone call.
• I will reach out by email one week after submission.
Submission at GRP

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Continue Grow my channel and brand.
‣ Gain 50 follower on my personal profiles
‣ Each over 100 followers on Twitch and
YouTube.
Mid Term: (2025)
• Successful Podcast and launch website.
‣ Launch a website site with a private RSS feed
‣ Launch a Podcast and have 30 subscribers in
a month.
Long Term: (2027)
• Gain an Industry sponsorship and have a Patreon.
‣ Launch a Patreon with at least 3 subscriber
levels
‣ Either through contacting them or having them
contacting us.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Audio and Video Production
SOFT
HARD
Novice / Adept / Expert
World Building Novice / Adept / Expert
Communication Novice / Adept / Expert
Punctuality Novice / Adept / Expert
Production Scheduling
SOFT
HARD
Novice / Adept / Expert
Content Creation Novice / Adept / Expert
Networking Novice / Adept / Expert
Equipment and Material sourcing Novice / Adept / Expert

7. I’ll help my audience to escape by producing quality
entertainment.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Co-Creative director, Pact Tactics Stream
• Dungeon Master Nerds Next Door
Stream
Education:
• Self taught
• Digital Cinematography, B.S., Full Sail University (Exp.2023)
Awards:
• None yet
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Troy Lavellee
Industry Experience:
• 15 years
Education:
MFA in Acting from Columbia University
Leadership Experience:
• CEO of The Glass Cannon Network
• Actor
Skills and Proficiencies:
• Content Creation
• Audio Editing
• Networking
Raymond Hickey
Overall Online Presence:
• 3,640 connections, YES banner image customized?,
VERY professionalism of headshot?, VERY how
detailed is the profile?, YES published articles?, YES
active on other social media?, YES is their LinkedIn
URL customized?
• Superior, 90 out of 100
Industry Experience:
• 2 years
Education:
• Digital Cinematography from Full Sail University
Leadership Experience:
• Co-Creative director, Pact Tactics.
• Dungeon Master, Nerds Next Door.
Skills and Proficiencies:
• Content Creation
• Video and Audio Editing
• World Building
Overall Online Presence:
• None under name.
• Grade: Poor, 0 out of 100

10. COMPETITION
Ryan Piconke
Industry Experience:
• 1 year
Education:
Sports Marketing and Media, Full Sail University
Leadership Experience:
• Supervisor at UPS
• Merchandising Team Lead at PepsiCo
• Manager at Sam’s Club
Skills and Proficiencies:
• Management
• Planning
• Merchandising
Raymond Hickey
Overall Online Presence:
• 1 Connection
• Professional Profile Picture
• Good, 30 out of 100
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Industry Experience:
• 2 years
Education:
• Digital Cinematography Sports Broadcasting from Full
Sail University
Leadership Experience:
• Co-Creative director, Pact Tactics.
• Dungeon Master, Nerds Next Door.
Skills and Proficiencies:
• Content Creation
• Video and Audio Editing
• World Building
Overall Online Presence:
• None under name.
• Grade: Poor, 0 out of 100

11. BRAND POSITION
For group of nerds who are looking for streamed
entertainment, I provide table-top role playing
experience with different system that feel like you
around the table with your friends, because are
just your average everyday Nerds Next Door.
“DM RAY”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• PAX Unplugged
‣ DEC 3-5, 2022 | Philadelphia, PA
• DM’s Guild
‣ DMSGUILD.com
• Glass Cannon LIVE
‣ SEP 25, 2022 | Boston, MA
Digital Marketing
• Primary Content: Pre-recorded actual play of table-top role
playing games in video and audio formats. Using different
gaming systems and visual aids.
• Primary Tools: Twitch, YouTube, Podcasting networks such
as apple podcast, google play, Spotify, 2-3 times a week.
video and audio.
• Website: I will use my personal portfolio website to showcase
my work to promote myself to potential, employers, and
followers.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I should seek a mentor with experience streaming
online and promoting their brand. They should be a DM
or someone into TTRPGs. I’m still looking, hopefully
soon.
Formal Education
• Digital Cinematography: Sports Broadcasting, Full
Sail University 2023
Technical Skills
• Audio and Video Production
• Lighting
• Editing
Soft Skills
• Social Media Managent
• Networking
• Scheduling

14. Raymond Hickey
You know how a lot of only focus one kind of game or type of gaming? Well,
what I do is have a gaming channel that focuses on gaming as a whole. In
fact, here is my network of shows called Nerds Next Door Network.

15. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake
the research world. The Mendeley Telegraph, Research
News, pp.9. Retrieved from
https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake
the research world. The Mendeley Telegraph, Research
News, pp.9. Retrieved from
https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake
the research world. The Mendeley Telegraph, Research
News, pp.9. Retrieved from
https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake
the research world. The Mendeley Telegraph, Research
News, pp.9. Retrieved from
https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake
the research world. The Mendeley Telegraph, Research
News, pp.9. Retrieved from
https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake
the research world. The Mendeley Telegraph, Research
News, pp.9. Retrieved from
https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake
the research world. The Mendeley Telegraph, Research
News, pp.9. Retrieved from
https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake
the research world. The Mendeley Telegraph, Research
News, pp.9. Retrieved from
https://www.mendeley.com/reference-
management/reference-manager
Job Titles
https://www.onetonline.org/link/summary/27-2012.00
https://www.onetonline.org/link/summary/27-4012.00
https://www.onetonline.org/link/summary/27-4032.00
Imagines
https://pixabay.com/photos/microphone-audio-recording-podcast-338481/
TheAngryTeddy / 33 images
https://pixabay.com/illustrations/filmstrip-youtube-icon-favicon-589491/
geralt / 24943 images
https://pixabay.com/vectors/social-media-social-media-icon-6024474/
B_Zocholl / 76 images
https://pixabay.com/vectors/dice-cube-gaming-platonic-solids-160388/
OpenClipart-Vectors / 27376 images
https://pixabay.com/vectors/clapperboard-black-cut-director-29986/
Clker-Free-Vector-Images / 29539 images
https://pixabay.com/vectors/rss-news-feed-blog-web-icon-40674/
Clker-Free-Vector-Images / 29539 images
https://pixabay.com/photos/fortnite-computer-game-game-gamer-4129124/
11333328 / 77 images
https://icv2.com/articles/news/view/41510/evil-hat-dials-back-new-publishing-2019
Evil Hat Productions, Logo, artist unknown. (Bunge, 2018)
https://greenronin.com/
Green Ronin Publishing, 2022
https://www.linkedin.com/in/troy-lavallee-b3538398/
Troy Lavalle, 2022
Profile Picture on 1st slide
Editied Tyler Helmbrecht, 2022